B2B Social Media Huddle
December 7, 2009

Bracknell, UK
 




    Overall event objective
    The aim of this event is to bring together senior communications and
    marketing p...
 




    Agenda – December 7, 2009

    09:00 – Registrations & coffees




    9:30 to 12:30 - B2B Social Media
       ...
 




    Who’s coming?
    We are expecting around 70 delegates on the day from a wide variety
    of companies and agenc...
 




    Speaker Biographies
    Neville Hobson
    Neville Hobson, ABC, is an IABC-accredited communicator, blogger
    ...
 




    Benjamin Ellis
    Director and Co-Founder, Redcatco
    Benjamin is director and co-founder of communication te...
 




    Michelle Goodall
    Online PR and social media consultant/trainer - Econsultancy.com
    Michelle Goodall is a ...
 




    Benjamin Schneider
    Media Consultant EMEA/APAC, Dow Jones Enterprise Media Group
    Ben advises public relat...
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Dell UK B2B Social Media Huddle, December 7

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Neville Hobson from WeissComm Group and Kerry Bridge from Dell have organised a free event to bring together senior communications and marketing professionals to exchange and share experiences on B2B social media.

This event has now sold out, however you can follow the event in twitter using #dellb2b and we will share presentations from this event afterwards.

Hashtag: dellb2b

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Dell UK B2B Social Media Huddle, December 7

