BlogWell San Francisco

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This is the presentation Lionel Menchaca, Dell's chief blogger gave to attendees at BlogWell San Francisco on June 23, 2009.

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BlogWell San Francisco

  1. 1. BLENDING COMMUNITY & E-COMMERCE <br />Lionel Menchaca<br />Chief Blogger, Dell Inc. <br />Blogwell – San Francisco<br />June 23, 2009<br />
  2. 2. Direct2dell<br />OBJECTIVE:<br />Engage customers by sharing information that matters to them<br />RESULTS:<br />Direct2Dell exists in 5 languages<br />About 200K page views per month<br />Almost 1,000 posts since July 2006<br />Over 25,000 comments <br />More than 100 contributors<br />
  3. 3. CONTENT SYNDICATION<br />Content Syndication = go where the conversations are happening<br />Dell Community<br />600,000 users per quarter<br />Dell.com<br />Over 100 million users per quarter<br />Total online population = more than 1.5 billion<br />
  4. 4. SOCIAL WEB STARTING TO EVOLVE<br />How do we reach customers in different social networks?<br />We’re still in the early stages of the social web<br />Shared ID options<br />Dell on other sites<br />Forrester’s Five Eras of the Social Web - Jeremiah Owyang<br />
  5. 5. CHANGE STARTS WITH CONTENT<br />All content you produce needs to be flexible and modular (shareable, embeddable, syndicatible)<br />How to Modularize Content?<br />Tags<br />Widgets<br />RSS Feeds<br />Where to use modular content:<br />Populate specific areas on destination sites like Direct2Dell.com and IdeaStorm.com<br />Use modular content to populate topic-based Activity Streams<br />
  6. 6. HOW THE FUTURE LOOKS<br />Relevant content fed into Activity Streams like Linux, Gaming, Environment, Dell Mini Club, etc.<br />Content from Dell + the community being pulled in and syndicated through tags, aggregated via RSS<br />
  7. 7. Thank YouLionel Menchacawww.direct2dell.comTwitter: @LionelatDell<br />7<br />

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