ZAPPOS.COM
DELIVERING HAPPINESS
DOWNTOWN PROJECT
Downtown Project
Collisions
Community
Co-Learning
Slide 3
Slide 4
A Little About Me (Tony)
• 1994-1995: Pizza business in college
Slide 5
A Little About Me (Tony)
• 1994-1995: Pizza business in college
• 1996-1998: LinkExchange (online advertising)
Sol...
Slide 6
A Little About Me (Tony)
• 1994-1995: Pizza business in college
• 1996-1998: LinkExchange (online advertising)
Sol...
Slide 7
A Little About Me (Tony)
• 1994-1995: Pizza business in college
• 1996-1998: LinkExchange (online advertising)
Sol...
Slide 8
A Little About Me (Tony)
• 1994-1995: Pizza business in college
• 1996-1998: LinkExchange (online advertising)
Sol...
Slide 9
The Power of WOW
‘01 ‘02 ‘06‘03 ‘04 ‘05 ‘07‘00 ‘08
GrossSales$MM
$1,000
800
600
400
200
Slide 10
Customer Experience
 What do customers expect?
 What do customers actually experience?
 What emotions do custo...
Slide 11
the #1 priority
Slide 12
the #1 priority
CULTURE
Slide 13
the #1 priority
CULTURE
4 weeks of training
Culture book
$4000 offer
Hiring for culture
Slide 14
Clothing, Customer Service, Culture
Customer Service
Clothing
Culture
Slide 15
Clothing
Slide 16
Customer Service
Slide 17
Culture
Slide 18
Clothing, Customer Service, Culture
Customer Service
Clothing
Culture
Slide 19
Delivering Happiness
(customers and employees)
“People will forget what you said.
People will forget what you did...
Slide 20
Building Great
Slide 21
Ingredient #1
Slide 22
CULTURE
“Committable Core Values”
Don’t make your core values
just a meaningless plaque on the wall…
Slide 23
Example: Core Values
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdn...
Slide 24
COMMIT TO
TRANSPARENCY
“Be real and you have nothing to fear”
Your culture is your brand
Don’t try to be someone ...
Slide 25
“That’s great…
Slide 26
“That’s great…
but it would
never work at my
company…”
Slide 27
ALIGNMENT
It doesn’t matter what your
core values are…
as long as you
commit to them.
Slide 28
Ingredient #2
Slide 29
VISION
“Whatever you’re thinking, think bigger.”
Does the vision have meaning?
Chase the vision, not the money…
Slide 30
VISION
“Don’t chase the paper,
chase the dream.”
Sean Combs aka “Puff Daddy” to rapper
Biggie Smalls aka “Notorio...
Slide 31
ENTREPRENEURS:
“What would you be
passionate about doing
for 10 years even if you
never made a dime?”
Slide 32
EMPLOYEES:
What’s the larger vision
and greater purpose in
their work beyond
money or profits?
Slide 33
MOTIVATION
Slide 34
MOTIVATION
vs.
INSPIRATION
Slide 35
Vision & Culture
inspire
Passion & Purpose
Slide 36
Evolving vision and brand at
Zappos.com
 1999 Selection
 2003 Customer Service
 2005 Culture and core values a...
Slide 37
Questions
 Where does the story begin?
 Where does the story end?
 How do you reinforce the good memories?
 W...
Slide 38
What’s your business?
 You’re not in the _______ business.
 Cirque du Soleil is not in the circus business.
 Y...
Slide 39
Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
“a great brand is… ______”
Slide 40
Zappos.com
http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-
henderson-n...
Slide 41
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
Slide 42
Las Vegas City Hall
Slide 43
Las Vegas City Hall
Slide 44
Nike
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
Slide 45
Google
http://static.panoramio.com/photos/original/400729.jpg
Slide 46
Apple
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
Slide 47
Doggy Day Care
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
Slide 48
NYU Campus
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
Slide 49
Downtown Vegas - Fremont East
http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-l...
