Techonomy 2013 - DTP - Zappos - 2013 11-12

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Techonomy 2013 - DTP - Zappos - 2013 11-12

  1. 1. ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT
  2. 2. Slide 2
  3. 3. Downtown Project Collisions Community Co-Learning
  4. 4. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture “a great brand is… ______” Slide 4
  5. 5. Zappos.com Slide 5 http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-inhenderson-nv-photo-by.jpg
  6. 6. Las Vegas City Hall Slide 6 http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  7. 7. Las Vegas City Hall Slide 7
  8. 8. Las Vegas City Hall Slide 8
  9. 9. Nike http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg Slide 9
  10. 10. Google Slide 10 http://static.panoramio.com/photos/original/400729.jpg
  11. 11. Apple Slide 11 http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
  12. 12. Doggy Day Care Slide 12 http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  13. 13. NYU Campus Slide 13 http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  14. 14. Downtown Vegas - Fremont East http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg Slide 14
  15. 15. Downtown Vegas - Fremont East Slide 15 http://www.lucyvegas.com/sites/default/files/griffin5.jpg
  16. 16. Downtown Vegas - Fremont East Slide 16
  17. 17. Downtown Vegas - Fremont East Slide 17 http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
  18. 18. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture Slide 18
  19. 19. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture Community Slide 19
  20. 20. DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate Slide 20
  21. 21. DOWNTOWN PROJECT GOALS Slide 21
  22. 22. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance Slide 22
  23. 23. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World Slide 23
  24. 24. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World The Co-Learning and Co-working Capital of the World Slide 24
  25. 25. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… Slide 25
  26. 26. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC Slide 26
  27. 27. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) Slide 27
  28. 28. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL Slide 28
  29. 29. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity Slide 29
  30. 30. THE BIG BET Accelerating Collisions, Community, and Co-Learning Slide 30
  31. 31. THE BIG BET Accelerating Collisions, Community, and Co-Learning …will lead to… Happiness, Luckiness, Innovation, and Productivity Slide 31
  32. 32. DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate Slide 32
  33. 33. $50M – Small Businesses Slide 33
  34. 34. $50M – Small Businesses  Slide 34 Criteria
  35. 35. $50M – Small Businesses  Criteria  Slide 35 Owner Operated - Passionate
  36. 36. $50M – Small Businesses  Criteria   Slide 36 Owner Operated - Passionate Helps Build Community
  37. 37. $50M – Small Businesses  Criteria    Slide 37 Owner Operated - Passionate Helps Build Community Execution Ability
  38. 38. $50M – Small Businesses  Criteria     Slide 38 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable
  39. 39. $50M – Small Businesses  Criteria      Slide 39 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something
  40. 40. $50M – Small Businesses  Criteria       Slide 40 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something Story-worthy
  41. 41. Natalie Slide 41
  42. 42. Natalie Slide 42
  43. 43. Natalie Slide 43
  44. 44. Natalie Slide 44
  45. 45. Natalie Slide 45
  46. 46. Natalie Slide 46
  47. 47. Check Cashing Slide 47 http://www.vegaschatter.com/files/100501/checks_cashed..jpg
  48. 48. Check Cashing Slide 48
  49. 49. Sarah Slide 49
  50. 50. Sarah Slide 50
  51. 51. Sarah Slide 51
  52. 52. Shipping Containers http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg Slide 52
  53. 53. Shipping Containers Slide 53
  54. 54. Shipping Container Park Slide 54
  55. 55. Shipping Container Park Slide 55
  56. 56. Shipping Container Park Slide 56
  57. 57. Shipping Container Park Slide 57
  58. 58. Shipping Container Park Slide 58
  59. 59. Bike Sharing Slide 59
  60. 60. $50M – Tech Startups Slide 60 http://imgs.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
  61. 61. $50M – Tech Startups Slide 61 http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
  62. 62. The City as a Startup Slide 62 http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  63. 63. $50M – Startups Slide 63 http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
  64. 64. $50M – Education, Arts, Culture Slide 64 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  65. 65. $50M – Education, Arts, Culture Slide 65 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  66. 66. $50M – Education, Arts, Culture Slide 66 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  67. 67. $50M – Education, Arts, Culture Slide 67 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  68. 68. $50M – Education, Arts, Culture Slide 68 http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  69. 69. $50M – Education, Arts, Culture Slide 69 http://mikerossart.net/images/mikeross_enter.jpg
  70. 70. $50M – Education, Arts, Culture Slide 70
  71. 71. Slide 71
  72. 72. Slide 72
  73. 73. Slide 73
  74. 74. $200M – Real Estate Slide 74 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  75. 75. WHEN CITIES DOUBLE IN SIZE… Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation Slide 75
