Pricing & Promo S B Excellence Award

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Dell Small Business Excellence Award 'Day at Dell' Presentations. Nov. 2009

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  • - Determine what your brand will stand for based on customer insights, addressing customer pain points- Carefully consider how and where to tell your brand story
  • - Reliable, innovative, attractive products that customers are proud to own Services that help SB’s thrive Easy feedback loops like IdeaStorm Product Value
  • Hardware (testing, customer feedback used to develop system) Partnerships with quality brands High level of service
  • Pricing & Promo S B Excellence Award

    1. 1. Pricing & PromotionHow to continually differentiate in a highly commoditized, price-driven market<br />Paige Darby, SMB Brand<br />November 2009<br />1<br />
    2. 2. 2<br />10 Steps to Success<br />Elevate your brand…<br />TAKE YOUR OWN PATH<br />
    3. 3. 3<br />10 Steps to Differentiation<br />Elevate your brand…<br />But keep it transactional<br />TAKE YOUR OWN PATH<br />
    4. 4. 4<br />10 Steps to Differentiation<br />Elevate your brand…<br />But keep it transactional<br />Stay on top of the competition’s pricing<br />TAKE YOUR OWN PATH<br />
    5. 5. 5<br />10 Steps to Differentiation<br />Elevate your brand…<br />But keep it transactional<br />Stay on top of the competition’s pricing<br />Delight your customers<br />TAKE YOUR OWN PATH<br />
    6. 6. 6<br />10 Steps to Differentiation<br />Elevate your brand…<br />But keep it transactional<br />Evaluate your pricing vs. the competition’s<br />Delight your customers<br />Listen. Get to know your customers.<br />TAKE YOUR OWN PATH<br />
    7. 7. 7<br />10 Steps to Differentiation<br />Elevate your brand…<br />But keep it transactional<br />Evaluate your pricing vs. the competition’s<br />Delight your customers<br />Listen. Get to know your customers.<br />Always innovate<br />TAKE YOUR OWN PATH<br />
    8. 8. 8<br />10 Steps to Differentiation<br />Elevate your brand…<br />But keep it transactional<br />Evaluate your pricing vs. the competition’s<br />Delight your customers<br />Listen. Get to know your customers.<br />Always innovate<br />Deliver high-quality products<br />TAKE YOUR OWN PATH<br />
    9. 9. 9<br />10 Steps to Differentiation<br />Elevate your brand…<br />But keep it transactional<br />Evaluate your pricing vs. the competition’s<br />Delight your customers<br />Listen. Get to know your customers.<br />Always innovate<br />Deliver high-quality products<br />Think “outside of the box”<br />TAKE YOUR OWN PATH<br />
    10. 10. 10<br />10 Steps to Differentiation<br />Elevate your brand…<br />But keep it transactional<br />Evaluate your pricing vs. the competition’s<br />Delight your customers<br />Listen. Get to know your customers.<br />Always innovate<br />Deliver high-quality products<br />Think “outside of the box”<br />Lead the market<br />TAKE YOUR OWN PATH<br />
    11. 11. 11<br />10 Steps to Differentiation<br />Elevate your brand…<br />But keep it transactional<br />Evaluate your pricing vs. the competition’s<br />Delight your customers<br />Listen. Get to know your customers.<br />Always innovate<br />Deliver high-quality products<br />Think “outside of the box”<br />Lead the market<br />Create integrated campaigns<br />TAKE YOUR OWN PATH<br />
    12. 12. Discussion<br />12<br />TAKE YOUR OWN PATH<br />

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