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ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions
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ESC Silicon Valley 2010 – Drive Innovation with Dell OEM Solutions

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Rick Froehlich, Vice President and General Manager, Dell OEM Solutions presented the industry address at the 2010 ESC Silicon Valley Conference. Learn more at www.dell.com/oem. …

Rick Froehlich, Vice President and General Manager, Dell OEM Solutions presented the industry address at the 2010 ESC Silicon Valley Conference. Learn more at www.dell.com/oem.

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  1. Driving Innovation <br />Rick Froehlich<br />Vice President and General Manager, Dell OEM Solutions<br />
  2. You Probably Know This is Dell…<br />Servers, Storage & <br />Networking<br />Printing & Imaging<br />Notebook Computers<br />Desktop Computers<br />Enterprise Services<br />Electronics & Accessories<br />Consumer Services<br />Business Solutions<br />
  3. But You May Not Know This is Dell Too<br />3<br />Medical and Life Science Devices<br />Kiosk & POS<br />Security and Surveillance<br />Automation and Process Control<br />
  4. Shifting Resources…<br />4<br />Discretionary Spend<br />Innovation<br />DEV/Test<br />Manufacturing<br />Logistics<br />Support<br />Service<br />Non-Discretionary Spend<br />
  5. Toward Innovation<br />5<br />Discretionary Spend<br />Innovation<br />DEV/Test<br />Manufacturing<br />Logistics<br />Support<br />Service<br />Non-Discretionary Spend<br />
  6. State of the Markets<br />6<br />
  7. Current Market Landscape<br />Developers are tasked with increasing innovation but must still focus on tactical issues.<br />45% of companies use outside vendors for some or all of their embedded project components.*<br />56% of projects are finishing behind schedule.*<br />Engineering resources increased by 39% from 2009 to 2010*<br />EE Times Group. 2010 Embedded Market Survey. February 2010.<br />
  8. What Keeps You Up at Night?<br />“Looking ahead over the next 2-5 years, select the areas below that you think will see the most dramatic changes?”<br />42%<br />Chip Technology<br />Global Markets<br />The Design/Development Process<br />Speed to Markets<br />Outsourcing (Domestic & Overseas)*<br />Size & Type of Development Teams<br />The Competitive embedded Market Place<br />Chip Applications (Vertical Markets)<br />Embedded Systems Research & Theory<br />Professionalism & Standards<br />Career Training/Education<br />Other Changes<br />53%<br />34%<br />30%<br />34%<br />39%<br />31%<br />28%<br />30%<br />29%<br />19%<br />24%<br />21%<br />22%<br />23%<br />15%<br />18%<br />2009 (N=1,534)<br />2008 (N=1,056)<br />13%<br />10%<br />12%<br />*Note: Outsourcing was added in 2009<br />2%<br />2%<br />EE Times Group. 2009 Embedded Market Survey. February 2009.<br />
  9. Concern: Chip Technology<br />9<br /> In the selection of processor technology, OEM design engineers said that “Ecosystem” was almost four times more important than the supplier/vendor.<br />“Ecosystem”<br />Developer Tools<br />BIOS<br />Supplier/Vendor<br />4X<br />Software<br />Dev/Test<br />Supply Chain<br />Manufacturing<br />EE Times Group. 2009 Embedded Market Survey. February 2009.<br />Support<br />
  10. Concern: Global Markets<br />10<br /><ul><li>Supply chain logistics
  11. Regulatory compliance
  12. Service & support
  13. Sales & marketing
  14. Currency fluctuations</li></ul>10<br />
  15. Concern: Design/Development Process <br />21.5% Cost Savings<br />Whitebox Server<br />Tier-One Vendor Workstation<br />JBOD<br />Whitebox Server<br />
  16. Concern: Outsourcing<br />Process<br />DESIGN<br /><ul><li>Testing
  17. Reliability
  18. Shock&Vibe</li></ul>OEM ENGINEERING<br /><ul><li>Custom BIOS
  19. Regulatory
  20. Custom Casing Development</li></ul>MANAGE<br />SUPPLIERS<br /><ul><li>Coordination of multiple suppliers
  21. Quality requirements for suppliers
