BYOD: Putting Users First Produces Biggest Gains, Fewest Setbacks

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A Vanson Bourne survey commissioned by Dell

A Vanson Bourne survey commissioned by Dell

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  • 1. BYOD: Putting Users FirstProduces Biggest Gains,Fewest SetbacksA Vanson Bourne survey commissioned by Dell
  • 2. ForewordForewordDuring the past few years, smartphones, tablets,laptops and other mobile devices have enteredthe corporate workplace in increasing numbers.The Bring Your Own Device (BYOD) phenomenonis one of the most visible incarnations of the waveof consumerization surging through IT. As aresult, major cultural, technological and businessshifts have occurred in the relationship betweencompany and employee, facilitatingunprecedented gains in productivity, efficiencyand collaboration while creating new security risksand information governance concerns.At Quest Software, now part of Dell, we closelyfollowed the BYOD trajectory within our ownorganization and moved quickly to empower ouremployees by giving them access to the apps anddata they need, regardless of device. Instead ofmanaging individual devices, we chose to managethe identities of our user base—from the momentan employee enters the organization to themoment they leave—regardless of which devicethey use, or where they use it from.When we looked across our worldwide customerbase, we discovered that when organizations tooka similar user-centric BYOD approach, they wereable to reap the greatest and most immediaterewards while experiencing the fewest setbacks.These companies used BYOD as a strategiccompetitive advantage and also were able toresolve some of the biggest BYOD problems,including security, access rights and data leakage.We were curious to learn where other companieswere in their BYOD journeys and if indeed thosethat took a more holistic, user-centric approachwere most successful. We commissioned thisresearch to explore how far along companies werein their adoption of BYOD and to show theopportunities ahead for organizations that chooseto embrace BYOD in the way Dell has.Our overarching goal was to gauge the level oforganizational maturity with existing BYODstrategies, along with realized and anticipatedbenefits and problems, to help organizationsunderstand what can be gained from managingBYOD properly. As BYOD continues to take rootand the device list grows, we want to help ourcustomers put in place an end-to-end BYODstrategy that positions them well for the future.We want them to be able to do what Dell hasdone─ to use BYOD as a catalyst for continuousimprovement in IT as well as alignment andresponsiveness to the business.Carol Fawcett, CIODell Software
  • 3. ContentsIntroduction 1Background 1Methodology 1Strands of the research 1An introduction to the idea of the BYOD journey 2Summary of key findings 2Should companies focus on users or devices when developing a BYOD strategy? 3What is BYOD to a user-centric organization? 3Why are some organizations user-centric and some not? 4Do organizations realize the value of user-centric BYOD management? 5BYOD is user-driven as well as user-centric 5There are benefits for the business too (with a few caveats) 5Users also stand to benefit – particularly in more mature organizations 6What are the pitfalls and risks, how widely are they recognized and are they limitingBYOD uptake? 7Risk and reward 7Things are getting more complex – and the IT department isn’t helping 8Challenges to be addressed 9Gaps in current BYOD management 10Conclusions 11The future of BYOD 11How to become a winning organization 11
  • 4. 1IntroductionBackgroundBy listening to its customers around theworld, Dell has identified that manyorganizations build BYOD policies andinfrastructures with the principal focus beingthe management of the device. This haslimited their ability to respond to thechanging and potentially contradictorydemands of the organization and the users.With this in mind, Dell commissioned independenttechnology market research firm Vanson Bourne toexamine the prevalence of this approach to BYOD,whether it affects perceptions of BYOD in general,and specifically, whether businesses benefit whenthe user - as opposed to the device – is at thecenter of BYOD thinking and implementation.MethodologyVanson Bourne interviewed 1,485 IT heads fromacross the globe, from enterprise-sizedorganizations in these countries:• UK• France• Germany• Spain• Italy• US• Australia• Singapore• India• Beijing region of ChinaSpecific sectors – both private and public - werecovered, namely: financial services;manufacturing; retail, distribution and transport;other commercial organizations; education andhealthcare.Strands of the researchThis research seeks specifically to answer thefollowing questions:• Should companies focus on users or deviceswhen developing a BYOD strategy?• Is BYOD solely user-driven or do companiesrealize the value of BYOD to the business?• What are the pitfalls, and how widely arethey recognized?• Are the pitfalls putting a brake on BYODuptake and if so, is there a link to BYODmaturity?• Does the organization’s level of BYODmaturity indicate a different approach toanswering these questions?• What does an organization need to do to bea BYOD winner?
