Steve Lamb @actionlamb [email_address] Uncommon Sense in a World of Technology and Social Media
How to improve efficiency?
What is Social Media?
Is Social Media a passing fad? Social Media has now overtaken porn as the #1 activity on the Web If Facebook were a countr...
What is Social Media?
What is Social Media? <ul><li>Dialogue, not monologue </li></ul><ul><li>Many-to-many conversations </li></ul><ul><li>Recip...
Who do you Trust?
Do you remember when “they” tried to ban the Internet?!
What do you want to achieve?
Who is Authorative?
What is a spokesperson?
What is the role of PR/Marketing?
Not just another channel!
Shoot from the hip?
Perspectives
The Risks from Social Media Brand damage! Reputation damage! Career damage!
Risk avoidance tips <ul><li>Pre-release products/services are generally off-limits </li></ul><ul><li>Make sure your conten...
Warning! <ul><li>There is no delete button! </li></ul><ul><li>No guaranteed way to permanently remove content </li></ul><u...
Benefits of Social Media Marketing <ul><li>Low cost or free(-ish) marketing </li></ul><ul><li>Immediacy </li></ul><ul><li>...
How to do it
How to use SM for business purposes <ul><li>Include company name in your profile </li></ul><ul><li>Listen, think, (respond...
The Personality Continuum™ <ul><li>Where will  you  sit on the Personality Continuum? </li></ul>Juvenile delinquent Compan...
Even if  not  using SM for business… <ul><li>Remember: you’re still a company representative </li></ul><ul><li>Be careful ...
What is Work?
 
Your Work Force Consultants Contractors Employees Outsourcers Partners Customers Freelancers Contingent Staff
Job History Family Photos Friends And Colleagues Blogs, News, Interests, Things to Watch Communities About me
Company Data Personal Data Shared Data
Home Play Work Shopping
Steve Lamb @actionlamb [email_address] Thanks for listening ;-)
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B2B Social Media Huddle - Social Media - Steve Lamb

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Microsoft's Steve Lamb shared these slides at today's #dellb2b social media huddle.

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B2B Social Media Huddle - Social Media - Steve Lamb

  1. 1. Steve Lamb @actionlamb [email_address] Uncommon Sense in a World of Technology and Social Media
  2. 2. How to improve efficiency?
  3. 3. What is Social Media?
  4. 4. Is Social Media a passing fad? Social Media has now overtaken porn as the #1 activity on the Web If Facebook were a country it would be the world’s 4th largest between the USA and Indonesia By 2010 Gen Y will outnumber Baby Boomers. 96% of them have joined a social network 80% of companies are using LinkedIn as a primary tool to find employees Generation Y and Z consider e-mail passé. (Boston College has stopped distributing e-mail addresses to new students) The world’s 2 nd largest search engine is YouTube 25% of search results for the World’s Top 20 largest brands are links to user-generated content 78% of consumers trust peer recommendations Only 14% trust advertisements In the near future we will no longer search for  products and services, they will find us via social media 80% of Twitter usage is on mobile devices, anywhere, anytime (We hear about bad customer experiences immediately)
  5. 5. What is Social Media?
  6. 6. What is Social Media? <ul><li>Dialogue, not monologue </li></ul><ul><li>Many-to-many conversations </li></ul><ul><li>Reciprocity and sharing </li></ul><ul><li>Word-of-mouth </li></ul><ul><li>Openness </li></ul><ul><li>Trust and relationships of trust </li></ul><ul><li>Relationships and networks of relationships </li></ul><ul><li>Conversations based on honesty and integrity </li></ul><ul><li>Easy to use, simple to get started </li></ul>
  7. 7. Who do you Trust?
  8. 8. Do you remember when “they” tried to ban the Internet?!
  9. 9. What do you want to achieve?
  10. 10. Who is Authorative?
  11. 11. What is a spokesperson?
  12. 12. What is the role of PR/Marketing?
  13. 13. Not just another channel!
  14. 14. Shoot from the hip?
  15. 15. Perspectives
  16. 16. The Risks from Social Media Brand damage! Reputation damage! Career damage!
  17. 17. Risk avoidance tips <ul><li>Pre-release products/services are generally off-limits </li></ul><ul><li>Make sure your content is fit for the public domain </li></ul><ul><li>Think through the consequences of a slip-up </li></ul><ul><ul><li>If in doubt, don’t! </li></ul></ul>
  18. 18. Warning! <ul><li>There is no delete button! </li></ul><ul><li>No guaranteed way to permanently remove content </li></ul><ul><ul><li>Caches </li></ul></ul><ul><ul><li>Screenshots </li></ul></ul><ul><ul><li>Archive.org </li></ul></ul><ul><ul><li>Word of mouth </li></ul></ul>
  19. 19. Benefits of Social Media Marketing <ul><li>Low cost or free(-ish) marketing </li></ul><ul><li>Immediacy </li></ul><ul><li>Easy access to all audiences </li></ul><ul><li>Generates buzz and excitement </li></ul><ul><li>Gives a human face to company </li></ul><ul><li>Allows rapid response to changing trends </li></ul><ul><li>Keeps your finger on the pulse </li></ul><ul><li>Genuine connections with real customers and partners </li></ul>
  20. 20. How to do it
  21. 21. How to use SM for business purposes <ul><li>Include company name in your profile </li></ul><ul><li>Listen, think, (respond) </li></ul><ul><li>Stick to what you know, don’t pretend you’re an expert in everything </li></ul><ul><li>Be authentic </li></ul><ul><li>Be polite, be honest </li></ul><ul><li>Monitor responses, don’t post and depart </li></ul><ul><li>Choose your social media channels carefully </li></ul><ul><li>Join constructive debates but don’t get into arguments </li></ul><ul><li>Admit when you’re wrong, be ready to say sorry </li></ul><ul><li>Own the problem, manage through to resolution </li></ul>
  22. 22. The Personality Continuum™ <ul><li>Where will you sit on the Personality Continuum? </li></ul>Juvenile delinquent Company robot
  23. 23. Even if not using SM for business… <ul><li>Remember: you’re still a company representative </li></ul><ul><li>Be careful not to undermine your professional credibility </li></ul><ul><li>Avoid being seen as presenting a business perspective in your personal activities </li></ul>
  24. 24. What is Work?
  25. 26. Your Work Force Consultants Contractors Employees Outsourcers Partners Customers Freelancers Contingent Staff
  26. 27. Job History Family Photos Friends And Colleagues Blogs, News, Interests, Things to Watch Communities About me
  27. 28. Company Data Personal Data Shared Data
  28. 29. Home Play Work Shopping
  29. 30. Steve Lamb @actionlamb [email_address] Thanks for listening ;-)
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