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What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
What is DH (Draft)? - 7.08.11
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What is DH (Draft)? - 7.08.11

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  • 1. DH UPDATE CONFIDENTIAL — DO NOT DISTRIBUTE
  • 2. RECAP OF CURRENT STATE02DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 3. 03DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 4. WE HEARD FROM AROUND THE WORLD NO MATTER WHAT UNIFIED BY BACKGROUND THE SAME CULTURE IDEAS VISION JOB04DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 5. CORE OF DH PHILOSOPHY05DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 6. THROUGH SCIENTIFIC RESEARCH, WE’VE DEVELOPED OUR CORE OF DH PHILOSOPHY INTO FRAMEWORKS HAPPINESS FRAMEWORK 1 PERCEIVED CONTROL PERCEIVED PROGRESS CONNECTEDNESS (Number and depth of relationships) VISION/MEANING (Being part of something bigger than yourself)06DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 7. HAPPINESS FRAMEWORK 2 SELF ACTUALIZATION (morality, creativity, self-sufficiency) SELF ESTEEM (achievement, status, responsibility) LOVE/BELONGING (family, relationships, friends) SAFETY (shelter, security, protection, employment stability) PHYSIOLOGICAL (food, water, rest, air, sleep, sex) MASLOW’S HIERARCHY07DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 8. HAPPINESS FRAMEWORK 3 HIGHER PURPOSE/MEANING BEING PART OF SOMETHING BIGGER HAPPINESS THAN YOURSELF PASSION FLOW AND ENGAGEMENT TIME FLIES PLEASURE ROCKSTAR CHASING THE NEXT HIGH TIME 3 TYPES OF HAPPINESS08DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 9. HAPPINESS FRAMEWORK 4 THE PARALLELS OF A GREAT BUSINESS AND HAPPINESS PURPOSE PURPOSE PASSION PASSION PROFIT PLEASURE BUSINESS HAPPINESS REALIZATION: THE SAME MODEL OF HAPPINESS CAN APPLY TO BUSINESS AND IN LIFE09DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 10. WHY DOES IT MATTER? EVERYONE’S GOAL IS TO BE HAPPY IN LIFE YET RESEARCH SHOWS WE’RE BAD AT PREDICTING WHAT MAKES US HAPPY DH HAS A CHANCE TO INCREASE HAPPINESS IN THE WORLD WHAT IS YOUR GOAL IN LIFE? GROW A GET A FIND A BE COMPANY GREAT JOB GIRLFRIEND/BOYFRIEND HEALTHY WHY? WHY? WHY? WHY? RETIRE MAKE FIND A RUN EARLY MONEY SOULMATE FASTER WHY? WHY? WHY? WHY? SPEND TIME BUY A HOME GET MARRIED RUN A WITH FAMILY MARATHON WHY?10DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 11. BIG PICTURE HIGHER PURPOSE11DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 12. THE BIG PICTURE (OPS, PRIORITIES AND PROOF IN THE PUDDING) DH IS A GLOBAL BRAND THAT ACTS AS THE PARENT COMPANY WITH SEPARATELY RUN AND FUNDED BUSINESS UNITS (SIMILAR TO THE VIRGIN GROUP, E.G. VIRGIN AMERICA, VIRGIN ATLANTIC, VIRGIN MOBILE) DH PRIORITIES: DH MOVEMENT = DH TEAM + DH COMMUNITY DH BRAND REVENUE FOR SUSTAINABILITY SCALABLE & MEASURABLE ORGANIZATION PROOF IN THE PUDDING ZAPPOS.COM IS LIVING PROOF OF HOW HAPPINESS AS A BUSINESS MODEL CAN BE SUCCESSFUL: OVER $1 BILLION IN SALES IN LESS THAN 10 YEARS FORTUNES BEST COMPANIES TO WORK FOR LIST 3 YEARS IN A ROW DOWN THE LINE, DOWNTOWN COMMUNITY CAN BE AN EXAMPLE OF HOW HAPPINESS CAN BE APPLIED TO A CITY (SIN CITY TO SIM CITY)12DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 13. OUR HIGHER PURPOSE TO GROW A GLOBAL MOVEMENT SO WE CAN SPREAD AND INSPIRE HAPPINESS AT WORK, IN OUR COMMUNITIES AND EVERYDAY LIVES PRINCIPLES INSPIRATION ICEE COMMUNITY EDUCATION | EMPOWERMENT EXPERIENCES13DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 14. WHAT IS DH?14DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 