  • 5. 2An introduction to the idea of the BYODjourneyThroughout this report we refer toorganizations being more or less mature. Themore mature an organization, the fartheralong they are in their BYOD journey.Whenever their maturity is mentioned, thisemerges from answers given to a previousquestion.For example, when we asked how fully-formed anorganization’s BYOD policy was, those who havenot yet started their journey (deemed the leastmature) answered that either they have no policyin place, or that they actively discipline against it –effectively halting the journey before it’s evenstarted. Those who are on track with BYOD eitherare developing policies, or allow BYOD in a limitedfashion – suggesting that they are beginning to seethe value of the BYOD paradigm, but have yet toembrace it fully. This, though, is exactly what theorganizations we describe as the most mature havedone; they allow - and even encourage - BYOD,actively managing and supporting any devices thatusers wish to use. This small group of just 17% ofall respondents is setting the bar for theircompetitors, and later on, the report will showwhat the mature organizations have done to get tothat stage – steps that your organization can takein order to enjoy the same commercial advantages.There were regional differences uncovered in thisstudy too; for example, it is worth noting here thatwhile overall, only 17% of organizations say theyallow and encourage BYOD, actively managing andsupporting all devices this reaches 38% in the USA.Furthermore, while just 10% overall are activelydisciplining against BYOD – this is 29% inGermany.Summary of key findingsNot everyone understands BYOD or if it’ssomething they should be doing. A largeminority is yet to sign up to the idea of BYOD.However, those that have, taking a user-centric approach to management, seem ableto drive the business benefits, satisfy theirusers and build competitive advantage. Theyalso seem to meet fewer setbacks on the way.A common viewpoint is that data and people arekey cornerstones of any business. Attending totheir demands, where they contribute to businessperformance, makes business sense. We have seenthat organizations introduced to BYOD initially byemployees are beginning to embrace it.Understanding individual user needs increases usermorale and productivity. So everything looks rosy;these organizations stand to benefit hugely. Butcan it all go wrong?All organizations surveyed know there to be somerisk associated with BYOD. In more mature, user-centric organizations the potential benefits are seento outweigh those risks; they encourage andembrace BYOD with fewer challenges than thosedisciplining against BYOD, whose concerns are yetto be put to rest.Not all IT departments are committed to BYOD.Some are yet to provide basic user support and inmost organizations the business and/or its usersare being let down by an IT department notproviding the support they need to increasecompetitiveness and productivity. By contrast, themature organizations’ IT departments do cooperateand are much better at empowering the businessand its users.Most IT heads surveyed admit to gaps in theircapabilities in improved productivity, data anddevice security – but the good news is that manywant to close those gaps. So just what does theBYOD future hold? What are the potential benefits?And how can organizations avoid the pitfalls?
