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3 Business Workload Challenges Met Dell PowerEdge 12th Generation Servers


IT consumerization, virtualization and mobile workforce demands exert tremendous stress on IT systems. Nowhere is that pain felt more acutely than at smaller organizations, which need their systems to …

IT consumerization, virtualization and mobile workforce demands exert tremendous stress on IT systems. Nowhere is that pain felt more acutely than at smaller organizations, which need their systems to simply work — and work simply — without requiring a huge investment of staff time or budget resources. New Dell EqualLogic PowerEdge 12th generation servers are answering the challenge by making enterprise-level power and built-in automation affordable.

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  • 1. A UBM TECHWEB TECHNOLOGY BRIEF MARCH 2012 3 Business Workload Challenges Met Conquering Virtualization, Collaboration and Business Application Challenges with Dell PowerEdge 12th Generation Servers IT can differentiate a business and support growth — or hinder forward progress. In a brutally competitive business environment, small and midsize businesses IT consumerization, (SMBs) that have efficient, flexible IT systems in place can respond to opportu- virtualization and mobile nities and business changes faster than their competitors. Those that don’t will workforce demands exert fall behind. That’s why so many SMBs are seeking ways to automate and streamline IT processes, tremendous stress on IT improve application speed and boost overall IT performance to keep pace with new technology systems. Nowhere is that adoption. Yet achieving these goals is increasingly difficult, especially when such companies are typically struggling with limited resources. pain felt more acutely than Virtualization, mobile-enabled services and the explosion of new devices and work methods at smaller organizations, that are springing up as a result of IT consumerization trends hold powerful business promise. But they also add to the complexity of the IT landscape, which is already littered with multiple which need their systems operating systems and applications, an assortment of storage solutions, and a tangle of network to simply work — and work and computing resources. The pressure to meet the demands these trends and technologies create won’t be easingsimply — without requiring a anytime soon. In a study commissioned by Dell, research firm IDG found that about 80 percenthuge investment of staff time of IT respondents worldwide expect demand for remote access to the corporate network con- nection via consumer devices — as well as support for those devices — to increase in 2012. The or budget resources. New same study reveals that the need for upgrades to applications and collaboration tools will also Dell EqualLogic PowerEdge increase. Yet fewer than 40 percent of U.S. respondents said that they are well prepared to meet 12th generation servers are these challenges. answering the challenge Enterprise Performance on an SMB Budget by making enterprise- The new Dell 12th generation PowerEdge line promises relief for the very real challenges these trends create. Designed to handle a wide variety of workloads, these next-generation servers level power and built-in combine manageability, performance, flexibility and scalability to address complex business chal- automation affordable. lenges at a price point that works for SMBs. Simply put, Dell 12th generation PowerEdge servers are powerful, flexible and optimized to easily handle a variety of complex workloads, including the three that are key to SMB success. 1. Email and Collaboration Despite the fact that industry pundits regularly herald its death, email is alive and well — and putting additional stress on the IT infrastructure. The number of worldwide email accounts is expected to grow to more than 3.8 billion by 2014, up from 2.9 billion in 2010, according to the Radicati Group.1 The technology research firm estimates that each user sends and receives about 115 emails daily. Email server outages mean loss of revenue, productivity and customer service — 1. Technology Brief Sponsor
  • 2. DELL POWEREDGE 12TH GENERATION SERVERS A UBM TECHWEB TECHNOLOGY BRIEF // MARCH 2012 a painful hit for any business.“ Meanwhile, the growth of Microsoft SharePoint, the leading business With the new servers’ support for communication and collaboration tool, continues. For instance, Microsoft has sold more than 62 million licenses for SharePoint 2010 since the product’s multiple RAID controllers, Microsoft launch. The pace of this adoption presents a challenge: As the number of Microsoft SharePoint users grows, server response times can lengthen if the SharePoint users can also see a significant underlying infrastructure isn’t sufficient. Dell’s 12th generation PowerEdge server line — with its advanced change in response rates due to higher Intel® Xeon® processors and multiple high-availability features — can help with both challenges by reducing the number of outages, boosting user I/O transfer rates and faster processing of satisfaction and helping businesses stay connected even during