  76. 76. 3 INGREDIENTS FOR SERENDIPITY 1. 2. Street-level activity for residents to collide 3. Slide 76 Residential density of 100 residents/acre Culture of openness, collaboration, creativity, and optimism
  77. 77. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience Slide 77
  78. 78. Las Vegas City Hall Slide 78 http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  79. 79. DIFFERENT GROUPS COLLIDING 1. 2. 3. 4. 5. 6. 7. Slide 79 2000 Zappos employees 1000 Teach For America corp members and alumni Tech Startup Community Small Business Community Art and Music Communities Other Passion Communities Local Residents
  80. 80. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company Slide 80
  81. 81. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Slide 81
  82. 82. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Slide 82 Values Innovation Serendipity Participation Upward Mobility Attracting Startups and the Creative Class
  83. 83. Our Secret Weapon Slide 83 http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
  84. 84. LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community Slide 84
  85. 85. Downtown Vegas Every Day Curated Content Serendipity Learning Connections Community Slide 85
  86. 86. Fremont St. & Las Vegas Blvd. Slide 86
  87. 87. Fremont St. & Las Vegas Blvd. Slide 87
  88. 88. Fremont St. & Las Vegas Blvd. Slide 88
  89. 89. Fremont St. & Las Vegas Blvd. Slide 89
  90. 90. Fremont St. & Las Vegas Blvd. Slide 90
  91. 91. Fremont St. & Las Vegas Blvd. Slide 91
  92. 92. Fremont St. & Las Vegas Blvd. Slide 92
  93. 93. Fremont St. & Las Vegas Blvd. Slide 93
  94. 94. Fremont St. & Las Vegas Blvd. Slide 94
  95. 95. Fremont St. & Las Vegas Blvd. Slide 95
  96. 96. Downtown Vegas Monthly Cadence Slide 96
  97. 97. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Slide 97
  98. 98. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Slide 98
  99. 99. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Slide 99
  100. 100. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week Slide 100
  101. 101. Fashion Incubator – Stitch Factory Slide 101
  102. 102. Fashion Incubator – Stitch Factory Slide 102
  103. 103. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? Slide 103
  104. 104. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day Slide 104
  105. 105. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week Slide 105
  106. 106. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year Slide 106
  107. 107. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year Slide 107
  108. 108. Jake – Flint and Tinder http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-YouWill-Love-It-b.jpg Slide 108
  109. 109. Jake – Flint and Tinder Slide 109
  110. 110. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? Slide 110
  111. 111. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day Slide 111
  112. 112. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week Slide 112
  113. 113. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year Slide 113
  114. 114. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year Slide 114
  115. 115. Return On Collisions (ROC) “Subscribe” to Downtown Vegas Slide 115
  116. 116. Return On Collisions (ROC) 1. 2. Street-level activity for residents to collide 3. Slide 116 100 residents per acre Culture of openness, collaboration, creativity, and optimism
  117. 117. Return On Collisions (ROC) 1. Slide 117 100 residents per acre
  118. 118. Return On Collisions (ROC) 1. Slide 118 100,000
  119. 119. Return On Collisions (ROC) 1. Slide 119 100,000 “collisionable”
  120. 120. Return On Collisions (ROC) 1. Slide 120 100,000 “collisionable” community
  121. 121. Return On Collisions (ROC) 1. Slide 121 100,000 “collisionable” community hours
  122. 122. Return On Collisions (ROC) 1. Slide 122 100,000 “collisionable” community hours per
  123. 123. Return On Collisions (ROC) 1. Slide 123 100,000 “collisionable” community hours per acre
  124. 124. Return On Collisions (ROC) 1. Slide 124 100,000 “collisionable” community hours per acre per
  125. 125. Return On Collisions (ROC) 1. Slide 125 100,000 “collisionable” community hours per acre per year
  126. 126. Return On Collisions (ROC) 1. 100,000 “collisionable” community hours per acre per year 2.3 collisionable hours per square foot per year Slide 126
  127. 127. OUR BIG BET… 3 Guiding Principles Accelerate: 1.Collisions 2.Community 3.Co-Learning And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? Slide 127
  128. 128. Slide 128
  129. 129. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT Slide 129
  130. 130. 50% of Humans Live in Cities Slide 130 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  131. 131. 75% Will Live In Cities in Our Lifetime Slide 131 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  132. 132. The 4-Minute Mile Slide 132
  133. 133. The 4-Minute Mile Slide 133 http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
  134. 134. www.DowntownProject.com tony@zappos.com Slide 134 http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
  135. 135. A great brand is a story that never stops unfolding. Slide 135
  136. 136. A great brand company is a story that never stops unfolding. Slide 136
  137. 137. A great brand company city is a story that never stops unfolding. Slide 137
  138. 138. A great brand company city community is a story that never stops unfolding. Slide 138
  139. 139. Thank you! For a copy of this presentation: tony@zappos.com For more information: www.DowntownProject.com Slide 139
  140. 140. http://www.youtube.com/watch?v=AF4f3l4a4_A Slide 140

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