Personal Care Products Council - Zappos - Downtown Project - 2.23.14
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Personal Care Products Council - Zappos - Downtown Project - 2.23.14 Personal Care Products Council - Zappos - Downtown Project - 2.23.14 Presentation Transcript

  • ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT
  • A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college
  • A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million
  • A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
  • A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc.
  • A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion
  • A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion 2010: NYT bestseller Delivering Happiness published
  • The Power of WOW Gross Sales $MM $1,000 800 600 400 200 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08
  • THE #1 PRIORITY
  • THE #1 PRIORITY
  • CULTURE THE #1 PRIORITY
  • CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
  • CLOTHING
  • CUSTOMER SERVICE
  • CULTURE
  • CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
  • DELIVERING HAPPINESS CUSTOMERS & EMPLOYEES “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU
  • WHAT’S NEXT DELIVERING HAPPINESS Clothing Customer Service Company Culture “a great brand is… ______”
  • ZAPPOS.COM http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg
  • LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  • LAS VEGAS CITY HALL
  • LAS VEGAS CITY HALL
  • APPLE http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
  • NIKE http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
  • GOOGLE http://static.panoramio.com/photos/original/400729.jpg
  • DOGGY DAY CARE http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  • NYU CAMPUS http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  • DOWNTOWN VEGAS FREMONT EAST http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
  • DOWNTOWN VEGAS FREMONT EAST http://www.lucyvegas.com/sites/default/files/griffin5.jpg
  • DOWNTOWN VEGAS FREMONT EAST
  • DOWNTOWN VEGAS FREMONT EAST http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
  • DELIVERING HAPPINESS WHAT’S NEXT? Clothing Customer Service Company Culture
  • DELIVERING HAPPINESS WHAT’S NEXT? Clothing Customer Service Company Culture Community
  • DOWNTOWN PROJECT COLLISIONS CO-LEARNING CONNECTEDNESS
  • DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
  • DOWNTOWN PROJECT GOALS
  • DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance
  • DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World
  • DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World
  • DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS
  • DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING
  • DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS
  • DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY
  • DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY • DIVERSITY
  • THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness
  • THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity
  • ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)…
  • ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
  • ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions)
  • ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL
  • ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity
  • DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
  • $50M SMALL BUSINESS
  • $50M SMALL BUSINESS Criteria
  • $50M SMALL BUSINESS Criteria Owner Operated - Passionate
  • $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions
  • $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability
  • $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable
  • $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something
  • $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
  • NATALIE
  • NATALIE
  • NATALIE
  • NATALIE
  • NATALIE
  • NATALIE
  • CHECK CASHING
  • CHECK CASHING
  • SARAH
  • SARAH
  • SARAH
  • SHIPPING CONTAINERS
  • SHIPPING CONTAINERS
  • CONTAINER PARK
  • CONTAINER PARK
  • CONTAINER PARK
  • CONTAINER PARK
  • LVCK
  • LVCK
  • LVCK
  • MEDICAL CLINIC
  • $50M TECH STARTUPS
  • $50M TECH STARTUPS https://twitter.com/VegasKramer/status/330833896574951424/photo/1
  • $50M TECH STARTUPS
  • PROJECT 100
  • PROJECT 100
  • COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40
  • COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1
  • LEARNING VILLAGE
  • LEARNING VILLAGE
  • LEARNING VILLAGE https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387
  • GOLD SPIKE (FORMER CASINO) http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ
  • GOLD SPIKE (FORMER CASINO) http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q
  • GOLD SPIKE COWORKING LOUNGE
  • GOLD SPIKE COWORKING LOUNGE https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf
  • GOLD SPIKE COWORKING LOUNGE https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9
  • GOLD SPIKE COWORKING LOUNGE
  • CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  • CITY AS A STARTUP http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
  • CITY AS A STARTUP
  • $50M EDUCATION, ARTS, CULTURE http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  • $50M EDUCATION, ARTS, CULTURE http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  • $50M EDUCATION, ARTS, CULTURE http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b
  • $50M EDUCATION, ARTS, CULTURE
  • $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  • $50M EDUCATION, ARTS, CULTURE http://mikerossart.net/images/mikeross_enter.jpg
  • $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  • LIFE IS BEAUTIFUL
  • LIFE IS BEAUTIFUL
  • LIFE IS BEAUTIFUL
  • LIFE IS BEAUTIFUL
  • LIFE IS BEAUTIFUL
  • $200M REAL ESTATE
  • WHEN CITIES DOUBLE IN SIZE Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation
  • 3 INGREDIENTS FOR SERENDIPITY 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
  • HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience
  • LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  • DIVERSITY + DENSITY 1. 2. 3. 4. 5. 6. 7. Zappos employees Tech Startup Community Small Business Community Fashion Community Art and Music Communities Other Passion Communities Local Residents
  • OUR SECRET WEAPON http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
  • LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
  • DOWNTOWN VEGAS EVERY DAY Curated Content Serendipity Learning Connections Community
  • Fremont St. & Las Vegas Blvd.
  • Fremont St. & Las Vegas Blvd.
  • INSPIRE THEATER
  • INSPIRE THEATER
  • INSPIRE THEATER
  • INSPIRE THEATER
  • INSPIRE THEATER
  • INSPIRE THEATER
  • INSPIRE THEATER
  • INSPIRE THEATER
  • DOWNTOWN VEGAS MONTHLY CADENCE
  • DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week
  • DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week
  • DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week
  • DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week
  • FASHION INCUBATOR STITCH FACTORY
  • FASHION INCUBATOR STITCH FACTORY
  • RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood?
  • RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day
  • RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week
  • RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year
  • RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year
  • JAKE – FLINT & TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpg
  • JAKE – FLINT & TINDER
  • RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community?
  • RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day
  • RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week
  • RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year
  • RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year
  • RETURN ON COLLISIONS ROC “SUBSCRIBE” TO DTLV
  • RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
  • RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
  • RETURN ON COLLISIONS ROC 100,000
  • RETURN ON COLLISIONS ROC 100,000 “collisionable”
  • RETURN ON COLLISIONS ROC 100,000 “collisionable” community
  • RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours
  • RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per
  • RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre
  • RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per
  • RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per year
  • RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per year 2.3 COLLISIONABLE HOURS PER SQUARE FOOT PER YEAR
  • THE BIG BET 3 GUIDING PRINCIPLES Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown?
  • ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
  • 50% OF HUMANS LIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
  • 75% WILL LIVE IN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
  • THE 4 MINUTE MILE
  • THE 4 MINUTE MILE
  • MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com
  • A GREAT BRAND is a story that never stops unfolding.
  • A GREAT BRAND COMPANY is a story that never stops unfolding.
  • A GREAT BRAND COMPANY CITY is a story that never stops unfolding.
  • A GREAT BRAND COMPANY CITY COMMUNITY is a story that never stops unfolding.
  • MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com