ZAPPOS.COM
DELIVERING
HAPPINESS
DOWNTOWN PROJECT
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
The Power of WOW
„01 „02 „06„03 „04 „05 „07„00 „08
GrossSales$MM
$1,000
800
600
400
200
THE #1 PRIORITY
THE #1 PRIORITY
CULTURE
THE #1 PRIORITY
CLOTHING, CUSTOMER SERVICE,
CULTURE
CULTURE
CUSTOMER EXPERIENCE
CLOTHING
CLOTHING
CUSTOMER
SERVICE
CULTURE
CLOTHING, CUSTOMER SERVICE,
CULTURE
CULTURE
CUSTOMER EXPERIENCE
CLOTHING
DELIVERING
HAPPINESSCUSTOMERS & EMPLOYEES
“People will forget what you said.
People will forget what you did.
But people w...
BUILDING GREAT
INGREDIENT #1
Don‟t make your core values
just a meaningless plaque on the wall…
CULTURE
COMMITABLE CORE
VALUES
EXAMPLE: CORE
VALUES
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be...
“Be real and you have nothing to fear”
Don‟t try to be someone you are not
Parades at Zappos…
YOUR
CULTUREIS YOUR BRAND
“That‟s great…
“That‟s great…
but it would
never work at my
company…”
ALIGNMENT
It doesn‟t matter what your core values
are…as long as you commit to them.
INGREDIENT #2
VISION
“Whatever you‟re thinking, think
bigger.”
Does the vision have meaning?
Chase the vision, not the money…
Sean Combs aka “Puff
Daddy” to rapper Biggie
Smalls aka “Notorious B.I.G.”
in Notorious
Don‟t chase the paper,
chase the dream.”
ENTREPRENEURS
“What would you be
passionate about doing for 10
years even if you never made
a dime?”
EMPLOYEES
What‟s the larger vision and
greater purpose in their work
beyond money or profits?
MOTIVATION
MOTIVATION
VS
MOTIVATION
INSPIRATIO
VS
VISION &
CULTURE
PASSION &
PURPOSE
INSPIR
E
EVOLVING
VISION & BRAND AT
ZAPPOS.COM
1999 Selection
2003 Customer Service
2005 Culture and core values as our platform
20...
Clothing
Customer Service
Company Culture
“a great brand is… ______”
WHAT‟S
NEXTDELIVERING HAPPINESS
ZAPPOS.COM
http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by...
LAS VEGAS CITY HALL
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
LAS VEGAS CITY HALL
LAS VEGAS CITY HALL
APPLE
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
NIKE
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
GOOGLE
http://static.panoramio.com/photos/original/400729.jpg
DOGGY DAY CARE
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
NYU CAMPUS
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
DOWNTOWN VEGAS
FREMONT EAST
DOWNTOWN VEGAS
FREMONT EAST
http://www.lucyvegas.com/sites/default/files/griffin5.jpg
DOWNTOWN VEGAS
FREMONT EAST
http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
DOWNTOWN VEGAS
FREMONT EAST
DELIVERING
HAPPINESSWHAT‟S NEXT?
Clothing
Customer Service
Company Culture
DELIVERING
HAPPINESSWHAT‟S NEXT?
Clothing
Customer Service
Company Culture
Community
DOWNTOWN PROJECT
COLLISIONS
CO-LEARNING
CONNECTEDNESS
DOWNTOWN PROJECT
$350M
$50M – Small businesses
$50M – Tech Startups
$50M – Education, Arts, Culture
$200M – Real Estate
DOWNTOWN PROJECT
GOALS
DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance
DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance
• The Most Community-Focused
Large City in the World
DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance
• The Most Community-Focused
Large City in the World
• The Co-L...
DOWNTOWN PROJECT
REFRAMING “COMMUNITY”
DOWNTOWN PROJECT
REFRAMING “COMMUNITY”
• COLLISIONS
DOWNTOWN PROJECT
REFRAMING “COMMUNITY”
• COLLISIONS
• CO-LEARNING
DOWNTOWN PROJECT
REFRAMING “COMMUNITY”
• COLLISIONS
• CO-LEARNING
• CONNECTEDNESS
DOWNTOWN PROJECT
REFRAMING “COMMUNITY”
• COLLISIONS
• CO-LEARNING
• CONNECTEDNESS
• DENSITY
DOWNTOWN PROJECT
REFRAMING “COMMUNITY”
• COLLISIONS
• CO-LEARNING
• CONNECTEDNESS
• DENSITY
• DIVERSITY
Accelerating
Collisions, Co-Learning, and Connectedness
THE BIG BET
Accelerating
Collisions, Co-Learning, and Connectedness
…will lead to…
Happiness, Luckiness, Innovation, and
Productivity
...
