OUTSOURCING MALAYSIA EXCLUSIVE CEO            LUNCHEON          KUALA LAMPUR              MARCH 28, 2013               JEN...
TAKE A MOMENT TOTHINK…        WHAT ARE       YOUR GOALS           IN LIFE ?
WHAT IS YOUR GOAL INLIFE?
OUR BRAINS AREHARDWIRED TOSEEK HAPPINESS.YET WE’RESUPERBAD ATPREDICTINGWHAT CANSUSTAIN IT.                  •   “WHEN I GE...
REFLECTIONWHY AM I SO PASSIONATEABOUT HAPPINESS?                   HOW DID                          ?                     ...
GO                    INTERNET                 LAYOFFBEARS!                CONSULTANT                 LOSER            MT....
CAN COMPANIES  REALLY BESUCCESFUL WITHHAPPINESS AS A   BUSINESS    MODEL?
“PEOPLE WILL FORGET WHATYOU SAID, PEOPLE WILL FORGETWHAT YOU DID, BUT PEOPLEWILL NEVER FORGET HOW YOUFEEL.”MADE THEM      ...
“A WOMAN’S                     DREAM CLOSET…”ZAPPOSKENTUCKY WAREHOUSE
EXPECTATIONS        EXPERIENCE        EMOTIONS        STORIES        CULTUREPERSONALEMOTIONALCONNECTION
10 WAYS TO INSTILLCUSTOMER SERVICEEXCERPTED FROM DELIVERINGHAPPINESS  •   MAKE CUSTOMER SERVICE A PRIORITY FOR THE WHOLE C...
#1 PRIORITY?               CULTUR
RESEARCH SHOWSWHAT MAKESLONG-TERM SUSTAINABLEBRANDS       CULTURE AND    HIGHER PURPOSE
HOW IS CULTURE#1 PRIORITY?•   HIRING FOR CULTURE•   5 WEEKS OF TRAINING•   $4000 OFFER TO QUIT•   ZAPPOS CULTURE BOOK
THETHECULTURECULTUREBOOKBOOK
THE CULTUREBOOKWHAT IS IT?   COMPLETELY UNEDITED   EXCEPT FOR TYPOS AND SPELLING   SNAPSHOT OF CULTURE   EVERY YEAR – WHAT...
COREVALUES ATZAPPOS                         1.  Deliver WOW Through Service                                   2. Embrace a...
CULTURE                              AND         CUSTOMER SERVICE                                           $2B COMPANY   ...
BEST WORKPLACES    VS. S&P 500                   GREAT PLACE TO WORK/                  FORTUNE MAGAZINE, 2010
AN EXPERIMENT INHAPPINESS AS ABUSINESS MODEL                   LESSONS LEARNED:                       1.COMMITMENT        ...
1.COMMITMENTHOW IMPORTANT TOYOU?DO YOU WANT TO BUILD A LONG-TERM,SUSTAINABLE BRAND?ARE YOU WILLING TO COMMITFINANCES, RESO...
2. DEFINEYOUR COREVALUESIT’S HARD, SO START EARLY.WHAT ARE YOUR COMPANY’SCORE VALUES?WHAT ARE YOUR PERSONALCORE VALUES?DO ...
EXAMPLES: VENDOR EXTRANETTWITTER.ZAPPOS.CO                M   “ASK ANYTHING”    TOURS & MEDIA            VISITS
4. VISION                 71% EMPLOYEES IN                          THE U.S. DISENGAGED                          $300B LOS...
5. BUILDRELATIONSHIPSIT’S NOT ABOUT NETWORKING ORMARKETING. IT’S ABOUT CONNECTEDNESS.IF YOU’RE INTERESTED, YOU DON’T HAVET...
6. BUILD THERIGHT TEAM  HIRE SLOWLY.FIRE QUICKLY.HIRE BASED ONVALUES.
THAT’S GREATBUT IT’LLNEVER WORKFOR MEOR MYCOMPANY…           HOLD THAT THOUGHT.
WHAT DOES THESCIENCE OF HAPPINESSHAVE TO TELL US?            SOME FRAMEWORKS             SOME DATA AND FRAMEWORKS         ...
