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Dell Trade Secrets E-Book: Efficiency

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The Dell Trade Secrets campaign facilitates the sharing of advice and insights among small business …

The Dell Trade Secrets campaign facilitates the sharing of advice and insights among small business
professionals. In its third installment, the Dell Trade Secrets campaign focused on crafting a relevant
image for Dell’s line of efficient printers and multifunction machines — specifically designed to meet
the needs of SMBs. We asked participants and influencers to share “print secrets” for efficiency in the workplace. This eBook spotlights key pieces of advice and trends from the campaign.

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  • 1. Trade Secrets Efficiency | 2012Dell Trade Secrets E Book | Efficiency | 2012 Dell. All Rights Reserved 1
  • 2. INTRODUCTION The Dell Trade Secrets campaign facilitates the sharing of advice and insights among small business professionals. In its third installment, the Dell Trade Secrets campaign focused on crafting a relevant image for Dell’s line of efficient printers and multifunction machines — specifically designed to meet the needs of SMBs. We asked you to share your “print secrets” for efficiency in the workplace. You responded across several social media channels, including our dedicated Facebook tab, Twitter and various SMB Influencers’ blogs. Technology now plays one of the biggest roles in shaping business success. It governs data collection, business model creation, customer acquisition and retention, and even financial structure. But, as evidenced by your contributions, there’s still a need for focus on people and processes as well. We hope you enjoy reading this eBook. Let’s learn from each other and share how you might apply these tips to your own business and work to continue the conversation with Dell and your peers.Dell Trade Secrets E Book | Efficiency | 2012 Dell. All Rights Reserved 2
  • 3. CONTENTS 1. PLANNING pg. 4 2. DELEGATING pg. 6 3. EFFICIENT PRINTING pg. 8 4. PURPOSE pg. 10 5. TECHNOLOGY pg. 12 6. ADVICE FROM THE SMB EXPERTS pg. 14Dell Trade Secrets E Book | Efficiency | 2012 Dell. All Rights Reserved 3
  • 4. 1. PLANNINGDell Trade Secrets E Book | Efficiency | 2012 Dell. All Rights Reserved 4
  • 5. PLANNING Review my biz plan every six months to assess: am I on course? Are little things diverting me? @coachandrea Secret 2 improving cost efficiency 4 a small biz? Write a marketing plan w/a budget 4 the year. Avoid surprise mktg costs. #printsecrets @autumnchill New habit: on Sunday, I pick my outfits for upcoming week (incl. jewelry, shoes, purse) & hang them together. Sanity saver! #printsecrets @DanaReevesDell Trade Secrets E Book | Efficiency | 2012 Dell. All Rights Reserved 5
  • 6. 2. DELEGATINGDell Trade Secrets E Book | Efficiency | 2012 Dell. All Rights Reserved 6
  • 7. DELEGATING If you can’t measure it, you can’t manage it. Bottom line – If you want to increase or improve productivity create a baseline. Once you have a baseline, prioritize the improvements and start the process. Now measure and manage the process regularly so you can see if it’s working. And if you really want this to be productive and effective, delegate it to the most productive person in the business AND the most liked; which probably isn’t the owner or the CEO. Increasing productivity is a team sport so get everyone involved, provide rewards as benchmarks are achieved and have fun – and it doesn’t have to be in that order. Andrew Rogerson Outsource the extraneous. When small business owners answer the question, “what’s the best use of my time?”, they discover ways to improve the efficient use of their time. Hand those tasks off to people who are experts in them and focus your attention on the things you do best. Diane HelbigDell Trade Secrets E Book | Efficiency | 2012 Dell. All Rights Reserved 7
  • 8. 3. EFFICIENT PRINTINGDell Trade Secrets E Book | Efficiency | 2012 Dell. All Rights Reserved 8
  • 9. EFFICIENT PRINTING I print 2-page to a page, draft quality when I work on text/manuscripts. (Also use recycled paper) #printsecrets @Dell @JanetGoldstein Select B+W handouts (I like 3 per page w/notes) instead of full color when printing a PPT #printsecrets @9INCHmarketing We used our shredded papers to pack around gifts we were mailing. Worked great! #printsecrets @JudyWrightDell Trade Secrets E Book | Efficiency | 2012 Dell. All Rights Reserved 9
  • 10. 4. PURPOSEDell Trade Secrets E Book | Efficiency | 2012 Dell. All Rights Reserved 10