Slide 50
Downtown Vegas - Fremont East
http://www.lucyvegas.com/sites/default/files/griffin5.jpg
Slide 51
Downtown Vegas - Fremont East
Slide 52
Downtown Vegas - Fremont East
http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse...
Slide 53
Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
Slide 54
Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
Community
Slide 55
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – ...
Slide 56
DOWNTOWN PROJECT GOALS
Slide 57
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
Slide 58
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large
City in the World
Slide 59
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large
City in the World
The C...
Slide 60
ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
Slide 61
ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
Slide 62
ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Re...
Slide 63
ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term...
Slide 64
ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term...
Slide 65
THE BIG BET
Accelerating
Collisions, Community, and Co-Learning
Slide 66
THE BIG BET
Accelerating
Collisions, Community, and Co-Learning
…will lead to…
Happiness, Luckiness,
Innovation, ...
Slide 67
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – ...
Slide 68
$50M – Small Businesses
Slide 69
$50M – Small Businesses
 Criteria
Slide 70
$50M – Small Businesses
 Criteria
 Owner Operated - Passionate
Slide 71
$50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
Slide 72
$50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
 Execution Ability
Slide 73
$50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
 Execution Ability
 Su...
Slide 74
$50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
 Execution Ability
 Su...
Slide 75
$50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
 Execution Ability
 Su...
Slide 76
Natalie
Slide 77
Natalie
Slide 78
Natalie
Slide 79
Natalie
Slide 80
Natalie
Slide 81
Natalie
Slide 82
Check Cashing
http://www.vegaschatter.com/files/100501/checks_cashed..jpg
Slide 83
Check Cashing
Slide 84
Sarah
Slide 85
Sarah
Slide 86
Sarah
Slide 87
Shipping Containers
http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sal...
Slide 88
Shipping Containers
Slide 89
Shipping Container Park
Slide 90
Shipping Container Park
Slide 91
Shipping Container Park
Slide 92
Shipping Container Park
Slide 93
Shipping Container Park
Slide 94
Bike Sharing
Slide 95
$50M – Tech Startups
http://img-
s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
Slide 96
$50M – Tech Startups
http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
Slide 97
The City as a Startup
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
Slide 98
$50M – Startups
http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
Slide 99
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 100
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 101
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 102
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 103
$50M – Education, Arts, Culture
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
Slide 104
$50M – Education, Arts, Culture
http://mikerossart.net/images/mikeross_enter.jpg
Slide 105
$50M – Education, Arts, Culture
Slide 106
Slide 107
Slide 108
$200M – Real Estate
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 109
WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident
increases by 15%
(But not true for companie...
Slide 110
3 INGREDIENTS FOR SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for resident...
Slide 111
HOW TO ACCELERATE LEARNING &
INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the...
Slide 112
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
Slide 113
DIFFERENT GROUPS COLLIDING
1. 2000 Zappos employees
2. 1000 Teach For America corp members
and alumni
3. Tech St...
Slide 114
LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
Slide 115
LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as
Community is to a City
Slide 116
LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as
Community is to a City
Values
Innovation
Serendipit...
Slide 117
Our Secret Weapon
http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
Slide 118
LEARNING FROM TED, SUMMIT
SERIES, SXSW, BIF…
Curated Content
Serendipity
Learning
Connections
Community
Slide 119
Downtown Vegas Every Day
Curated Content
Serendipity
Learning
Connections
Community
Slide 120
Fremont St. & Las Vegas Blvd.
Slide 121
Fremont St. & Las Vegas Blvd.
Slide 122
Fremont St. & Las Vegas Blvd.
Slide 123
Fremont St. & Las Vegas Blvd.
Slide 124
Fremont St. & Las Vegas Blvd.
Slide 125
Fremont St. & Las Vegas Blvd.
Slide 126
Fremont St. & Las Vegas Blvd.
Slide 127
Fremont St. & Las Vegas Blvd.
Slide 128
Fremont St. & Las Vegas Blvd.
Slide 129
Fremont St. & Las Vegas Blvd.
Slide 130
Downtown Vegas Monthly Cadence
Slide 131
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Slide 132
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week
Slide 133
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Slide 134
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Week 4 – Cata...
