ZAPPOS.COM

DELIVERING HAPPINESS

DOWNTOWN PROJECT
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
The Power of WOW
Gross Sales $MM

$1,000

800

600
400

200

‘00

‘01

‘02

‘03

‘04

‘05

‘06

‘07

‘08
THE #1 PRIORITY
THE #1 PRIORITY
CULTURE
THE #1 PRIORITY
CLOTHING, CUSTOMER SERVICE, CULTURE

CULTURE

CUSTOMER EXPERIENCE

CLOTHING
CLOTHING
CUSTOMER
SERVICE
CULTURE
CLOTHING, CUSTOMER SERVICE, CULTURE

CULTURE

CUSTOMER EXPERIENCE

CLOTHING
DELIVERING HAPPINESS
CUSTOMERS & EMPLOYEES

“People will forget what you said.
People will forget what you did.
But people...
WHAT’S NEXT
DELIVERING HAPPINESS
Clothing
Customer Service

Company Culture

“a great brand is… ______”
ZAPPOS.COM

http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-b...
LAS VEGAS CITY HALL

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
LAS VEGAS CITY HALL
LAS VEGAS CITY HALL
APPLE

http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
NIKE

http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
GOOGLE

http://static.panoramio.com/photos/original/400729.jpg
DOGGY DAY CARE

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
NYU CAMPUS

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
DOWNTOWN VEGAS
FREMONT EAST

http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
DOWNTOWN VEGAS
FREMONT EAST

http://www.lucyvegas.com/sites/default/files/griffin5.jpg
DOWNTOWN VEGAS
FREMONT EAST
DOWNTOWN VEGAS
FREMONT EAST

http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
DELIVERING HAPPINESS
WHAT’S NEXT?
Clothing
Customer Service

Company Culture
DELIVERING HAPPINESS
WHAT’S NEXT?
Clothing
Customer Service

Company Culture
Community
DOWNTOWN PROJECT

COLLISIONS
CO-LEARNING
CONNECTEDNESS
DOWNTOWN PROJECT
$350M
$50M – Small businesses
$50M – Tech Startups

$50M – Education, Arts, Culture
$200M – Real Estate
DOWNTOWN PROJECT
GOALS
DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance
DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance
• The Most Community-Focused Large

City in the World
DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance
• The Most Community-Focused Large

City in the World
• The Co-...
DOWNTOWN PROJECT
REFRAMING “COMMUNITY”
• COLLISIONS
DOWNTOWN PROJECT
REFRAMING “COMMUNITY”
• COLLISIONS
• CO-LEARNING
DOWNTOWN PROJECT
REFRAMING “COMMUNITY”
• COLLISIONS
• CO-LEARNING

• CONNECTEDNESS
DOWNTOWN PROJECT
REFRAMING “COMMUNITY”
• COLLISIONS
• CO-LEARNING

• CONNECTEDNESS
• DENSITY
DOWNTOWN PROJECT
REFRAMING “COMMUNITY”
• COLLISIONS
• CO-LEARNING

• CONNECTEDNESS
• DENSITY

• DIVERSITY
THE BIG BET

Accelerating
Collisions, Co-Learning, and Connectedness
THE BIG BET

Accelerating
Collisions, Co-Learning, and Connectedness
…will lead to…

Happiness, Luckiness, Innovation, and...
ROI
VS

ROC
Instead of maximizing short-term ROI
(Return On Investment)…
ROI
VS

ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
ROI
VS

ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On C...
ROI
VS

ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Retur...
ROI
VS

ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Retur...
DOWNTOWN PROJECT
$350M
$50M – Small businesses
$50M – Tech Startups

$50M – Education, Arts, Culture
$200M – Real Estate
$50M SMALL BUSINESS
$50M SMALL BUSINESS
Criteria
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
Sustainable
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
Sustainable
Unique or ...
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
Sustainable
Unique or ...
NATALIE
NATALIE
NATALIE
NATALIE
NATALIE
NATALIE
CHECK CASHING
CHECK CASHING
SARAH
SARAH
SARAH
SHIPPING CONTAINERS
SHIPPING CONTAINERS
CONTAINER PARK
CONTAINER PARK
CONTAINER PARK
CONTAINER PARK
LVCK
LVCK
LVCK
MEDICAL CLINIC
$50M TECH STARTUPS
$50M TECH STARTUPS

https://twitter.com/VegasKramer/status/330833896574951424/photo/1
$50M TECH STARTUPS
PROJECT 100
PROJECT 100
COWORKING

https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40
COWORKING

https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1
LEARNING VILLAGE
LEARNING VILLAGE
LEARNING VILLAGE

https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d1...
GOLD SPIKE (FORMER CASINO)

http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-VVq...
GOLD SPIKE (FORMER CASINO)

http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-VVq...
GOLD SPIKE COWORKING LOUNGE
GOLD SPIKE COWORKING LOUNGE

https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb...
GOLD SPIKE COWORKING LOUNGE

https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d22...
GOLD SPIKE COWORKING LOUNGE
CITY AS A STARTUP

