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BlogWell San Francisco
 

BlogWell San Francisco

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This is the presentation Lionel Menchaca, Dell's chief blogger gave to attendees at BlogWell San Francisco on June 23, 2009.

This is the presentation Lionel Menchaca, Dell's chief blogger gave to attendees at BlogWell San Francisco on June 23, 2009.

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    BlogWell San Francisco BlogWell San Francisco Presentation Transcript

    • BLENDING COMMUNITY & E-COMMERCE
      Lionel Menchaca
      Chief Blogger, Dell Inc.
      Blogwell – San Francisco
      June 23, 2009
    • Direct2dell
      OBJECTIVE:
      Engage customers by sharing information that matters to them
      RESULTS:
      Direct2Dell exists in 5 languages
      About 200K page views per month
      Almost 1,000 posts since July 2006
      Over 25,000 comments
      More than 100 contributors
    • CONTENT SYNDICATION
      Content Syndication = go where the conversations are happening
      Dell Community
      600,000 users per quarter
      Dell.com
      Over 100 million users per quarter
      Total online population = more than 1.5 billion
    • SOCIAL WEB STARTING TO EVOLVE
      How do we reach customers in different social networks?
      We’re still in the early stages of the social web
      Shared ID options
      Dell on other sites
      Forrester’s Five Eras of the Social Web - Jeremiah Owyang
    • CHANGE STARTS WITH CONTENT
      All content you produce needs to be flexible and modular (shareable, embeddable, syndicatible)
      How to Modularize Content?
      Tags
      Widgets
      RSS Feeds
      Where to use modular content:
      Populate specific areas on destination sites like Direct2Dell.com and IdeaStorm.com
      Use modular content to populate topic-based Activity Streams
    • HOW THE FUTURE LOOKS
      Relevant content fed into Activity Streams like Linux, Gaming, Environment, Dell Mini Club, etc.
      Content from Dell + the community being pulled in and syndicated through tags, aggregated via RSS
    • Thank YouLionel Menchacawww.direct2dell.comTwitter: @LionelatDell
      7