Downtown Rangers - Downtown Project and Zappos - 12.4.13

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Downtown Rangers - Downtown Project and Zappos - 12.4.13

  1. 1. ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT
  2. 2. Downtown Project Collisions Community Co-Learning
  3. 3. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture “a great brand is… ______” Slide 3
  4. 4. Zappos.com Slide 4 http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-inhenderson-nv-photo-by.jpg
  5. 5. Las Vegas City Hall Slide 5 http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  6. 6. Las Vegas City Hall Slide 6
  7. 7. Las Vegas City Hall Slide 7
  8. 8. Nike http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg Slide 8
  9. 9. Google Slide 9 http://static.panoramio.com/photos/original/400729.jpg
  10. 10. Apple Slide 10 http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
  11. 11. Doggy Day Care Slide 11 http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  12. 12. NYU Campus Slide 12 http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  13. 13. Downtown Vegas - Fremont East http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg Slide 13
  14. 14. Downtown Vegas - Fremont East Slide 14 http://www.lucyvegas.com/sites/default/files/griffin5.jpg
  15. 15. Downtown Vegas - Fremont East Slide 15
  16. 16. Downtown Vegas - Fremont East Slide 16 http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
  17. 17. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture Slide 17
  18. 18. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture Community Slide 18
  19. 19. DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate Slide 19
  20. 20. DOWNTOWN PROJECT GOALS Slide 20
  21. 21. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance Slide 21
  22. 22. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World Slide 22
  23. 23. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World The Co-Learning and Co-working Capital of the World Slide 23
  24. 24. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… Slide 24
  25. 25. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC Slide 25
  26. 26. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) Slide 26
  27. 27. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL Slide 27
  28. 28. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity Slide 28
  29. 29. THE BIG BET Accelerating Collisions, Community, and Co-Learning Slide 29
  30. 30. THE BIG BET Accelerating Collisions, Community, and Co-Learning …will lead to… Happiness, Luckiness, Innovation, and Productivity Slide 30
  31. 31. DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate Slide 31
  32. 32. $50M – Small Businesses Slide 32
  33. 33. $50M – Small Businesses  Slide 33 Criteria
  34. 34. $50M – Small Businesses  Criteria  Slide 34 Owner Operated - Passionate
  35. 35. $50M – Small Businesses  Criteria   Slide 35 Owner Operated - Passionate Helps Build Community
  36. 36. $50M – Small Businesses  Criteria    Slide 36 Owner Operated - Passionate Helps Build Community Execution Ability
  37. 37. $50M – Small Businesses  Criteria     Slide 37 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable
  38. 38. $50M – Small Businesses  Criteria      Slide 38 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something
  39. 39. $50M – Small Businesses  Criteria       Slide 39 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something Story-worthy
  40. 40. Natalie Slide 40
  41. 41. Natalie Slide 41
  42. 42. Natalie Slide 42
  43. 43. Natalie Slide 43
  44. 44. Natalie Slide 44
  45. 45. Natalie Slide 45
  46. 46. Check Cashing Slide 46 http://www.vegaschatter.com/files/100501/checks_cashed..jpg
  47. 47. Check Cashing Slide 47
  48. 48. Sarah Slide 48
  49. 49. Sarah Slide 49
  50. 50. Sarah Slide 50
  51. 51. Shipping Containers http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg Slide 51
  52. 52. Shipping Containers Slide 52
  53. 53. Shipping Container Park Slide 53
  54. 54. Shipping Container Park Slide 54
  55. 55. Shipping Container Park Slide 55
  56. 56. Shipping Container Park Slide 56
  57. 57. Shipping Container Park Slide 57
  58. 58. Bike Sharing Slide 58
  59. 59. $50M – Tech Startups Slide 59 http://imgs.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
  60. 60. $50M – Tech Startups Slide 60 http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
  61. 61. The City as a Startup Slide 61 http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  62. 62. $50M – Startups Slide 62 http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
  63. 63. $50M – Education, Arts, Culture Slide 63 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  64. 64. $50M – Education, Arts, Culture Slide 64 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  65. 65. $50M – Education, Arts, Culture Slide 65 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  66. 66. $50M – Education, Arts, Culture Slide 66 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  67. 67. $50M – Education, Arts, Culture Slide 67 http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  68. 68. $50M – Education, Arts, Culture Slide 68 http://mikerossart.net/images/mikeross_enter.jpg
  69. 69. $50M – Education, Arts, Culture Slide 69
  70. 70. Slide 70
  71. 71. Slide 71
  72. 72. $200M – Real Estate Slide 72 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  73. 73. WHEN CITIES DOUBLE IN SIZE… Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation Slide 73
