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ZAPPOS.COM

DELIVERING
HAPPINESS

DOWNTOWN PROJECT
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft ...
The Power of WOW
Gross Sales $MM

$1,000

800

600
400

200

„00

„01

„02

„03

„04

„05

„06

„07

„08
CLOTHING, CUSTOMER
SERVICE, CULTURE

CULTURE

CUSTOMER EXPERIENCE

CLOTHING
CLOTHING
CUSTOMER
SERVICE
CULTURE
CLOTHING, CUSTOMER SERVICE,
CULTURE

CULTURE

CUSTOMER EXPERIENCE

CLOTHING
DELIVERING
HAPPINESS
CUSTOMERS & EMPLOYEES
“People will forget what you said.
People will forget what you did.
But people ...
WHAT‟S
NEXT

DELIVERING HAPPINESS
Clothing
Customer Service
Company Culture

“a great brand is… ______”
ZAPPOS.COM

http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-b...
LAS VEGAS CITY HALL

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
LAS VEGAS CITY HALL
LAS VEGAS CITY HALL
APPLE

http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
NIKE

http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
GOOGLE

http://static.panoramio.com/photos/original/400729.jpg
DOGGY DAY CARE

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
NYU CAMPUS

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
DOWNTOWN VEGAS
FREMONT EAST

http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
DOWNTOWN VEGAS
FREMONT EAST

http://www.lucyvegas.com/sites/default/files/griffin5.jpg
DOWNTOWN VEGAS
FREMONT EAST
DOWNTOWN VEGAS
FREMONT EAST

http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
DELIVERING
HAPPINESS
WHAT‟S NEXT?
Clothing
Customer Service
Company Culture
DELIVERING
HAPPINESS
WHAT‟S NEXT?
Clothing
Customer Service
Company Culture
Community
DOWNTOWN PROJECT

COLLISIONS
CO-LEARNING
CONNECTEDNESS
DOWNTOWN PROJECT
$350M
$50M – Small businesses
$50M – Tech Startups
$50M – Education, Arts, Culture
$200M – Real Estate
THE BIG BET

Accelerating
Collisions, Co-Learning, and Connectedness
THE BIG BET

Accelerating
Collisions, Co-Learning, and Connectedness

…will lead to…
Happiness, Luckiness, Innovation, and...
ROI
VS

ROC
Instead of maximizing short-term ROI
(Return On Investment)…
ROI
VS

ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
ROI
VS

ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On C...
ROI
VS

ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Retur...
ROI
VS

ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Retur...
DOWNTOWN PROJECT
$350M
$50M – Small businesses
$50M – Tech Startups
$50M – Education, Arts, Culture
$200M – Real Estate
$50M SMALL BUSINESS
$50M SMALL BUSINESS
Criteria
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
Sustainable
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
Sustainable
Unique or ...
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
Sustainable
Unique or ...
NATALIE
NATALIE
NATALIE
NATALIE
NATALIE
NATALIE
CHECK CASHING
CHECK CASHING
SARAH
SARAH
SARAH
SHIPPING CONTAINERS
SHIPPING CONTAINERS
CONTAINER PARK
CONTAINER PARK
CONTAINER PARK
CONTAINER PARK
LVCK
LVCK
LVCK
MEDICAL CLINIC
$50M TECH STARTUPS
$50M TECH STARTUPS

https://twitter.com/VegasKramer/status/330833896574951424/photo/1
$50M TECH STARTUPS
PROJECT 100
PROJECT 100
COWORKING

https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40
COWORKING

https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1
LEARNING VILLAGE
LEARNING VILLAGE
LEARNING VILLAGE

https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d1...
GOLD SPIKE (FORMER CASINO)

http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7VVqS...
GOLD SPIKE (FORMER CASINO)

http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7VVqS...
GOLD SPIKE COWORKING
LOUNGE
GOLD SPIKE COWORKING
LOUNGE

https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb...
GOLD SPIKE COWORKING
LOUNGE

https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d22...
GOLD SPIKE COWORKING
LOUNGE
CITY AS A STARTUP

