ZAPPOS.COM

DELIVERING
HAPPINESS

DOWNTOWN PROJECT
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
The Power of WOW
Gross Sales $MM

$1,000

800

600
400

200

„00

„01

„02

„03

„04

„05

„06

„07

„08
WHAT‟S
NEXT

DELIVERING HAPPINESS
Clothing
Customer Service
Company Culture

“a great brand is… ______”
ZAPPOS.COM

http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-b...
LAS VEGAS CITY HALL

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
LAS VEGAS CITY HALL
LAS VEGAS CITY HALL
APPLE

http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
NIKE

http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
GOOGLE

http://static.panoramio.com/photos/original/400729.jpg
DOGGY DAY CARE

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
NYU CAMPUS

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
DOWNTOWN VEGAS
FREMONT EAST

http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
DOWNTOWN VEGAS
FREMONT EAST

http://www.lucyvegas.com/sites/default/files/griffin5.jpg
DOWNTOWN VEGAS
FREMONT EAST
DOWNTOWN VEGAS
FREMONT EAST

http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
DELIVERING
HAPPINESS
WHAT‟S NEXT?
Clothing
Customer Service
Company Culture
DELIVERING
HAPPINESS
WHAT‟S NEXT?
Clothing
Customer Service
Company Culture
Community
DOWNTOWN PROJECT

COLLISIONS
CO-LEARNING
CONNECTEDNESS
DOWNTOWN PROJECT
$350M
$50M – Small businesses
$50M – Tech Startups
$50M – Education, Arts, Culture
$200M – Real Estate
DOWNTOWN PROJECT
GOALS
DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance
DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance
• The Most Community-Focused
Large City in the World
DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance
• The Most Community-Focused
Large City in the World
• The Co-L...
ROI
VS

ROC
Instead of maximizing short-term ROI
(Return On Investment)…
ROI
VS

ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
ROI
VS

ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On C...
ROI
VS

ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Retur...
ROI
VS

ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Retur...
THE BIG BET

Accelerating
Collisions, Co-Learning, and Connectedness
THE BIG BET

Accelerating
Collisions, Co-Learning, and Connectedness

…will lead to…
Happiness, Luckiness, Innovation, and...
DOWNTOWN PROJECT
$350M
$50M – Small businesses
$50M – Tech Startups
$50M – Education, Arts, Culture
$200M – Real Estate
$50M SMALL BUSINESS
$50M SMALL BUSINESS
Criteria
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Build Community
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Build Community
Execution Ability
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Build Community
Execution Ability
Sustainable
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Build Community
Execution Ability
Sustainable
Unique or Fir...
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Build Community
Execution Ability
Sustainable
Unique or Fir...
NATALIE
NATALIE
NATALIE
NATALIE
NATALIE
NATALIE
CHECK CASHING
CHECK CASHING
SARAH
SARAH
SARAH
SHIPPING CONTAINERS
SHIPPING CONTAINERS
CONTAINER PARK
CONTAINER PARK
CONTAINER PARK
CONTAINER PARK
LVCK
LVCK
LVCK
MEDICAL CLINIC
$50M TECH STARTUPS
$50M TECH STARTUPS

https://twitter.com/VegasKramer/status/330833896574951424/photo/1
$50M TECH STARTUPS
PROJECT 100
PROJECT 100
COWORKING

https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40
COWORKING

https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1
LEARNING VILLAGE
LEARNING VILLAGE
LEARNING VILLAGE

https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d1...
GOLD SPIKE (FORMER CASINO)

http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7VVqS...
GOLD SPIKE (FORMER CASINO)

http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7VVqS...
GOLD SPIKE COWORKING
LOUNGE
GOLD SPIKE COWORKING
LOUNGE

https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb...
GOLD SPIKE COWORKING
LOUNGE

https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d22...
GOLD SPIKE COWORKING
LOUNGE
CITY AS A STARTUP

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
CITY AS A STARTUP

http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
CITY AS A STARTUP
$50M
EDUCATION, ARTS, CULTURE

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
$50M
EDUCATION, ARTS, CULTURE

