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City as a Startup - DTP - Zappos - 4.4.14
 

City as a Startup - DTP - Zappos - 4.4.14

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    City as a Startup - DTP - Zappos - 4.4.14 City as a Startup - DTP - Zappos - 4.4.14 Presentation Transcript

    • ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT
    • A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college
    • A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million
    • A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
    • A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc.
    • A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion
    • A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion 2010: NYT bestseller Delivering Happiness published
    • The Power of WOW „01 „02 „06„03 „04 „05 „07„00 „08 GrossSales$MM $1,000 800 600 400 200
    • THE #1 PRIORITY
    • THE #1 PRIORITY
    • CULTURE THE #1 PRIORITY
    • CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
    • CLOTHING
    • CUSTOMER SERVICE
    • CULTURE
    • CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
    • DELIVERING HAPPINESSCUSTOMERS & EMPLOYEES “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU
    • Clothing Customer Service Company Culture “a great brand is… ______” WHAT‟S NEXTDELIVERING HAPPINESS
    • ZAPPOS.COM http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg
    • LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
    • LAS VEGAS CITY HALL
    • LAS VEGAS CITY HALL
    • APPLE http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
    • NIKE http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
    • GOOGLE http://static.panoramio.com/photos/original/400729.jpg
    • DOGGY DAY CARE http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
    • NYU CAMPUS http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
    • http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg DOWNTOWN VEGAS FREMONT EAST
    • DOWNTOWN VEGAS FREMONT EAST http://www.lucyvegas.com/sites/default/files/griffin5.jpg
    • DOWNTOWN VEGAS FREMONT EAST
    • http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg DOWNTOWN VEGAS FREMONT EAST
    • DELIVERING HAPPINESSWHAT‟S NEXT? Clothing Customer Service Company Culture
    • DELIVERING HAPPINESSWHAT‟S NEXT? Clothing Customer Service Company Culture Community
    • DOWNTOWN PROJECT COLLISIONS CO-LEARNING CONNECTEDNESS
    • DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
    • DOWNTOWN PROJECT GOALS
    • DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance
    • DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World
    • DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World
    • DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS
    • DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING
    • DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS
    • DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY
    • DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY • DIVERSITY
    • Accelerating Collisions, Co-Learning, and Connectedness THE BIG BET
    • Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity THE BIG BET
    • ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)…
    • ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
    • ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions)
    • ROC & ROL ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL
    • ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity ROI VS
    • DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
    • $50M SMALL BUSINESS
    • $50M SMALL BUSINESS Criteria
    • $50M SMALL BUSINESS Criteria Owner Operated - Passionate
    • $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions
    • $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability
    • $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable
    • $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something
    • $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
    • NATALIE
    • NATALIE
    • NATALIE
    • NATALIE
    • NATALIE
    • NATALIE
    • CHECK CASHING
    • CHECK CASHING
    • SARAH
    • SARAH
    • SARAH
    • SHIPPING CONTAINERS
    • SHIPPING CONTAINERS
    • CONTAINER PARK
    • CONTAINER PARK
    • CONTAINER PARK
    • CONTAINER PARK
    • LVCK
    • LVCK
    • LVCK
    • MEDICAL CLINIC
    • $50M TECH STARTUPS
    • $50M TECH STARTUPS https://twitter.com/VegasKramer/status/330833896574951424/photo/1
    • $50M TECH STARTUPS
    • PROJECT 100
    • PROJECT 100
    • COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40
    • COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1
    • LEARNING VILLAGE
    • LEARNING VILLAGE
    • LEARNING VILLAGE https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387
    • http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7- VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ GOLD SPIKE (FORMER CASINO)
    • http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7- VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q GOLD SPIKE (FORMER CASINO)
    • GOLD SPIKE COWORKING LOUNGE
