ZAPPOS.COM
DELIVERING HAPPINESS
DOWNTOWN PROJECT
Slide 2
Downtown Project
Collisions
Community
Co-Learning
Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
“a great brand is… ______”

Slide 4
Zappos.com

Slide 5

http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-inhenderson-nv...
Las Vegas City Hall

Slide 6

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
Las Vegas City Hall

Slide 7
Las Vegas City Hall

Slide 8
Nike

http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
Slide 9
Google

Slide 10

http://static.panoramio.com/photos/original/400729.jpg
Apple

Slide 11

http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
Doggy Day Care

Slide 12

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
NYU Campus

Slide 13

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
Downtown Vegas - Fremont East

http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg...
Downtown Vegas - Fremont East

Slide 15

http://www.lucyvegas.com/sites/default/files/griffin5.jpg
Downtown Vegas - Fremont East

Slide 16
Downtown Vegas - Fremont East

Slide 17

http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehou...
Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture

Slide 18
Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
Community
Slide 19
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Esta...
DOWNTOWN PROJECT GOALS

Slide 21
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance

Slide 22
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large
City in the World

Slide 23
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large
City in the World
The Co-Learnin...
ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…

Slide 25
ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC

Slide 26
ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On C...
ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Ret...
ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Ret...
THE BIG BET
Accelerating
Collisions, Community, and Co-Learning

Slide 30
THE BIG BET
Accelerating
Collisions, Community, and Co-Learning
…will lead to…
Happiness, Luckiness,
Innovation, and Produ...
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Esta...
$50M – Small Businesses

Slide 33
$50M – Small Businesses


Slide 34

Criteria
$50M – Small Businesses


Criteria


Slide 35

Owner Operated - Passionate
$50M – Small Businesses


Criteria



Slide 36

Owner Operated - Passionate
Helps Build Community
$50M – Small Businesses


Criteria




Slide 37

Owner Operated - Passionate
Helps Build Community
Execution Ability
$50M – Small Businesses


Criteria





Slide 38

Owner Operated - Passionate
Helps Build Community
Execution Ability...
$50M – Small Businesses


Criteria






Slide 39

Owner Operated - Passionate
Helps Build Community
Execution Abili...
$50M – Small Businesses


Criteria







Slide 40

Owner Operated - Passionate
Helps Build Community
Execution Abi...
Natalie

Slide 41
Natalie

Slide 42
Natalie

Slide 43
Natalie

Slide 44
Natalie

Slide 45
Natalie

Slide 46
Check Cashing

Slide 47

http://www.vegaschatter.com/files/100501/checks_cashed..jpg
Check Cashing

Slide 48
Sarah

Slide 49
Sarah

Slide 50
Sarah

Slide 51
Shipping Containers

http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg

S...
Shipping Containers

Slide 53
Shipping Container Park

Slide 54
Shipping Container Park

Slide 55
Shipping Container Park

Slide 56
Shipping Container Park

Slide 57
Shipping Container Park

Slide 58
Bike Sharing

Slide 59
$50M – Tech Startups

Slide 60

http://imgs.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
$50M – Tech Startups

Slide 61

http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
The City as a Startup

Slide 62

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
$50M – Startups

Slide 63

http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
$50M – Education, Arts, Culture

Slide 64

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
$50M – Education, Arts, Culture

Slide 65

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
$50M – Education, Arts, Culture

Slide 66

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
$50M – Education, Arts, Culture

Slide 67

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
$50M – Education, Arts, Culture

Slide 68

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.j...
$50M – Education, Arts, Culture

Slide 69

http://mikerossart.net/images/mikeross_enter.jpg
$50M – Education, Arts, Culture

Slide 70
Slide 71
Slide 72
Slide 73
$200M – Real Estate

Slide 74

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident
increases by 15%
(But not true for companies)
Acceler...
3 INGREDIENTS FOR SERENDIPITY
1.

2.

Street-level activity for residents to
collide

3.

Slide 76

Residential density of...
HOW TO ACCELERATE LEARNING &
INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Coll...
Las Vegas City Hall

Slide 78

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
DIFFERENT GROUPS COLLIDING
1.
2.
3.
4.
5.
6.
7.
Slide 79

2000 Zappos employees
1000 Teach For America corp members
and al...
LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company

Slide 80
LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as

Community is to a City

Slide 81
LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as

Community is to a City

Slide 82

Values
Innovation
Serendip...
Our Secret Weapon

Slide 83

http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
LEARNING FROM TED, SUMMIT
SERIES, SXSW, BIF…
Curated Content
Serendipity
Learning
Connections
Community

Slide 84
Downtown Vegas Every Day
Curated Content
Serendipity
Learning
Connections
Community

Slide 85
Fremont St. & Las Vegas Blvd.