TOP 5 I WISH’ES IN LIFE                        …NOT #     1 …THE             WORKED                        SO HARD COURAGE...
THE ELEMENTS OFHAPPINESS                    NORM                    DAY TO DAY              40%   DECISIONS               ...
HAPPINESS FRAMEWORK 1    LEVERS OF HAPPINESS
HAPPINESS FRAMEWORK 2MASLOW’S HIERARCHY
IF RESEARCH SHOWSVISIONMEANINGHIGHER PURPOSELEADS TO HAPPINESS…           HOW DOES THAT         APPLY TO YOU AND          ...
HOW DO WETURNSUPERBADINTOSUPERGOOD?
LABORDAY 2009           FIRST…           THERE WAS A           BOOK
400,000+ COPIES SOLD        18+ LANGUAGES/COUNTRIES        2010 BEST OF LISTS           NPR MARKETPLACE           INC. MAG...
I CANBE ACMP!
THEN,  THE BUS TOUR…
BEFORE   AFTER
“DELIVERINGHAPPINESS      IS A MOVEMENT      THAT HAPPENS      TO HAVE A      BOOK”          - SETH GODIN
FIRST…THERE WAS ABOOKTHEN THERE WAS ABUS TOUR
WE HEARD FROM AROUND THE           WORLDNO MATTER WHAT          UNIFIED•BACKGROUND              BY THE•CULTURE            ...
NOW…THE MOVEMENT                   SCIENTIFIC SENSE                     BUSINESS SENSE                       HUMAN SENSETO...
HOW? The 3 C’s.
HAPPIERCOMPANIES
HAPPIERCOMMUNITIES         PAY HAPPINESS FORWARD.              100% of net profits to the               Happiness Movement
HAPPIER CITIES                  REVITALIZING                 DOWNTOWN VEGAS
3100 CITIES   110 COUNTRIES(over 50% of the world!)
THAT’S GREAT BUTIT’LL NEVER WORKFOR ME…
HAPPINESS in theWORKPLACE          SALES 37%          PRODUCTIVITY31%          ACCURACY 19%          CREATIVITY300%   ...
WHATMATTERS ISALIGNMENTANDCOMMITMENT
(RE-ENACTMENT)
HOW CAN WE HELP?                                  FOR:                             QUESTIONS                         CULTU...
THINK ABOUT             M             EBEING TRUE TO YOUR (WEIRD) SELF
THINK ABOUT        WEALIGNING CORE VALUES
THINK ABOUT          COMMUNIT             YPURPOSEFUL, LONG-TERM HAPPINESS
THEN DO.           THANK YOU!
Eo malaysia 3 28 jenn lim_delivering happiness
Eo malaysia 3 28 jenn lim_delivering happiness
Eo malaysia 3 28 jenn lim_delivering happiness
Eo malaysia 3 28 jenn lim_delivering happiness
Eo malaysia 3 28 jenn lim_delivering happiness
Eo malaysia 3 28 jenn lim_delivering happiness
Eo malaysia 3 28 jenn lim_delivering happiness
Eo malaysia 3 28 jenn lim_delivering happiness
Eo malaysia 3 28 jenn lim_delivering happiness
Eo malaysia 3 28 jenn lim_delivering happiness
Eo malaysia 3 28 jenn lim_delivering happiness
Eo malaysia 3 28 jenn lim_delivering happiness
Eo malaysia 3 28 jenn lim_delivering happiness
Eo malaysia 3 28 jenn lim_delivering happiness
Eo malaysia 3 28 jenn lim_delivering happiness
Eo malaysia 3 28 jenn lim_delivering happiness
Eo malaysia 3 28 jenn lim_delivering happiness
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  • WHAT DO CUSTOMERS EXPECT? WHAT DO CUSTOMERS ACTUALLY EXPERIENCE? WHAT EMOTIONS DO CUSTOMERS FEEL? WHAT STORIES DO THEY TELL THEIR FRIENDS? HOW CAN CULTURE CREATE MORE STORIES AND MEMORIES?