Slide 135
Fashion Incubator – Stitch Factory
Slide 136
Fashion Incubator – Stitch Factory
Slide 137
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
Slide 138
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day
Slide 139
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day...
Slide 140
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day...
Slide 141
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day...
Slide 142
Jake – Flint and Tinder
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-...
Slide 143
Jake – Flint and Tinder
Slide 144
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
Slide 145
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
Slide 146
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day...
Slide 147
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day...
Slide 148
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day...
Slide 149
Return On Collisions (ROC)
“Subscribe” to
Downtown Vegas
Slide 150
Return On Collisions (ROC)
1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Cultur...
Slide 151
Return On Collisions (ROC)
1. 100 residents per acre
Slide 152
Return On Collisions (ROC)
1. 100,000
Slide 153
Return On Collisions (ROC)
1. 100,000 “collisionable”
Slide 154
Return On Collisions (ROC)
1. 100,000 “collisionable” community
Slide 155
Return On Collisions (ROC)
1. 100,000 “collisionable” community
hours
Slide 156
Return On Collisions (ROC)
1. 100,000 “collisionable” community
hours per
Slide 157
Return On Collisions (ROC)
1. 100,000 “collisionable” community
hours per acre
Slide 158
Return On Collisions (ROC)
1. 100,000 “collisionable” community
hours per acre per
Slide 159
Return On Collisions (ROC)
1. 100,000 “collisionable” community
hours per acre per year
Slide 160
Return On Collisions (ROC)
1. 100,000 “collisionable” community
hours per acre per year
2.3 collisionable hours
...
Slide 161
OUR BIG BET… 3 Guiding Principles
Accelerate:
1.Collisions
2.Community
3.Co-Learning
And everything else will fa...
Slide 162
Slide 163
ZAPPOS, DELIVERING HAPPINESS,
DOWNTOWN PROJECT
Slide 164
50% of Humans Live in Cities
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 165
75% Will Live In Cities in
Our Lifetime
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 166
The 4-Minute Mile
Slide 167
The 4-Minute Mile
http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
Slide 168
www.DowntownProject.com
tony@zappos.com
http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
Slide 169
A great
brand
is a story that never stops unfolding.
Slide 170
A great
brand
company
is a story that never stops unfolding.
Slide 171
A great
brand
company
city
is a story that never stops unfolding.
Slide 172
A great
brand
company
city
community
is a story that never stops unfolding.
Slide 173
Thank you!
For a copy of this presentation:
tony@zappos.com
For more information:
www.DowntownProject.com
Slide 174
http://www.youtube.com/watch?v=AF4f3l4a4_A
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IMA Impact 13 - Zappos DTP - September 25, 2013

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IMA Impact 13 - Zappos DTP - September 25, 2013

  1. 1. ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT
  2. 2. Downtown Project Collisions Community Co-Learning
  3. 3. Slide 3
  4. 4. Slide 4 A Little About Me (Tony) • 1994-1995: Pizza business in college
  5. 5. Slide 5 A Little About Me (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million
  6. 6. Slide 6 A Little About Me (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million • 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
  7. 7. Slide 7 A Little About Me (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million • 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. • 1999-Today: Zappos.com, Inc.
  8. 8. Slide 8 A Little About Me (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million • 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. • 1999-Today: Zappos.com, Inc. • 2009: Amazon acquires Zappos for $1.2 billion • 2010: NYT bestseller Delivering Happiness published
  9. 9. Slide 9 The Power of WOW ‘01 ‘02 ‘06‘03 ‘04 ‘05 ‘07‘00 ‘08 GrossSales$MM $1,000 800 600 400 200
  10. 10. Slide 10 Customer Experience  What do customers expect?  What do customers actually experience?  What emotions do customers feel?  What stories do they tell their friends?  How can culture create more stories and memories?
