SOCIAL MEDIA FOR BUSINESS<br />Richard Binhammer<br />B2B Social Media Huddle<br />Bracknell, December 2009<br />
DELL TOPICS, Single day<br />2<br />Ranking By Category:  1. PRODUCT   2. CE    <br />3. SOCIAL MEDIA/CORP REP.  4. GREEN/...
B2B CUSTOMERS<br />	OUR KEY BUSINESS CUSTOMERS IDENTIFY DIGITAL/SOCIAL MEDIA AS THE MOST TRUSTWORTHY ONLINE SOURCE OF INFO...
DELL TECH CENTER<br />Collaborative Community for DataCenter Pros<br /><ul><li>400% growth/ 7 months using 5 social media ...
Weekly live chats, archived, active forum discussions
Increased activity of Dell Experts</li></li></ul><li>Enterprise Community Ecosystem<br />Measurement Tools<br />Direct2Del...
IT’S A BIG WORLD OUT THERE<br />Content Syndication = go where the conversations are happening<br />Dell Community<br />60...
B2C or B2B<br />B2P<br />Thanks to BlaM4C and Marshalus and 3800 more customers <br />
People are now empowered.  Technology enables.  Humanity rules.<br />
“These conversations are going to occur whether you like it or not. Do you want to be part of that or not? My argument is ...
One Customer is a Member of Many Communities <br />Dell Customer<br />World of Warcraft Gamer<br />IT Manager at Company x...
THE POTENTIAL OF DIGITAL MEDIA<br /><ul><li>From telling and selling 	              Engagement
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B2B Social Media Huddle - Richard Binhammer - B2B or B2P?

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Richard Binhammer (@RichardatDell) presented these slides at the #dellb2b social media huddle on December 7.

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  • B2P = A realization that business customers are real people. So, are Dell employees not human? B2B> B2P> P2P.
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B2B Social Media Huddle - Richard Binhammer - B2B or B2P?

  1. 1. SOCIAL MEDIA FOR BUSINESS<br />Richard Binhammer<br />B2B Social Media Huddle<br />Bracknell, December 2009<br />
  2. 2. DELL TOPICS, Single day<br />2<br />Ranking By Category: 1. PRODUCT 2. CE <br />3. SOCIAL MEDIA/CORP REP. 4. GREEN/CSR <br />5. FINANCIAL/BUSINESS MODEL<br />
  3. 3. B2B CUSTOMERS<br /> OUR KEY BUSINESS CUSTOMERS IDENTIFY DIGITAL/SOCIAL MEDIA AS THE MOST TRUSTWORTHY ONLINE SOURCE OF INFORMATION <br />When making purchasing decisions, IT professionals and executive decision-makers spend nearly 3.5 hours per week consuming or participating in social media -- the highest usage profile of any IT audience (IT Toolbox Study, May 2007)<br />
  4. 4. DELL TECH CENTER<br />Collaborative Community for DataCenter Pros<br /><ul><li>400% growth/ 7 months using 5 social media activations
  5. 5. Weekly live chats, archived, active forum discussions
  6. 6. Increased activity of Dell Experts</li></li></ul><li>Enterprise Community Ecosystem<br />Measurement Tools<br />Direct2Dell<br />Industry Communities/Blogs<br />Partner Communities/Blogs<br />D2D CIO<br />D2D Tech Center<br />
  7. 7. IT’S A BIG WORLD OUT THERE<br />Content Syndication = go where the conversations are happening<br />Dell Community<br />600,000 users per quarter<br />Dell.com<br />Over 100 million users per quarter<br />Total online population = more than 1.5 billion<br />6<br />DELL CONFIDENTIAL<br />
  8. 8. B2C or B2B<br />B2P<br />Thanks to BlaM4C and Marshalus and 3800 more customers <br />
  9. 9. People are now empowered. Technology enables. Humanity rules.<br />
  10. 10. “These conversations are going to occur whether you like it or not. Do you want to be part of that or not? My argument is you absolutely do. <br />You can learn from them. You can improve your reaction time. And you can be a better company by listening and being involved in that conversation.” <br />Michael Dell,<br />BusinessWeek<br />9<br />DELL CONFIDENTIAL<br />
  11. 11. One Customer is a Member of Many Communities <br />Dell Customer<br />World of Warcraft Gamer<br />IT Manager at Company xyz<br />Jim Smith<br />YouTube<br />MySpace<br />Twitter<br />Graphic thanks to Armano<br />
  12. 12. THE POTENTIAL OF DIGITAL MEDIA<br /><ul><li>From telling and selling Engagement
  13. 13. One way-way messaging Conversations
  14. 14. Results
  15. 15. better products and services meeting customer values
  16. 16. differentiation, value for customer
  17. 17. leverage relationships today for the long term
  18. 18. long-term, honest and authentic customer relationships </li></ul>affinity, loyalty and trust<br />
  19. 19. Key Coordinates:<br />www.dell.com/conversations<br />www.direct2dell.com<br />http://richardatDELL.blogspot.com<br />del.icio.us<br />Richard_Binhammer@dell.com<br />12<br />DELL CONFIDENTIAL<br />
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