  1. 1.           B2B Social Media Huddle December 7, 2009 Bracknell, UK
  2. 2.   Overall event objective The aim of this event is to bring together senior communications and marketing professionals to exchange and share experiences on B2B social media for mutual benefit. The event is free to attend by invitation only. The event is divided into three sections: 1. A general overview of the B2B social media landscape 2. Case study mash-up / unconference 3. Round table sessions on:  Integrating social media into your programmes in the right way  Social media and monetization techniques Address for event The huddle takes place in our executive briefing centre. Dell House, Cain Road, Bracknell, Berkshire RG12 1LF Key Contacts If you have any questions or recommendations for delegates to be invited, please contact Kerry or Neville. Kerry Bridge, Dell Neville Hobson, WeissComm Group Kerry_Bridge@dell.com nhobson@wcgglobal.com www.twitter.com/kerryatdell www.twitter.com/jangles 07802595209 +44 7824 33 7000 Page 2 of 8
  3. 3.   Agenda – December 7, 2009 09:00 – Registrations & coffees 9:30 to 12:30 - B2B Social Media  09:30 - 10:30 - Social Media for Business: Key Trends and Observations – Neville Hobson, WeissComm Group  10:30 - 11:30 - Uncommon Sense in a World of Technology and Social Media – Steve Lamb, Microsoft  11:30 – 12:30 - The B2B social media business case – Benjamin Ellis, Redcatco 12:30 to 13:30 – Buffet lunch and networking 13:30 to 15:00 – 25 minute case studies 15:00 – 15:15 – Rest break and coffees 15:15 – 16:15 – Round table sessions  Integrating social media into your programmes in the right way  Social media and monetisation techniques 16:15 – Closing remarks Page 3 of 8
  4. 4.   Who’s coming? We are expecting around 70 delegates on the day from a wide variety of companies and agencies including: Cisco, Dell, Econsultancy, Edelman, Enfatico, Google, Hill and Knowlton, Hotwire PR, HSBC, Intel, Ipadio, Juniper Networks, Linkedin, Mediacom, Microsoft, Nixon Mcinnes, Oracle, pwcom 2.0, Redcatco, Salesforce, Shimmin.biz, Tweetmeme, VMware, We Are Social, and WeissComm Group – amongst many others. About Dell Dell listens to customers and delivers innovative technology and services they trust and value. A few fun facts about Dell:  Every Fortune 100 company does business with Dell.  On average 4,000 people talk about Dell online every day  We ship about 140,000 systems per day, on average – that’s more than one every second.  14 of the world’s top supercomputers run on Dell.  More than 55,000 customers have posted ratings and reviews on Dell.com. About FIR For Immediate Release: The Hobson and Holtz Report is the twice- weekly podcast of Neville Hobson, ABC, and Shel Holtz, ABC. The Hobson & Holtz Report is one of a series of business-focused podcasts under the For Immediate Release brand. The full line-up comprises:  The Hobson & Holtz Report twice-weekly show at the intersection of online communication and public relations  Interviews with newsmakers and influencers from the online technology and organizational communication worlds  Book Reviews aligned with our theme of PR/communications and the online world  Speakers and Speeches - podcasts of speeches, keynote addresses, breakout sessions, and other recordings from meetings and conferences of interest to PR and communication professionals The Conversation Prism The graphic used on the front page of this document under creative commons was created by Brian Solis and JESS3. www.briansolis.com/2009/03/conversation-prism-v20/   Page 4 of 8
  5. 5.   Speaker Biographies Neville Hobson Neville Hobson, ABC, is an IABC-accredited communicator, blogger and podcaster, one of the leading European early adopters and influencers in social media communication for business. He is Head of Social Media Europe for WeissComm Group, an integrated communications company focused on the marketing and communication needs of the world's leading businesses, based in the London office. Neville has over 25 years' experience in public and media relations, marketing communication, employee, compensation and benefits communication as well as investor and financial relations. He helps companies use effective communication to achieve their business goals. Richard Binhammer Corporate Communications, Dell Inc. Richard is a senior manager in corporate communications at Dell’s headquarters in Round Rock, Texas, USA. His career has developed from provincial and federal politics in Canada and (mostly) successful election campaigns, as well as lobbying, to corporate communications in the USA, with a little art, photography, good friends and different cities/regions to explore and enjoy along the way. At Dell, Richard plans and implements strategic corporate communications to achieve business success and support/build corporate reputations. Most recently his responsibilities include new efforts in social media. He is experienced in positioning diverse business sectors, senior corporate executives, government officials and community leaders with key constituent groups, including extensive media relations and campaign/issues management. Stephen Lamb PR Manager, Microsoft Stephen Lamb works as a PR Manager at Microsoft in the UK. He is highly technical due to twenty years of experience in software design, coding, architecture and implementation. Stephen has consulted for many of the largest and some of the smallest companies throughout Europe and further afield. Stephen has been a keen advocate of both community and social media for many years including six years blogging and three years on Twitter (@actionlamb). He is well known on the conference circuit and is very comfortable translating technology features into business benefits. Page 5 of 8
