Techonomy 2013 - DTP - Zappos - 2013 11-12

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  • 1. ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT
  • 2. Slide 2
  • 3. Downtown Project Collisions Community Co-Learning
  • 4. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture “a great brand is… ______” Slide 4
  • 5. Zappos.com Slide 5 http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-inhenderson-nv-photo-by.jpg
  • 6. Las Vegas City Hall Slide 6 http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  • 7. Las Vegas City Hall Slide 7
  • 8. Las Vegas City Hall Slide 8
  • 9. Nike http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg Slide 9
  • 10. Google Slide 10 http://static.panoramio.com/photos/original/400729.jpg
  • 11. Apple Slide 11 http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
  • 12. Doggy Day Care Slide 12 http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  • 13. NYU Campus Slide 13 http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  • 14. Downtown Vegas - Fremont East http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg Slide 14
  • 15. Downtown Vegas - Fremont East Slide 15 http://www.lucyvegas.com/sites/default/files/griffin5.jpg
  • 16. Downtown Vegas - Fremont East Slide 16
  • 17. Downtown Vegas - Fremont East Slide 17 http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
  • 18. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture Slide 18
  • 19. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture Community Slide 19
  • 20. DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate Slide 20
  • 21. DOWNTOWN PROJECT GOALS Slide 21
  • 22. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance Slide 22
  • 23. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World Slide 23
  • 24. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World The Co-Learning and Co-working Capital of the World Slide 24
  • 25. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… Slide 25
  • 26. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC Slide 26
  • 27. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) Slide 27
  • 28. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL Slide 28
  • 29. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity Slide 29
  • 30. THE BIG BET Accelerating Collisions, Community, and Co-Learning Slide 30
  • 31. THE BIG BET Accelerating Collisions, Community, and Co-Learning …will lead to… Happiness, Luckiness, Innovation, and Productivity Slide 31
  • 32. DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate Slide 32
  • 33. $50M – Small Businesses Slide 33
  • 34. $50M – Small Businesses  Slide 34 Criteria
  • 35. $50M – Small Businesses  Criteria  Slide 35 Owner Operated - Passionate
  • 36. $50M – Small Businesses  Criteria   Slide 36 Owner Operated - Passionate Helps Build Community
  • 37. $50M – Small Businesses  Criteria    Slide 37 Owner Operated - Passionate Helps Build Community Execution Ability
  • 38. $50M – Small Businesses  Criteria     Slide 38 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable
  • 39. $50M – Small Businesses  Criteria      Slide 39 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something
  • 40. $50M – Small Businesses  Criteria       Slide 40 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something Story-worthy
  • 41. Natalie Slide 41
  • 42. Natalie Slide 42
  • 43. Natalie Slide 43
  • 44. Natalie Slide 44
  • 45. Natalie Slide 45
  • 46. Natalie Slide 46
  • 47. Check Cashing Slide 47 http://www.vegaschatter.com/files/100501/checks_cashed..jpg
  • 48. Check Cashing Slide 48
  • 49. Sarah Slide 49
  • 50. Sarah Slide 50
  • 51. Sarah Slide 51
  • 52. Shipping Containers http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg Slide 52
  • 53. Shipping Containers Slide 53
  • 54. Shipping Container Park Slide 54
  • 55. Shipping Container Park Slide 55
  • 56. Shipping Container Park Slide 56
  • 57. Shipping Container Park Slide 57
  • 58. Shipping Container Park Slide 58
  • 59. Bike Sharing Slide 59
  • 60. $50M – Tech Startups Slide 60 http://imgs.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
  • 61. $50M – Tech Startups Slide 61 http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
  • 62. The City as a Startup Slide 62 http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  • 63. $50M – Startups Slide 63 http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
  • 64. $50M – Education, Arts, Culture Slide 64 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  • 65. $50M – Education, Arts, Culture Slide 65 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  • 66. $50M – Education, Arts, Culture Slide 66 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  • 67. $50M – Education, Arts, Culture Slide 67 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  • 68. $50M – Education, Arts, Culture Slide 68 http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  • 69. $50M – Education, Arts, Culture Slide 69 http://mikerossart.net/images/mikeross_enter.jpg
  • 70. $50M – Education, Arts, Culture Slide 70
  • 71. Slide 71
  • 72. Slide 72
  • 73. Slide 73
  • 74. $200M – Real Estate Slide 74 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  • 75. WHEN CITIES DOUBLE IN SIZE… Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation Slide 75