  • 6. 3Should companies focus on users or deviceswhen developing a BYOD strategy?What is BYOD to a user-centricorganization?When we asked senior IT managers whatBYOD means to their organization, theresponse was varied; 11% of organizationsstated that BYOD is just “employees wantingto use their tablets” - these organizations areunlikely to have started their BYOD journey.However, the most sophisticated response,which was chosen by three times thatnumber, (32%), reads:“The BYOD movement is about much morethan managing devices – its about users, howthey do their jobs and the degree to whichorganizations empower them to achievemaximum productivity - regardless of deviceor location.”And, selecting themselves out of the pack ofresponses, nearly twice as many (61%) of theorganizations whose responses denote them as“mature” in BYOD terms - that actively encourageBYOD - agreed that this description of BYOD is howthey see it. We will see later on that a user-centricapproach results in greater rewards from BYOD –suggesting that an approach that focusesmanagement on users—their roles, rights, requiredaccess—are most likely to bring reward. Thosetaking the opposite approach, focusingmanagement efforts on the device, are likely toface more setbacks and challenges – such as anabuse of policies, or unauthorized data distributionfrom BYOD devices - in the future (see page 10).Organizations seem to struggle more with BYOD ifthey haven’t adopted a user-centric mindset. Yetwhen we pressed CIOs and IT heads to choosebetween whether devices or users are moreimportant to manage in a BYOD context – only44% chose users.Organizations are unsure of a user-centricapproachFigure 1: Only a minority believe that managing theuser is more important than managing the devicewhen it comes to BYODInterestingly, when we look at this from ageographic perspective, those in the USA are leastlikely to choose users over devices (30%), andSingapore the most (63%). Within EMEA, just 41%of those in Germany would put users ahead ofdevices compared to 56% in the UK.There appears to be an array of benefits beingenjoyed by the user-centric organization; here is alist of attributes that the research findings align farmore strongly with user-centric organizations thanthe rest:• The ability to link and manage devices per user• To be able to track and support each user’s levelof mobility56%44%The devices The users
  • 7. 4• Delivering applications based on a user’s role• Effectively provision devices and requiredapplications when users change roles, leave orbuy new devices• The ability to track and manage users (and theirdata) when they change roles or leave thecompany• To separately manage employees’ business andpersonal data• To back up all the data on an employee’spersonal device• Adherence to governance regulationsAll enhance an organization’s productivity and datasecurity; meaning that not only is an organizationable to do more business, they can be confidentthat the resulting data flows are safe and secure.Why are some organizations user-centricand some not?Six in ten organizations (59%) say that withoutBYOD they think they could get left behind – thisfigure is largely made up of those who are alreadybenefitting from BYOD, and is highest in Italy andthe USA (both 72%) and lowest in Germany (39%)– the country who was also least likely to manageusers over devices.Furthermore, this 59% includes 38% of the groupwho are actively disciplining against the BYODmovement – this raises the idea that if they fearthey’ll get left behind they must recognize thebenefit of BYOD and just don’t know how tomanage their way into it. It is also worth talkingabout the other 62% of this group though – thegroup that are disciplining against BYOD and whodon’t see the risk of being left behind without it –why are they so opposed? Is it a misunderstanding,or a lack of relevant information, period?On the other hand there is a larger groupembracing BYOD, but why are they doing so? Arethey doing so willingly, because they are pushingforward, keen to reap genuine business benefitssuch as increased productivity, faster responsetimes for customers and improved workingprocesses? Or are they being simply dragged alongby user demand?Whatever the answer, 73% of them think they’d beleft behind without BYOD, and we know that thisproactive, user-centric group is benefiting – theywere likely not under pressure to adopt a BYODinitiative – instead they took the first step, and arenow seeing more benefits and facing fewersetbacks than those resisting, perhaps with theirhead in the sand.