  11. 11. Slide 11 the #1 priority
  12. 12. Slide 12 the #1 priority CULTURE
  13. 13. Slide 13 the #1 priority CULTURE 4 weeks of training Culture book $4000 offer Hiring for culture
  14. 14. Slide 14 Clothing, Customer Service, Culture Customer Service Clothing Culture
  15. 15. Slide 15 Clothing
  16. 16. Slide 16 Customer Service
  17. 17. Slide 17 Culture
  18. 18. Slide 18 Clothing, Customer Service, Culture Customer Service Clothing Culture
  19. 19. Slide 19 Delivering Happiness (customers and employees) “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -Maya Angelou
  20. 20. Slide 20 Building Great
  21. 21. Slide 21 Ingredient #1
  22. 22. Slide 22 CULTURE “Committable Core Values” Don’t make your core values just a meaningless plaque on the wall…
  23. 23. Slide 23 Example: Core Values 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and a Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More with Less 9. Be Passionate and Determined 10. Be Humble
  24. 24. Slide 24 COMMIT TO TRANSPARENCY “Be real and you have nothing to fear” Your culture is your brand Don’t try to be someone you are not Parades at Zappos…
  25. 25. Slide 25 “That’s great…
  26. 26. Slide 26 “That’s great… but it would never work at my company…”
  27. 27. Slide 27 ALIGNMENT It doesn’t matter what your core values are… as long as you commit to them.
  28. 28. Slide 28 Ingredient #2
  29. 29. Slide 29 VISION “Whatever you’re thinking, think bigger.” Does the vision have meaning? Chase the vision, not the money…
  30. 30. Slide 30 VISION “Don’t chase the paper, chase the dream.” Sean Combs aka “Puff Daddy” to rapper Biggie Smalls aka “Notorious B.I.G.” in Notorious
  31. 31. Slide 31 ENTREPRENEURS: “What would you be passionate about doing for 10 years even if you never made a dime?”
  32. 32. Slide 32 EMPLOYEES: What’s the larger vision and greater purpose in their work beyond money or profits?
  33. 33. Slide 33 MOTIVATION
  34. 34. Slide 34 MOTIVATION vs. INSPIRATION
  35. 35. Slide 35 Vision & Culture inspire Passion & Purpose
  36. 36. Slide 36 Evolving vision and brand at Zappos.com  1999 Selection  2003 Customer Service  2005 Culture and core values as our platform  2007 Personal Emotional Connection  2009 Delivering Happiness
  37. 37. Slide 37 Questions  Where does the story begin?  Where does the story end?  How do you reinforce the good memories?  What were the emotions, positive and negative?  How can you create more stories and memories?
  38. 38. Slide 38 What’s your business?  You’re not in the _______ business.  Cirque du Soleil is not in the circus business.  You’re in the experience and emotions business.  You’re in the stories and memories business.  Think bigger.
  39. 39. Slide 39 Delivering Happiness - What’s Next? Clothing Customer Service Company Culture “a great brand is… ______”
  40. 40. Slide 40 Zappos.com http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in- henderson-nv-photo-by.jpg
  41. 41. Slide 41 Las Vegas City Hall http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  42. 42. Slide 42 Las Vegas City Hall
  43. 43. Slide 43 Las Vegas City Hall
  44. 44. Slide 44 Nike http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
  45. 45. Slide 45 Google http://static.panoramio.com/photos/original/400729.jpg
  46. 46. Slide 46 Apple http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
  47. 47. Slide 47 Doggy Day Care http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  48. 48. Slide 48 NYU Campus http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  49. 49. Slide 49 Downtown Vegas - Fremont East http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
  50. 50. Slide 50 Downtown Vegas - Fremont East http://www.lucyvegas.com/sites/default/files/griffin5.jpg
  51. 51. Slide 51 Downtown Vegas - Fremont East
  52. 52. Slide 52 Downtown Vegas - Fremont East http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
  53. 53. Slide 53 Delivering Happiness - What’s Next? Clothing Customer Service Company Culture
  54. 54. Slide 54 Delivering Happiness - What’s Next? Clothing Customer Service Company Culture Community
  55. 55. Slide 55 DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate
  56. 56. Slide 56 DOWNTOWN PROJECT GOALS
  57. 57. Slide 57 DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance
  58. 58. Slide 58 DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World
  59. 59. Slide 59 DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World The Co-Learning and Co-working Capital of the World