Slide 86
Fremont St. & Las Vegas Blvd.

Slide 87
Fremont St. & Las Vegas Blvd.

Slide 88
Fremont St. & Las Vegas Blvd.

Slide 89
Fremont St. & Las Vegas Blvd.

Slide 90
Fremont St. & Las Vegas Blvd.

Slide 91
Fremont St. & Las Vegas Blvd.

Slide 92
Fremont St. & Las Vegas Blvd.

Slide 93
Fremont St. & Las Vegas Blvd.

Slide 94
Fremont St. & Las Vegas Blvd.

Slide 95
Downtown Vegas Monthly Cadence

Slide 96
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week

Slide 97
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week

Slide 98
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week

Slide 99
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Week 4 – Catalyst Week
...
Fashion Incubator – Stitch Factory

Slide 101
Fashion Incubator – Stitch Factory

Slide 102
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?

Slide 103
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?

3-4 hours/day

Slide 1...
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?

3-4 hours/day
x 7 days...
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?

3-4 hours/day
x 7 days...
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?

3-4 hours/day
x 7 days...
Jake – Flint and Tinder

http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-YouWill-L...
Jake – Flint and Tinder

Slide 109
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?

Slide 110
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?

12 hours/day

Slide 1...
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?

12 hours/day
x 7 days...
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?

12 hours/day
x 7 days...
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?

12 hours/day
x 7 days...
Return On Collisions (ROC)

“Subscribe” to
Downtown Vegas

Slide 115
Return On Collisions (ROC)
1.

2.

Street-level activity for residents to
collide

3.

Slide 116

100 residents per acre

...
Return On Collisions (ROC)
1.

Slide 117

100 residents per acre
Return On Collisions (ROC)
1.

Slide 118

100,000
Return On Collisions (ROC)
1.

Slide 119

100,000 “collisionable”
Return On Collisions (ROC)
1.

Slide 120

100,000 “collisionable” community
Return On Collisions (ROC)
1.

Slide 121

100,000 “collisionable” community
hours
Return On Collisions (ROC)
1.

Slide 122

100,000 “collisionable” community
hours per
Return On Collisions (ROC)
1.

Slide 123

100,000 “collisionable” community
hours per acre
Return On Collisions (ROC)
1.

Slide 124

100,000 “collisionable” community
hours per acre per
Return On Collisions (ROC)
1.

Slide 125

100,000 “collisionable” community
hours per acre per year
Return On Collisions (ROC)
1.

100,000 “collisionable” community
hours per acre per year

2.3 collisionable hours
per squa...
OUR BIG BET… 3 Guiding Principles
Accelerate:
1.Collisions
2.Community
3.Co-Learning
And everything else will fall into pl...
Slide 128
ZAPPOS, DELIVERING HAPPINESS,
DOWNTOWN PROJECT

Slide 129
50% of Humans Live in Cities

Slide 130

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
75% Will Live In Cities in
Our Lifetime

Slide 131

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
The 4-Minute Mile

Slide 132
The 4-Minute Mile

Slide 133

http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
www.DowntownProject.com
tony@zappos.com

Slide 134

http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
A great
brand

is a story that never stops unfolding.
Slide 135
A great
brand
company

is a story that never stops unfolding.
Slide 136
A great
brand
company
city

is a story that never stops unfolding.
Slide 137
A great
brand
company
city
community
is a story that never stops unfolding.
Slide 138
Thank you!
For a copy of this presentation:
tony@zappos.com

For more information:
www.DowntownProject.com
Slide 139
http://www.youtube.com/watch?v=AF4f3l4a4_A
Slide 140
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Techonomy 2013 - DTP - Zappos - 2013 11-12

