Nasdaq Next Great Consumer Brands Conference - DTP - 04.16.14

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Nasdaq Next Great Consumer Brands Conference - DTP - 04.16.14

  1. 1. ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT
  2. 2. The Power of WOW „01 „02 „06„03 „04 „05 „07„00 „08 GrossSales$MM $1,000 800 600 400 200
  3. 3. THE #1 PRIORITY
  4. 4. THE #1 PRIORITY
  5. 5. CULTURE THE #1 PRIORITY
  6. 6. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
  7. 7. CLOTHING
  8. 8. CUSTOMER SERVICE
  9. 9. CULTURE
  10. 10. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
  11. 11. DELIVERING HAPPINESSCUSTOMERS & EMPLOYEES “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU
  12. 12. Clothing Customer Service Company Culture “a great brand is… ______” WHAT‟S NEXTDELIVERING HAPPINESS
  13. 13. ZAPPOS.COM http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg
  14. 14. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  15. 15. LAS VEGAS CITY HALL
  16. 16. LAS VEGAS CITY HALL
  17. 17. APPLE http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
  18. 18. NIKE http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
  19. 19. GOOGLE http://static.panoramio.com/photos/original/400729.jpg
  20. 20. DOGGY DAY CARE http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  21. 21. NYU CAMPUS http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  22. 22. http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg DOWNTOWN VEGAS FREMONT EAST
  23. 23. DOWNTOWN VEGAS FREMONT EAST http://www.lucyvegas.com/sites/default/files/griffin5.jpg
  24. 24. DOWNTOWN VEGAS FREMONT EAST
  25. 25. http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg DOWNTOWN VEGAS FREMONT EAST
  26. 26. DELIVERING HAPPINESSWHAT‟S NEXT? Clothing Customer Service Company Culture
  27. 27. DELIVERING HAPPINESSWHAT‟S NEXT? Clothing Customer Service Company Culture Community
  28. 28. DOWNTOWN PROJECT COLLISIONS CO-LEARNING CONNECTEDNESS
  29. 29. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
  30. 30. DOWNTOWN PROJECT GOALS
  31. 31. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance
  32. 32. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World
  33. 33. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World
  34. 34. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS
  35. 35. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING
  36. 36. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS
  37. 37. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY
  38. 38. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY • DIVERSITY
  39. 39. Accelerating Collisions, Co-Learning, and Connectedness THE BIG BET
  40. 40. Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity THE BIG BET
  41. 41. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)…
  42. 42. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
  43. 43. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions)
  44. 44. ROC & ROL ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL
  45. 45. ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity ROI VS
  46. 46. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
  47. 47. $50M SMALL BUSINESS
  48. 48. $50M SMALL BUSINESS Criteria
  49. 49. $50M SMALL BUSINESS Criteria Owner Operated - Passionate
  50. 50. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions
  51. 51. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability
  52. 52. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable
  53. 53. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something
  54. 54. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
  55. 55. NATALIE
  56. 56. NATALIE
  57. 57. NATALIE
  58. 58. NATALIE
  59. 59. NATALIE
  60. 60. NATALIE
  61. 61. CHECK CASHING
  62. 62. CHECK CASHING
  63. 63. SARAH
  64. 64. SARAH
  65. 65. SARAH
  66. 66. SHIPPING CONTAINERS
  67. 67. SHIPPING CONTAINERS
  68. 68. CONTAINER PARK
  69. 69. CONTAINER PARK
  70. 70. CONTAINER PARK
  71. 71. CONTAINER PARK
  72. 72. LVCK
  73. 73. LVCK
  74. 74. LVCK
  75. 75. MEDICAL CLINIC
  76. 76. $50M TECH STARTUPS
  77. 77. $50M TECH STARTUPS https://twitter.com/VegasKramer/status/330833896574951424/photo/1
  78. 78. $50M TECH STARTUPS
  79. 79. PROJECT 100
  80. 80. PROJECT 100
  81. 81. COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40
  82. 82. COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1
  83. 83. LEARNING VILLAGE
  84. 84. LEARNING VILLAGE
  85. 85. LEARNING VILLAGE https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387
  86. 86. http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7- VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ GOLD SPIKE (FORMER CASINO)
  87. 87. http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7- VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q GOLD SPIKE (FORMER CASINO)
  88. 88. GOLD SPIKE COWORKING LOUNGE
  89. 89. https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf GOLD SPIKE COWORKING LOUNGE
  90. 90. https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9 GOLD SPIKE COWORKING LOUNGE
  91. 91. GOLD SPIKE COWORKING LOUNGE
  92. 92. CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  93. 93. CITY AS A STARTUP http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