    • https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf GOLD SPIKE COWORKING LOUNGE
    • https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9 GOLD SPIKE COWORKING LOUNGE
    • GOLD SPIKE COWORKING LOUNGE
    • CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
    • CITY AS A STARTUP http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
    • CITY AS A STARTUP
    • $50M EDUCATION, ARTS, CULTURE http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
    • $50M EDUCATION, ARTS, CULTURE http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
    • $50M EDUCATION, ARTS, CULTURE http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b
    • $50M EDUCATION, ARTS, CULTURE
    • $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
    • $50M EDUCATION, ARTS, CULTURE http://mikerossart.net/images/mikeross_enter.jpg
    • $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
    • LIFE IS BEAUTIFUL
    • LIFE IS BEAUTIFUL
    • LIFE IS BEAUTIFUL
    • LIFE IS BEAUTIFUL
    • LIFE IS BEAUTIFUL
    • $200M REAL ESTATE
    • Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation WHEN CITIES DOUBLE IN SIZE
    • 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism 3 INGREDIENTS FOR SERENDIPITY
    • Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience HOW TO ACCELERATE LEARNING & INNOVATION
    • LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
    • DIVERSITY + DENSITY 1. Zappos employees 2. Tech Startup Community 3. Small Business Community 4. Fashion Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
    • OUR SECRET WEAPON http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
    • LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
    • DOWNTOWN VEGAS EVERY DAY Curated Content Serendipity Learning Connections Community
    • Fremont St. & Las Vegas Blvd.
    • Fremont St. & Las Vegas Blvd.
    • INSPIRE THEATER
    • INSPIRE THEATER
    • INSPIRE THEATER
    • INSPIRE THEATER
    • INSPIRE THEATER
    • INSPIRE THEATER
    • INSPIRE THEATER
    • INSPIRE THEATER
    • DOWNTOWN VEGAS MONTHLY CADENCE
    • Week 1 – First Friday Week DOWNTOWN VEGAS MONTHLY CADENCE
    • Week 1 – First Friday Week Week 2 – Tech Week DOWNTOWN VEGAS MONTHLY CADENCE
    • Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week DOWNTOWN VEGAS MONTHLY CADENCE
    • Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week DOWNTOWN VEGAS MONTHLY CADENCE
    • FASHION INCUBATOR STITCH FACTORY
    • FASHION INCUBATOR STITCH FACTORY
    • What is the value of a resident that is out and about in the neighborhood? RETURN ON COLLISIONSROC
    • What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day RETURN ON COLLISIONSROC
    • What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week RETURN ON COLLISIONSROC
    • What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year RETURN ON COLLISIONSROC
    • What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONSROC
    • JAKE – FLINT & TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It- b.jpg
    • JAKE – FLINT & TINDER
    • What is the value of a purposeful visitor that contributes to community? RETURN ON COLLISIONSROC
    • What is the value of a purposeful visitor that contributes to community? 12 hours/day RETURN ON COLLISIONSROC
    • What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week RETURN ON COLLISIONSROC
    • What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year RETURN ON COLLISIONSROC
    • What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONSROC
    • RETURN ON COLLISIONSROC “SUBSCRIB E”
    • 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, an RETURN ON COLLISIONSROC
    • 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, an RETURN ON COLLISIONSROC
    • 100,000 RETURN ON COLLISIONSROC
    • 100,000 “collisionable” RETURN ON COLLISIONSROC
    • 100,000 “collisionable” community RETURN ON COLLISIONSROC
    • 100,000 “collisionable” community hours RETURN ON COLLISIONSROC
    • 100,000 “collisionable” community hours per RETURN ON COLLISIONSROC
    • 100,000 “collisionable” community hours per acre RETURN ON COLLISIONSROC
    • 100,000 “collisionable” community hours per acre per RETURN ON COLLISIONSROC
    • 100,000 “collisionable” community hours per acre per year RETURN ON COLLISIONSROC
    • 100,000 “collisionable” community hours per acre per year RETURN ON COLLISIONSROC 2.3 COLLISIONABLE HOURS PER SQUARE FOOT
    • Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? THE BIG BET 3 GUIDING PRINCIPLES
    • ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
    • 50% OF HUMANS LIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
    • 75% WILL LIVE IN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
    • THE 4 MINUTE MILE
    • THE 4 MINUTE MILE
    • MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com
    • A GREAT BRAND is a story that never stops unfolding.
    • is a story that never stops unfolding. A GREAT BRAND COMPANY
    • A GREAT BRAND COMPANY CITY is a story that never stops unfolding.
    • A GREAT BRAND COMPANY CITY COMMUNITY is a story that never stops unfolding.
    • MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com