  6. 6.   Benjamin Ellis Director and Co-Founder, Redcatco Benjamin is director and co-founder of communication technology house Redcatco. He has worked in the information and communication technology arena for over 20 years, with involvement in the Internet and on-line communities since the 1980's. From the first intranets to today's socially networked businesses, he has worked at the leading edge of technology in roles that have included IT management, marketing and engineering, as well as an academic background in both engineering and psychology. Today his work is focused on social technologies in the business environment, combining consulting, training and design. He writes a number of blogs and has appeared on both radio and TV, explaining how social media and social networking can help grow business communities. Kerry Bridge Digital Media Communications, Dell Public Sector Kerry Bridge is part of the Global Corporate Communications team and leads Dell’s approach to digital media communication worldwide for their public sector business. She is also part of the Dell social media team that drives Dell’s central social media strategy. Kerry has been with Dell for nine years. Prior to her current role, she has held various communications related positions at Dell including digital media communications, environmental communications and internal communications. Jamie Grenney Senior Director of Content, Community, and Social Media, salesforce.com Jamie Grenney is Senior Director of Content, Community, and Social Media at salesforce.com. In this role, he is responsible for the company’s community development and leveraging its presence on social media sites as part of the company’s effort to create an ecosystem that enables customer success. Jamie has been with salesforce.com for over seven years in a variety of sales and marketing roles, including most recently as product manager of Salesforce Ideas, the world's first cloud computing application that enables the wisdom of crowds to drive innovation. Page 6 of 8
  7. 7.   Michelle Goodall Online PR and social media consultant/trainer - Econsultancy.com Michelle Goodall is a consultant and trainer for Econsultancy, a community where the world's digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. She specialises in Online Public Relations and Social Media. Formerly the Digital Director at Lexis Public Relations, she has over 13 years' online PR and social media marketing consultancy and implementation experience working on award winning PR campaigns and providing reputation management and social media consultancy for many blue-chip organisations including Norwich Union, Coca Cola, Domino's, eBay, Camelot and Diageo. Sarah Wright Enterprise Programmes Marketing Manager EMEA, Juniper Networks Sarah Wright manages end user enterprise marketing for Juniper in EMEA. This includes advertising, direct mail and lead generation activity. At Juniper, Sarah has created and nurtured a user community in excess of 10,000 regular, active members using a combination of social media and direct marketing techniques. In a recent programme to promote Juniper’s Fast Track certification, they went from a standing start to over 48,000 visitors this week and saw a 560% increase in certifications. Henry Clifford-Jones European Director, Advertising at LinkedIn Henry Clifford-Jones joined Linkedin in 2008 as European Director of Advertising. He is responsible for overseeing and developing LinkedIn’s European advertising business and a range of solutions for marketers to reach LinkedIn’s rapidly growing European user base. A core part of his role is focused on building and enhancing partnerships with leading European advertisers within the B2B, high net worth and corporate recruitment markets. Prior to joining LinkedIn, Henry was the European General Manager of contextual and inline advertising business, Vibrant Media. He has previously held a variety of management and commercial roles in digital startup and publishing organisations. Page 7 of 8
  8. 8.   Benjamin Schneider Media Consultant EMEA/APAC, Dow Jones Enterprise Media Group Ben advises public relations and corporate communications professionals in the UK, Germany, Switzerland, and Austria, as well as Asia Pacific, enabling the most effective use of their PR and media relations resources. He brings half a decade of experience in traditional media intelligence and analysis, with accolades including an AMEC Communication Effectiveness Award for Best Use of Evaluation for a Single Event (Crisis communications). Ben graduated from the University of London and is currently reading for a Masters in Transnational Media & Globalisation, researching crowd-sourcing and wiki strategies for consumer led news generation in the face of journalistic objectivity. He is also a graduated Baritone from the Royal Academy of Music. http://solutions.dowjones.com/product- djinsight.asp Matt Bamford-Bowes Head of Social Media, MediaCom Beyond Advertising Since starting in digital media over 8 years ago, Matt has crossed the boundaries of data, direct response, brand and social media. Having joined MediaCom in 2007, Matt is now Head of Social Media responsible for leading agency, client, industry thinking on social media and content. Matt is also responsible for aligning international social media strategies and measurement tools. Matt's biggest social highlight was the social media campaign which delivered 13,000 singers to Trafalgar Square in support of T-Mobile's Singalong campaign. Omar Kattan Head of SEO & eVisibility, MediaCom Beyond Advertising. After Majoring in Marketing and Entrepreneurial Studies, Omar found a natural interest in the Web, starting out as a Web Developer in 2002 and later specialising in SEO. Omar's areas of expertise include Web Development, Search Engine Optimisation (SEO), Social Media Optimisation (SMO) and Online Reputation Management (ORM). Omar has spent the last 2 years of his online career developing the Natural Search offering at MediaCom and ensuring that MediaCom clients have the correct SEO strategy to maximise the returns achievable through natural search. Prior to this, Omar worked at Diffiniti specialising in providing organic search for multinational clients including Dell and Ladbrokes. Omar client’s at MediaCom include GSK, Northern & Shell, P&G, Vax and Deutsche Bank. Page 8 of 8

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