  1. 1. ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT
  2. 2. Slide 2
  3. 3. Downtown Project Collisions Community Co-Learning
  4. 4. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture “a great brand is… ______” Slide 4
  5. 5. Zappos.com Slide 5 http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-inhenderson-nv-photo-by.jpg
  6. 6. Las Vegas City Hall Slide 6 http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  7. 7. Las Vegas City Hall Slide 7
  8. 8. Las Vegas City Hall Slide 8
  9. 9. Nike http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg Slide 9
  10. 10. Google Slide 10 http://static.panoramio.com/photos/original/400729.jpg
  11. 11. Apple Slide 11 http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
  12. 12. Doggy Day Care Slide 12 http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  13. 13. NYU Campus Slide 13 http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  14. 14. Downtown Vegas - Fremont East http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg Slide 14
  15. 15. Downtown Vegas - Fremont East Slide 15 http://www.lucyvegas.com/sites/default/files/griffin5.jpg
  16. 16. Downtown Vegas - Fremont East Slide 16
  17. 17. Downtown Vegas - Fremont East Slide 17 http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
  18. 18. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture Slide 18
  19. 19. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture Community Slide 19
  20. 20. DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate Slide 20
  21. 21. DOWNTOWN PROJECT GOALS Slide 21
  22. 22. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance Slide 22
  23. 23. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World Slide 23
  24. 24. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World The Co-Learning and Co-working Capital of the World Slide 24
  25. 25. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… Slide 25
  26. 26. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC Slide 26
  27. 27. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) Slide 27
  28. 28. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL Slide 28
  29. 29. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity Slide 29
  30. 30. THE BIG BET Accelerating Collisions, Community, and Co-Learning Slide 30
  31. 31. THE BIG BET Accelerating Collisions, Community, and Co-Learning …will lead to… Happiness, Luckiness, Innovation, and Productivity Slide 31
  32. 32. DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate Slide 32
  33. 33. $50M – Small Businesses Slide 33
  34. 34. $50M – Small Businesses  Slide 34 Criteria
  35. 35. $50M – Small Businesses  Criteria  Slide 35 Owner Operated - Passionate
  36. 36. $50M – Small Businesses  Criteria   Slide 36 Owner Operated - Passionate Helps Build Community
  37. 37. $50M – Small Businesses  Criteria    Slide 37 Owner Operated - Passionate Helps Build Community Execution Ability
  38. 38. $50M – Small Businesses  Criteria     Slide 38 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable
  39. 39. $50M – Small Businesses  Criteria      Slide 39 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something
  40. 40. $50M – Small Businesses  Criteria       Slide 40 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something Story-worthy
  41. 41. Natalie Slide 41
  42. 42. Natalie Slide 42
  43. 43. Natalie Slide 43
  44. 44. Natalie Slide 44
  45. 45. Natalie Slide 45
  46. 46. Natalie Slide 46
  47. 47. Check Cashing Slide 47 http://www.vegaschatter.com/files/100501/checks_cashed..jpg
  48. 48. Check Cashing Slide 48
  49. 49. Sarah Slide 49
  50. 50. Sarah Slide 50
  51. 51. Sarah Slide 51
  52. 52. Shipping Containers http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg Slide 52
  53. 53. Shipping Containers Slide 53
  54. 54. Shipping Container Park Slide 54
  55. 55. Shipping Container Park Slide 55
  56. 56. Shipping Container Park Slide 56
  57. 57. Shipping Container Park Slide 57
  58. 58. Shipping Container Park Slide 58
  59. 59. Bike Sharing Slide 59
  60. 60. $50M – Tech Startups Slide 60 http://imgs.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
  61. 61. $50M – Tech Startups Slide 61 http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
  62. 62. The City as a Startup Slide 62 http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  63. 63. $50M – Startups Slide 63 http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
  64. 64. $50M – Education, Arts, Culture Slide 64 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  65. 65. $50M – Education, Arts, Culture Slide 65 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  66. 66. $50M – Education, Arts, Culture Slide 66 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  67. 67. $50M – Education, Arts, Culture Slide 67 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  68. 68. $50M – Education, Arts, Culture Slide 68 http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  69. 69. $50M – Education, Arts, Culture Slide 69 http://mikerossart.net/images/mikeross_enter.jpg
  70. 70. $50M – Education, Arts, Culture Slide 70
  71. 71. Slide 71
  72. 72. Slide 72
  73. 73. Slide 73
  74. 74. $200M – Real Estate Slide 74 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  75. 75. WHEN CITIES DOUBLE IN SIZE… Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation Slide 75
  76. 76. 3 INGREDIENTS FOR SERENDIPITY 1. 2. Street-level activity for residents to collide 3. Slide 76 Residential density of 100 residents/acre Culture of openness, collaboration, creativity, and optimism
