Downtown Project
Collisions
Community
Co-Learning
Zappos.com

Slide 2

http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-inhenderson-nv...
Las Vegas City Hall

Slide 3

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
Las Vegas City Hall

Slide 4
Las Vegas City Hall

Slide 5
Nike

http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
Slide 6
Google

Slide 7

http://static.panoramio.com/photos/original/400729.jpg
Apple

Slide 8

http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
Doggy Day Care

Slide 9

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
NYU Campus

Slide 10

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
Downtown Vegas - Fremont East

http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg...
Downtown Vegas - Fremont East

Slide 12

http://www.lucyvegas.com/sites/default/files/griffin5.jpg
Downtown Vegas - Fremont East

Slide 13
Downtown Vegas - Fremont East

Slide 14

http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehou...
Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture

Slide 15
Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
Community
Slide 16
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Esta...
DOWNTOWN PROJECT GOALS

Slide 18
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance

Slide 19
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large
City in the World

Slide 20
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large
City in the World
The Co-Learnin...
ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…

Slide 22
ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC

Slide 23
ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On C...
ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Ret...
ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Ret...
THE BIG BET
Accelerating
Collisions, Community, and Co-Learning

Slide 27
THE BIG BET
Accelerating
Collisions, Community, and Co-Learning
…will lead to…
Happiness, Luckiness,
Innovation, and Produ...
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Esta...
$50M – Small Businesses

Slide 30
$50M – Small Businesses


Slide 31

Criteria
$50M – Small Businesses


Criteria


Slide 32

Owner Operated - Passionate
$50M – Small Businesses


Criteria



Slide 33

Owner Operated - Passionate
Helps Build Community
$50M – Small Businesses


Criteria




Slide 34

Owner Operated - Passionate
Helps Build Community
Execution Ability
$50M – Small Businesses


Criteria





Slide 35

Owner Operated - Passionate
Helps Build Community
Execution Ability...
$50M – Small Businesses


Criteria






Slide 36

Owner Operated - Passionate
Helps Build Community
Execution Abili...
$50M – Small Businesses


Criteria







Slide 37

Owner Operated - Passionate
Helps Build Community
Execution Abi...
Natalie

Slide 38
Natalie

Slide 39
Natalie

Slide 40
Natalie

Slide 41
Natalie

Slide 42
Natalie

Slide 43
Check Cashing

Slide 44

http://www.vegaschatter.com/files/100501/checks_cashed..jpg
Check Cashing

Slide 45
Sarah

Slide 46
Sarah

Slide 47
Sarah

Slide 48
Shipping Containers

http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg

S...
Shipping Containers

Slide 50
Shipping Container Park

Slide 51
Shipping Container Park

Slide 52
Shipping Container Park

Slide 53
Shipping Container Park

Slide 54
Shipping Container Park

Slide 55
Bike Sharing

Slide 56
$50M – Tech Startups

Slide 57

http://imgs.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
$50M – Tech Startups

Slide 58

http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
The City as a Startup

Slide 59

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
$50M – Startups

Slide 60

http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
$50M – Education, Arts, Culture

Slide 61

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
$50M – Education, Arts, Culture

Slide 62

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
$50M – Education, Arts, Culture

Slide 63

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
$50M – Education, Arts, Culture

Slide 64

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
$50M – Education, Arts, Culture

Slide 65

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.j...
$50M – Education, Arts, Culture

Slide 66

http://mikerossart.net/images/mikeross_enter.jpg
$50M – Education, Arts, Culture

Slide 67
Slide 68
Slide 69
$200M – Real Estate

Slide 70

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident
increases by 15%
(But not true for companies)
Acceler...
3 INGREDIENTS FOR SERENDIPITY
1.

2.

Street-level activity for residents to
collide

3.

Slide 72

Residential density of...
HOW TO ACCELERATE LEARNING &
INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Coll...
Las Vegas City Hall

Slide 74

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
DIFFERENT GROUPS COLLIDING
1.
2.
3.
4.
5.
6.
7.
Slide 75

2000 Zappos employees
1000 Teach For America corp members
and al...
LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company

Slide 76
LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as

Community is to a City

Slide 77
LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as

Community is to a City

Slide 78

Values
Innovation
Serendip...
Our Secret Weapon

Slide 79

http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
LEARNING FROM TED, SUMMIT
SERIES, SXSW, BIF…
Curated Content
Serendipity
Learning
Connections
Community

Slide 80
Downtown Vegas Every Day
Curated Content
Serendipity
Learning
Connections
Community

Slide 81
Fremont St. & Las Vegas Blvd.