  • Eo malaysia 3 28 jenn lim_delivering happiness

    1. 1. OUTSOURCING MALAYSIA EXCLUSIVE CEO LUNCHEON KUALA LAMPUR MARCH 28, 2013 JENN LIM CEO & CHIEF HAPPINESS OFFICER
    2. 2. TAKE A MOMENT TOTHINK… WHAT ARE YOUR GOALS IN LIFE ?
    3. 3. WHAT IS YOUR GOAL INLIFE?
    4. 4. OUR BRAINS AREHARDWIRED TOSEEK HAPPINESS.YET WE’RESUPERBAD ATPREDICTINGWHAT CANSUSTAIN IT. • “WHEN I GET _____, I’LL BE HAPPY” • “WHEN I ACHIEVE _____, I’LL BE HAPPY” • LOTTERY WINNERS • TERMINALLY INJURED OR DISABLED
    5. 5. REFLECTIONWHY AM I SO PASSIONATEABOUT HAPPINESS? HOW DID ? I GET HERE
    6. 6. GO INTERNET LAYOFFBEARS! CONSULTANT LOSER MT. KILI LOSS ROCK ZAPPOS GREEN FIELD BOTTOM CONSULTANT Explored and Prioritized REAL LOSS
    7. 7. CAN COMPANIES REALLY BESUCCESFUL WITHHAPPINESS AS A BUSINESS MODEL?
    8. 8. “PEOPLE WILL FORGET WHATYOU SAID, PEOPLE WILL FORGETWHAT YOU DID, BUT PEOPLEWILL NEVER FORGET HOW YOUFEEL.”MADE THEM — MAYA ANGELOU
    9. 9. “A WOMAN’S DREAM CLOSET…”ZAPPOSKENTUCKY WAREHOUSE
    10. 10. EXPECTATIONS EXPERIENCE EMOTIONS STORIES CULTUREPERSONALEMOTIONALCONNECTION
    11. 11. 10 WAYS TO INSTILLCUSTOMER SERVICEEXCERPTED FROM DELIVERINGHAPPINESS • MAKE CUSTOMER SERVICE A PRIORITY FOR THE WHOLE COMPANY, NOT JUST A DEPARTMENT. A CUSTOMER SERVICE ATTITUDE NEEDS TO COME FROM THE TOP. • MAKE WOW A VERB THAT IS PART OF YOUR COMPANY’S EVERYDAY VOCABULARY. • EMPOWER AND TRUST YOUR CUSTOMER SERVICE REPS. TRUST THAT THEY WANT TO PROVIDE GREAT SERVICE… BECAUSE THEY ACTUALLY DO. ESCALATIONS TO A SUPERVISOR SHOULD BE RARE. • REALIZE THAT IT’S OK TO FIRE CUSTOMERS WHO ARE INSATIABLE OR ABUSE YOUR EMPLOYEES. • DON’T MEASURE CALL TIMES, DON’T FORCE EMPLOYEES TO UPSELL, AND DON’T USE SCRIPTS. • DON’T HIDE YOUR 1-800 NUMBER. IT’S A MESSAGE NOT JUST TO YOUR CUSTOMERS, BUT TO YOUR EMPLOYEES AS WELL. • VIEW EACH CALL AS AN INVESTMENT IN BUILDING A CUSTOMER SERVICE BRAND, NOT AN EXPENSE YOU’RE SEEKING TO MINIMIZE. • HAVE THE ENTIRE COMPANY CELEBRATE GREAT SERVICE. TELL STORIES OF WOW EXPERIENCES TO EVERYONE IN THE COMPANY. • FIND AND HIRE PEOPLE WHO ARE ALREADY PASSIONATE ABOUT CUSTOMER SERVICE. • GIVE GREAT SERVICE TO EVERYONE: CUSTOMERS, EMPLOYEES, AND VENDORS.