unplanned ” downtime. The new servers also help simplify the setup and maintenance of data in SharePoint deployments. email servers by making it possible to deploy more mailboxes per server than previous generations could support. Dell 12th generation PowerEdge servers also reduce downtime, because email or collaboration servers that encounter a problem can be recovered in a matter of minutes — often without IT intervention. Using the Lifecycle Controller 2.0 on the Dell PowerEdge M620 server — delivered as part of the Dell Remote Access Controller (iDRAC) (see sidebar p. 3) — a part can be replaced and its settings restored automatically in less time than manually updating a similar part on other servers. This ease of recovery stems from improvements in CPU/memory performance as well as from Dell’s new RAID controllers and third-generation PCI Express (PCIe) bus. With the new servers’ support for multiple RAID controllers, Microsoft SharePoint users can also see a signifi- cant change in response rates because RAID and I/O efficiencies allow for higher I/O transfer rates and faster processing of data in SharePoint deployments. I/O latency is also dramatically At a Glance: Dell 12th Generation PowerEdge Servers The Dell 12th generation PowerEdge portfolio covers the range of server computing options, including towers, blades and rack-based systems. The most powerful of these new offerings support up to 768GB of memory — more than twice the memory provided in the previous server generation and 12 times the capacity of 10th genera- tion servers. That dramatic increase ensures that memory-intensive workloads such as virtualization will have the resources they need for best performance. And Dell’s innovative 10 Gigabit Ethernet (GbE) Select Network Adapter makes possible switch- independent partitioning for maximizing bandwidth use across workloads. Built on the Intel® Xeon® Processor E5-2600 family, which is designed to deliver the best combination of performance, built-in capabilities and cost-effectiveness, 12th generation PowerEdge servers offer more cores, cache and memory capacity than previously available. They also include Intel Intelligent Power Technology, which dynamically optimizes energy efficiency to keep performance high and costs down. In addition, these powerful servers provide high reliability via features such as hot swap- pable, pluggable fans, hard drives and redundant power supply units. To eliminate time-consuming administrative tasks, the new PowerEdge lineup also ships with agent-free management capabilities, and the ability to automate IT man- agement tasks with iDRAC7 with Lifecycle Controller. This feature enables anytime, anywhere management of platforms and infrastructure. Dell 12th generation PowerEdge servers allow businesses to: ✚ Increase application performance and availability ✚  educe time spent managing technology and reduce total cost of ownership (TCO) R through automation and process efficiencies ✚ Streamline operations and reduce cost with open, integrated infrastructure ✚ Protect and access data with integrated backup and recovery ✚ Keep operations up and running with redundancy and dynamic solutions ✚ Make critical data more resilient through scalable, failsafe virtualization // 2 //
  • 3. DELL POWEREDGE 12TH GENERATION SERVERS A UBM TECHWEB TECHNOLOGY BRIEF // MARCH 2012“ reduced because the servers include Intel Integrated I/O, part of the Intel Xeon processor E5-2600 product family, which helps further eliminate data The Intel Xeon processor E5-2600 product bottlenecks while it streamlines operations and increases agility. family provides up to an 80 percent 2. Virtualization Virtualization has proven itself as a useful and game-changing technology. It performance improvement over previous provides the ability to consolidate servers, reduce costs and complexity and support more applications with fewer physical servers. Virtualization allows Xeon processor-based servers for data- multiple operating systems and applications to run on the same server — a big change from the one server/one operating system/one application status demanding applications, including quo of even five years ago. ” When companies move to a virtualized environment, they can improve virtualization. system uptime and increase server utilization. These changes can result in a reduction of capital and operational costs, increased energy efficiency and better control overall. According to Gartner, about 40 percent of all servers have been virtualized — and that number is expected to grow to 75 percent by 2015.2 Dell’s new 12th generation PowerEdge server line is optimized to handle virtualization and associated workloads. For example, the product line has been tested with and validated for the Windows Server 2008 R2 OS, which includes Microsoft’s hypervisor, Hyper-V™, and has been optimized for future versions of Windows Server. All the servers in the new product line provide an abundance of memory and processing options, as well as the scalability to meet the demands as they exist today and provide room for tomorrow’s growth. One of the key upgrades from previous generations is the inclusion of the Intel Xeon processor E5-2600 