ROC
ROI
VS
Instead of maximizing short-term ROI
(Return On Investment)…
ROC
ROI
VS
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
ROC
ROI
VS
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Co...
ROC
ROI
VS
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Co...
ROC & ROL
ROI
VS
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return...
ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Com...
ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Com...
DOWNTOWN PROJECT
$350M
$50M – Small businesses
$50M – Tech Startups
$50M – Education, Arts, Culture
$200M – Real Estate
$50M SMALL BUSINESS
$50M SMALL BUSINESS
Criteria
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
Execution Ability
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
Execution Ability
Sustainable
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
Execution Ability
Sustainabl...
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
Execution Ability
Sustainabl...
NATALIE
NATALIE
NATALIE
NATALIE
NATALIE
NATALIE
CHECK CASHING
CHECK CASHING
SARAH
SARAH
SARAH
SHIPPING CONTAINERS
CONTAINER PARK
CONTAINER PARK
CONTAINER PARK
CONTAINER PARK
LVCK
LVCK
LVCK
SHIPPING CONTAINERS
MEDICAL CLINIC
$50M TECH STARTUPS
$50M TECH STARTUPS
https://twitter.com/VegasKramer/status/330833896574951424/photo/1
$50M TECH STARTUPS
PROJECT 100
PROJECT 100
COWORKING
https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40
COWORKING
https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1
http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-
VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ...
http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-
VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q...
GOLD SPIKE COWORKING
LOUNGE
https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf
GOLD SPIKE COWORK...
https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9
GOLD SPIKE COWORK...
GOLD SPIKE COWORKING
LOUNGE
LEARNING VILLAGE
LEARNING VILLAGE
LEARNING VILLAGE
https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12...
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
CITY AS A STARTUP
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
$50M EDUCATION, ARTS,
CULTURE
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
$50M EDUCATION, ARTS,
CULTURE
http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f...
$50M EDUCATION, ARTS,
CULTURE
$50M EDUCATION, ARTS,
CULTURE
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
$50M EDUCATION, ARTS,
CULTURE
http://mikerossart.net/images/mikeross_enter.jpg
$50M EDUCATION, ARTS,
CULTURE
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
$200M REAL ESTATE
Productivity and innovation per resident
increases by 15%
(But not true for companies)
Accelerate serendipity > Accelerate...
1. Residential density of 100 residents/acre
2. Street-level activity for residents to collide
3. Culture of openness, col...
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
HOW TO ACCELERATE...
LAS VEGAS CITY HALL
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
DIVERSITY + DENSITY
1. Zappos employees
2. Tech Startup Community
3. Small Business Community
4. Fashion Community
5. Art ...
OUR SECRET WEAPON
http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
LEARNINGS FROM TED,
SUMMIT SERIES, SXSW,
BIF…
Curated Content
Serendipity
Learning
Connections
Community
DOWNTOWN VEGAS
EVERY DAY
Curated Content
Serendipity
Learning
Connections
Community
Fremont St. & Las Vegas
Blvd.
Fremont St. & Las Vegas
Blvd.
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Week 4 – Catalyst Week
DOWNTOWN VEGAS
MONTHLY CADENCE
What is the value of a resident that is out
and about in the neighborhood?
RETURN ON
COLLISIONSROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
RETURN ON
COLLISIONSROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
RETURN ON
COLLISION...
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
x 40 weeks/year
RET...
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
x 40 weeks/year
= 1...
JAKE – FLINT & TINDER
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Lov...
JAKE – FLINT & TINDER
FASHION INCUBATOR
STITCH FACTORY
FASHION INCUBATOR
STITCH FACTORY
What is the value of a purposeful visitor that
contributes to community?
RETURN ON
COLLISIONSROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
RETURN ON
COLLISIONSROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
RETURN ON
COLLISIONSROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
RETURN...
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
= 1000...
RETURN ON
COLLISIONSROC
“SUBSCRIB
E”
1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of openness, collaboration,
creativ...
1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of openness, collaboration,
creativ...