    12. 12. #1 PRIORITY? CULTUR
    13. 13. RESEARCH SHOWSWHAT MAKESLONG-TERM SUSTAINABLEBRANDS CULTURE AND HIGHER PURPOSE
    14. 14. HOW IS CULTURE#1 PRIORITY?• HIRING FOR CULTURE• 5 WEEKS OF TRAINING• $4000 OFFER TO QUIT• ZAPPOS CULTURE BOOK
    15. 15. THETHECULTURECULTUREBOOKBOOK
    16. 16. THE CULTUREBOOKWHAT IS IT? COMPLETELY UNEDITED EXCEPT FOR TYPOS AND SPELLING SNAPSHOT OF CULTURE EVERY YEAR – WHAT’S GOOD, WHAT DO WE NEED TO IMPROVE STARTED AS CULTURE BOOK, NOW THE BRAND BOOK TOO JAPAN AND BRAZIL LOVE ZAPPOS EVEN THOUGH ZAPPOS DOESN’T SHIP THERE FOR A COPY, JUST EMAIL ME
    17. 17. COREVALUES ATZAPPOS 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and a Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More with Less 9. Be Passionate and Determined 10. Be Humble
    18. 18. CULTURE AND CUSTOMER SERVICE $2B COMPANY 1999 – TODAY $1,000 800 Gross Sales $MM 600 400 200 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 NOV ‘09 AMAZON ACQUIRES ZAPPOS $1.2 BILLION SHARE VALUE AT THE TIME OF CLOSING
    19. 19. BEST WORKPLACES VS. S&P 500 GREAT PLACE TO WORK/ FORTUNE MAGAZINE, 2010
    20. 20. AN EXPERIMENT INHAPPINESS AS ABUSINESS MODEL LESSONS LEARNED: 1.COMMITMENT ? 2.CORE VALUES HOW 3.TRANSPARENCY 4.VISION 5.RELATIONSHIPS 6.THE RIGHT TEAM AND CAN THEY BE APPLIED TO YOU?
    21. 21. 1.COMMITMENTHOW IMPORTANT TOYOU?DO YOU WANT TO BUILD A LONG-TERM,SUSTAINABLE BRAND?ARE YOU WILLING TO COMMITFINANCES, RESOURCES, AND TIME TO IT?
    22. 22. 2. DEFINEYOUR COREVALUESIT’S HARD, SO START EARLY.WHAT ARE YOUR COMPANY’SCORE VALUES?WHAT ARE YOUR PERSONALCORE VALUES?DO THEY ALIGN?
    23. 23. EXAMPLES: VENDOR EXTRANETTWITTER.ZAPPOS.CO M “ASK ANYTHING” TOURS & MEDIA VISITS
    24. 24. 4. VISION 71% EMPLOYEES IN THE U.S. DISENGAGED $300B LOST IN FOR PRODUCTIVITY FROM DISENGAGEMENT EMPLOYEES* GALLUP 2008, 2011 - WHAT’S THE LARGER VISION AND GREATER PURPOSE IN THEIR WORK BEYOND MONEY OR PROFITS? FOR ENTREPRENEUR S WHAT WOULD YOU BE PASSIONATE ABOUT DOING IF YOU DIDN’T FEAR FAILURE AND DIDN’T MAKE ANY MONEY FOR 10
    25. 25. 5. BUILDRELATIONSHIPSIT’S NOT ABOUT NETWORKING ORMARKETING. IT’S ABOUT CONNECTEDNESS.IF YOU’RE INTERESTED, YOU DON’T HAVETO TRY TO BE INTERESTING.“IF THE PERSON YOU’RE TALKING TO ISN’TLISTENING, BE PATIENT. MAYBE HE HAS ASMALL PIECE OF FLUFF IN HIS EAR.” -
    26. 26. 6. BUILD THERIGHT TEAM HIRE SLOWLY.FIRE QUICKLY.HIRE BASED ONVALUES.
    27. 27. THAT’S GREATBUT IT’LLNEVER WORKFOR MEOR MYCOMPANY… HOLD THAT THOUGHT.