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
CITY AS A STARTUP

http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
CITY AS A STARTUP
$50M EDUCATION, ARTS, CULTURE

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
$50M EDUCATION, ARTS, CULTURE

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
$50M EDUCATION, ARTS, CULTURE

http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4...
$50M EDUCATION, ARTS, CULTURE
$50M EDUCATION, ARTS, CULTURE

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
$50M EDUCATION, ARTS, CULTURE

http://mikerossart.net/images/mikeross_enter.jpg
$50M EDUCATION, ARTS, CULTURE

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
$200M REAL ESTATE
WHEN CITIES DOUBLE IN SIZE
Productivity and innovation per resident increases
by 15%
(But not true for companies)
Accelera...
3 INGREDIENTS FOR
SERENDIPITY
1. Residential density of 100 residents/acre

2. Street-level activity for residents to coll...
HOW TO ACCELERATE
LEARNING & INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city

Col...
LAS VEGAS CITY HALL

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
DIVERSITY + DENSITY
1.
2.
3.
4.
5.
6.
7.

Zappos employees
Tech Startup Community
Small Business Community
Fashion Communi...
OUR SECRET WEAPON

http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
LEARNINGS FROM TED,
SUMMIT SERIES, SXSW, BIF…
Curated Content
Serendipity
Learning
Connections
Community
DOWNTOWN VEGAS
EVERY DAY
Curated Content
Serendipity
Learning
Connections
Community
Fremont St. & Las Vegas Blvd.
Fremont St. & Las Vegas Blvd.
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
DOWNTOWN VEGAS
MONTHLY CADENCE
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Week 4 – Catalyst Week
FASHION INCUBATOR
STITCH FACTORY
FASHION INCUBATOR
STITCH FACTORY
RETURN ON COLLISIONS
ROC
What is the value of a resident that is out and
about in the neighborhood?
RETURN ON COLLISIONS
ROC
What is the value of a resident that is out and
about in the neighborhood?
3-4 hours/day
RETURN ON COLLISIONS
ROC
What is the value of a resident that is out and
about in the neighborhood?
3-4 hours/day
x 7 days...
RETURN ON COLLISIONS
ROC
What is the value of a resident that is out and
about in the neighborhood?
3-4 hours/day
x 7 days...
RETURN ON COLLISIONS
ROC
What is the value of a resident that is out and
about in the neighborhood?
3-4 hours/day
x 7 days...
JAKE – FLINT & TINDER

http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Lo...
JAKE – FLINT & TINDER
RETURN ON COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
RETURN ON COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
RETURN ON COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/we...
RETURN ON COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/we...
RETURN ON COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/we...
RETURN ON COLLISIONS
ROC

“SUBSCRIBE”
TO DTLV
RETURN ON COLLISIONS
ROC
1. 100 residents per acre
2. Street-level activity for residents to collide

3. Culture of openne...
RETURN ON COLLISIONS
ROC
1. 100 residents per acre
2. Street-level activity for residents to collide

3. Culture of openne...
RETURN ON COLLISIONS
ROC
100,000
RETURN ON COLLISIONS
ROC
100,000 “collisionable”
RETURN ON COLLISIONS
ROC
100,000 “collisionable” community
RETURN ON COLLISIONS
ROC
100,000 “collisionable” community hours
RETURN ON COLLISIONS
ROC
100,000 “collisionable” community hours per
RETURN ON COLLISIONS
ROC
100,000 “collisionable” community hours per
acre
RETURN ON COLLISIONS
ROC
100,000 “collisionable” community hours per
acre per
RETURN ON COLLISIONS
ROC
100,000 “collisionable” community hours per
acre per year
RETURN ON COLLISIONS
ROC
100,000 “collisionable” community hours per
acre per year