Slide 82
Fremont St. & Las Vegas Blvd.

Slide 83
Fremont St. & Las Vegas Blvd.

Slide 84
Fremont St. & Las Vegas Blvd.

Slide 85
Fremont St. & Las Vegas Blvd.

Slide 86
Fremont St. & Las Vegas Blvd.

Slide 87
Fremont St. & Las Vegas Blvd.

Slide 88
Fremont St. & Las Vegas Blvd.

Slide 89
Fremont St. & Las Vegas Blvd.

Slide 90
Fremont St. & Las Vegas Blvd.

Slide 91
Downtown Vegas Monthly Cadence

Slide 92
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week

Slide 93
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week

Slide 94
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week

Slide 95
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Week 4 – Catalyst Week
...
Fashion Incubator – Stitch Factory

Slide 97
Fashion Incubator – Stitch Factory

Slide 98
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?

Slide 99
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?

3-4 hours/day

Slide 1...
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?

3-4 hours/day
x 7 days...
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?

3-4 hours/day
x 7 days...
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?

3-4 hours/day
x 7 days...
Jake – Flint and Tinder

http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-YouWill-L...
Jake – Flint and Tinder

Slide 105
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?

Slide 106
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?

12 hours/day

Slide 1...
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?

12 hours/day
x 7 days...
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?

12 hours/day
x 7 days...
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?

12 hours/day
x 7 days...
Return On Collisions (ROC)

“Subscribe” to
Downtown Vegas

Slide 111
Return On Collisions (ROC)
1.

2.

Street-level activity for residents to
collide

3.

Slide 112

100 residents per acre

...
Return On Collisions (ROC)
1.

Slide 113

100 residents per acre
Return On Collisions (ROC)
1.

Slide 114

100,000
Return On Collisions (ROC)
1.

Slide 115

100,000 “collisionable”
Return On Collisions (ROC)
1.

Slide 116

100,000 “collisionable” community
Return On Collisions (ROC)
1.

Slide 117

100,000 “collisionable” community
hours
Return On Collisions (ROC)
1.

Slide 118

100,000 “collisionable” community
hours per
Return On Collisions (ROC)
1.

Slide 119

100,000 “collisionable” community
hours per acre
Return On Collisions (ROC)
1.

Slide 120

100,000 “collisionable” community
hours per acre per
Return On Collisions (ROC)
1.

Slide 121

100,000 “collisionable” community
hours per acre per year
Return On Collisions (ROC)
1.

100,000 “collisionable” community
hours per acre per year

2.3 collisionable hours
per squa...
OUR BIG BET… 3 Guiding Principles
Accelerate:
1.Collisions
2.Community
3.Co-Learning
And everything else will fall into pl...
Slide 124
ZAPPOS, DELIVERING HAPPINESS,
DOWNTOWN PROJECT

Slide 125
50% of Humans Live in Cities

Slide 126

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
75% Will Live In Cities in
Our Lifetime

Slide 127

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
The 4-Minute Mile

Slide 128
The 4-Minute Mile

Slide 129

http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
www.DowntownProject.com
tony@zappos.com

Slide 130

http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
A great
brand

is a story that never stops unfolding.
Slide 131
A great
brand
company

is a story that never stops unfolding.
Slide 132
A great
brand
company
city

is a story that never stops unfolding.
Slide 133
A great
brand
company
city
community
is a story that never stops unfolding.
Slide 134
Thank you!
For a copy of this presentation:
tony@zappos.com

For more information:
www.DowntownProject.com
Slide 135
http://www.youtube.com/watch?v=AF4f3l4a4_A
Slide 136
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Tech Cocktail

