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  • 1. Downtown Project Collisions Community Co-Learning
  • 2. Zappos.com Slide 2 http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-inhenderson-nv-photo-by.jpg
  • 3. Las Vegas City Hall Slide 3 http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  • 4. Las Vegas City Hall Slide 4
  • 5. Las Vegas City Hall Slide 5
  • 6. Nike http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg Slide 6
  • 7. Google Slide 7 http://static.panoramio.com/photos/original/400729.jpg
  • 8. Apple Slide 8 http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
  • 9. Doggy Day Care Slide 9 http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  • 10. NYU Campus Slide 10 http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  • 11. Downtown Vegas - Fremont East http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg Slide 11
  • 12. Downtown Vegas - Fremont East Slide 12 http://www.lucyvegas.com/sites/default/files/griffin5.jpg
  • 13. Downtown Vegas - Fremont East Slide 13
  • 14. Downtown Vegas - Fremont East Slide 14 http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
  • 15. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture Slide 15
  • 16. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture Community Slide 16
  • 17. DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate Slide 17
  • 18. DOWNTOWN PROJECT GOALS Slide 18
  • 19. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance Slide 19
  • 20. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World Slide 20
  • 21. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World The Co-Learning and Co-working Capital of the World Slide 21
  • 22. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… Slide 22
  • 23. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC Slide 23
  • 24. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) Slide 24
  • 25. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL Slide 25
  • 26. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity Slide 26
  • 27. THE BIG BET Accelerating Collisions, Community, and Co-Learning Slide 27
  • 28. THE BIG BET Accelerating Collisions, Community, and Co-Learning …will lead to… Happiness, Luckiness, Innovation, and Productivity Slide 28
  • 29. DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate Slide 29
  • 30. $50M – Small Businesses Slide 30
  • 31. $50M – Small Businesses  Slide 31 Criteria
  • 32. $50M – Small Businesses  Criteria  Slide 32 Owner Operated - Passionate
  • 33. $50M – Small Businesses  Criteria   Slide 33 Owner Operated - Passionate Helps Build Community
  • 34. $50M – Small Businesses  Criteria    Slide 34 Owner Operated - Passionate Helps Build Community Execution Ability
  • 35. $50M – Small Businesses  Criteria     Slide 35 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable
  • 36. $50M – Small Businesses  Criteria      Slide 36 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something
  • 37. $50M – Small Businesses  Criteria       Slide 37 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something Story-worthy
  • 38. Natalie Slide 38
  • 39. Natalie Slide 39
  • 40. Natalie Slide 40
  • 41. Natalie Slide 41
  • 42. Natalie Slide 42
  • 43. Natalie Slide 43
  • 44. Check Cashing Slide 44 http://www.vegaschatter.com/files/100501/checks_cashed..jpg
  • 45. Check Cashing Slide 45
  • 46. Sarah Slide 46
  • 47. Sarah Slide 47
  • 48. Sarah Slide 48
  • 49. Shipping Containers http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg Slide 49
  • 50. Shipping Containers Slide 50
  • 51. Shipping Container Park Slide 51
  • 52. Shipping Container Park Slide 52
  • 53. Shipping Container Park Slide 53
  • 54. Shipping Container Park Slide 54
  • 55. Shipping Container Park Slide 55
  • 56. Bike Sharing Slide 56
  • 57. $50M – Tech Startups Slide 57 http://imgs.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
  • 58. $50M – Tech Startups Slide 58 http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
  • 59. The City as a Startup Slide 59 http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  • 60. $50M – Startups Slide 60 http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
  • 61. $50M – Education, Arts, Culture Slide 61 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  • 62. $50M – Education, Arts, Culture Slide 62 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  • 63. $50M – Education, Arts, Culture Slide 63 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  • 64. $50M – Education, Arts, Culture Slide 64 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  • 65. $50M – Education, Arts, Culture Slide 65 http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  • 66. $50M – Education, Arts, Culture Slide 66 http://mikerossart.net/images/mikeross_enter.jpg
  • 67. $50M – Education, Arts, Culture Slide 67
  • 68. Slide 68
  • 69. Slide 69
  • 70. $200M – Real Estate Slide 70 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  • 71. WHEN CITIES DOUBLE IN SIZE… Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation Slide 71
  • 72. 3 INGREDIENTS FOR SERENDIPITY 1. 2. Street-level activity for residents to collide 3. Slide 72 Residential density of 100 residents/acre Culture of openness, collaboration, creativity, and optimism