15. WHAT IS DH? WHO ARE WE? A COMPANY WITH A CAUSE: TO GROW A MOVEMENT THAT SPREADS AND INSPIRES HAPPINESS IN THE WORLD WHAT DO WE DO? ICEE. INSPIRE, CONNECT LIKEMINDED PEOPLE TO A COMMUNITY, EDUCATE/EMPOWER AND CREATE MEANINGFUL EXPERIENCES WHY DO WE DO IT? PEOPLE. OUR #1 PRIORITY IS THE DH MOVEMENT = DHTEAM + DHCOMMUNITY THE DH MOVEMENT WAS CREATED TO GROW AND CULTIVATE THIS COMMUNITY WHO IS OUR COMMUNITY? PEOPLE INSPIRED BY THE DH MESSAGE - GENERAL COMMUNITY (FACEBOOK/TWITTER/DH.COM) - VHPs (VERY HAPPY PEOPLE) - TOWN HALL LEADERS - SUB-COMMUNITIES (e.g. BUSINESSES/ENTREPRENEURS, EDUCATION, NONPROFITS, GOVERNMENT, HEALTH CARE/WELLNESS & NUTRITION, FAMILIES) TAGLINE INSPIRE AND BE INSPIRED15DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 16. WHAT IS DH? CONTINUED WHY DOES IT MATTER? FINDING HAPPINESS AND MEANING ARE BASIC HUMAN PURSUITS, YET RESEARCH SHOWS WERE BAD AT PREDICTING HOW TO OBTAIN THEM. FORTUNATELY, RESEARCH ALSO SHOWS THAT THERE ARE PRACTICAL WAYS TO MAKE PEOPLE HAPPIER - WHETHER IT’S IN: BUSINESS (e.g. ENGAGE EMPLOYEES, INCREASE PRODUCTIVITY) OR GENERAL LIFE (e.g. BUILD MEANINGFUL RELATIONSHIPS, FOLLOW YOUR PASSIONS) DELIVERING HAPPINESS BELIEVES IT MAKES COMMON SENSE, HUMAN SENSE AND BUSINESS SENSE TO MAKE A CHANGE – BIG OR SMALL – TO NUDGE OUR WORLD TOWARDS A HAPPIER PLACE.16DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 17. WHAT DH IS NOT... DH IS NOT “SELF-HELP” WE USE EDUCATION, STATS AND RESEARCH AS THE SUBSTANCE BEHIND OUR TAKE ON HAPPINESS 1. DH is based on ACADEMIC research, the science of happiness and positive psychology. 2. Not intangibles of “YOU’RE HAPPY, I’M HAPPY, WOOHOO WE’RE ALL HAPPY”. WE DON’T PREACH OR ACT LIKE “GURUS”, WE: 1. Provide guidance and frameworks. 2. Provide tools and resources to help define ways to be happy (tangible and executable). 3. Nudge people to make a shift in their lives – big or small – towards passion, purpose and happiness17DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 18. BUSINESS STRUCTURE THE CARAVAN BUSINESS UNIT BUGGY FUNCTIONAL UNITS WITHIN “PARENT” BRAND OF DH SEPARATELY RUN AND PRODUCT COMMUNITY/CHAT BRAND/PR FUNDED BUSINESSES DEVELOPMENT Community Happiness MARKETING Action Team Design, Speaking, DH Merchandising The DH Tribe, VHP, Publishing DH STORE CULTURE Town Hall Leaders COACHING DH EDUCATION DH SPEAKING DH & DH2 BOOK SUPPORT WHEELS CONTENT FINANCE & ACCOUNTING Web, Blog, Email, HUMAN Social Community, RESOURCES Newsletter ADMIN SUPPORT18DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 19. EXAMPLES OF THE DH MOVEMENT HAPPIER WORKPLACES AND COMMUNITIES IN THE WORLD DHCC (DH CULTURE CONSULTING) MEANINGFUL INTERACTION IN THE COMMUNITY (HAPPINESS EXPERIENCES) GENERAL VHP TOWN HALLS (VIRTUAL AND PHYSICAL) MEANINGFUL CONTENT BLOG, NEWSLETTER VIDEOS, PHOTOS JOIN THE MOVEMENT/INSPIRED STORIES FROM THE COMMUNITY BOOKS SPEAKING EVENTS STORE INSPIRATIONAL GEAR AND GOODS EDUCATION PhD PROGRAM COLLABORATION19DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 20. COMPANY GOALS THE COMMUNITY AND MOVEMENT THAT WE ALL WANT TO BE A PART OF THE DH BRAND BE BY CONTRIBUTING TO DH CULTURE AND NUDGING THE WORLD TOWARDS PASSION, PURPOSE AND HAPPINESS SUSTAINABLE BY BUILDING REVENUE TO MAKE DH SELF-SUFFICIENT SCALABLE AND MEASURABLE BY OPERATING ON A GLOBAL SCALE, DOING MORE WITH LESS AND QUANTIFYING THE IMPACT OF OUR MOVEMENT20DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 21. DH MOVEMENT HERE WE GO!QUESTIONS?JENN@DELIVERINGHAPPINESS.COM

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