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
$50M
EDUCATION, ARTS, CULTURE

http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4...
$50M
EDUCATION, ARTS, CULTURE
$50M
EDUCATION, ARTS, CULTURE

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
$50M
EDUCATION, ARTS, CULTURE

http://mikerossart.net/images/mikeross_enter.jpg
$50M
EDUCATION, ARTS, CULTURE

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
$200M REAL ESTATE
WHEN CITIES DOUBLE IN
SIZE
Productivity and innovation per resident
increases by 15%
(But not true for companies)
Accelera...
3 INGREDIENTS FOR
SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for residents to colli...
HOW TO ACCELERATE
LEARNING & INNOVATION
Maximize serendipitous interactions
Density in the office

Density in the city
Col...
LAS VEGAS CITY HALL

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
LAS VEGAS CITY HALL
1. 2000 Zappos employees
2. 1000 Teach For America corp
members and alumni
3. Tech Startup Community
4...
LEARNINGS
FROM ZAPPOS
& COWORKING
CULTURE IS TO
A COMPANY
AS

COMMUNITY IS
TO A CITY
CULTURE IS TO A
AS
COMPANY
COMMUNITY IS TO A
CITY
Values
Innovation
Serendipity
Participation
Upward Mobility
Attracting S...
OUR SECRET WEAPON

http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
LEARNINGS FROM
TED, SUMMIT
SERIES, SXSW, BIF…
Curated Content
Serendipity
Learning
Connections
Community
DOWNTOWN VEGAS
EVERY DAY
Curated Content
Serendipity
Learning
Connections
Community
Fremont St. & Las Vegas
Blvd.
Fremont St. & Las Vegas
Blvd.
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
DOWNTOWN VEGAS
MONTHLY CADENCE
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Week 4 – Catalyst Week
FASHION INCUBATOR
STITCH FACTORY
FASHION INCUBATOR
STITCH FACTORY
RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the community?
RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the community?
3-4 hours/day
RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the community?
3-4 hours/day
x 7 days/we...
RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the community?
3-4 hours/day
x 7 days/we...
RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the community?
3-4 hours/day
x 7 days/we...
JAKE – FLINT & TINDER

http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Lo...
JAKE – FLINT & TINDER
RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/we...
RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/we...
RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/we...
RETURN ON
COLLISIONS
ROC

“SUBSCRIB
E”
RETURN ON
COLLISIONS
ROC
1. 100 residents per acre

2. Street-level activity for residents to
collide
3. Culture of
openne...
RETURN ON
COLLISIONS
ROC
1. 100 residents per acre

2. Street-level activity for residents to
collide
3. Culture of
openne...
RETURN ON
COLLISIONS
ROC
100,000
RETURN ON
COLLISIONS
ROC
100,000 “collisionable”
RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community
RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community hours
RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community hours
per
RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community hours
per acre
RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community hours
per acre per
RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community hours
per acre per year
RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community hours
per acre per year

2.3 COLLISIONABLE
HOURS
PER SQUARE FOO...
THE BIG BET
3 GUIDING PRINCIPLES
Accelerate:
1. Collisions
2. Co-Learning
3. Connectedness
And everything else will fall i...
ZAPPOS, DELIVERING
HAPPINESS, DOWNTOWN
PROJECT
50% OF HUMANS LIVE IN
CITIES

https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.42719285...
75% WILL LIVE IN CITIES IN
OUR LIFETIME

https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.902...
THE 4 MINUTE MILE
THE 4 MINUTE MILE
A GREAT
BRAND

is a story that never
stops unfolding.
A GREAT
BRAND, COMPANY

is a story that never
stops unfolding.
A GREAT
BRAND, COMPANY, CITY

is a story that never
stops unfolding.
A GREAT
BRAND, COMPANY, CITY, COMMU
NITY

is a story that never
stops unfolding.
THANK YOU!
For a copy of this presentation:
tony@zappos.com
For more information:
www.downtownproject.com
MGM Management - Zappos - Downtown Project - 1/22/14
MGM Management - Zappos - Downtown Project - 1/22/14
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MGM Management - Zappos - Downtown Project - 1/22/14