  • 73. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience Slide 73
  • 74. Las Vegas City Hall Slide 74 http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  • 75. DIFFERENT GROUPS COLLIDING 1. 2. 3. 4. 5. 6. 7. Slide 75 2000 Zappos employees 1000 Teach For America corp members and alumni Tech Startup Community Small Business Community Art and Music Communities Other Passion Communities Local Residents
  • 76. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company Slide 76
  • 77. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Slide 77
  • 78. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Slide 78 Values Innovation Serendipity Participation Upward Mobility Attracting Startups and the Creative Class
  • 79. Our Secret Weapon Slide 79 http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
  • 80. LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community Slide 80
  • 81. Downtown Vegas Every Day Curated Content Serendipity Learning Connections Community Slide 81
  • 82. Fremont St. & Las Vegas Blvd. Slide 82
  • 83. Fremont St. & Las Vegas Blvd. Slide 83
  • 84. Fremont St. & Las Vegas Blvd. Slide 84
  • 85. Fremont St. & Las Vegas Blvd. Slide 85
  • 86. Fremont St. & Las Vegas Blvd. Slide 86
  • 87. Fremont St. & Las Vegas Blvd. Slide 87
  • 88. Fremont St. & Las Vegas Blvd. Slide 88
  • 89. Fremont St. & Las Vegas Blvd. Slide 89
  • 90. Fremont St. & Las Vegas Blvd. Slide 90
  • 91. Fremont St. & Las Vegas Blvd. Slide 91
  • 92. Downtown Vegas Monthly Cadence Slide 92
  • 93. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Slide 93
  • 94. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Slide 94
  • 95. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Slide 95
  • 96. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week Slide 96
  • 97. Fashion Incubator – Stitch Factory Slide 97
  • 98. Fashion Incubator – Stitch Factory Slide 98
  • 99. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? Slide 99
  • 100. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day Slide 100
  • 101. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week Slide 101
  • 102. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year Slide 102
  • 103. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year Slide 103
  • 104. Jake – Flint and Tinder http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-YouWill-Love-It-b.jpg Slide 104
  • 105. Jake – Flint and Tinder Slide 105
  • 106. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? Slide 106
  • 107. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day Slide 107
  • 108. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week Slide 108
  • 109. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year Slide 109
  • 110. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year Slide 110
  • 111. Return On Collisions (ROC) “Subscribe” to Downtown Vegas Slide 111
  • 112. Return On Collisions (ROC) 1. 2. Street-level activity for residents to collide 3. Slide 112 100 residents per acre Culture of openness, collaboration, creativity, and optimism
  • 113. Return On Collisions (ROC) 1. Slide 113 100 residents per acre
  • 114. Return On Collisions (ROC) 1. Slide 114 100,000
  • 115. Return On Collisions (ROC) 1. Slide 115 100,000 “collisionable”
  • 116. Return On Collisions (ROC) 1. Slide 116 100,000 “collisionable” community
  • 117. Return On Collisions (ROC) 1. Slide 117 100,000 “collisionable” community hours
  • 118. Return On Collisions (ROC) 1. Slide 118 100,000 “collisionable” community hours per
  • 119. Return On Collisions (ROC) 1. Slide 119 100,000 “collisionable” community hours per acre
  • 120. Return On Collisions (ROC) 1. Slide 120 100,000 “collisionable” community hours per acre per
  • 121. Return On Collisions (ROC) 1. Slide 121 100,000 “collisionable” community hours per acre per year
  • 122. Return On Collisions (ROC) 1. 100,000 “collisionable” community hours per acre per year 2.3 collisionable hours per square foot per year Slide 122
  • 123. OUR BIG BET… 3 Guiding Principles Accelerate: 1.Collisions 2.Community 3.Co-Learning And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? Slide 123
  • 124. Slide 124
  • 125. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT Slide 125
  • 126. 50% of Humans Live in Cities Slide 126 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  • 127. 75% Will Live In Cities in Our Lifetime Slide 127 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  • 128. The 4-Minute Mile Slide 128
  • 129. The 4-Minute Mile Slide 129 http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
  • 130. www.DowntownProject.com tony@zappos.com Slide 130 http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
  • 131. A great brand is a story that never stops unfolding. Slide 131
  • 132. A great brand company is a story that never stops unfolding. Slide 132
  • 133. A great brand company city is a story that never stops unfolding. Slide 133
  • 134. A great brand company city community is a story that never stops unfolding. Slide 134
  • 135. Thank you! For a copy of this presentation: tony@zappos.com For more information: www.DowntownProject.com Slide 135
  • 136. http://www.youtube.com/watch?v=AF4f3l4a4_A Slide 136