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Dell 2011 Analyst Meeting - Paul Bell
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Dell 2011 Analyst Meeting - Paul Bell


Paul Bell's presentation is the eighth that was discussed during Dell's 2011 Analyst Day meeting held on June 29, 2011.

Paul Bell's presentation is the eighth that was discussed during Dell's 2011 Analyst Day meeting held on June 29, 2011.

Published in Business , Technology
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  • 1. Public & Large Enterprise Review
    Paul Bell
    President, Public & Large Enterprise
  • 2. PLE profitability: strategy resonating with customers
    Results reflects PLE momentum
    Highest OPINC $’s and % in history …. gross margin the highest over past two years in all regions
    Continued strength in corporate refresh led by NB growth of 16% Y/Y
    Services up 7% Y/Y with double digit growth in projects, reflecting expanded vertical services expertise
    Revenues ($B)
    Operating Margin %
    Revenues ($B)
    Operating Margin %
    • OpInc up 24% Y/Y…higher mix of services, pricing discipline, and lower structural costs
    • 3. US Federal budgetary constraints and muted spending in Western Europe impacted revenue.
    • 4. Revenue in growth markets* increased 11% Y/Y, led by China (+50% Y/Y)
    * Includes all regions with the exception of the US, Canada, Western Europe and Japan
  • 5. PLE go to market (GTM): positioned to win
    Industry Growth Rates (CY2011)
    GTM Differentiation
    • Focused on mid-market opportunity
    • 6. Key IP/Technology innovation
    • 7. Open, capable and affordable solutions
    • 8. Unlock efficiency and move critical IT dollars to innovation
    • 9. Vertically relevant solutions
    Note: Mature markets include the U.S., Canada, Western Europe and Japan; Total Commercial includes Large Enterprise, Public and SMB
    Source: (1) IDC WW Quarterly PC Forecast Q1 2011
  • 10. Our focus: continue to transform our business to enable customers to do more
    Building Deeper Business Relationships
    Customer Experience
    Transforming GTM
    Delivering Vertically-Relevant Solutions
    • “Keep my sales rep” Limit account transitions to critical few
    • 11. “Know my business” Sales Transformationand investment in sales teams to create customer value
    • 12. “Improve Business to Business Online” Enable customers to maximize on-line experience, use Dell as a resource
    • 13. “Free-up sales time“ Sales Process Reengineering improved efficiency program
    • 14. “Increase hiring of specialists” Strengthen sales expertise through training, specialist hiring
    • 15. “Focus resources on growing mid-market opportunity”
    • 16. “Give me solutions that address a key business challenge I’m facing in my industry” Pre-configured solutions that address customer mission
    545 sales people trained in CCV (Create Customer Value)
    63% improvement in loyalty scores over past 5 quarters
    North America Public vertical solutions increased +13% Q/Q
    540 specialists trainedor hired in FY 11; 825+
    in FY12
  • 17. Enabling CIOs to unleash innovation from a position of strength
    • Post-merger, optimize data centers globally
    • 18. Redesigned, consolidated, deployed and optimized global data centers
    • 19. Enabled transformation and managed services
    • 20. Streamline IT to ensure flawless execution of business critical work
    • 21. Designed and deployed end-to-end solution and services
    • 22. Cut costs, reduced complexity and ensured IT responded to business needs
    • 23. Business challenges with security, compliance, manageability of data,
    • 24. Data center strategy leveraging virtualization and data management technology
    • 25. Improved IT efficiency, responsiveness and productivity
    • 26. Create first fully independent, government-operated cloud computing services
    • 27. Nebula's high-density architecture allows for a dramatically reduced data center footprint.
    • 28. Nebula is 50% more energy efficient than traditional data centers.
  • Dell will enable CIOs to deliver more value and innovation
    The Old Dell
    Today’s Dell
    Delivering the right acquisition innovation + Dell IP solutions
    IT strategy enables customers to direct IT investments to where it matters most
    Hardware provider
    Strategic advisor for mission-critical IT
    Key takeaway
    Focused on relationships, not transactions
    Committed to helping customers achieve business objectives
  • 29. The power to do more