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
CITY AS A STARTUP

http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
CITY AS A STARTUP
$50M
EDUCATION, ARTS, CULTURE

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
$50M
EDUCATION, ARTS, CULTURE

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
$50M
EDUCATION, ARTS, CULTURE

http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4...
$50M
EDUCATION, ARTS, CULTURE
$50M
EDUCATION, ARTS, CULTURE

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
$50M
EDUCATION, ARTS, CULTURE

http://mikerossart.net/images/mikeross_enter.jpg
$50M
EDUCATION, ARTS, CULTURE

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
$200M REAL ESTATE
WHEN CITIES DOUBLE IN
SIZE
Productivity and innovation per resident
increases by 15%
(But not true for companies)
Accelera...
3 INGREDIENTS FOR
SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for residents to colli...
HOW TO ACCELERATE
LEARNING & INNOVATION
Maximize serendipitous interactions
Density in the office

Density in the city
Col...
LAS VEGAS CITY HALL

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
DIVERSITY + DENSITY
1.
2.
3.
4.
5.
6.
7.

Zappos employees
Tech Startup Community
Small Business Community
Fashion Communi...
OUR SECRET WEAPON

http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
LEARNINGS FROM
TED, SUMMIT
SERIES, SXSW, BIF…
Curated Content
Serendipity
Learning
Connections
Community
DOWNTOWN VEGAS
EVERY DAY
Curated Content
Serendipity
Learning
Connections
Community
Fremont St. & Las Vegas
Blvd.
Fremont St. & Las Vegas
Blvd.
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
DOWNTOWN VEGAS
MONTHLY CADENCE
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Week 4 – Catalyst Week
FASHION INCUBATOR
STITCH FACTORY
FASHION INCUBATOR
STITCH FACTORY
RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the neighborhood?
RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days...
RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days...
RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days...
JAKE – FLINT & TINDER

http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Lo...
JAKE – FLINT & TINDER
RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/we...
RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/we...
RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/we...
RETURN ON
COLLISIONS
ROC

“SUBSCRIB
E”
RETURN ON
COLLISIONS
ROC
1. 100 residents per acre

2. Street-level activity for residents to
collide
3. Culture of openne...
RETURN ON
COLLISIONS
ROC
1. 100 residents per acre

2. Street-level activity for residents to
collide
3. Culture of
openne...
RETURN ON
COLLISIONS
ROC
100,000
RETURN ON
COLLISIONS
ROC
100,000 “collisionable”
RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community
RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community hours
RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community hours
per
RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community hours
per acre
RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community hours
per acre per
RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community hours
per acre per year
RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community hours
per acre per year

2.3 COLLISIONABLE
HOURS
PER SQUARE FOO...
THE BIG BET
3 GUIDING PRINCIPLES
Accelerate:
1. Collisions
2. Co-Learning
3. Connectedness
And everything else will fall i...
ZAPPOS, DELIVERING
HAPPINESS, DOWNTOWN
PROJECT
50% OF HUMANS LIVE IN
CITIES

https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.42719285...
75% WILL LIVE IN CITIES IN
OUR LIFETIME

https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.902...
THE 4 MINUTE MILE
THE 4 MINUTE MILE
A GREAT
BRAND

is a story that never
stops unfolding.
A GREAT
BRAND, COMPANY

is a story that never
stops unfolding.
A GREAT
BRAND, COMPANY, CITY

is a story that never
stops unfolding.
A GREAT
BRAND, COMPANY, CITY, COMMU
NITY

is a story that never
stops unfolding.
THANK YOU!
For a copy of this presentation:
tony@zappos.com
For more information:
www.downtownproject.com
Barrons Magazine - Zappos - Downtown Project 2.5.14
Barrons Magazine - Zappos - Downtown Project 2.5.14
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Transcript of "Barrons Magazine - Zappos - Downtown Project 2.5.14"