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Tech Cocktail

  1. 1. Downtown Project Collisions Community Co-Learning
  2. 2. Zappos.com Slide 2 http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-inhenderson-nv-photo-by.jpg
  3. 3. Las Vegas City Hall Slide 3 http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  4. 4. Las Vegas City Hall Slide 4
  5. 5. Las Vegas City Hall Slide 5
  6. 6. Nike http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg Slide 6
  7. 7. Google Slide 7 http://static.panoramio.com/photos/original/400729.jpg
  8. 8. Apple Slide 8 http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
  9. 9. Doggy Day Care Slide 9 http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  10. 10. NYU Campus Slide 10 http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  11. 11. Downtown Vegas - Fremont East http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg Slide 11
  12. 12. Downtown Vegas - Fremont East Slide 12 http://www.lucyvegas.com/sites/default/files/griffin5.jpg
  13. 13. Downtown Vegas - Fremont East Slide 13
  14. 14. Downtown Vegas - Fremont East Slide 14 http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
  15. 15. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture Slide 15
  16. 16. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture Community Slide 16
  17. 17. DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate Slide 17
  18. 18. DOWNTOWN PROJECT GOALS Slide 18
  19. 19. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance Slide 19
  20. 20. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World Slide 20
  21. 21. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World The Co-Learning and Co-working Capital of the World Slide 21
  22. 22. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… Slide 22
  23. 23. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC Slide 23
  24. 24. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) Slide 24
  25. 25. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL Slide 25
  26. 26. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity Slide 26
  27. 27. THE BIG BET Accelerating Collisions, Community, and Co-Learning Slide 27
  28. 28. THE BIG BET Accelerating Collisions, Community, and Co-Learning …will lead to… Happiness, Luckiness, Innovation, and Productivity Slide 28
  29. 29. DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate Slide 29
  30. 30. $50M – Small Businesses Slide 30
  31. 31. $50M – Small Businesses  Slide 31 Criteria
  32. 32. $50M – Small Businesses  Criteria  Slide 32 Owner Operated - Passionate
  33. 33. $50M – Small Businesses  Criteria   Slide 33 Owner Operated - Passionate Helps Build Community
  34. 34. $50M – Small Businesses  Criteria    Slide 34 Owner Operated - Passionate Helps Build Community Execution Ability
  35. 35. $50M – Small Businesses  Criteria     Slide 35 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable
  36. 36. $50M – Small Businesses  Criteria      Slide 36 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something
  37. 37. $50M – Small Businesses  Criteria       Slide 37 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something Story-worthy
  38. 38. Natalie Slide 38
  39. 39. Natalie Slide 39
  40. 40. Natalie Slide 40
  41. 41. Natalie Slide 41
  42. 42. Natalie Slide 42
  43. 43. Natalie Slide 43
  44. 44. Check Cashing Slide 44 http://www.vegaschatter.com/files/100501/checks_cashed..jpg
  45. 45. Check Cashing Slide 45
  46. 46. Sarah Slide 46
  47. 47. Sarah Slide 47
  48. 48. Sarah Slide 48
  49. 49. Shipping Containers http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg Slide 49
  50. 50. Shipping Containers Slide 50
  51. 51. Shipping Container Park Slide 51
  52. 52. Shipping Container Park Slide 52
  53. 53. Shipping Container Park Slide 53
  54. 54. Shipping Container Park Slide 54
  55. 55. Shipping Container Park Slide 55
  56. 56. Bike Sharing Slide 56
  57. 57. $50M – Tech Startups Slide 57 http://imgs.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
  58. 58. $50M – Tech Startups Slide 58 http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
  59. 59. The City as a Startup Slide 59 http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  60. 60. $50M – Startups Slide 60 http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
  61. 61. $50M – Education, Arts, Culture Slide 61 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  62. 62. $50M – Education, Arts, Culture Slide 62 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  63. 63. $50M – Education, Arts, Culture Slide 63 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  64. 64. $50M – Education, Arts, Culture Slide 64 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  65. 65. $50M – Education, Arts, Culture Slide 65 http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  66. 66. $50M – Education, Arts, Culture Slide 66 http://mikerossart.net/images/mikeross_enter.jpg
  67. 67. $50M – Education, Arts, Culture Slide 67
  68. 68. Slide 68
  69. 69. Slide 69
  70. 70. $200M – Real Estate Slide 70 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  71. 71. WHEN CITIES DOUBLE IN SIZE… Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation Slide 71
  72. 72. 3 INGREDIENTS FOR SERENDIPITY 1. 2. Street-level activity for residents to collide 3. Slide 72 Residential density of 100 residents/acre Culture of openness, collaboration, creativity, and optimism