  • 11. PURPOSE Keep meetings short, to the point and engaging. Invite only those that need to be there and will benefit from the content. Include something inspirational or motivational so attendees leave the meeting feeling good about what took place. Lisa J. Fraser For me, it’s working by priority versus panic, and leaving space in my life, on purpose, so I can breathe :). @RochelleVeturisDell Trade Secrets E Book | Efficiency | 2012 Dell. All Rights Reserved 11
  • 12. 5. TECHNOLOGYDell Trade Secrets E Book | Efficiency | 2012 Dell. All Rights Reserved 12
  • 13. TECHNOLOGY #printsecrets business tip - Use the “cloud” to store the docs you think you’ll need to access quickly while traveling! @CruiseKnowledge Use technology to save $, like @square for credit card processing & @rapidbuyr for daily deals on business products #printsecrets @amberstepper My office productivity tip is to purchase quality equipment in the beginning. That way everything runs smooth. Don’t try to cut corners and purchase cheap products. JoDeen WolfeDell Trade Secrets E Book | Efficiency | 2012 Dell. All Rights Reserved 13
  • 14. 6. ADVICE FROM THE SMB EXPERTS Several SMB and technology experts participated in our Trade Secrets campaign by hosting giveaways and Tweet Chats, writing product reviews, and creating innovative how-to videos promoting Dell’s family of printers and multifunction devices. We have included links to their websites so you can contact them directly with any questions relating to your small business.Dell Trade Secrets E Book | Efficiency | 2012 Dell. All Rights Reserved 14
  • 15. ADVICE FROM THE SMB EXPERTS To keep my priorities for the day organized, I always have a running To Do list and each morning I choose three to five items from the list that I’m going to accomplish that day. I write them on a sticky note that goes on top of the list. This is key to making sure I’m as productive as possible! Bonus tip: I print a lot of materials every day. To help with the environment, I recycle many of my documents and print on the back side. Stephanie Chandler | http://www.stephaniechandler.com Thinking creatively about sustainability often opens new doors to saving more money, reducing carbon footprint faster, and using less fuel, water, and other resources. Deep innovation leverages your investment many times over. Shel Horowitz | http://www.GreenAndProfitable.com My small business productivity tip is to use Evernote. I have been testing this web-based notebook as a central repository for all my work. If it is outside the normal text-based document, I simply attach the file and keep it synchronized with Evernote and whatever device I’m working from. It’s comforting to have access to all my documents in one place. TJ McCue | http://www.techbiztalk.comDell Trade Secrets E Book | Efficiency | 2012 Dell. All Rights Reserved 15
  • 16. ADVICE FROM THE SMB EXPERTS Don’t check your email, voice mail or social media sites first thing in the day. Focus on doing the one or two things that must get done today before you get distracted by anything else! Barry Moltz | http://www.barrymoltz.com Turning off monitors is a great way to get more done - Twitter/news too distracting when I want to think/write - #printsecrets Ramon Ray| http://smallbiztechnology.com Make a master task list at the beginning of the week so you aren’t scrambling to remember everything you’re supposed to do. Sarah Robinson | http://escaping-mediocrity.comDell Trade Secrets E Book | Efficiency | 2012 Dell. All Rights Reserved 16
  • 17. ADVICE FROM THE SMB EXPERTS When it comes to being productive, focus on the quality, not the quantity, of your tasks. Spend the bulk of your time doing the activities that are the best use of your time and will most directly create an impact on what you are trying to accomplish. Delegate or outsource the other minutiae, or even let it fall by the wayside. Make sure that 80-90% of your time is focused on the clients, tasks or projects that matter the most. Carol Roth | http://www.carolroth.com Everyday decisions about tasks are where we tend to either create success or failure. Look at your daily activities and categorize them into one of 3 “buckets”: act, automate, or assign. Act items are activities that require action to get done. Automate activities with an online app or tool to work for you while you focus on something else. Assign things that don’t fall into either of the other two categories; give them to someone else to do - especially those activities that do not directly impact the bottom line. Tanya Smith | http://www.tanyasmithonline.com Use tools that automate tasks for you, think about email like items that need action, take care of important projects first thing in the morning, and lastly, centralize information. Adria Richards | http://butyoureagirl.comDell Trade Secrets E Book | Efficiency | 2012 Dell. All Rights Reserved 17
  • 18. Dell Trade Secrets E Book | Efficiency | 2012 Dell. All Rights Reserved 18

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