  1. 1. ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT
  2. 2. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college
  3. 3. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million
  4. 4. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
  5. 5. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc.
  6. 6. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion
  7. 7. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion 2010: NYT bestseller Delivering Happiness published
  8. 8. The Power of WOW Gross Sales $MM $1,000 800 600 400 200 „00 „01 „02 „03 „04 „05 „06 „07 „08
  9. 9. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
  10. 10. CLOTHING
  11. 11. CUSTOMER SERVICE
  12. 12. CULTURE
  13. 13. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
  14. 14. DELIVERING HAPPINESS CUSTOMERS & EMPLOYEES “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU
  15. 15. WHAT‟S NEXT DELIVERING HAPPINESS Clothing Customer Service Company Culture “a great brand is… ______”
  16. 16. ZAPPOS.COM http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg
  17. 17. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  18. 18. LAS VEGAS CITY HALL
  19. 19. LAS VEGAS CITY HALL
  20. 20. APPLE http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
  21. 21. NIKE http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
  22. 22. GOOGLE http://static.panoramio.com/photos/original/400729.jpg
  23. 23. DOGGY DAY CARE http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  24. 24. NYU CAMPUS http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  25. 25. DOWNTOWN VEGAS FREMONT EAST http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
  26. 26. DOWNTOWN VEGAS FREMONT EAST http://www.lucyvegas.com/sites/default/files/griffin5.jpg
  27. 27. DOWNTOWN VEGAS FREMONT EAST
  28. 28. DOWNTOWN VEGAS FREMONT EAST http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
  29. 29. DELIVERING HAPPINESS WHAT‟S NEXT? Clothing Customer Service Company Culture
  30. 30. DELIVERING HAPPINESS WHAT‟S NEXT? Clothing Customer Service Company Culture Community
  31. 31. DOWNTOWN PROJECT COLLISIONS CO-LEARNING CONNECTEDNESS
  32. 32. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
  33. 33. THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness
  34. 34. THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity
  35. 35. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)…
  36. 36. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
  37. 37. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions)
  38. 38. ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL
  39. 39. ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity
  40. 40. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
  41. 41. $50M SMALL BUSINESS
  42. 42. $50M SMALL BUSINESS Criteria
  43. 43. $50M SMALL BUSINESS Criteria Owner Operated - Passionate
  44. 44. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions
  45. 45. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability
  46. 46. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable
  47. 47. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something
  48. 48. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
  49. 49. NATALIE
  50. 50. NATALIE
  51. 51. NATALIE
  52. 52. NATALIE
  53. 53. NATALIE
  54. 54. NATALIE
  55. 55. CHECK CASHING
  56. 56. CHECK CASHING
  57. 57. SARAH
  58. 58. SARAH
  59. 59. SARAH
  60. 60. SHIPPING CONTAINERS
  61. 61. SHIPPING CONTAINERS
  62. 62. CONTAINER PARK
  63. 63. CONTAINER PARK
  64. 64. CONTAINER PARK
  65. 65. CONTAINER PARK
  66. 66. LVCK
  67. 67. LVCK
  68. 68. LVCK
  69. 69. MEDICAL CLINIC
  70. 70. $50M TECH STARTUPS
  71. 71. $50M TECH STARTUPS https://twitter.com/VegasKramer/status/330833896574951424/photo/1
  72. 72. $50M TECH STARTUPS
  73. 73. PROJECT 100
  74. 74. PROJECT 100
  75. 75. COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40
  76. 76. COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1
  77. 77. LEARNING VILLAGE
  78. 78. LEARNING VILLAGE
  79. 79. LEARNING VILLAGE https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387
  80. 80. GOLD SPIKE (FORMER CASINO) http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ
  81. 81. GOLD SPIKE (FORMER CASINO) http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q
  82. 82. GOLD SPIKE COWORKING LOUNGE
  83. 83. GOLD SPIKE COWORKING LOUNGE https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf
  84. 84. GOLD SPIKE COWORKING LOUNGE https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9
  85. 85. GOLD SPIKE COWORKING LOUNGE
  86. 86. CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  87. 87. CITY AS A STARTUP http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