100,000
RETURN ON
COLLISIONSROC
100,000 “collisionable”
RETURN ON
COLLISIONSROC
100,000 “collisionable” community
RETURN ON
COLLISIONSROC
100,000 “collisionable” community hours
RETURN ON
COLLISIONSROC
100,000 “collisionable” community hours
per
RETURN ON
COLLISIONSROC
100,000 “collisionable” community hours
per acre
RETURN ON
COLLISIONSROC
100,000 “collisionable” community hours
per acre per
RETURN ON
COLLISIONSROC
100,000 “collisionable” community hours
per acre per year
RETURN ON
COLLISIONSROC
100,000 “collisionable” community hours
per acre per year
RETURN ON
COLLISIONSROC
2.3 COLLISIONABLE
HOURS
PER SQUARE FOOT
Accelerate:
1. Collisions
2. Co-Learning
3. Connectedness
And everything else will fall into place…
(productivity, innovat...
ZAPPOS, DELIVERING
HAPPINESS, DOWNTOWN
PROJECT
https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
50% OF HUMANS LIVE IN
CITIES
https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853...
75% WILL LIVE IN CITIES IN
OUR LIFETIME
https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.9021...
THE 4 MINUTE MILE
THE 4 MINUTE MILE
MORE INFO
For a copy of this presentation:
tony@zappos.com
For more information:
www.downtownproject.com
A GREAT
BRAND
is a story that never
stops unfolding.
is a story that never
stops unfolding.
A GREAT
BRAND
COMPANY
A GREAT
BRAND
COMPANY
CITY
is a story that never
stops unfolding.
A GREAT
BRAND
COMPANY
CITY
COMMUNITY
is a story that never
stops unfolding.
MORE INFO
For a copy of this presentation:
tony@zappos.com
For more information:
www.downtownproject.com
The Long Now Foundation - 4.22.14
The Long Now Foundation - 4.22.14
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The Long Now Foundation - 4.22.14

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The Long Now Foundation - 4.22.14

  1. 1. ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT
  2. 2. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college
  3. 3. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million
  4. 4. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
  5. 5. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc.
  6. 6. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion
  7. 7. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion 2010: NYT bestseller Delivering Happiness published
  8. 8. The Power of WOW „01 „02 „06„03 „04 „05 „07„00 „08 GrossSales$MM $1,000 800 600 400 200
  9. 9. THE #1 PRIORITY
  10. 10. THE #1 PRIORITY
  11. 11. CULTURE THE #1 PRIORITY
  12. 12. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
  13. 13. CLOTHING
  14. 14. CUSTOMER SERVICE
  15. 15. CULTURE
  16. 16. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
  17. 17. DELIVERING HAPPINESSCUSTOMERS & EMPLOYEES “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU
  18. 18. BUILDING GREAT
  19. 19. INGREDIENT #1
  20. 20. Don‟t make your core values just a meaningless plaque on the wall… CULTURE COMMITABLE CORE VALUES
  21. 21. EXAMPLE: CORE VALUES 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and a Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More with Less 9. Be Passionate and Determined 10. Be Humble
  22. 22. “Be real and you have nothing to fear” Don‟t try to be someone you are not Parades at Zappos… YOUR CULTUREIS YOUR BRAND
  23. 23. “That‟s great…
  24. 24. “That‟s great… but it would never work at my company…”
  25. 25. ALIGNMENT It doesn‟t matter what your core values are…as long as you commit to them.
  26. 26. INGREDIENT #2
  27. 27. VISION “Whatever you‟re thinking, think bigger.” Does the vision have meaning? Chase the vision, not the money…
  28. 28. Sean Combs aka “Puff Daddy” to rapper Biggie Smalls aka “Notorious B.I.G.” in Notorious
  29. 29. Don‟t chase the paper, chase the dream.”
  30. 30. ENTREPRENEURS “What would you be passionate about doing for 10 years even if you never made a dime?”
  31. 31. EMPLOYEES What‟s the larger vision and greater purpose in their work beyond money or profits?