  77. 77. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience Slide 77
  78. 78. Las Vegas City Hall Slide 78 http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  79. 79. DIFFERENT GROUPS COLLIDING 1. 2. 3. 4. 5. 6. 7. Slide 79 2000 Zappos employees 1000 Teach For America corp members and alumni Tech Startup Community Small Business Community Art and Music Communities Other Passion Communities Local Residents
  80. 80. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company Slide 80
  81. 81. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Slide 81
  82. 82. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Slide 82 Values Innovation Serendipity Participation Upward Mobility Attracting Startups and the Creative Class
  83. 83. Our Secret Weapon Slide 83 http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
  84. 84. LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community Slide 84
  85. 85. Downtown Vegas Every Day Curated Content Serendipity Learning Connections Community Slide 85
  86. 86. Fremont St. & Las Vegas Blvd. Slide 86
  87. 87. Fremont St. & Las Vegas Blvd. Slide 87
  88. 88. Fremont St. & Las Vegas Blvd. Slide 88
  89. 89. Fremont St. & Las Vegas Blvd. Slide 89
  90. 90. Fremont St. & Las Vegas Blvd. Slide 90
  91. 91. Fremont St. & Las Vegas Blvd. Slide 91
  92. 92. Fremont St. & Las Vegas Blvd. Slide 92
  93. 93. Fremont St. & Las Vegas Blvd. Slide 93
  94. 94. Fremont St. & Las Vegas Blvd. Slide 94
  95. 95. Fremont St. & Las Vegas Blvd. Slide 95
  96. 96. Downtown Vegas Monthly Cadence Slide 96
  97. 97. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Slide 97
  98. 98. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Slide 98
  99. 99. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Slide 99
  100. 100. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week Slide 100
  101. 101. Fashion Incubator – Stitch Factory Slide 101
  102. 102. Fashion Incubator – Stitch Factory Slide 102
  103. 103. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? Slide 103
  104. 104. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day Slide 104
  105. 105. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week Slide 105
  106. 106. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year Slide 106
  107. 107. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year Slide 107
  108. 108. Jake – Flint and Tinder http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-YouWill-Love-It-b.jpg Slide 108
  109. 109. Jake – Flint and Tinder Slide 109
  110. 110. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? Slide 110
  111. 111. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day Slide 111
  112. 112. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week Slide 112
  113. 113. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year Slide 113
  114. 114. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year Slide 114
  115. 115. Return On Collisions (ROC) “Subscribe” to Downtown Vegas Slide 115
  116. 116. Return On Collisions (ROC) 1. 2. Street-level activity for residents to collide 3. Slide 116 100 residents per acre Culture of openness, collaboration, creativity, and optimism
  117. 117. Return On Collisions (ROC) 1. Slide 117 100 residents per acre
  118. 118. Return On Collisions (ROC) 1. Slide 118 100,000
  119. 119. Return On Collisions (ROC) 1. Slide 119 100,000 “collisionable”
  120. 120. Return On Collisions (ROC) 1. Slide 120 100,000 “collisionable” community
  121. 121. Return On Collisions (ROC) 1. Slide 121 100,000 “collisionable” community hours
  122. 122. Return On Collisions (ROC) 1. Slide 122 100,000 “collisionable” community hours per
  123. 123. Return On Collisions (ROC) 1. Slide 123 100,000 “collisionable” community hours per acre
  124. 124. Return On Collisions (ROC) 1. Slide 124 100,000 “collisionable” community hours per acre per
  125. 125. Return On Collisions (ROC) 1. Slide 125 100,000 “collisionable” community hours per acre per year
  126. 126. Return On Collisions (ROC) 1. 100,000 “collisionable” community hours per acre per year 2.3 collisionable hours per square foot per year Slide 126
  127. 127. OUR BIG BET… 3 Guiding Principles Accelerate: 1.Collisions 2.Community 3.Co-Learning And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? Slide 127
  128. 128. Slide 128
  129. 129. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT Slide 129
  130. 130. 50% of Humans Live in Cities Slide 130 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  131. 131. 75% Will Live In Cities in Our Lifetime Slide 131 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  132. 132. The 4-Minute Mile Slide 132
  133. 133. The 4-Minute Mile Slide 133 http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
  134. 134. www.DowntownProject.com tony@zappos.com Slide 134 http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
  135. 135. A great brand is a story that never stops unfolding. Slide 135
  136. 136. A great brand company is a story that never stops unfolding. Slide 136
  137. 137. A great brand company city is a story that never stops unfolding. Slide 137
  138. 138. A great brand company city community is a story that never stops unfolding. Slide 138
  139. 139. Thank you! For a copy of this presentation: tony@zappos.com For more information: www.DowntownProject.com Slide 139
  140. 140. http://www.youtube.com/watch?v=AF4f3l4a4_A Slide 140
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