WHY FACEBOOK?




it’s not just college kids…it’s your customers

           Kara Krautter, Dell Inc.
 More than two-thirds of Facebook users are outside of
      college
     The fastest growing demographic is those 35 ye...
BUILD A PAGE WITH PURPOSE




 Social Media
 for Small
 Business

 Dell Inc.




More than 4 million users become fans of ...
REGULAR INTERACTION




DELL CONFIDENTIAL         4
INCREASING FANS




DELL CONFIDENTIAL     5
DON’T FORGET – FACEBOOK IS IN
    CONTROL




     Helpful Resources:
         – http://wiki.developers.facebook.com – fi...
BACKUP




DELL CONFIDENTIAL            7
WHAT’S NEXT




         30 million+ active users access Facebook through
          mobile devices




DELL CONFIDENTIAL  ...
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Dell & Facebook

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This is the presentation that @Kara_atDell gave at Dell's Executive Social Marketing Boot Camp: http://bitly.com/a77RY.

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  • @kgerr If the group or page is just saying negative things about the company, we often don't engage since it's a rant. But, if the creator or members have a specific customer issue or have posted some incorrect information about us, we will engage to set the record straight and/or try and resolve their issue.
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  • How do you handle your detractors within Facebook (i.e. Boycott Dell group)?
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Dell & Facebook

  1. WHY FACEBOOK? it’s not just college kids…it’s your customers Kara Krautter, Dell Inc.
  2.  More than two-thirds of Facebook users are outside of college  The fastest growing demographic is those 35 years old and older  About 70% of Facebook users are outside the United States  More than 200 million active users, half logging on at least once a day  More than 1 billion pieces of content shared each week DELL CONFIDENTIAL 2
  3. BUILD A PAGE WITH PURPOSE Social Media for Small Business Dell Inc. More than 4 million users become fans of Pages each day 3
  4. REGULAR INTERACTION DELL CONFIDENTIAL 4
  5. INCREASING FANS DELL CONFIDENTIAL 5
  6. DON’T FORGET – FACEBOOK IS IN CONTROL  Helpful Resources: – http://wiki.developers.facebook.com – find answers – http://developers.facebook.com/tools.php - test FBML code – http://www.allfacebook.com/ - Unofficial Facebook Blog DELL CONFIDENTIAL 6
  7. BACKUP DELL CONFIDENTIAL 7
  8. WHAT’S NEXT 30 million+ active users access Facebook through mobile devices DELL CONFIDENTIAL 8

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