MGM Management - Zappos - Downtown Project - 1/22/14
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    MGM Management - Zappos - Downtown Project - 1/22/14 MGM Management - Zappos - Downtown Project - 1/22/14 Presentation Transcript

    • ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT
    • A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college
    • A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million
    • A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
    • A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc.
    • A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion
    • A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion 2010: NYT bestseller Delivering Happiness published
    • The Power of WOW Gross Sales $MM $1,000 800 600 400 200 „00 „01 „02 „03 „04 „05 „06 „07 „08
    • WHAT‟S NEXT DELIVERING HAPPINESS Clothing Customer Service Company Culture “a great brand is… ______”
    • ZAPPOS.COM http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg
    • LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
    • LAS VEGAS CITY HALL
    • LAS VEGAS CITY HALL
    • APPLE http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
    • NIKE http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
    • GOOGLE http://static.panoramio.com/photos/original/400729.jpg
    • DOGGY DAY CARE http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
    • NYU CAMPUS http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
    • DOWNTOWN VEGAS FREMONT EAST http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
    • DOWNTOWN VEGAS FREMONT EAST http://www.lucyvegas.com/sites/default/files/griffin5.jpg
    • DOWNTOWN VEGAS FREMONT EAST
    • DOWNTOWN VEGAS FREMONT EAST http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
    • DELIVERING HAPPINESS WHAT‟S NEXT? Clothing Customer Service Company Culture
    • DELIVERING HAPPINESS WHAT‟S NEXT? Clothing Customer Service Company Culture Community
    • DOWNTOWN PROJECT COLLISIONS CO-LEARNING CONNECTEDNESS
    • DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
    • DOWNTOWN PROJECT GOALS
    • DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance
    • DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World
    • DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World
    • ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)…
    • ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
    • ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community)
    • ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL
    • ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity
    • THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness
    • THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity
    • DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
    • $50M SMALL BUSINESS
    • $50M SMALL BUSINESS Criteria
    • $50M SMALL BUSINESS Criteria Owner Operated - Passionate
    • $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Build Community
    • $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Build Community Execution Ability
    • $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable
    • $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something
    • $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something Story-worthy
    • NATALIE
    • NATALIE
    • NATALIE
    • NATALIE
    • NATALIE
    • NATALIE
    • CHECK CASHING
    • CHECK CASHING
    • SARAH
    • SARAH
    • SARAH
    • SHIPPING CONTAINERS
    • SHIPPING CONTAINERS
    • CONTAINER PARK
    • CONTAINER PARK
    • CONTAINER PARK
    • CONTAINER PARK
    • LVCK
    • LVCK
    • LVCK
    • MEDICAL CLINIC
    • $50M TECH STARTUPS
    • $50M TECH STARTUPS https://twitter.com/VegasKramer/status/330833896574951424/photo/1
    • $50M TECH STARTUPS
    • PROJECT 100
    • PROJECT 100
    • COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40
    • COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1
    • LEARNING VILLAGE
    • LEARNING VILLAGE
    • LEARNING VILLAGE https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387
    • GOLD SPIKE (FORMER CASINO) http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ
    • GOLD SPIKE (FORMER CASINO) http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q
    • GOLD SPIKE COWORKING LOUNGE
    • GOLD SPIKE COWORKING LOUNGE https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf
    • GOLD SPIKE COWORKING LOUNGE https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9
    • GOLD SPIKE COWORKING LOUNGE
    • CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
    • CITY AS A STARTUP http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
    • CITY AS A STARTUP
    • $50M EDUCATION, ARTS, CULTURE http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
    • $50M EDUCATION, ARTS, CULTURE http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
    • $50M EDUCATION, ARTS, CULTURE http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b
    • $50M EDUCATION, ARTS, CULTURE
    • $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
    • $50M EDUCATION, ARTS, CULTURE http://mikerossart.net/images/mikeross_enter.jpg
    • $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
    • LIFE IS BEAUTIFUL
    • LIFE IS BEAUTIFUL
    • LIFE IS BEAUTIFUL
    • LIFE IS BEAUTIFUL
    • LIFE IS BEAUTIFUL
    • $200M REAL ESTATE
    • WHEN CITIES DOUBLE IN SIZE Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation
    • 3 INGREDIENTS FOR SERENDIPITY 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
    • HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience
    • LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
    • LAS VEGAS CITY HALL 1. 2000 Zappos employees 2. 1000 Teach For America corp members and alumni 3. Tech Startup Community 4. Small Business Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
    • LEARNINGS FROM ZAPPOS & COWORKING
    • CULTURE IS TO A COMPANY AS COMMUNITY IS TO A CITY
    • CULTURE IS TO A AS COMPANY COMMUNITY IS TO A CITY Values Innovation Serendipity Participation Upward Mobility Attracting Startups & the Creative Class
    • OUR SECRET WEAPON http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
    • LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
    • DOWNTOWN VEGAS EVERY DAY Curated Content Serendipity Learning Connections Community
    • Fremont St. & Las Vegas Blvd.
    • Fremont St. & Las Vegas Blvd.
    • INSPIRE THEATER
    • INSPIRE THEATER
    • INSPIRE THEATER
    • INSPIRE THEATER
    • INSPIRE THEATER
    • INSPIRE THEATER
    • INSPIRE THEATER
    • INSPIRE THEATER
    • DOWNTOWN VEGAS MONTHLY CADENCE
    • DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week
    • DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week
    • DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week
    • DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week
    • FASHION INCUBATOR STITCH FACTORY
    • FASHION INCUBATOR STITCH FACTORY
    • RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the community?
    • RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the community? 3-4 hours/day
    • RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week
    • RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year
    • RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year
    • JAKE – FLINT & TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-Itb.jpg
    • JAKE – FLINT & TINDER
    • RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community?
    • RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day
    • RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week
    • RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year
    • RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year
    • RETURN ON COLLISIONS ROC “SUBSCRIB E”
    • RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, an
    • RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, an
    • RETURN ON COLLISIONS ROC 100,000
    • RETURN ON COLLISIONS ROC 100,000 “collisionable”
    • RETURN ON COLLISIONS ROC 100,000 “collisionable” community
    • RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours
    • RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per
    • RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre
    • RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per
    • RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per year
    • RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per year 2.3 COLLISIONABLE HOURS PER SQUARE FOOT
    • THE BIG BET 3 GUIDING PRINCIPLES Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown?
    • ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
    • 50% OF HUMANS LIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
    • 75% WILL LIVE IN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
    • THE 4 MINUTE MILE
    • THE 4 MINUTE MILE
    • A GREAT BRAND is a story that never stops unfolding.
    • A GREAT BRAND, COMPANY is a story that never stops unfolding.
    • A GREAT BRAND, COMPANY, CITY is a story that never stops unfolding.
    • A GREAT BRAND, COMPANY, CITY, COMMU NITY is a story that never stops unfolding.
    • THANK YOU! For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com