  73. 73. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience Slide 73
  74. 74. Las Vegas City Hall Slide 74 http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  75. 75. DIFFERENT GROUPS COLLIDING 1. 2. 3. 4. 5. 6. 7. Slide 75 2000 Zappos employees 1000 Teach For America corp members and alumni Tech Startup Community Small Business Community Art and Music Communities Other Passion Communities Local Residents
  76. 76. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company Slide 76
  77. 77. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Slide 77
  78. 78. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Slide 78 Values Innovation Serendipity Participation Upward Mobility Attracting Startups and the Creative Class
  79. 79. Our Secret Weapon Slide 79 http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
  80. 80. LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community Slide 80
  81. 81. Downtown Vegas Every Day Curated Content Serendipity Learning Connections Community Slide 81
  82. 82. Fremont St. & Las Vegas Blvd. Slide 82
  83. 83. Fremont St. & Las Vegas Blvd. Slide 83
  84. 84. Fremont St. & Las Vegas Blvd. Slide 84
  85. 85. Fremont St. & Las Vegas Blvd. Slide 85
  86. 86. Fremont St. & Las Vegas Blvd. Slide 86
  87. 87. Fremont St. & Las Vegas Blvd. Slide 87
  88. 88. Fremont St. & Las Vegas Blvd. Slide 88
  89. 89. Fremont St. & Las Vegas Blvd. Slide 89
  90. 90. Fremont St. & Las Vegas Blvd. Slide 90
  91. 91. Fremont St. & Las Vegas Blvd. Slide 91
  92. 92. Downtown Vegas Monthly Cadence Slide 92
  93. 93. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Slide 93
  94. 94. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Slide 94
  95. 95. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Slide 95
  96. 96. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week Slide 96
  97. 97. Fashion Incubator – Stitch Factory Slide 97
  98. 98. Fashion Incubator – Stitch Factory Slide 98
  99. 99. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? Slide 99
  100. 100. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day Slide 100
  101. 101. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week Slide 101
  102. 102. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year Slide 102
  103. 103. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year Slide 103
  104. 104. Jake – Flint and Tinder http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-YouWill-Love-It-b.jpg Slide 104
  105. 105. Jake – Flint and Tinder Slide 105
  106. 106. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? Slide 106
  107. 107. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day Slide 107
  108. 108. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week Slide 108
  109. 109. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year Slide 109
  110. 110. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year Slide 110
  111. 111. Return On Collisions (ROC) “Subscribe” to Downtown Vegas Slide 111
  112. 112. Return On Collisions (ROC) 1. 2. Street-level activity for residents to collide 3. Slide 112 100 residents per acre Culture of openness, collaboration, creativity, and optimism
  113. 113. Return On Collisions (ROC) 1. Slide 113 100 residents per acre
  114. 114. Return On Collisions (ROC) 1. Slide 114 100,000
  115. 115. Return On Collisions (ROC) 1. Slide 115 100,000 “collisionable”
  116. 116. Return On Collisions (ROC) 1. Slide 116 100,000 “collisionable” community
  117. 117. Return On Collisions (ROC) 1. Slide 117 100,000 “collisionable” community hours
  118. 118. Return On Collisions (ROC) 1. Slide 118 100,000 “collisionable” community hours per
  119. 119. Return On Collisions (ROC) 1. Slide 119 100,000 “collisionable” community hours per acre
  120. 120. Return On Collisions (ROC) 1. Slide 120 100,000 “collisionable” community hours per acre per
  121. 121. Return On Collisions (ROC) 1. Slide 121 100,000 “collisionable” community hours per acre per year
  122. 122. Return On Collisions (ROC) 1. 100,000 “collisionable” community hours per acre per year 2.3 collisionable hours per square foot per year Slide 122
  123. 123. OUR BIG BET… 3 Guiding Principles Accelerate: 1.Collisions 2.Community 3.Co-Learning And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? Slide 123
  124. 124. Slide 124
  125. 125. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT Slide 125
  126. 126. 50% of Humans Live in Cities Slide 126 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  127. 127. 75% Will Live In Cities in Our Lifetime Slide 127 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  128. 128. The 4-Minute Mile Slide 128
  129. 129. The 4-Minute Mile Slide 129 http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
  130. 130. www.DowntownProject.com tony@zappos.com Slide 130 http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
  131. 131. A great brand is a story that never stops unfolding. Slide 131
  132. 132. A great brand company is a story that never stops unfolding. Slide 132
  133. 133. A great brand company city is a story that never stops unfolding. Slide 133
  134. 134. A great brand company city community is a story that never stops unfolding. Slide 134
  135. 135. Thank you! For a copy of this presentation: tony@zappos.com For more information: www.DowntownProject.com Slide 135
  136. 136. http://www.youtube.com/watch?v=AF4f3l4a4_A Slide 136
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