  • 76. 3 INGREDIENTS FOR SERENDIPITY 1. 2. Street-level activity for residents to collide 3. Slide 76 Residential density of 100 residents/acre Culture of openness, collaboration, creativity, and optimism
  • 77. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience Slide 77
  • 78. Las Vegas City Hall Slide 78 http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  • 79. DIFFERENT GROUPS COLLIDING 1. 2. 3. 4. 5. 6. 7. Slide 79 2000 Zappos employees 1000 Teach For America corp members and alumni Tech Startup Community Small Business Community Art and Music Communities Other Passion Communities Local Residents
  • 80. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company Slide 80
  • 81. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Slide 81
  • 82. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Slide 82 Values Innovation Serendipity Participation Upward Mobility Attracting Startups and the Creative Class
  • 83. Our Secret Weapon Slide 83 http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
  • 84. LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community Slide 84
  • 85. Downtown Vegas Every Day Curated Content Serendipity Learning Connections Community Slide 85
  • 86. Fremont St. & Las Vegas Blvd. Slide 86
  • 87. Fremont St. & Las Vegas Blvd. Slide 87
  • 88. Fremont St. & Las Vegas Blvd. Slide 88
  • 89. Fremont St. & Las Vegas Blvd. Slide 89
  • 90. Fremont St. & Las Vegas Blvd. Slide 90
  • 91. Fremont St. & Las Vegas Blvd. Slide 91
  • 92. Fremont St. & Las Vegas Blvd. Slide 92
  • 93. Fremont St. & Las Vegas Blvd. Slide 93
  • 94. Fremont St. & Las Vegas Blvd. Slide 94
  • 95. Fremont St. & Las Vegas Blvd. Slide 95
  • 96. Downtown Vegas Monthly Cadence Slide 96
  • 97. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Slide 97
  • 98. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Slide 98
  • 99. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Slide 99
  • 100. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week Slide 100
  • 101. Fashion Incubator – Stitch Factory Slide 101
  • 102. Fashion Incubator – Stitch Factory Slide 102
  • 103. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? Slide 103
  • 104. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day Slide 104
  • 105. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week Slide 105
  • 106. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year Slide 106
  • 107. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year Slide 107
  • 108. Jake – Flint and Tinder http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-YouWill-Love-It-b.jpg Slide 108
  • 109. Jake – Flint and Tinder Slide 109
  • 110. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? Slide 110
  • 111. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day Slide 111
  • 112. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week Slide 112
  • 113. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year Slide 113
  • 114. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year Slide 114
  • 115. Return On Collisions (ROC) “Subscribe” to Downtown Vegas Slide 115
  • 116. Return On Collisions (ROC) 1. 2. Street-level activity for residents to collide 3. Slide 116 100 residents per acre Culture of openness, collaboration, creativity, and optimism
  • 117. Return On Collisions (ROC) 1. Slide 117 100 residents per acre
  • 118. Return On Collisions (ROC) 1. Slide 118 100,000
  • 119. Return On Collisions (ROC) 1. Slide 119 100,000 “collisionable”
  • 120. Return On Collisions (ROC) 1. Slide 120 100,000 “collisionable” community
  • 121. Return On Collisions (ROC) 1. Slide 121 100,000 “collisionable” community hours
  • 122. Return On Collisions (ROC) 1. Slide 122 100,000 “collisionable” community hours per
  • 123. Return On Collisions (ROC) 1. Slide 123 100,000 “collisionable” community hours per acre
  • 124. Return On Collisions (ROC) 1. Slide 124 100,000 “collisionable” community hours per acre per
  • 125. Return On Collisions (ROC) 1. Slide 125 100,000 “collisionable” community hours per acre per year
  • 126. Return On Collisions (ROC) 1. 100,000 “collisionable” community hours per acre per year 2.3 collisionable hours per square foot per year Slide 126
  • 127. OUR BIG BET… 3 Guiding Principles Accelerate: 1.Collisions 2.Community 3.Co-Learning And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? Slide 127
  • 128. Slide 128
  • 129. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT Slide 129
  • 130. 50% of Humans Live in Cities Slide 130 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  • 131. 75% Will Live In Cities in Our Lifetime Slide 131 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  • 132. The 4-Minute Mile Slide 132
  • 133. The 4-Minute Mile Slide 133 http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
  • 134. www.DowntownProject.com tony@zappos.com Slide 134 http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
  • 135. A great brand is a story that never stops unfolding. Slide 135
  • 136. A great brand company is a story that never stops unfolding. Slide 136
  • 137. A great brand company city is a story that never stops unfolding. Slide 137
  • 138. A great brand company city community is a story that never stops unfolding. Slide 138
  • 139. Thank you! For a copy of this presentation: tony@zappos.com For more information: www.DowntownProject.com Slide 139
  • 140. http://www.youtube.com/watch?v=AF4f3l4a4_A Slide 140