  88. 88. CITY AS A STARTUP
  89. 89. $50M EDUCATION, ARTS, CULTURE http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  90. 90. $50M EDUCATION, ARTS, CULTURE http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  91. 91. $50M EDUCATION, ARTS, CULTURE http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b
  92. 92. $50M EDUCATION, ARTS, CULTURE
  93. 93. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  94. 94. $50M EDUCATION, ARTS, CULTURE http://mikerossart.net/images/mikeross_enter.jpg
  95. 95. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  96. 96. LIFE IS BEAUTIFUL
  97. 97. LIFE IS BEAUTIFUL
  98. 98. LIFE IS BEAUTIFUL
  99. 99. LIFE IS BEAUTIFUL
  100. 100. LIFE IS BEAUTIFUL
  101. 101. $200M REAL ESTATE
  102. 102. WHEN CITIES DOUBLE IN SIZE Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation
  103. 103. 3 INGREDIENTS FOR SERENDIPITY 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
  104. 104. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience
  105. 105. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  106. 106. DIVERSITY + DENSITY 1. 2. 3. 4. 5. 6. 7. Zappos employees Tech Startup Community Small Business Community Fashion Community Art and Music Communities Other Passion Communities Local Residents
  107. 107. OUR SECRET WEAPON http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
  108. 108. LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
  109. 109. DOWNTOWN VEGAS EVERY DAY Curated Content Serendipity Learning Connections Community
  110. 110. Fremont St. & Las Vegas Blvd.
  111. 111. Fremont St. & Las Vegas Blvd.
  112. 112. INSPIRE THEATER
  113. 113. INSPIRE THEATER
  114. 114. INSPIRE THEATER
  115. 115. INSPIRE THEATER
  116. 116. INSPIRE THEATER
  117. 117. INSPIRE THEATER
  118. 118. INSPIRE THEATER
  119. 119. INSPIRE THEATER
  120. 120. DOWNTOWN VEGAS MONTHLY CADENCE
  121. 121. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week
  122. 122. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week
  123. 123. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week
  124. 124. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week
  125. 125. FASHION INCUBATOR STITCH FACTORY
  126. 126. FASHION INCUBATOR STITCH FACTORY
  127. 127. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood?
  128. 128. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day
  129. 129. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week
  130. 130. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year
  131. 131. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year
  132. 132. JAKE – FLINT & TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-Itb.jpg
  133. 133. JAKE – FLINT & TINDER
  134. 134. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community?
  135. 135. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day
  136. 136. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week
  137. 137. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year
  138. 138. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year
  139. 139. RETURN ON COLLISIONS ROC “SUBSCRIB E”
  140. 140. RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
  141. 141. RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, an
  142. 142. RETURN ON COLLISIONS ROC 100,000
  143. 143. RETURN ON COLLISIONS ROC 100,000 “collisionable”
  144. 144. RETURN ON COLLISIONS ROC 100,000 “collisionable” community
  145. 145. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours
  146. 146. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per
  147. 147. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre
  148. 148. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per
  149. 149. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per year
  150. 150. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per year 2.3 COLLISIONABLE HOURS PER SQUARE FOOT
  151. 151. THE BIG BET 3 GUIDING PRINCIPLES Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown?
  152. 152. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
  153. 153. 50% OF HUMANS LIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
  154. 154. 75% WILL LIVE IN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
  155. 155. THE 4 MINUTE MILE
  156. 156. THE 4 MINUTE MILE
  157. 157. A GREAT BRAND is a story that never stops unfolding.
  158. 158. A GREAT BRAND, COMPANY is a story that never stops unfolding.
  159. 159. A GREAT BRAND, COMPANY, CITY is a story that never stops unfolding.
  160. 160. A GREAT BRAND, COMPANY, CITY, COMMU NITY is a story that never stops unfolding.
  161. 161. THANK YOU! For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com
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