  1. 1. ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT
  2. 2. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college
  3. 3. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million
  4. 4. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
  5. 5. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc.
  6. 6. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion
  7. 7. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion 2010: NYT bestseller Delivering Happiness published
  8. 8. The Power of WOW Gross Sales $MM $1,000 800 600 400 200 „00 „01 „02 „03 „04 „05 „06 „07 „08
  9. 9. WHAT‟S NEXT DELIVERING HAPPINESS Clothing Customer Service Company Culture “a great brand is… ______”
  10. 10. ZAPPOS.COM http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg
  11. 11. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  12. 12. LAS VEGAS CITY HALL
  13. 13. LAS VEGAS CITY HALL
  14. 14. APPLE http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
  15. 15. NIKE http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
  16. 16. GOOGLE http://static.panoramio.com/photos/original/400729.jpg
  17. 17. DOGGY DAY CARE http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  18. 18. NYU CAMPUS http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  19. 19. DOWNTOWN VEGAS FREMONT EAST http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
  20. 20. DOWNTOWN VEGAS FREMONT EAST http://www.lucyvegas.com/sites/default/files/griffin5.jpg
  21. 21. DOWNTOWN VEGAS FREMONT EAST
  22. 22. DOWNTOWN VEGAS FREMONT EAST http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
  23. 23. DELIVERING HAPPINESS WHAT‟S NEXT? Clothing Customer Service Company Culture
  24. 24. DELIVERING HAPPINESS WHAT‟S NEXT? Clothing Customer Service Company Culture Community
  25. 25. DOWNTOWN PROJECT COLLISIONS CO-LEARNING CONNECTEDNESS
  26. 26. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
  27. 27. DOWNTOWN PROJECT GOALS
  28. 28. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance
  29. 29. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World
  30. 30. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World
  31. 31. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)…
  32. 32. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
  33. 33. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community)
  34. 34. ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL
  35. 35. ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity
  36. 36. THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness
  37. 37. THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity
  38. 38. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
  39. 39. $50M SMALL BUSINESS
  40. 40. $50M SMALL BUSINESS Criteria
  41. 41. $50M SMALL BUSINESS Criteria Owner Operated - Passionate
  42. 42. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Build Community
  43. 43. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Build Community Execution Ability
  44. 44. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable
  45. 45. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something
  46. 46. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something Story-worthy
  47. 47. NATALIE
  48. 48. NATALIE
  49. 49. NATALIE
  50. 50. NATALIE
  51. 51. NATALIE
  52. 52. NATALIE
  53. 53. CHECK CASHING
  54. 54. CHECK CASHING
  55. 55. SARAH
  56. 56. SARAH
  57. 57. SARAH
  58. 58. SHIPPING CONTAINERS
  59. 59. SHIPPING CONTAINERS
  60. 60. CONTAINER PARK
  61. 61. CONTAINER PARK
  62. 62. CONTAINER PARK
  63. 63. CONTAINER PARK
  64. 64. LVCK
  65. 65. LVCK
  66. 66. LVCK
  67. 67. MEDICAL CLINIC
  68. 68. $50M TECH STARTUPS
  69. 69. $50M TECH STARTUPS https://twitter.com/VegasKramer/status/330833896574951424/photo/1
  70. 70. $50M TECH STARTUPS
  71. 71. PROJECT 100
  72. 72. PROJECT 100
  73. 73. COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40
  74. 74. COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1
  75. 75. LEARNING VILLAGE
  76. 76. LEARNING VILLAGE
  77. 77. LEARNING VILLAGE https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387
  78. 78. GOLD SPIKE (FORMER CASINO) http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ
  79. 79. GOLD SPIKE (FORMER CASINO) http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q
  80. 80. GOLD SPIKE COWORKING LOUNGE
  81. 81. GOLD SPIKE COWORKING LOUNGE https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf
  82. 82. GOLD SPIKE COWORKING LOUNGE https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9
  83. 83. GOLD SPIKE COWORKING LOUNGE
  84. 84. CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  85. 85. CITY AS A STARTUP http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
  86. 86. CITY AS A STARTUP