2.3 COLLISIONABLE HOURS
PER SQUARE FOO...
THE BIG BET
3 GUIDING PRINCIPLES
Accelerate:
1. Collisions
2. Co-Learning
3. Connectedness
And everything else will fall i...
ZAPPOS, DELIVERING HAPPINESS,
DOWNTOWN PROJECT
50% OF HUMANS LIVE IN CITIES

https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.42719285...
75% WILL LIVE IN CITIES IN OUR
LIFETIME

https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.902...
THE 4 MINUTE MILE
THE 4 MINUTE MILE
MORE INFO
For a copy of this presentation:
tony@zappos.com
For more information:
www.downtownproject.com
A GREAT
BRAND

is a story that never
stops unfolding.
A GREAT
BRAND
COMPANY

is a story that never
stops unfolding.
A GREAT
BRAND
COMPANY
CITY

is a story that never
stops unfolding.
A GREAT
BRAND
COMPANY
CITY
COMMUNITY

is a story that never
stops unfolding.
MORE INFO
For a copy of this presentation:
tony@zappos.com
For more information:
www.downtownproject.com
Personal Care Products Council - Zappos - Downtown Project - 2.23.14
Personal Care Products Council - Zappos - Downtown Project - 2.23.14
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Personal Care Products Council - Zappos - Downtown Project - 2.23.14