  22. Component Testing</li></ul>CUSTOM FULFILLMENT<br />SERVICES (CFS)<br /><ul><li>Add Custom Cards
  23. Add Labels
  24. Custom Packaging
  25. Load BIOS
  26. Low-profile DIMS</li></ul>MANUFACTURING /CUSTOM FACTORY INTEGRATION<br /><ul><li> User Manuals
  27. Customized Component Procurement/Management
  28. Image Load</li></ul>GLOBAL SERVICES<br /><ul><li> Field Support
  29. W/W Help Desks
  30. W/W Depots</li></ul>12<br />
  31. Concern: Size and Type of Development Team<br />Companies whose development teams choose to buy their customized hardware can focus on more strategic, business-critical initiativesand spend less time maintaining their systems.<br />13<br />62% of your resources are dedicated to software*<br />“We might be able to move 25% to 30% of personnel from those development tasks to new projects.” <br />Keith Grundon<br />Technical Director, Amulet Hotkey<br />EE Times Group. 2009 Embedded Market Survey. February 2009.<br />
  32. Collaboration<br />14<br />
  33. Benefits of Working with a Tier-1 Provider <br />Engineer-to-Engineer access<br />Standards-based platforms that leverage huge buying power<br />Decreased development time & costs<br />Rigorous Testing<br />Quality assurance<br />Global supply chain management<br />Global presence<br />Longer life cycles<br />
  34. Things You Should Know About Dell OEM<br />12<br />years serving OEM customers<br />1300<br />OEM customers around the world<br />40+<br />OEM industry verticals<br />25%<br />of Fortune 100 companies are Dell OEM customers<br />250<br />custom projects per year<br />35<br />Engineers dedicated to Dell OEM worldwide<br />
  35. Flexible Design<br />Dell answered with the Dell™ OptiPlex™ XE<br />3.5 year locked components and BIOS<br />Can withstand operating temperatures up to 55 degrees Celsius<br />Broadcom watchdog timer<br />Optional dust filter and IP51 kit improves performance in dusty environments (see the demo at booth #629)<br />“Go-anywhere” mounting<br />17<br />45% of embedded products are designed for <br />rugged/harsh environments.*<br />EE Times Group. 2009 Embedded Market Survey. February 2009.<br />
  36. Longer Life<br />Dell OEM answered by continually building out our portfolio of products with locked components and managed updates.<br />18<br />26% of embedded products required mandatory<br />changes in 2009 due to discontinued<br />hardware or software*<br />Product C<br />Product B<br />Dell IT<br />Precision Workstation T5500<br />Product C Locked Config<br />Product B Locked Config<br />Dell OEM<br />3 year extended life<br />T5500 Locked Config<br />3 year extended life<br />Example: Dell Precision T5500 Workstation<br />EE Times Group. 2009 Embedded Market Survey. February 2009.<br />
  37. Customization<br />Customization in the Dell Factory<br />Load custom BIOS and proprietary app<br />Install custom hardware<br />Branding<br />Controlled Customization Outside the Factory<br />Custom Order Fulfillment<br />Custom Packaging and Marketing Materials<br />International Shipping and Regulatory Support<br />19<br />
  38. Access to Dell Engineering<br />Product engineering support involves true collaboration with your company, and you pay, on demand, for the skill sets you need.<br />Dell offers a wide-range of engineering support<br />Manufacturing<br />Mechanical<br />Electrical<br />Chemical<br />Industrial<br />20<br />
  39. 21<br />Services<br />Testing<br />Appliance Modernization<br />Custom Development<br />
  40. We Are Everywhere You Need to Be<br />Lódź, Poland<br />Nashville, TN<br />Austin, TX<br />Xiamen, China<br />Penang, Malaysia<br />Eldorado Do Sul, Brazil<br />Dell Factory<br />Dell Design Center<br />Dell Parts Depot<br />22<br />
  41. Feedback/Q&A<br />23<br />
  42. Questions?<br />Please visit www.dell.com/oem for more info<br />Stop in and talk to us at booth #629<br />I’ll be at the Make vs. Buy Panel Discussion at 2:00PM <br />Email me: RickatESC@dell.com<br />24<br />

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