  87. 87. $50M EDUCATION, ARTS, CULTURE http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  88. 88. $50M EDUCATION, ARTS, CULTURE http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  89. 89. $50M EDUCATION, ARTS, CULTURE http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b
  90. 90. $50M EDUCATION, ARTS, CULTURE
  91. 91. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  92. 92. $50M EDUCATION, ARTS, CULTURE http://mikerossart.net/images/mikeross_enter.jpg
  93. 93. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  94. 94. LIFE IS BEAUTIFUL
  95. 95. LIFE IS BEAUTIFUL
  96. 96. LIFE IS BEAUTIFUL
  97. 97. LIFE IS BEAUTIFUL
  98. 98. LIFE IS BEAUTIFUL
  99. 99. $200M REAL ESTATE
  100. 100. WHEN CITIES DOUBLE IN SIZE Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation
  101. 101. 3 INGREDIENTS FOR SERENDIPITY 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
  102. 102. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience
  103. 103. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  104. 104. LAS VEGAS CITY HALL 1. 2000 Zappos employees 2. 1000 Teach For America corp members and alumni 3. Tech Startup Community 4. Small Business Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
  105. 105. LEARNINGS FROM ZAPPOS & COWORKING
  106. 106. CULTURE IS TO A COMPANY AS COMMUNITY IS TO A CITY
  107. 107. CULTURE IS TO A AS COMPANY COMMUNITY IS TO A CITY Values Innovation Serendipity Participation Upward Mobility Attracting Startups & the Creative Class
  108. 108. OUR SECRET WEAPON http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
  109. 109. LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
  110. 110. DOWNTOWN VEGAS EVERY DAY Curated Content Serendipity Learning Connections Community
  111. 111. Fremont St. & Las Vegas Blvd.
  112. 112. Fremont St. & Las Vegas Blvd.
  113. 113. INSPIRE THEATER
  114. 114. INSPIRE THEATER
  115. 115. INSPIRE THEATER
  116. 116. INSPIRE THEATER
  117. 117. INSPIRE THEATER
  118. 118. INSPIRE THEATER
  119. 119. INSPIRE THEATER
  120. 120. INSPIRE THEATER
  121. 121. DOWNTOWN VEGAS MONTHLY CADENCE
  122. 122. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week
  123. 123. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week
  124. 124. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week
  125. 125. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week
  126. 126. FASHION INCUBATOR STITCH FACTORY
  127. 127. FASHION INCUBATOR STITCH FACTORY
  128. 128. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the community?
  129. 129. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the community? 3-4 hours/day
  130. 130. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week
  131. 131. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year
  132. 132. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year
  133. 133. JAKE – FLINT & TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-Itb.jpg
  134. 134. JAKE – FLINT & TINDER
  135. 135. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community?
  136. 136. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day
  137. 137. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week
  138. 138. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year
  139. 139. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year
  140. 140. RETURN ON COLLISIONS ROC “SUBSCRIB E”
  141. 141. RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, an
  142. 142. RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, an
  143. 143. RETURN ON COLLISIONS ROC 100,000
  144. 144. RETURN ON COLLISIONS ROC 100,000 “collisionable”
  145. 145. RETURN ON COLLISIONS ROC 100,000 “collisionable” community
  146. 146. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours
  147. 147. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per
  148. 148. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre
  149. 149. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per
  150. 150. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per year
  151. 151. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per year 2.3 COLLISIONABLE HOURS PER SQUARE FOOT
  152. 152. THE BIG BET 3 GUIDING PRINCIPLES Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown?
  153. 153. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
  154. 154. 50% OF HUMANS LIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
  155. 155. 75% WILL LIVE IN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
  156. 156. THE 4 MINUTE MILE
  157. 157. THE 4 MINUTE MILE
  158. 158. A GREAT BRAND is a story that never stops unfolding.
  159. 159. A GREAT BRAND, COMPANY is a story that never stops unfolding.
  160. 160. A GREAT BRAND, COMPANY, CITY is a story that never stops unfolding.
  161. 161. A GREAT BRAND, COMPANY, CITY, COMMU NITY is a story that never stops unfolding.
  162. 162. THANK YOU! For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com
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