Benjamin Ellis - B2B Social Media Business Case

http://redcatco.com/blog http://socialoptic.com/blog Benjamin Ellis @benjaminellis

Isn’t a Business Case

It's a hobby If it's not creating business value

“ BUY MY STUFF” is NOT marketing Everyone wants to buy... ...no-one wants to be sold to

Transitional Media Traditional | Digital | Social interruption > engagement > advocacy you can't buy attention anymore

You: Customer Me: Brand

SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEO AND AUDIO _ wikipedia _ Social What?

Community Is where the value is...

Build Building a Community Buy Join

Resources You’ll need everything you can lay your hands on.

What’s your marketing R&D strategy? experimental > core Return on Innovation

Impact

Objectives: Financial Metrics Also: Behavior/Belief - Engagement/Interaction

Venue A fisherman in the desert is going to be a hungry fisherman

“ I see You”

Evidence We'll know it happened because... ...We’ll know it when we see it.

Be careful what you measure

http://milestoneplanner.com/

The Best Strategy? Think Big Move Fast Act Small

The Risks http://redcatco.com/blog/marketing/dominos-pizza-why-everyone-is-in-pr-now-and-employee-engagement-matters/

Grew family business from $4 million to $50 million
$15,000 in Direct Mail = 200 new customers
$7,500 Billboard Ad = 300 new customers
$0 (Twitter/@garryvee) = 1,800 new customers
But: TIME and TALENT
NB: businesses often offset skills shortage with excess cash
Gary Vaynerchuk The Rewards

First Action Think Big Act Small Move Fast

The BIGGEST ROI question: Are your prospects , competitors or customers active on Social Media? Not being there is like not having a telephone If they are…

What is It?

Benjamin Ellis @benjaminellis

http://www.slideshare.net	62
http://www.forimmediaterelease.biz	14
http://www.nevillehobson.com	14
http://blog.holtz.com	3
http://translate.googleusercontent.com	1

Benjamin Ellis - B2B Social Media Business Case

by Dell Inc on May 25, 2010

Accessibility

Categories

Upload Details

Usage Rights

5 Embeds 94

Statistics

Benjamin Ellis - B2B Social Media Business Case Presentation Transcript