  60. 60. Slide 60 ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)…
  61. 61. Slide 61 ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
  62. 62. Slide 62 ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community)
  63. 63. Slide 63 ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL
  64. 64. Slide 64 ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity
  65. 65. Slide 65 THE BIG BET Accelerating Collisions, Community, and Co-Learning
  66. 66. Slide 66 THE BIG BET Accelerating Collisions, Community, and Co-Learning …will lead to… Happiness, Luckiness, Innovation, and Productivity
  67. 67. Slide 67 DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate
  68. 68. Slide 68 $50M – Small Businesses
  69. 69. Slide 69 $50M – Small Businesses  Criteria
  70. 70. Slide 70 $50M – Small Businesses  Criteria  Owner Operated - Passionate
  71. 71. Slide 71 $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community
  72. 72. Slide 72 $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability
  73. 73. Slide 73 $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability  Sustainable
  74. 74. Slide 74 $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability  Sustainable  Unique or First or Best at Something
  75. 75. Slide 75 $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability  Sustainable  Unique or First or Best at Something  Story-worthy
  76. 76. Slide 76 Natalie
  77. 77. Slide 77 Natalie
  78. 78. Slide 78 Natalie
  79. 79. Slide 79 Natalie
  80. 80. Slide 80 Natalie
  81. 81. Slide 81 Natalie
  82. 82. Slide 82 Check Cashing http://www.vegaschatter.com/files/100501/checks_cashed..jpg
  83. 83. Slide 83 Check Cashing
  84. 84. Slide 84 Sarah
  85. 85. Slide 85 Sarah
  86. 86. Slide 86 Sarah
  87. 87. Slide 87 Shipping Containers http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg
  88. 88. Slide 88 Shipping Containers
  89. 89. Slide 89 Shipping Container Park
  90. 90. Slide 90 Shipping Container Park
  91. 91. Slide 91 Shipping Container Park
  92. 92. Slide 92 Shipping Container Park
  93. 93. Slide 93 Shipping Container Park
  94. 94. Slide 94 Bike Sharing
  95. 95. Slide 95 $50M – Tech Startups http://img- s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
  96. 96. Slide 96 $50M – Tech Startups http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
  97. 97. Slide 97 The City as a Startup http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  98. 98. Slide 98 $50M – Startups http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
  99. 99. Slide 99 $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  100. 100. Slide 100 $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  101. 101. Slide 101 $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  102. 102. Slide 102 $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  103. 103. Slide 103 $50M – Education, Arts, Culture http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  104. 104. Slide 104 $50M – Education, Arts, Culture http://mikerossart.net/images/mikeross_enter.jpg
  105. 105. Slide 105 $50M – Education, Arts, Culture
  106. 106. Slide 106
  107. 107. Slide 107
  108. 108. Slide 108 $200M – Real Estate http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  109. 109. Slide 109 WHEN CITIES DOUBLE IN SIZE… Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation
  110. 110. Slide 110 3 INGREDIENTS FOR SERENDIPITY 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
  111. 111. Slide 111 HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience
  112. 112. Slide 112 Las Vegas City Hall http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  113. 113. Slide 113 DIFFERENT GROUPS COLLIDING 1. 2000 Zappos employees 2. 1000 Teach For America corp members and alumni 3. Tech Startup Community 4. Small Business Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
  114. 114. Slide 114 LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company
  115. 115. Slide 115 LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City
  116. 116. Slide 116 LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Values Innovation Serendipity Participation Upward Mobility Attracting Startups and the Creative Class
  117. 117. Slide 117 Our Secret Weapon http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
  118. 118. Slide 118 LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
  119. 119. Slide 119 Downtown Vegas Every Day Curated Content Serendipity Learning Connections Community
  120. 120. Slide 120 Fremont St. & Las Vegas Blvd.
  121. 121. Slide 121 Fremont St. & Las Vegas Blvd.