  • 8. 5Do organizations realize the value of user-centric BYOD management?BYOD is user-driven as well as user-centricAfter all, as we touched on previously, itappears that the smart organizations realizethat users and not devices power the BYODmovement.Once organizations recognize the growing userpressure, they can re-establish user support bywelcoming their demands and supporting theirrequirements (just as the mature organizations arealready doing); this creates a virtuous circle inwhich employee and employer drive each othertoward a user-centric BYOD approach. The outcomeappears to be a more agile, mobile and competitiveorganization, to the benefit not only of the bottomline but of the users too.So it’s no wonder smart organizations recognize theneed to keep (and the value in keeping) the usershappy…There are benefits for the business too(with a few caveats)As we suggested in the previous section, anorganization’s commitment to BYOD can havea significant, positive impact on businesssuccess - if implemented correctly.For example: 70% of organizations believe BYODcan improve their work processes and help themwork better in the future – this is just 45% amongthose disciplining against BYOD, but reaches 86%among the user-centric group that embraces BYOD.Similarly while 64% of all organizations believeBYOD can help them meet corporate goals moreeffectively, views differ by maturity; just 41% ofthe least mature group sees this as true, comparedto 86% of the most mature group.This proves that if done right - BYOD can become acatalyst for improvement and success across allkey areas of business and IT.But only if you serve your users…Around two thirds of respondents agree that BYODcan only deliver these massive gains if they canunderstand specific needs and roles of each user.This view is more widespread among those whohave been there and are doing it; 75% of thosewho hold a user-centric view of BYOD agree thatknowing and addressing the needs of the users arecritical to acquiring the potential benefits (seebelow):User-centric organizations are more likely to agreethat putting user’s needs first is essential if BYODis to be beneficialFigure 2: Three quarters of those who have embracedBYOD agree that BYOD can only deliver massive gains ifthey can understand specific needs of each user53%48%61%67%66%75%We do not have any formalpolicy regarding BYODWe do not allow BYOD, andhave a disciplinary procedure inplace, if it does occurWe do not have a formal policyin place, but are developingone that allows BYODWe allow BYOD, but within alimited fashionWe allow BYOD, but with littlemanagement/supportWe allow and encourage BYOD,actively managing andsupporting any device ourusers want to bring in
  • 9. 6To understand the specific needs of individualusers, organizations will need to manage theidentities of the entire user base so each user’sdata and applications is delivered promptly fromthe moment they log in, regardless of what devicethey use, or where they use it from.By serving the user rather than just focusing onmanaging devices, organizations can reap rewardsin the areas of data security and increasedproductivity, but also in the areas of employeeproductivity, customer satisfaction/retention andmany others (see below):Potential corporate gains from BYODFigure 3: Between two thirds and three quarters oforganizations believe BYOD can benefit the areas listedaboveAll the benefits listed in figure 3 are felt morecommonly in Beijing than anywhere else (thelowest percentage recorded for any of the abovebeing 78%). Australia, the UK and Germany are allless likely to believe that BYOD can offer the above.Is this, along with previous data, an indication thatthose in Germany have not been exposed to thebenefits offered by BYOD?Users also stand to benefit – particularly inmore mature organizationsThere is another huge benefit to a user-centric approach; improved employee morale.This may seem like a less significant benefit thanimproving the company’s competitiveness andmeeting clients’ needs more effectively, but thereare two reasons why it is not. Firstly, and obviouslygood employee morale contributes hugely toorganizational performance. On the other side ofthe argument, an improving picture for jobs andemployee mobility means that BYOD may soon beon a job-hunter’s checklist.Organizations need to be ready to compete for thebest talent – after all, 65% of all respondents(rising to 83% among those who have embraced auser-centric BYOD approach) think that BYOD canhelp them to attract and retain talent, and 71%think BYOD improves workforce morale.Further benefits of user-focused BYOD approachinclude:• Enabling more flexible working hours foremployees (77%)• Gaining more creativity from employees (73%)• Speeding up innovation by