    28. 28. WHAT DOES THESCIENCE OF HAPPINESSHAVE TO TELL US? SOME FRAMEWORKS SOME DATA AND FRAMEWORKS LEARNED ALONG THE WAY… LEARNED ALONG THE WAY…
    29. 29. TOP 5 I WISH’ES IN LIFE …NOT # 1 …THE WORKED SO HARD COURAGE …THE COURAGE TO LIVE I WISH TO EXPRESS MY FEELINGS. TRUE TO I HAD… MYSELF, …LET MYSELF BE NOT THE HAPPIER …STAYED IN LIFE OF TOUCH WITH WHAT FRIENDS OTHERS EXPECTED SOME FRAMEWORKS - BRONNIE WARE LEARNED ALONG THE WAY… TOP 5 REGRETS OF DYING
    30. 30. THE ELEMENTS OFHAPPINESS NORM DAY TO DAY 40% DECISIONS >> ACTIONS CONTROL NURTURE 10% ENVIRONMENT 90% SUSTAINABLE HAPPINESS 50% NATURE GENETICS
    31. 31. HAPPINESS FRAMEWORK 1 LEVERS OF HAPPINESS
    32. 32. HAPPINESS FRAMEWORK 2MASLOW’S HIERARCHY
    33. 33. IF RESEARCH SHOWSVISIONMEANINGHIGHER PURPOSELEADS TO HAPPINESS… HOW DOES THAT APPLY TO YOU AND YOUR COMPANY?
    34. 34. HOW DO WETURNSUPERBADINTOSUPERGOOD?
    35. 35. LABORDAY 2009 FIRST… THERE WAS A BOOK
    36. 36. 400,000+ COPIES SOLD 18+ LANGUAGES/COUNTRIES 2010 BEST OF LISTS NPR MARKETPLACE INC. MAGAZINE NEW YORK POST READWRITEWEB AMAZON CUSTOMER FAVORITE #1 BESTSELLER LISTS NYTIMESWHOA. WSJ AMAZON BARNES & NOBLE BORDERS
    37. 37. I CANBE ACMP!
    38. 38. THEN, THE BUS TOUR…
    39. 39. BEFORE AFTER
    40. 40. “DELIVERINGHAPPINESS IS A MOVEMENT THAT HAPPENS TO HAVE A BOOK” - SETH GODIN
    41. 41. FIRST…THERE WAS ABOOKTHEN THERE WAS ABUS TOUR
    42. 42. WE HEARD FROM AROUND THE WORLDNO MATTER WHAT UNIFIED•BACKGROUND BY THE•CULTURE SAME•IDEAS VISION•JOB HAPPINESS
    43. 43. NOW…THE MOVEMENT SCIENTIFIC SENSE BUSINESS SENSE HUMAN SENSETO SPREAD AND INSPIREHAPPINESS IN THE WORLD
    44. 44. HOW? The 3 C’s.
    45. 45. HAPPIERCOMPANIES
    46. 46. HAPPIERCOMMUNITIES PAY HAPPINESS FORWARD. 100% of net profits to the Happiness Movement
    47. 47. HAPPIER CITIES REVITALIZING DOWNTOWN VEGAS
    48. 48. 3100 CITIES 110 COUNTRIES(over 50% of the world!)
    49. 49. THAT’S GREAT BUTIT’LL NEVER WORKFOR ME…
    50. 50. HAPPINESS in theWORKPLACE SALES 37% PRODUCTIVITY31% ACCURACY 19% CREATIVITY300% ______________________________________  TURNOVER ENGAGEMENT CREATIVITY PROFITS HARVARD BUSINESS REVIEW JAN-FEB 2012 ISSUE
    51. 51. WHATMATTERS ISALIGNMENTANDCOMMITMENT
    52. 52. (RE-ENACTMENT)
    53. 53. HOW CAN WE HELP? FOR: QUESTIONS CULTURE BOOK COPY OF THE PRESENTATIONJENN@DELIVERINGHAPPINESS.COM JOIN THE MOVEMENT DELIVERINGHAPPINESS.COM FACEBOOK.COM/DELIVERINGHAPPINESS TWITTER | @DHMOVEMENT | @DHMOVEMENTCEO
    54. 54. THINK ABOUT M EBEING TRUE TO YOUR (WEIRD) SELF
    55. 55. THINK ABOUT WEALIGNING CORE VALUES
    56. 56. THINK ABOUT COMMUNIT YPURPOSEFUL, LONG-TERM HAPPINESS
    57. 57. THEN DO. THANK YOU!
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