EMEA Day at Dell 2010 - Three Social Media Tips For Small BusinessPresentation Transcript
Three social media steps for small businesses #DayatDell April 27, 2010 Neville Hobson - Head of Social Media Europe, WCG London Kerry Bridge – Dell Social Media Communications, Dell Inc EMEA Day at Dell – 26 & 27 April, 2010 Dell Small Business Excellence Award
Let’s start with a conclusion
Online word of mouth is a powerful marketing tool:
You do know how, where and when she discusses your brand online
BBC - http://www.bbc.co.uk/guidelines/editorialguidelines/onguide/
Are you adding value?
Write what you know.
Respect proprietary information.
Create some excitement.
Wiggly Wigglers *2008 Global Award Winner* Business goal: To inspire people to create their own amazing gardens Target audience: Everyone interested in gardening, wildlife and making a difference to the environment Social media strategy: Creating a global online community through podcasts, wikis, blogs, Facebook and Twitter Business result: Grows global customer base to 90,000 and reduced ad spend by 80%
Thank you Twitter: @Jangles Email: nhobson@WCGworld.com Twitter: @KerryatDell Email: firstname.lastname@example.org