Helping Future Talent Find Their Future


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College students are ready for the future, but are their LinkedIn profiles up to snuff? With our “Primp Your Profile on Campus” program, we’re helping college students use LinkedIn to develop their personal brand, grow their network and capture the attention of potential employers. 75 sessions later, we have some take-aways for companies creating their own social recruiting programs.

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Published in: Business, Education

Helping Future Talent Find Their Future

  1. 1. Helping future talent find their future Primp your Profile on Campus
  2. 2. 39 million students are on LinkedIn 36% of Dell followers on LinkedIn are entry-level Students are LinkedIn’s fastest growing demographic Students and LinkedIn Students are on LinkedIn and are following us. How can we close the gap at Dell?
  3. 3. Filling the gap Dell’s Legacy of Good 2020 plan calls for increasing graduate hiring to 25% 25% of external hires coming from university comes out to approximately 4,500 hires a year By 2020, Organization for Cooperation and Economic Development estimates 200 million 25- 34 year olds will have university degrees 28% of students are using LinkedIn to search for jobs, up 23% since 2010 According to National Association of College Employers, employers will hire 8.6% more 2014 graduates than they hired from the class of 2013 University recruiting trends point to more remote recruiting, less visits to target universities
  4. 4. What does Primp your Profile on Campus teach? The benefits of developing their personal brand via LinkedIn while at university Tips for effectively growing their network on LinkedIn How to create a profile that captures the attention of potential employers Educate students on the wealth of knowledge available on LinkedIn (groups, Pulse, etc.) 1 2 3 4
  5. 5. Global impact of PYP • Launched program in 2013 with first virtual session in the fall • Over 75 Primp your Profile Sessions around the globe to date • Over 1,100 students are members of Dell’s University Relations LinkedIn group • 80% of countries we hire students for have hosted a PYP session
  6. 6. What to consider when creating a social recruiting program Dell has a social media centric culture and we are focused on increasing graduate hiring - attracting students through LinkedIn is aligned to our overall goals. • Would your executives encourage social media use and promote a program centered around social media recruitment? • Will your ultimate goal be campus branding? Or recruiting students? • Are you equipped to recruit students through social media? Or is the focus still on priority universities? • Does your company have the relevant subject matter experts to help with content? Create a program that aligns to your company’s goals and culture
  7. 7. Our success Contact Chelsea at or follow Chelsea on Twitter at @ChelseaAtDell