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ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
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ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions

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Rick Froehlich, Vice President and General Manager, Dell OEM Solutions presented the industry address at the 2010 ESC Silicon Valley Conference. Learn more at www.dell.com/oem. …

Rick Froehlich, Vice President and General Manager, Dell OEM Solutions presented the industry address at the 2010 ESC Silicon Valley Conference. Learn more at www.dell.com/oem.

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  • 1. Driving Innovation
    Rick Froehlich
    Vice President and General Manager, Dell OEM Solutions
  • 2. You Probably Know This is Dell…
    Servers, Storage &
    Networking
    Printing & Imaging
    Notebook Computers
    Desktop Computers
    Enterprise Services
    Electronics & Accessories
    Consumer Services
    Business Solutions
  • 3. But You May Not Know This is Dell Too
    3
    Medical and Life Science Devices
    Kiosk & POS
    Security and Surveillance
    Automation and Process Control
  • 4. Shifting Resources…
    4
    Discretionary Spend
    Innovation
    DEV/Test
    Manufacturing
    Logistics
    Support
    Service
    Non-Discretionary Spend
  • 5. Toward Innovation
    5
    Discretionary Spend
    Innovation
    DEV/Test
    Manufacturing
    Logistics
    Support
    Service
    Non-Discretionary Spend
  • 6. State of the Markets
    6
  • 7. Current Market Landscape
    Developers are tasked with increasing innovation but must still focus on tactical issues.
    45% of companies use outside vendors for some or all of their embedded project components.*
    56% of projects are finishing behind schedule.*
    Engineering resources increased by 39% from 2009 to 2010*
    EE Times Group. 2010 Embedded Market Survey. February 2010.
  • 8. What Keeps You Up at Night?
    “Looking ahead over the next 2-5 years, select the areas below that you think will see the most dramatic changes?”
    42%
    Chip Technology
    Global Markets
    The Design/Development Process
    Speed to Markets
    Outsourcing (Domestic & Overseas)*
    Size & Type of Development Teams
    The Competitive embedded Market Place
    Chip Applications (Vertical Markets)
    Embedded Systems Research & Theory
    Professionalism & Standards
    Career Training/Education
    Other Changes
    53%
    34%
    30%
    34%
    39%
    31%
    28%
    30%
    29%
    19%
    24%
    21%
    22%
    23%
    15%
    18%
    2009 (N=1,534)
    2008 (N=1,056)
    13%
    10%
    12%
    *Note: Outsourcing was added in 2009
    2%
    2%
    EE Times Group. 2009 Embedded Market Survey. February 2009.
  • 9. Concern: Chip Technology
    9
    In the selection of processor technology, OEM design engineers said that “Ecosystem” was almost four times more important than the supplier/vendor.
    “Ecosystem”
    Developer Tools
    BIOS
    Supplier/Vendor
    4X
    Software
    Dev/Test
    Supply Chain
    Manufacturing
    EE Times Group. 2009 Embedded Market Survey. February 2009.
    Support
  • 10. Concern: Global Markets
    10
    • Supply chain logistics
    • 11. Regulatory compliance
    • 12. Service & support
    • 13. Sales & marketing
    • 14. Currency fluctuations
    10
  • 15. Concern: Design/Development Process
    21.5% Cost Savings
    Whitebox Server
    Tier-One Vendor Workstation
    JBOD
    Whitebox Server
  • 16. Concern: Outsourcing
    Process
    DESIGN
    OEM ENGINEERING
    • Custom BIOS
    • 19. Regulatory
    • 20. Custom Casing Development
    MANAGE
    SUPPLIERS
    • Coordination of multiple suppliers
    • 21. Quality requirements for suppliers
    • 22. Component Testing
    CUSTOM FULFILLMENT
    SERVICES (CFS)
    MANUFACTURING /CUSTOM FACTORY INTEGRATION
    • User Manuals
    • 27. Customized Component Procurement/Management
    • 28. Image Load
    GLOBAL SERVICES
    12
  • 31. Concern: Size and Type of Development Team
    Companies whose development teams choose to buy their customized hardware can focus on more strategic, business-critical initiativesand spend less time maintaining their systems.
    13
    62% of your resources are dedicated to software*
    “We might be able to move 25% to 30% of personnel from those development tasks to new projects.”
    Keith Grundon
    Technical Director, Amulet Hotkey
    EE Times Group. 2009 Embedded Market Survey. February 2009.
  • 32. Collaboration
    14
  • 33. Benefits of Working with a Tier-1 Provider
    Engineer-to-Engineer access
    Standards-based platforms that leverage huge buying power
    Decreased development time & costs
    Rigorous Testing
    Quality assurance
    Global supply chain management
    Global presence
    Longer life cycles
  • 34. Things You Should Know About Dell OEM
    12
    years serving OEM customers
    1300
    OEM customers around the world
    40+
    OEM industry verticals
    25%
    of Fortune 100 companies are Dell OEM customers
    250
    custom projects per year
    35
    Engineers dedicated to Dell OEM worldwide
  • 35. Flexible Design
    Dell answered with the Dell™ OptiPlex™ XE
    3.5 year locked components and BIOS
    Can withstand operating temperatures up to 55 degrees Celsius
    Broadcom watchdog timer
    Optional dust filter and IP51 kit improves performance in dusty environments (see the demo at booth #629)
    “Go-anywhere” mounting
    17
    45% of embedded products are designed for
    rugged/harsh environments.*
    EE Times Group. 2009 Embedded Market Survey. February 2009.
  • 36. Longer Life
    Dell OEM answered by continually building out our portfolio of products with locked components and managed updates.
    18
    26% of embedded products required mandatory
    changes in 2009 due to discontinued
    hardware or software*
    Product C
    Product B
    Dell IT
    Precision Workstation T5500
    Product C Locked Config
    Product B Locked Config
    Dell OEM
    3 year extended life
    T5500 Locked Config
    3 year extended life
    Example: Dell Precision T5500 Workstation
    EE Times Group. 2009 Embedded Market Survey. February 2009.
  • 37. Customization
    Customization in the Dell Factory
    Load custom BIOS and proprietary app
    Install custom hardware
    Branding
    Controlled Customization Outside the Factory
    Custom Order Fulfillment
    Custom Packaging and Marketing Materials
    International Shipping and Regulatory Support
    19
  • 38. Access to Dell Engineering
    Product engineering support involves true collaboration with your company, and you pay, on demand, for the skill sets you need.
    Dell offers a wide-range of engineering support
    Manufacturing
    Mechanical
    Electrical
    Chemical
    Industrial
    20
  • 39. 21
    Services
    Testing
    Appliance Modernization
    Custom Development
  • 40. We Are Everywhere You Need to Be
    Lódź, Poland
    Nashville, TN
    Austin, TX
    Xiamen, China
    Penang, Malaysia
    Eldorado Do Sul, Brazil
    Dell Factory
    Dell Design Center
    Dell Parts Depot
    22
  • 41. Feedback/Q&A
    23
  • 42. Questions?
    Please visit www.dell.com/oem for more info
    Stop in and talk to us at booth #629
    I’ll be at the Make vs. Buy Panel Discussion at 2:00PM
    Email me: RickatESC@dell.com
    24