allowing people toshare ideas at anytime from anywhere (71%)• BYOD is a catalyst for teamwork andcollaboration (70%)All these benefits are felt more greatly outsideEMEA – most commonly in the USA, India andBeijing. Additionally, these potential gains aremagnified in mature organizations that haveproactively embraced BYOD, and least in thoseactively disciplining against it; sound proof that auser-centric approach not only benefits the bottomline and keeps data safe but also engages andretains the people within it.64%64%67%69%69%70%70%74%BYOD will help us reduce costsBYOD can help us meetcorporate goals more effectivelyBYOD helps our company bemore competitiveBYOD helps us improveoperational efficienciesBYOD helps us meet the needsof our customers betterBYOD can improve our workprocesses and help us work…BYOD helps employees respondfaster to customersBYOD can help our employees bemore productive
  • 10. 7What are the pitfalls and risks, how widely arethey recognized and are they limiting BYODuptake?Risk and rewardThere is recognition of risk common to allorganizations; 66% feel that BYOD couldmassively increase security risks, 61% agreethere are serious risks in relation to BYODbecause they can only control the device andnot the user and 54% feel that BYOD has theability to threaten compliance or auditingobligations.BYOD increases riskFigure 4: Organizations understand that a new initiative,such as BYOD, increases riskWhen we look at impacts (not necessarily risks),56% of all IT heads cite that BYOD has - or could -completely change the IT culture of theorganization. This drops to just 40% among thosewho discipline against BYOD, and rockets to almosttwice that number (76%) of those who haveembraced BYOD with a user-centric mentality.The same pattern applies when we look atperceptions of how BYOD can alter the businessculture. In total 54% of those interviewed agreethat this could or has happened, but this is just42% among the groups actively opposed to BYOD,rising to 72% among those with a user-centricapproach.The fact that so many organizations believe thattheir IT or business culture could be affected is notsurprising – nor is it necessarily a bad thing. Ofcourse with more devices to manage, the ITdepartment’s culture will be altered, but ifmanaged properly using the fewest resources andresulting in the fewest risks, IT can change frombeing perceived as a deterrent to becoming anenabler to the business. Similarly, if BYODempowers employees to work from anywhere, atany time with no restraints and with increasedscope for collaboration and innovation thennaturally the business culture is likely to change –hopefully for the better.When it comes to the potential rewards offered byBYOD, the story is slightly different; we saw thepotential benefits listed in figure 3 were recognizedmore commonly by those who have taken a user-centric approach. The same can be said for thepotential employee gains. Perhaps the groups whoare opposed to BYOD are somewhat blind to thepotential gains offered or need hard evidence oftheir existence. We have already seen that they arevery clear on the risks so it seems that they areobscuring a view of the upside BYOD offers. Eitherway, without embracing BYOD, they could be leftbehind – and four in ten of them know it.It is interesting to note that those based in Beijingare more likely to recognize the potential corporatebenefits to their organization. When it comes togains that staff might experience, this same group,66%61%54%BYOD massivelyincreases securityrisksThere are seriousrisks in relation toBYOD because wecan only control thedevice and not theuserBYOD will/doesthreaten ourbusinessscompliance orauditing obligations
  • 11. 8along with respondents in the USA and India, aremore aware of what BYOD can offer.However, when we look at the risks, organizationsin the USA are most likely to state that:• BYOD massively increases security risks (80%compared to 66% total)• There are serious risks in relation to BYODbecause we can only control the device and notthe user (74% compared to 61% total)• BYOD will/does threaten compliance or auditingobligations (66% compared to 54% total)Yet as we saw on page 3, US-based respondentswere least likely to have a user-centric response toBYOD.Things are getting more complex – and theIT department isn’t helpingAs with every new IT trend - be it cloud,desktop virtualization or BYOD, unmanagedearly adoption can create complexities that anorganization needs to work around (andultimately iron out) as it establishes aregimen for management and ordered roll-out. And all innovations, no matter howbeneficial do bring their own baggage.Complexity has increased in the areas listed infigure 5 (above right) as a result of BYOD in aroundhalf, to six in ten