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BlogWell San Francisco
BlogWell San Francisco
BlogWell San Francisco
BlogWell San Francisco
BlogWell San Francisco
BlogWell San Francisco
BlogWell San Francisco
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BlogWell San Francisco

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This is the presentation Lionel Menchaca, Dell's chief blogger gave to attendees at BlogWell San Francisco on June 23, 2009.

This is the presentation Lionel Menchaca, Dell's chief blogger gave to attendees at BlogWell San Francisco on June 23, 2009.

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Transcript

  • 1. BLENDING COMMUNITY & E-COMMERCE <br />Lionel Menchaca<br />Chief Blogger, Dell Inc. <br />Blogwell – San Francisco<br />June 23, 2009<br />
  • 2. Direct2dell<br />OBJECTIVE:<br />Engage customers by sharing information that matters to them<br />RESULTS:<br />Direct2Dell exists in 5 languages<br />About 200K page views per month<br />Almost 1,000 posts since July 2006<br />Over 25,000 comments <br />More than 100 contributors<br />
  • 3. CONTENT SYNDICATION<br />Content Syndication = go where the conversations are happening<br />Dell Community<br />600,000 users per quarter<br />Dell.com<br />Over 100 million users per quarter<br />Total online population = more than 1.5 billion<br />
  • 4. SOCIAL WEB STARTING TO EVOLVE<br />How do we reach customers in different social networks?<br />We’re still in the early stages of the social web<br />Shared ID options<br />Dell on other sites<br />Forrester’s Five Eras of the Social Web - Jeremiah Owyang<br />
  • 5. CHANGE STARTS WITH CONTENT<br />All content you produce needs to be flexible and modular (shareable, embeddable, syndicatible)<br />How to Modularize Content?<br />Tags<br />Widgets<br />RSS Feeds<br />Where to use modular content:<br />Populate specific areas on destination sites like Direct2Dell.com and IdeaStorm.com<br />Use modular content to populate topic-based Activity Streams<br />
  • 6. HOW THE FUTURE LOOKS<br />Relevant content fed into Activity Streams like Linux, Gaming, Environment, Dell Mini Club, etc.<br />Content from Dell + the community being pulled in and syndicated through tags, aggregated via RSS<br />
  • 7. Thank YouLionel Menchacawww.direct2dell.comTwitter: @LionelatDell<br />7<br />

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