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BlogWell San Francisco

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This is the presentation Lionel Menchaca, Dell's chief blogger gave to attendees at BlogWell San Francisco on June 23, 2009.

This is the presentation Lionel Menchaca, Dell's chief blogger gave to attendees at BlogWell San Francisco on June 23, 2009.

Published in Technology
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Transcript

  • 1. BLENDING COMMUNITY & E-COMMERCE
    Lionel Menchaca
    Chief Blogger, Dell Inc.
    Blogwell – San Francisco
    June 23, 2009
  • 2. Direct2dell
    OBJECTIVE:
    Engage customers by sharing information that matters to them
    RESULTS:
    Direct2Dell exists in 5 languages
    About 200K page views per month
    Almost 1,000 posts since July 2006
    Over 25,000 comments
    More than 100 contributors
  • 3. CONTENT SYNDICATION
    Content Syndication = go where the conversations are happening
    Dell Community
    600,000 users per quarter
    Dell.com
    Over 100 million users per quarter
    Total online population = more than 1.5 billion
  • 4. SOCIAL WEB STARTING TO EVOLVE
    How do we reach customers in different social networks?
    We’re still in the early stages of the social web
    Shared ID options
    Dell on other sites
    Forrester’s Five Eras of the Social Web - Jeremiah Owyang
  • 5. CHANGE STARTS WITH CONTENT
    All content you produce needs to be flexible and modular (shareable, embeddable, syndicatible)
    How to Modularize Content?
    Tags
    Widgets
    RSS Feeds
    Where to use modular content:
    Populate specific areas on destination sites like Direct2Dell.com and IdeaStorm.com
    Use modular content to populate topic-based Activity Streams
  • 6. HOW THE FUTURE LOOKS
    Relevant content fed into Activity Streams like Linux, Gaming, Environment, Dell Mini Club, etc.
    Content from Dell + the community being pulled in and syndicated through tags, aggregated via RSS
  • 7. Thank YouLionel Menchacawww.direct2dell.comTwitter: @LionelatDell
    7