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Dell Women's Global Entrepreneurship Study - India Key Findings
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Dell Women's Global Entrepreneurship Study - India Key Findings

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New survey research released by Dell reveals optimism and opportunity for women-owned businesses in India. The …

New survey research released by Dell reveals optimism and opportunity for women-owned businesses in India. The
survey examined indicators of business confidence, along with their motivations, financing options, and sources of
support.

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  • 1. Dell Women’s Global Entrepreneurship Study: India Key FindingsNew survey research released by Dell reveals optimism and opportunity for women-owned businesses in India. Thesurvey examined indicators of business confidence, along with their motivations, financing options and sources ofsupport.Higlights• Women Business Owners in India are feeling confident: When asked about expectations for business growth, women entrepreneurs in India anticipate a median growth of 90 percent over the next five years. When you consider that India has a projected GDP growth rate of 8.2 percent in 2011-2012, according to the Indian Economic Outlook Report, the numbers are even more impressive.• Business is Booming: 71% say their business is very successful, and eight in 10 female entrepreneurs in India say they are hiring.• Opportunity for Technology: 74% say their technology needs are getting more complex.• Don’t Quit Your Day Job: 90% started their business while maintaining their day job.• Positive Social Impact is Important: 98% believe it is important that their business has a positive social impact.• Do it With Others: Spouses were the top source (41%) of advice when starting a business.Technology• Nearly 9 in 10 say technology supports basic day-to-day operations.• 1 in 10 say it’s a strategic component of their business.• 74% say their needs are more complex than they used to be and their technology needs to perform at higher levels, 17% say their technology needs have not significantly changed, 9% say their needs are less complex than they used to be and their technology has scaled down.• How they handle technology needs:  Use an outside company (67%)  Use a freelance technology specialist (30%)  Handle it themselves (26%)  Have a dedicated in-house team (25%)  Use a value-added reseller or system integrator (3%)  Other (1%)• Biggest technology needs are 24/7 service support, data security, cutting costs, and relationships with vendors.Funding• Personal savings is the top source for funding a startup business (46%); Other sources:  Family members (43%)  Banks or credit unions (33%)  Friends (25%)  Business acquaintances (21%)  Venture capital firm (17%)  Colleagues (16%)  Government grant programs (15%)  Crowd funding (13%)  Angel investors (11%)  Other (1%)• Banks or credit unions were most difficult sources from which to obtain funding.• Angel investors were the easiest sources from which to obtain funding.• Obtaining low interest loans (30%) and income (24%) were biggest obstacles to bank or credit union financing.• Finding a co-signer and credit history were lesser obstacles to bank or credit union financing.• The median financial capital needed to start a business was $9,376.Penn Schoen Berland (PSB) conducted online interviews with 150 female entrepreneurs in India between April 13thand April 16th, 2012. The survey margin of error is +/-8%.

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