A UBM techweb Business Case Builder
October 2012
Mobile Refresh:
Three Business Reasons
to Leave Desktops Behind
Refresh c...
Historically, these refresh decisions have been based on cost,
depreciation, operating systems, processor speed and other
...
warehouse and distribution operations, a business can readily expand
into new geographic territories.
These mobility-enabl...
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Mobile Refresh: Three Business Reasons to Leave Desktops Behind

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240. It’s a number you should consider if you’re thinking of buying desktops for anyone on your staff.
That’s how many additional hours a mobile employee works each year compared to non-mobile workers, according to the iPass Mobile Workforce Report. Six extra weeks per year on average. Wow.

And, frankly, that eye-opening number is just the beginning. We understand and (have ourselves used) all the logical reasons for continuing to buy desktops for certain employees; They work strictly 9-5, they never take work home, etc.

But mobility can transform your business strategy in ways that go far beyond making workers more productive. Click the link below to read a white paper that will not only convince you to invest in mobility but also give you a few ideas for making strategic changes to capitalize on your newfound capabilities.

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Mobile Refresh: Three Business Reasons to Leave Desktops Behind

  1. 1. A UBM techweb Business Case Builder October 2012 Mobile Refresh: Three Business Reasons to Leave Desktops Behind Refresh cycles present an opportunity to revolutionize the way your company does business. Moving from static desktops to mobile devices (laptops, ultrabooks and other options) can boost productivity, increase the efficiency of business processes and open new strategic possibilities. productivity eturn on vestment Time to Market costs Sponsored by Dell and Intel®
  2. 2. Historically, these refresh decisions have been based on cost, depreciation, operating systems, processor speed and other factors. Many IT executives have been through so many refresh cycles that they accept the periodic replacement of aging desktop PCs with new desktop PCs as a given. But fundamental changes taking place in the workplace are mak- ing it unwise to simply assume that everyone needs a fixed desktop device — or that such a device will deliver the best business result. In fact, given the anywhere/anytime work styles of today’s users, there are many strong arguments in favor of refreshing desktop PCs with mobile devices — including laptops, netbooks, ultrabooks or tablets — rather than buying another generation of immobile desktops. 1. Mobility Improves Productivity Once upon a time, it made sense to differentiate between mobile and nonmobile employees. But with the advent of smartphones, every employee is developing a mobile mindset and mobile behav- iors. Regardless of whether or not they are formally assigned to work outside the office, people have become used to having a device that keeps them constantly aware of all of their personal interests — from the activities of their social circle to their top professional concerns. That’s why all employees today want — and can greatly benefit from — anywhere/anytime access to workplace information and col- laboration tools. They have a reasonable expectation that they should be able to maintain the same level of awareness and engagement with their workplace as they now have with the rest of their lives, regardless of their location or the time of day. So even someone in accounting who works in the office from 9 to 5 wants to be able to optimize his or her business performance by using a smart mobile device. People who continue to rely on fixed-location PCs, in stark contrast, will be less productive, less aware and less responsive when they’re not at that desktop — even if they use some kind of mobile device as a secondary productivity tool — because those devices won’t give them everything they have on their primary immobile desktop. They will be essentially disengaged from their work when they are outside the workplace. They simply won’t be able to compete with employees for whom full mobility is standard operating procedure. of mobile workers report that they work more hours because of the increased flexibility in when and where they can work. (iPass Mobile Workforce Report) 2.Mobility Streamlines the Entire Business Although most people think of improved individual productivity as the primary benefit, mobility actually has much broader posi- tive impact on the business as a whole. That positive impact is first evident when employees have their email, calendar and contact information with them at all times — enabling teams to communi- cate and collaborate with each other regardless of where they are and what else they’re doing. However, when mobile enablement is further expanded to all applications employees use in their daily work, tremendous improvements occur in end-to-end business processes as well. The ability to access and update a work order from a tablet while in the field, for example, enables warehouse operations staff to better consolidate shipments, reduce