product family, which provides up to an 80 percent performance improvement over previous Xeon processor-based servers3 for data-demanding applications, including virtualization. These processors also provide advanced security features, including Intel Advanced Encryption Standards New Instructions (Intel AES-NI), which reduces the performance penalties of encryption, and Intel Trusted Execution Technology (Intel TXT), which provides Embedded Management: The Benefits of iDRAC7 with Lifecycle Controller When freed from basic maintenance tasks, IT can focus on more business-critical work — work that can affect the bottom line. With the newest version of Dell’s Integrated Dell Remote Access Controller (iDRAC7) shipping on every server in the 12th generation PowerEdge line, IT finally has a tool for eliminating manual provisioning and simplifying management so it can focus on what matters: building business value for its company. The iDRAC7 is an agent-free, embedded management system that features its own memory and processor. Accessed via Web browser, it automates everything man- agement-related from provisioning system properties to configuration to installing patches to troubleshooting. And because it’s an embedded tool, it also eliminates the need for installed agents, streamlining the entire management process. Using the tool, IT can deploy, update, maintain and monitor any server environment — including physical, virtual, local and remote IT environments. IT can even monitor servers if they go offline. Security is built in, too. For instance, when decommissioning or reas- signing a server, IT can securely reset the life-cycle controller configuration status back to the factory defaults, ensuring that proprietary data and information stays private. Even repair is simplified, because auto-reconfiguration of replacement parts, including the motherboard, is enabled. And everything is tracked and logged using enhanced logging capabilities, which also let IT create custom log entries. 2. 3. Internal Intel performance comparison using geometric mean of SPECint*_rate_base2006, SPECfp*_rate_base2006, STREAM*_MP Triad, and  Linpack*benchmark results. Baseline geometric mean score of 166.75 on prior-generation 2S Intel® Xeon® Processor X5690 platform based on best published SPECrate* scores to and best Intel internal measurements on STREAM*_MP Triad and Linpack as of Dec. 5, 2011. New geo- metric mean score of 306.74 based on Intel internal measured estimates using an Intel® Rose City platform with two Intel® Xeon® processor E5-2690, Turbo and EIST Enabled, with Hyper-Threading, 128 GB RAM, Red Hat* Enterprise Linux Server 6.1 beta for x86_6, Intel® Compiler 12.1, THP disabled for SPECfp_rate_base2006 and enabled for SPECint*_rate_base2006. // 3 //
  • 4. DELL POWEREDGE 12TH GENERATION SERVERS A UBM TECHWEB TECHNOLOGY BRIEF // MARCH 2012“ hardware-based resistance to software attacks that occur before the virtual machine boots. The 12th generation PowerEdge servers From a memory perspective, the new servers support up to 768GB of RAM, an amount that is 12 times the capacity of let users achieve extraordinary trans- Dell’s 10th generation servers and twice that of its 11th generation servers. In addition, the entire 12th generation PowerEdge server line imple- action performance due to the right ments a failsafe embedded hypervisor capability via the use of redundant secure digital (SD) cards. This feature is especially significant for SMBs because it helps keep unscheduled downtime to a minimum. combination and balance of processors, Another innovative technology in the 12 th generation PowerEdge ” server line is the Select Network Adapter, which allows customers to memory and I/O. specify and change the interconnect technology they want on the sys- tem’s motherboard. This feature makes it easy to migrate between 1GB and 10GB interconnects, providing scalability, improved performance, and the ability to expand to accommodate business growth as needed. With more memory, higher performance, enhanced storage and scalable I/O, the 12th generation PowerEdge server line allows users to run more virtual machines efficiently, while securing virtual workloads and ensuring their availability. 3. Business Applications In both traditional and virtualized environments, one thing remains constant: Users need to turn data into usable, relevant information, more quickly — and translate that data into better busi- ness decisions and results. Dell Services: The VAR up the Block Conventional wisdom says there’s nothing like having the ability to sit down and talk with a service provider. People are most comfortable with those who live and work nearby. This paradigm is common when IT hires a value-added reseller (VAR). The IT staff assumes it’s better to hire someone who can be on site in minutes, but what it doesn’t realize is that the company can get the same local, personalized attention by working with a multinational company such as Dell Services. In fact, many IT depart- ments experience superior service when working through Dell Services because they get the benefit of Dell’s outstanding service level agreements (SLAs) and remote diag- nostic capabilities, along