  1. 1. ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT
  2. 2. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college
  3. 3. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million
  4. 4. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
  5. 5. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc.
  6. 6. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion
  7. 7. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion 2010: NYT bestseller Delivering Happiness published
  8. 8. The Power of WOW Gross Sales $MM $1,000 800 600 400 200 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08
  9. 9. THE #1 PRIORITY
  10. 10. THE #1 PRIORITY
  11. 11. CULTURE THE #1 PRIORITY
  12. 12. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
  13. 13. CLOTHING
  14. 14. CUSTOMER SERVICE
  15. 15. CULTURE
  16. 16. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
  17. 17. DELIVERING HAPPINESS CUSTOMERS & EMPLOYEES “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU
  18. 18. WHAT’S NEXT DELIVERING HAPPINESS Clothing Customer Service Company Culture “a great brand is… ______”
  19. 19. ZAPPOS.COM http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg
  20. 20. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  21. 21. LAS VEGAS CITY HALL
  22. 22. LAS VEGAS CITY HALL
  23. 23. APPLE http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
  24. 24. NIKE http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
  25. 25. GOOGLE http://static.panoramio.com/photos/original/400729.jpg
  26. 26. DOGGY DAY CARE http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  27. 27. NYU CAMPUS http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  28. 28. DOWNTOWN VEGAS FREMONT EAST http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
  29. 29. DOWNTOWN VEGAS FREMONT EAST http://www.lucyvegas.com/sites/default/files/griffin5.jpg
  30. 30. DOWNTOWN VEGAS FREMONT EAST
  31. 31. DOWNTOWN VEGAS FREMONT EAST http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
  32. 32. DELIVERING HAPPINESS WHAT’S NEXT? Clothing Customer Service Company Culture
  33. 33. DELIVERING HAPPINESS WHAT’S NEXT? Clothing Customer Service Company Culture Community
  34. 34. DOWNTOWN PROJECT COLLISIONS CO-LEARNING CONNECTEDNESS
  35. 35. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
  36. 36. DOWNTOWN PROJECT GOALS
  37. 37. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance
  38. 38. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World
  39. 39. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World
  40. 40. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS
  41. 41. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING
  42. 42. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS
  43. 43. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY
  44. 44. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY • DIVERSITY
  45. 45. THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness
  46. 46. THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity
  47. 47. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)…
  48. 48. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
  49. 49. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions)
  50. 50. ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL
  51. 51. ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity
  52. 52. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
  53. 53. $50M SMALL BUSINESS
  54. 54. $50M SMALL BUSINESS Criteria
  55. 55. $50M SMALL BUSINESS Criteria Owner Operated - Passionate
  56. 56. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions
  57. 57. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability
  58. 58. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable
  59. 59. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something
  60. 60. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
  61. 61. NATALIE
  62. 62. NATALIE
  63. 63. NATALIE
  64. 64. NATALIE
  65. 65. NATALIE
  66. 66. NATALIE
  67. 67. CHECK CASHING
  68. 68. CHECK CASHING
  69. 69. SARAH
  70. 70. SARAH
  71. 71. SARAH
  72. 72. SHIPPING CONTAINERS
  73. 73. SHIPPING CONTAINERS
  74. 74. CONTAINER PARK
  75. 75. CONTAINER PARK
  76. 76. CONTAINER PARK
  77. 77. CONTAINER PARK
  78. 78. LVCK
  79. 79. LVCK
  80. 80. LVCK
  81. 81. MEDICAL CLINIC
  82. 82. $50M TECH STARTUPS
  83. 83. $50M TECH STARTUPS https://twitter.com/VegasKramer/status/330833896574951424/photo/1
  84. 84. $50M TECH STARTUPS
  85. 85. PROJECT 100
  86. 86. PROJECT 100
  87. 87. COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40
  88. 88. COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1
  89. 89. LEARNING VILLAGE
  90. 90. LEARNING VILLAGE
  91. 91. LEARNING VILLAGE https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387
  92. 92. GOLD SPIKE (FORMER CASINO) http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ
  93. 93. GOLD SPIKE (FORMER CASINO) http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q
  94. 94. GOLD SPIKE COWORKING LOUNGE
  95. 95. GOLD SPIKE COWORKING LOUNGE https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf
  96. 96. GOLD SPIKE COWORKING LOUNGE https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9
  97. 97. GOLD SPIKE COWORKING LOUNGE
  98. 98. CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  99. 99. CITY AS A STARTUP http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
  100. 100. CITY AS A STARTUP
  101. 101. $50M EDUCATION, ARTS, CULTURE http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  102. 102. $50M EDUCATION, ARTS, CULTURE http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  103. 103. $50M EDUCATION, ARTS, CULTURE http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b
  104. 104. $50M EDUCATION, ARTS, CULTURE
  105. 105. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  106. 106. $50M EDUCATION, ARTS, CULTURE http://mikerossart.net/images/mikeross_enter.jpg
  107. 107. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  108. 108. LIFE IS BEAUTIFUL
  109. 109. LIFE IS BEAUTIFUL
  110. 110. LIFE IS BEAUTIFUL
  111. 111. LIFE IS BEAUTIFUL
  112. 112. LIFE IS BEAUTIFUL
  113. 113. $200M REAL ESTATE
  114. 114. WHEN CITIES DOUBLE IN SIZE Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation
  115. 115. 3 INGREDIENTS FOR SERENDIPITY 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
  116. 116. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience
  117. 117. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  118. 118. DIVERSITY + DENSITY 1. 2. 3. 4. 5. 6. 7. Zappos employees Tech Startup Community Small Business Community Fashion Community Art and Music Communities Other Passion Communities Local Residents
  119. 119. OUR SECRET WEAPON http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
  120. 120. LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
  121. 121. DOWNTOWN VEGAS EVERY DAY Curated Content Serendipity Learning Connections Community
  122. 122. Fremont St. & Las Vegas Blvd.
  123. 123. Fremont St. & Las Vegas Blvd.
  124. 124. INSPIRE THEATER
  125. 125. INSPIRE THEATER
  126. 126. INSPIRE THEATER
  127. 127. INSPIRE THEATER
  128. 128. INSPIRE THEATER
  129. 129. INSPIRE THEATER
  130. 130. INSPIRE THEATER
  131. 131. INSPIRE THEATER
  132. 132. DOWNTOWN VEGAS MONTHLY CADENCE
  133. 133. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week
  134. 134. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week
  135. 135. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week
  136. 136. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week
  137. 137. FASHION INCUBATOR STITCH FACTORY
  138. 138. FASHION INCUBATOR STITCH FACTORY
  139. 139. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood?
  140. 140. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day
  141. 141. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week
  142. 142. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year
  143. 143. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year
  144. 144. JAKE – FLINT & TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpg
  145. 145. JAKE – FLINT & TINDER
  146. 146. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community?
  147. 147. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day
  148. 148. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week
  149. 149. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year
  150. 150. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year
  151. 151. RETURN ON COLLISIONS ROC “SUBSCRIBE” TO DTLV
  152. 152. RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
  153. 153. RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
  154. 154. RETURN ON COLLISIONS ROC 100,000
  155. 155. RETURN ON COLLISIONS ROC 100,000 “collisionable”
  156. 156. RETURN ON COLLISIONS ROC 100,000 “collisionable” community
  157. 157. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours
  158. 158. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per
  159. 159. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre
  160. 160. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per
  161. 161. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per year
  162. 162. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per year 2.3 COLLISIONABLE HOURS PER SQUARE FOOT PER YEAR
  163. 163. THE BIG BET 3 GUIDING PRINCIPLES Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown?
  164. 164. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
  165. 165. 50% OF HUMANS LIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
  166. 166. 75% WILL LIVE IN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
  167. 167. THE 4 MINUTE MILE
  168. 168. THE 4 MINUTE MILE
  169. 169. MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com
  170. 170. A GREAT BRAND is a story that never stops unfolding.
  171. 171. A GREAT BRAND COMPANY is a story that never stops unfolding.
  172. 172. A GREAT BRAND COMPANY CITY is a story that never stops unfolding.
  173. 173. A GREAT BRAND COMPANY CITY COMMUNITY is a story that never stops unfolding.
  174. 174. MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com
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