organizations.When thinking about what has become the mostcomplex, overall, respondents endpoint securitycomes out on top. Different regions are facingdifferent challenges regarding complexity though,in Germany, the area of securing applications hasbecome the most complex, in Italy and Australia itis identity management, and in Beijing it is theprovisioning of devices on a user-by-user basis thathas increased in complexity the most.BYOD is resulting in increased complexityFigure 5: Areas of increased complexity as a resultof BYOD in enterprise organizations worldwideBut IT can’t - or perhaps won’t – uniformly supportthe BYOD movement. The following are all supportaspects that around one in five organizations saythey will not support:• Referrals to online support and chat sites (22%)• Assistance with purchasing warranty/supportagreements (22%)• Full IT device management support – for anydevice or operating system (20%)• Helpdesk support via phone – regardless ofdevice or operating system (19%)• Helpdesk support via web – regardless of deviceor operating system (17%)However, in each of these cases above those whohave taken a more user-centric view of BYOD aremore likely to be providing this support – or atleast planning to – more evidence that they see the49%50%53%53%53%57%57%Provisioning devices on auser-by-user basisApplication accessmanagement on a user-by-user basisIdentity managementData recovery for mobiledevicesData complianceEndpoint securitySecuring applications
  • 12. 9value of encouraging and allowing BYOD for anydevice employees wish to use.In addition to this, respondents identified thefollowing aspects that they think line of businessmanagers in their organization want, but that ITcannot deliver.IT is not delivering what the business needsFigure 6: 92% of IT heads say that businessmanagers want things that IT cannot deliver - a lotof which involve BYODOrganizations embracing BYOD with a user-centricmanagement mentality are less likely to experiencebusiness managers wanting things that IT cannotdeliver. Perhaps their user-centric approach toBYOD is simply an extension of their approach tocorporate IT - if it doesn’t meet user needs then itisn’t effective.Regardless of where an organization is in terms ofits BYOD journey, or whether they are user-centricor not, the fact is, in order to realize the potentialbenefits offered by BYOD, the organization, and theusers themselves need the backing and the supportof the IT department. Some countries have thismore than others; those in Germany and Franceare least likely to be inhibited by their ITdepartments, and India the most. Could this bebecause those in India are simply trying to domore? They, alongside the USA and Beijing see themost potential benefits from BYOD, and those inEMEA – particularly Germany - see the least. As aresult, is it fair to say that the more anorganization wants the more the IT departmentstruggles? After all, resource, bandwidth andbudget are all finite.But other than internal demand from businessmanagers, what else is the IT department havingto deal with?Challenges to be addressedCurrently, only two thirds of organizations saytheir employees access the correctapplications; 11% say employees access toomany (unauthorized access) and 21% do nothave access to the applications they need toefficiently do their job. There are downsidesin both of these scenarios: unauthorizedaccess poses a security risk, whereas limitedaccess reduces staff productivity.A similar challenge seems to apply when it comesto mobility; only half of the enterprises wesurveyed said that the right people had access tocorporate applications remotely; in 14% oforganizations employees have unauthorized access,and in 36%, employees are without the access theyrequire to do their job.Only 10% of organizations globally said that theyhad NOT experienced any issues in relation toBYOD. In fact, organizations report an average offour BYOD-related challenges – the most commonof which are shown in figure 7 on the next page:27%29%30%32%33%34%40%Innovative technologies to thebusiness that IT cannotcurrently supportEasier to use business tools toempower users to do morethemselvesMobilised legacy systemsMore flexibility with devicechoiceTechnology that allows peopleacross the organisation towork and collaborate togetherMore access to data frommobile devicesMore access to data in realtime