  32. 32. MOTIVATION
  33. 33. MOTIVATION VS
  34. 34. MOTIVATION INSPIRATIO VS
  35. 35. VISION & CULTURE PASSION & PURPOSE INSPIR E
  36. 36. EVOLVING VISION & BRAND AT ZAPPOS.COM 1999 Selection 2003 Customer Service 2005 Culture and core values as our platform 2007 Personal Emotional Connection 2009 Delivering Happiness
  37. 37. Clothing Customer Service Company Culture “a great brand is… ______” WHAT‟S NEXTDELIVERING HAPPINESS
  38. 38. ZAPPOS.COM http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg
  39. 39. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  40. 40. LAS VEGAS CITY HALL
  41. 41. LAS VEGAS CITY HALL
  42. 42. APPLE http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
  43. 43. NIKE http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
  44. 44. GOOGLE http://static.panoramio.com/photos/original/400729.jpg
  45. 45. DOGGY DAY CARE http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  46. 46. NYU CAMPUS http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  47. 47. http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg DOWNTOWN VEGAS FREMONT EAST
  48. 48. DOWNTOWN VEGAS FREMONT EAST http://www.lucyvegas.com/sites/default/files/griffin5.jpg
  49. 49. DOWNTOWN VEGAS FREMONT EAST
  50. 50. http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg DOWNTOWN VEGAS FREMONT EAST
  51. 51. DELIVERING HAPPINESSWHAT‟S NEXT? Clothing Customer Service Company Culture
  52. 52. DELIVERING HAPPINESSWHAT‟S NEXT? Clothing Customer Service Company Culture Community
  53. 53. DOWNTOWN PROJECT COLLISIONS CO-LEARNING CONNECTEDNESS
  54. 54. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
  55. 55. DOWNTOWN PROJECT GOALS
  56. 56. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance
  57. 57. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World
  58. 58. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World
  59. 59. DOWNTOWN PROJECT REFRAMING “COMMUNITY”
  60. 60. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS
  61. 61. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING
  62. 62. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS
  63. 63. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY
  64. 64. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY • DIVERSITY
  65. 65. Accelerating Collisions, Co-Learning, and Connectedness THE BIG BET
  66. 66. Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity THE BIG BET
  67. 67. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)…
  68. 68. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
  69. 69. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community)
  70. 70. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions)
  71. 71. ROC & ROL ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL
  72. 72. ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) ROI VS
  73. 73. ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity ROI VS
  74. 74. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
  75. 75. $50M SMALL BUSINESS
  76. 76. $50M SMALL BUSINESS Criteria
  77. 77. $50M SMALL BUSINESS Criteria Owner Operated - Passionate
  78. 78. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions
  79. 79. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability
  80. 80. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable
  81. 81. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something
  82. 82. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
  83. 83. NATALIE
  84. 84. NATALIE
  85. 85. NATALIE
  86. 86. NATALIE
  87. 87. NATALIE
  88. 88. NATALIE
  89. 89. CHECK CASHING
  90. 90. CHECK CASHING
  91. 91. SARAH
  92. 92. SARAH
  93. 93. SARAH
  94. 94. SHIPPING CONTAINERS
  95. 95. CONTAINER PARK
  96. 96. CONTAINER PARK
  97. 97. CONTAINER PARK
  98. 98. CONTAINER PARK
  99. 99. LVCK
  100. 100. LVCK
  101. 101. LVCK
  102. 102. SHIPPING CONTAINERS
  103. 103. MEDICAL CLINIC
  104. 104. $50M TECH STARTUPS
  105. 105. $50M TECH STARTUPS https://twitter.com/VegasKramer/status/330833896574951424/photo/1
  106. 106. $50M TECH STARTUPS
  107. 107. PROJECT 100
  108. 108. PROJECT 100
  109. 109. COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40
  110. 110. COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1
  111. 111. http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7- VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ GOLD SPIKE (FORMER CASINO)
  112. 112. http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7- VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q GOLD SPIKE (FORMER CASINO)
  113. 113. GOLD SPIKE COWORKING LOUNGE
  114. 114. https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf GOLD SPIKE COWORKING LOUNGE
  115. 115. https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9 GOLD SPIKE COWORKING LOUNGE
  116. 116. GOLD SPIKE COWORKING LOUNGE
  117. 117. LEARNING VILLAGE
  118. 118. LEARNING VILLAGE
  119. 119. LEARNING VILLAGE https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387
  120. 120. http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  121. 121. CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  122. 122. $50M EDUCATION, ARTS, CULTURE http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  123. 123. $50M EDUCATION, ARTS, CULTURE http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b
  124. 124. $50M EDUCATION, ARTS, CULTURE
  125. 125. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  126. 126. $50M EDUCATION, ARTS, CULTURE http://mikerossart.net/images/mikeross_enter.jpg
  127. 127. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  128. 128. LIFE IS BEAUTIFUL
  129. 129. LIFE IS BEAUTIFUL
  130. 130. LIFE IS BEAUTIFUL
  131. 131. LIFE IS BEAUTIFUL
  132. 132. LIFE IS BEAUTIFUL
  133. 133. $200M REAL ESTATE
  134. 134. Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation WHEN CITIES DOUBLE IN SIZE
  135. 135. 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism 3 INGREDIENTS FOR SERENDIPITY
  136. 136. Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience HOW TO ACCELERATE LEARNING & INNOVATION
  137. 137. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  138. 138. DIVERSITY + DENSITY 1. Zappos employees 2. Tech Startup Community 3. Small Business Community 4. Fashion Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
  139. 139. OUR SECRET WEAPON http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
  140. 140. LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
  141. 141. DOWNTOWN VEGAS EVERY DAY Curated Content Serendipity Learning Connections Community
  142. 142. Fremont St. & Las Vegas Blvd.