truck rolls, control inventory costs and eliminate the errors that result from relaying information over the phone to someone else for the actual data entry. Similarly, an account manager’s ability to quickly verify a product specifica- tion for a customer accelerates order processing and reduces the likelihood of a subsequent return and restock. These kinds of mobility-enabled process improvements drive waste and administrative costs out of the business, while speeding problem solving, enhancing the customer experience and supporting compliance. of smartphone users check their phones more than twice an hour, and another 27% check their phones one to two times per hour. (iPass Mobile Workforce Report) 3. Mobility Enables Strategic Gains Mobility does even more than just improve the productivity of individual employees and streamline key end-to-end business processes. It also transforms the performance of the business in dramatic ways. When mobility enables everyone on a sales team to call on two more prospects every day and close 25 percent more deals, the result is more than just an incremental increase in revenue. It’s an opportunity to reallocate a portion of that sales team to an entirely new market. And if that mobility-enabled increase in sales productivity is coupled with a mobility-enabled streamlining of A UBM techweb Business CAse Builder // October 20123 BUSINESS REASONS TO LEAVE DESKTOPS BEHIND // 2 // A s current desktop investments age, IT decision makers must determine the best next move to optimize staff productivity and enable the next generation of services while controlling costs. 66% 75%
  3. 3. warehouse and distribution operations, a business can readily expand into new geographic territories. These mobility-enabled business transformations are taking place in vertical markets ranging from retail (where the untethering of sales associates from the counter is redefining the customer experience) to manufacturing (where real-time assimilation of diverse supply chain data by on-site decision makers is enabling entirely new build-to-order services). When considering a mobility-centric refresh of end-user devices, business decision makers should therefore consider the potential impact of improved individual and team performance on their organization’s strategic plan. What new possibilities arise when people can do more with less? What new products and services could we offer if we significantly streamlined our operations? Who could we offer them to? And how could we even more decisively differentiate ourselves from our competitors? Moving Ahead The right mobility strategy takes into account people, technology and business goals. The intersection of these three considerations enables business transformation. More productive workers with more efficient business processes make it possible to revolutionize the way an organization does business. The benefits of mobility — individual, collaborative and stra- tegic — underscore the fact that IT decision makers need to consider any upcoming hardware refresh as something much, much more than just a time to routinely perform an incremental upgrade. Now is the ideal time to initiate an end-user technology platform refresh that can transform the business in new and significant ways. So instead of limiting themselves to replacing today’s aging immobile desktop PCs with newer immobile desktop PCs, these decision makers should carefully evaluate the latest generation of powerful, economical mobile devices. The world is not standing still. It is moving from the Information Age to the On-Demand Age, where information and services are acces- sible 24 hours a day from anywhere in the world. Business leaders who recognize this reality — and who decisively act upon it — will be able to transform their businesses and achieve levels of performance that were previously considered unreachable. ◆ A UBM techweb Business CAse Builder // October 20123 BUSINESS REASONS TO LEAVE DESKTOPS BEHIND // 3 // Contributor: Sean Wisdom, Global Director of End User Computing for Dell, is a mobile industry expert focused on improving the produc- tivity, efficiency and profitability of business customers through mobile solutions. Sean’s insight into how mobility can transform the way a business operates—gleaned from his work leading hundreds of mobile deployments—drove the direction and content of this paper. Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they value. A leading global systems and services company uniquely enabled by its direct business model, Dell is No. 33 on the Fortune 500 list of America’s largest companies. For more information, visit www.dell.com or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. ◆ About DELL © 2012 UBM TechWeb, a division of UBM LLC. All Rights Reserved. Intel® (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com. ◆ About Intel More productive workers with more efficient business processes make it possible to revolutionize the way an organization does business. “ ” 240The average additional number of hours a mobile employee works each year compared with the workforce in general. (iPass Mobile Workforce Report) Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.

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