  74. 74. 3 INGREDIENTS FOR SERENDIPITY 1. 2. Street-level activity for residents to collide 3. Slide 74 Residential density of 100 residents/acre Culture of openness, collaboration, creativity, and optimism
  75. 75. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience Slide 75
  76. 76. Las Vegas City Hall Slide 76 http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  77. 77. DIFFERENT GROUPS COLLIDING 1. 2. 3. 4. 5. 6. 7. Slide 77 2000 Zappos employees 1000 Teach For America corp members and alumni Tech Startup Community Small Business Community Art and Music Communities Other Passion Communities Local Residents
  78. 78. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company Slide 78
  79. 79. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Slide 79
  80. 80. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Slide 80 Values Innovation Serendipity Participation Upward Mobility Attracting Startups and the Creative Class
  81. 81. Our Secret Weapon Slide 81 http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
  82. 82. LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community Slide 82
  83. 83. Downtown Vegas Every Day Curated Content Serendipity Learning Connections Community Slide 83
  84. 84. Fremont St. & Las Vegas Blvd. Slide 84
  85. 85. Fremont St. & Las Vegas Blvd. Slide 85
  86. 86. Fremont St. & Las Vegas Blvd. Slide 86
  87. 87. Fremont St. & Las Vegas Blvd. Slide 87
  88. 88. Fremont St. & Las Vegas Blvd. Slide 88
  89. 89. Fremont St. & Las Vegas Blvd. Slide 89
  90. 90. Fremont St. & Las Vegas Blvd. Slide 90
  91. 91. Fremont St. & Las Vegas Blvd. Slide 91
  92. 92. Fremont St. & Las Vegas Blvd. Slide 92
  93. 93. Fremont St. & Las Vegas Blvd. Slide 93
  94. 94. Downtown Vegas Monthly Cadence Slide 94
  95. 95. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Slide 95
  96. 96. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Slide 96
  97. 97. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Slide 97
  98. 98. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week Slide 98
  99. 99. Fashion Incubator – Stitch Factory Slide 99
  100. 100. Fashion Incubator – Stitch Factory Slide 100
  101. 101. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? Slide 101
  102. 102. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day Slide 102
  103. 103. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week Slide 103
  104. 104. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year Slide 104
  105. 105. Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year Slide 105
  106. 106. Jake – Flint and Tinder http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-YouWill-Love-It-b.jpg Slide 106
  107. 107. Jake – Flint and Tinder Slide 107
  108. 108. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? Slide 108
  109. 109. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day Slide 109
  110. 110. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week Slide 110
  111. 111. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year Slide 111
  112. 112. Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year Slide 112
  113. 113. Return On Collisions (ROC) “Subscribe” to Downtown Vegas Slide 113
  114. 114. Return On Collisions (ROC) 1. 2. Street-level activity for residents to collide 3. Slide 114 100 residents per acre Culture of openness, collaboration, creativity, and optimism
  115. 115. Return On Collisions (ROC) 1. Slide 115 100 residents per acre
  116. 116. Return On Collisions (ROC) 1. Slide 116 100,000
  117. 117. Return On Collisions (ROC) 1. Slide 117 100,000 “collisionable”
  118. 118. Return On Collisions (ROC) 1. Slide 118 100,000 “collisionable” community
  119. 119. Return On Collisions (ROC) 1. Slide 119 100,000 “collisionable” community hours
  120. 120. Return On Collisions (ROC) 1. Slide 120 100,000 “collisionable” community hours per
  121. 121. Return On Collisions (ROC) 1. Slide 121 100,000 “collisionable” community hours per acre
  122. 122. Return On Collisions (ROC) 1. Slide 122 100,000 “collisionable” community hours per acre per
  123. 123. Return On Collisions (ROC) 1. Slide 123 100,000 “collisionable” community hours per acre per year
  124. 124. Return On Collisions (ROC) 1. 100,000 “collisionable” community hours per acre per year 2.3 collisionable hours per square foot per year Slide 124
  125. 125. OUR BIG BET… 3 Guiding Principles Accelerate: 1.Collisions 2.Community 3.Co-Learning And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? Slide 125
  126. 126. Slide 126
  127. 127. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT Slide 127
  128. 128. 50% of Humans Live in Cities Slide 128 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  129. 129. 75% Will Live In Cities in Our Lifetime Slide 129 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  130. 130. The 4-Minute Mile Slide 130
  131. 131. The 4-Minute Mile Slide 131 http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
  132. 132. www.DowntownProject.com tony@zappos.com Slide 132 http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
  133. 133. A great brand is a story that never stops unfolding. Slide 133
  134. 134. A great brand company is a story that never stops unfolding. Slide 134
  135. 135. A great brand company city is a story that never stops unfolding. Slide 135
  136. 136. A great brand company city community is a story that never stops unfolding. Slide 136
  137. 137. Thank you! For a copy of this presentation: tony@zappos.com For more information: www.DowntownProject.com Slide 137
  138. 138. http://www.youtube.com/watch?v=AF4f3l4a4_A Slide 138

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