  122. 122. Slide 122 Fremont St. & Las Vegas Blvd.
  123. 123. Slide 123 Fremont St. & Las Vegas Blvd.
  124. 124. Slide 124 Fremont St. & Las Vegas Blvd.
  125. 125. Slide 125 Fremont St. & Las Vegas Blvd.
  126. 126. Slide 126 Fremont St. & Las Vegas Blvd.
  127. 127. Slide 127 Fremont St. & Las Vegas Blvd.
  128. 128. Slide 128 Fremont St. & Las Vegas Blvd.
  129. 129. Slide 129 Fremont St. & Las Vegas Blvd.
  130. 130. Slide 130 Downtown Vegas Monthly Cadence
  131. 131. Slide 131 Downtown Vegas Monthly Cadence Week 1 – First Friday Week
  132. 132. Slide 132 Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week
  133. 133. Slide 133 Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week
  134. 134. Slide 134 Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week
  135. 135. Slide 135 Fashion Incubator – Stitch Factory
  136. 136. Slide 136 Fashion Incubator – Stitch Factory
  137. 137. Slide 137 Return On Collisions (ROC) What is the value of a resident that is out and about in the community?
  138. 138. Slide 138 Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day
  139. 139. Slide 139 Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week
  140. 140. Slide 140 Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year
  141. 141. Slide 141 Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year
  142. 142. Slide 142 Jake – Flint and Tinder http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You- Will-Love-It-b.jpg
  143. 143. Slide 143 Jake – Flint and Tinder
  144. 144. Slide 144 Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community?
  145. 145. Slide 145 Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day
  146. 146. Slide 146 Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week
  147. 147. Slide 147 Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year
  148. 148. Slide 148 Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year
  149. 149. Slide 149 Return On Collisions (ROC) “Subscribe” to Downtown Vegas
  150. 150. Slide 150 Return On Collisions (ROC) 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
  151. 151. Slide 151 Return On Collisions (ROC) 1. 100 residents per acre
  152. 152. Slide 152 Return On Collisions (ROC) 1. 100,000
  153. 153. Slide 153 Return On Collisions (ROC) 1. 100,000 “collisionable”
  154. 154. Slide 154 Return On Collisions (ROC) 1. 100,000 “collisionable” community
  155. 155. Slide 155 Return On Collisions (ROC) 1. 100,000 “collisionable” community hours
  156. 156. Slide 156 Return On Collisions (ROC) 1. 100,000 “collisionable” community hours per
  157. 157. Slide 157 Return On Collisions (ROC) 1. 100,000 “collisionable” community hours per acre
  158. 158. Slide 158 Return On Collisions (ROC) 1. 100,000 “collisionable” community hours per acre per
  159. 159. Slide 159 Return On Collisions (ROC) 1. 100,000 “collisionable” community hours per acre per year
  160. 160. Slide 160 Return On Collisions (ROC) 1. 100,000 “collisionable” community hours per acre per year 2.3 collisionable hours per square foot per year
  161. 161. Slide 161 OUR BIG BET… 3 Guiding Principles Accelerate: 1.Collisions 2.Community 3.Co-Learning And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown?
  162. 162. Slide 162
  163. 163. Slide 163 ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
  164. 164. Slide 164 50% of Humans Live in Cities http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  165. 165. Slide 165 75% Will Live In Cities in Our Lifetime http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  166. 166. Slide 166 The 4-Minute Mile
  167. 167. Slide 167 The 4-Minute Mile http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
  168. 168. Slide 168 www.DowntownProject.com tony@zappos.com http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
  169. 169. Slide 169 A great brand is a story that never stops unfolding.
  170. 170. Slide 170 A great brand company is a story that never stops unfolding.
  171. 171. Slide 171 A great brand company city is a story that never stops unfolding.
  172. 172. Slide 172 A great brand company city community is a story that never stops unfolding.
  173. 173. Slide 173 Thank you! For a copy of this presentation: tony@zappos.com For more information: www.DowntownProject.com
  174. 174. Slide 174 http://www.youtube.com/watch?v=AF4f3l4a4_A
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