  • 13. 10BYOD roadblocksFigure 7: 90% of organizations have facedsetbacks when deploying BYODTo repeat, those who have embraced BYOD with auser-centric approach have faced fewer issues. Thisjust goes to show that organizations that resist willexperience a tougher journey – a positivecommitment looks like a better stance to take foran easy(ier) ride.Gaps in current BYOD managementAs we saw on pages 3 -4 more matureorganizations are more likely to be able to dothings like link and manage devices on a user-by-user basis, associate applications to rolesand separately manage users’ personal andcorporate data, among other things.The table below shows what organizations from allstages of the BYOD journey can currently do, andwhat they would like to be able to do in terms ofproductivity, data security and device security.Figure 8: Organizations have gaps in theircapabilities that they want to addressThe fact that such a high number of organizationscan’t currently perform the management functionslisted but would like to, illustrates awareness thatthe gaps in BYOD processes need to be addressedbefore it can truly deliver all its promises.10%13%16%24%27%28%29%32%33%33%36%None of theseNot being able to providespecific users with the toolsthey needSlow deprovisioning ofdevices for employees wholeave the companySlow provisioning of mobiledevices for new employees orcontractors or new devicesIncreased IT resourcesrequired to support BYODusersUnknown/ unmanaged/unauthorized deviceaccessing the networkUnauthorised data distributiononce data is on a deviceEmployees leaving thecompany with insiderknowledge/ threat to our IPon personal devicesLack of control of use ofapplications and data ondevicesTheft/loss of mobile devicesAbuse of policiesAspectsCancurrentlydoCantcurrentlydo, butwouldlike todoDeliver applications to usersbased on their role38% 30%Effectively provision devices &required applications whenusers change roles, leave, orbuy new devices31% 29%Link and manage devices peruser42% 28%Associate applications to roles 37% 26%Prevent unauthorizedapplication downloads27% 20%See each users applicationhistory36% 20%Adhere to data governanceregulations25% 17%Effectively deal with outages onpersonal devices17% 16%
  • 14. 11ConclusionsThe future of BYODBYOD is happening now, and in some earlyadopter organizations it has been happeningfor a while, so it is no surprise that when welook ahead it is only going to become moreprevalent.We have established that the main benefits ofBYOD include improved employee productivity,faster customer response time and better workprocesses – all of which are multiplied when BYODis fully embraced with a user-centric approach.Furthermore, according to more than half of ITheads surveyed, BYOD has changed their businessand IT culture – making them more agile andmobile, better able to deal with customer requestsand increasing productivity.And not least, as successful BYOD implementationcan deliver satisfied and productive employees,who will be working for successful businesses thathave embraced BYOD taking into account the user’sneeds, with an IT department offering assistance,management and support.This all sounds great, but as we’ve seen there willbe increased levels of complexity in various areaswithin the IT department, and also setbacks causedby the users and technology itself.How to become a winning organizationUndoubtedly, there will be winners andlosers; those who are currently pushing backagainst BYOD are yet to realize the businessbenefits offered and are therefore missingout.The winners are - and will continue to be – thosewho are embracing BYOD with an open mind,allowing and supporting employees to use whateverdevices they want and leveraging the user base forthe foundation of management, rather than thedevice. This group is experiencing fewer problemswith BYOD and also experiencing more benefits – awin-win situation for those out in front.But how do you become one?Embrace BYOD – don’t fight it. We’ve seen thepotential benefits it can offer, and the pitfalls toavoid, and this is all easier with two things – anopen and encouraging mind, and a little help fromthe right technology. Organizations that win,deploy technologies that allow a clear andconsistent view of the user base, in order to deliverthe right data and apps, the right access rights,and the right device provisioning. This creates aholistic, one-view management of the entiredynamic environment, enabling more empowered,productive users and more competitive businesses.One final question: BYOD will be the future of anysuccessful enterprise… are you ready?
  • 15. 12About Dell:Dell Inc. (NASDAQ: DELL) listens to customers and delivers worldwide innovative technology, businesssolutions and services they trust and value. For more information, visit www.dell.com.About Vanson Bourne:The research was conducted by Vanson Bourne, a research based technology marketing consultancyoffering clients analysis and advice based on incisive, rigorous research into their market environment.Vanson Bournes clients range from start-ups to well-known companies that need expert guidance,delivering robust and credible research-based analysis