  143. 143. Fremont St. & Las Vegas Blvd.
  144. 144. INSPIRE THEATER
  145. 145. INSPIRE THEATER
  146. 146. INSPIRE THEATER
  147. 147. INSPIRE THEATER
  148. 148. INSPIRE THEATER
  149. 149. INSPIRE THEATER
  150. 150. INSPIRE THEATER
  151. 151. INSPIRE THEATER
  152. 152. DOWNTOWN VEGAS MONTHLY CADENCE
  153. 153. Week 1 – First Friday Week DOWNTOWN VEGAS MONTHLY CADENCE
  154. 154. Week 1 – First Friday Week Week 2 – Tech Week DOWNTOWN VEGAS MONTHLY CADENCE
  155. 155. Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week DOWNTOWN VEGAS MONTHLY CADENCE
  156. 156. Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week DOWNTOWN VEGAS MONTHLY CADENCE
  157. 157. What is the value of a resident that is out and about in the neighborhood? RETURN ON COLLISIONSROC
  158. 158. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day RETURN ON COLLISIONSROC
  159. 159. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week RETURN ON COLLISIONSROC
  160. 160. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year RETURN ON COLLISIONSROC
  161. 161. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONSROC
  162. 162. JAKE – FLINT & TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It- b.jpg
  163. 163. JAKE – FLINT & TINDER
  164. 164. FASHION INCUBATOR STITCH FACTORY
  165. 165. FASHION INCUBATOR STITCH FACTORY
  166. 166. What is the value of a purposeful visitor that contributes to community? RETURN ON COLLISIONSROC
  167. 167. What is the value of a purposeful visitor that contributes to community? 12 hours/day RETURN ON COLLISIONSROC
  168. 168. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week RETURN ON COLLISIONSROC
  169. 169. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year RETURN ON COLLISIONSROC
  170. 170. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONSROC
  171. 171. RETURN ON COLLISIONSROC “SUBSCRIB E”
  172. 172. 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONSROC
  173. 173. 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONSROC
  174. 174. 100,000 RETURN ON COLLISIONSROC
  175. 175. 100,000 “collisionable” RETURN ON COLLISIONSROC
  176. 176. 100,000 “collisionable” community RETURN ON COLLISIONSROC
  177. 177. 100,000 “collisionable” community hours RETURN ON COLLISIONSROC
  178. 178. 100,000 “collisionable” community hours per RETURN ON COLLISIONSROC
  179. 179. 100,000 “collisionable” community hours per acre RETURN ON COLLISIONSROC
  180. 180. 100,000 “collisionable” community hours per acre per RETURN ON COLLISIONSROC
  181. 181. 100,000 “collisionable” community hours per acre per year RETURN ON COLLISIONSROC
  182. 182. 100,000 “collisionable” community hours per acre per year RETURN ON COLLISIONSROC 2.3 COLLISIONABLE HOURS PER SQUARE FOOT
  183. 183. Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? THE BIG BET 3 GUIDING PRINCIPLES
  184. 184. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
  185. 185. https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
  186. 186. 50% OF HUMANS LIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
  187. 187. 75% WILL LIVE IN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
  188. 188. THE 4 MINUTE MILE
  189. 189. THE 4 MINUTE MILE
  190. 190. MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com
  191. 191. A GREAT BRAND is a story that never stops unfolding.
  192. 192. is a story that never stops unfolding. A GREAT BRAND COMPANY
  193. 193. A GREAT BRAND COMPANY CITY is a story that never stops unfolding.
  194. 194. A GREAT BRAND COMPANY CITY COMMUNITY is a story that never stops unfolding.
  195. 195. MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com
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