  94. 94. CITY AS A STARTUP
  95. 95. $50M EDUCATION, ARTS, CULTURE http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  96. 96. $50M EDUCATION, ARTS, CULTURE http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  97. 97. $50M EDUCATION, ARTS, CULTURE http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b
  98. 98. $50M EDUCATION, ARTS, CULTURE
  99. 99. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  100. 100. $50M EDUCATION, ARTS, CULTURE http://mikerossart.net/images/mikeross_enter.jpg
  101. 101. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  102. 102. LIFE IS BEAUTIFUL
  103. 103. LIFE IS BEAUTIFUL
  104. 104. LIFE IS BEAUTIFUL
  105. 105. LIFE IS BEAUTIFUL
  106. 106. LIFE IS BEAUTIFUL
  107. 107. $200M REAL ESTATE
  108. 108. Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation WHEN CITIES DOUBLE IN SIZE
  109. 109. 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism 3 INGREDIENTS FOR SERENDIPITY
  110. 110. Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience HOW TO ACCELERATE LEARNING & INNOVATION
  111. 111. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  112. 112. DIVERSITY + DENSITY 1. Zappos employees 2. Tech Startup Community 3. Small Business Community 4. Fashion Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
  113. 113. OUR SECRET WEAPON http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
  114. 114. LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
  115. 115. DOWNTOWN VEGAS EVERY DAY Curated Content Serendipity Learning Connections Community
  116. 116. Fremont St. & Las Vegas Blvd.
  117. 117. Fremont St. & Las Vegas Blvd.
  118. 118. INSPIRE THEATER
  119. 119. INSPIRE THEATER
  120. 120. INSPIRE THEATER
  121. 121. INSPIRE THEATER
  122. 122. INSPIRE THEATER
  123. 123. INSPIRE THEATER
  124. 124. INSPIRE THEATER
  125. 125. INSPIRE THEATER
  126. 126. DOWNTOWN VEGAS MONTHLY CADENCE
  127. 127. Week 1 – First Friday Week DOWNTOWN VEGAS MONTHLY CADENCE
  128. 128. Week 1 – First Friday Week Week 2 – Tech Week DOWNTOWN VEGAS MONTHLY CADENCE
  129. 129. Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week DOWNTOWN VEGAS MONTHLY CADENCE
  130. 130. Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week DOWNTOWN VEGAS MONTHLY CADENCE
  131. 131. FASHION INCUBATOR STITCH FACTORY
  132. 132. FASHION INCUBATOR STITCH FACTORY
  133. 133. What is the value of a resident that is out and about in the neighborhood? RETURN ON COLLISIONSROC
  134. 134. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day RETURN ON COLLISIONSROC
  135. 135. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week RETURN ON COLLISIONSROC
  136. 136. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year RETURN ON COLLISIONSROC
  137. 137. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONSROC
  138. 138. JAKE – FLINT & TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It- b.jpg
  139. 139. JAKE – FLINT & TINDER
  140. 140. What is the value of a purposeful visitor that contributes to community? RETURN ON COLLISIONSROC
  141. 141. What is the value of a purposeful visitor that contributes to community? 12 hours/day RETURN ON COLLISIONSROC
  142. 142. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week RETURN ON COLLISIONSROC
  143. 143. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year RETURN ON COLLISIONSROC
  144. 144. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONSROC
  145. 145. RETURN ON COLLISIONSROC “SUBSCRIB E”
  146. 146. 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, an RETURN ON COLLISIONSROC
  147. 147. 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, an RETURN ON COLLISIONSROC
  148. 148. 100,000 RETURN ON COLLISIONSROC
  149. 149. 100,000 “collisionable” RETURN ON COLLISIONSROC
  150. 150. 100,000 “collisionable” community RETURN ON COLLISIONSROC
  151. 151. 100,000 “collisionable” community hours RETURN ON COLLISIONSROC
  152. 152. 100,000 “collisionable” community hours per RETURN ON COLLISIONSROC
  153. 153. 100,000 “collisionable” community hours per acre RETURN ON COLLISIONSROC
  154. 154. 100,000 “collisionable” community hours per acre per RETURN ON COLLISIONSROC
  155. 155. 100,000 “collisionable” community hours per acre per year RETURN ON COLLISIONSROC
  156. 156. 100,000 “collisionable” community hours per acre per year RETURN ON COLLISIONSROC 2.3 COLLISIONABLE HOURS PER SQUARE FOOT
  157. 157. Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? THE BIG BET 3 GUIDING PRINCIPLES
  158. 158. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
  159. 159. 50% OF HUMANS LIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
  160. 160. 75% WILL LIVE IN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
  161. 161. THE 4 MINUTE MILE
  162. 162. THE 4 MINUTE MILE
  163. 163. MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com
  164. 164. A GREAT BRAND is a story that never stops unfolding.
  165. 165. is a story that never stops unfolding. A GREAT BRAND COMPANY
  166. 166. A GREAT BRAND COMPANY CITY is a story that never stops unfolding.
  167. 167. A GREAT BRAND COMPANY CITY COMMUNITY is a story that never stops unfolding.
  168. 168. MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com

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