with the comfort of working with a local company. “Dell Services often contracts with the same local VARs that our customers are familiar with already,” explains TK NAME, TK Title. “The difference is that Dell carries the contract with those VARs so our customers never have to worry about SLAs or working with a company that might go out of business. We carry the risk and ensure constant, superior service and support.” There is a service offering to suit most business users’ needs. For instance, Dell’s ProSupport gives companies access to North American-based, highly trained IT experts who are available 24x7x365. It also provides standard, next-business-day, onsite service with optional parts-and-labor response times, and third-party collabora- tion for hardware or software troubleshooting and support, among other benefits. For customers who have more business critical needs and require faster service, Dell’s most rapid solution option, Mission Critical, is a smart option. This service level provides all of the above offerings, but adds two-, four- or eight-hour onsite parts and labor support; escalation management providing a single point of contact for all management, escalation and monitoring; and priority parts dispatch, among other features. There is also a proactive maintenance services option to help users prevent and minimize downtime and increase system stability. So before you hire your next VAR, take note: By working with Dell Services, you may be getting the VAR-next-door. // 4 //
  • 5. DELL POWEREDGE 12TH GENERATION SERVERS A UBM TECHWEB TECHNOLOGY BRIEF // MARCH 2012 Unfortunately, IT has struggled with this task. With so many applications — business intel- ligence (BI), data warehousing and reporting, databases, software development and enterprise resource planning (ERP) software — it’s been difficult to provide fast, constant access and even faster application processing. Virtualization, which allows applications to share server resources, has helped; however, performance can suffer even in a virtualized environment because each application demands fast access and system performance to match its needs. Businesses that use databases with a variety of applications will appreciate the 12th genera- tion PowerEdge line because it allows users to get more out of their data. In fact, databases like Microsoft SQL Server 2012, which integrates with SharePoint and Excel, can help companies get the most value from information at the lowest costs. The 12th generation PowerEdge server line delivers exceptional database performance with greater memory, enhanced storage and scalable I/O. This speed comes, in part, thanks to Dell’s CacheCade RAID accelerator, which speeds inqui- ries, transactions and decisions. From an application perspective, the 12th generation PowerEdge server line enables users to increase and tailor application performance using unique Dell technologies. For example, users gain faster access to critical information using innovative I/O and internal data management technologies, including the Select Network Adapter and the CacheCade I/O accelerator, which caches frequently accessed data to a solid state disk (SSD) managed by Dell’s RAID controller. This feature can help IT gain performance in workloads without having to add extra spindles to improve seek times. With the 12th generation PowerEdge server line, users can achieve extraordinary transaction performance due to the right combination and balance of processors, memory and I/O. Because the servers can also be provisioned with SSD technology, users can get even better performance and reliability. SSD technology lets users access data up to 500 percent faster than with non-SSD implementations. In fact, the 12th generation PowerEdge server line runs three to five times faster than Dell’s 10th generation PowerEdge server line. With so many benefits, the upgrade path — especially for those handling accelerated and heavy workloads — is clear. The PowerEdge 12th generation PowerEdge server line innovations propel a business’s success. ■ ◆ ABOUT DELL AND INTEL Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. Dell™ offers end-to-end IT solutions and services that empower IT organizations to reliably plan, implement, manage, evaluate and protect both simple and complex IT environments, while controlling the costs of infrastructure and operations. This broad portfolio of IT solutions, combined with unmatched expertise in architecting, implementing and analyzing these solutions, makes Dell the ideal partner to help you design and bring your IT strategy to life, while fulfilling your organization’s unique requirements. For more information, visit Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others. Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at and Dell and PowerEdge are registered trademarks of Dell Inc. in the United States and other countries. Intel and Xeon are registered trademarks of Intel Corp. in the United States and other countries. Microsoft and SharePoint are registered trademarks of Microsoft Corp. in the United States and other countries. © 2012 UBM TechWeb, a division of United Business Media LLC. All Rights Reserved. // 5 //