A National Dialogue
On Health Information Technology
and Privacy
© 2008 National Academy of Public Administration

Doing What Works
● Ask a clear and compelling question
● Find and encourage early adopters
● Make it easy to play
● Empower the community
● Focus the discussion
● Ensure a value exchange
● Enable discussion based on commonalities
rather than conflict
© 2008 National Academy of Public Administration

Collaborative Brainstorming
Citizens Text, Links, Video,
Seven-Day Time Window
engage the question Pictures, Documents, etc.
and submit their ideas
The Crowd
refines ideas, votes
the best ones to the
top, and invites others
in to help “grow” the
discussion community Discussion Voting Social Networks
Catalysts
use their expertise to
guide, focus, and
track the discussion
Actionable, Citizen-Centered Guidance
© 2008 National Academy of Public Administration

The National Dialogue
© 2008 National Academy of Public Administration

Rich, Constructive Dialogue
© 2008 National Academy of Public Administration

Leveraging Social Networks
© 2008 National Academy of Public Administration

Leveraging Social Networks
© 2008 National Academy of Public Administration

Leveraging Social Networks
© 2008 National Academy of Public Administration

Geographic Diversity
© 2008 National Academy of Public Administration

Rural, Urban & Suburban
© 2008 National Academy of Public Administration

Results
Site Traffic Analysis
● 4,413 visits by 2,835 unique visitors
● 31,982 pageviews
● Visitors from 80 countries
● Visitors from all 52 states & territories
● Strong diversity in terms of urban, rural, and suburban visitors
Site Participation Analysis
● Over 120 totally unique ideas, concerns, stories, and principles
● 500 comments on those ideas
● High sectoral diversity; appx. 1/3 each from the consumer, health IT industry, and
government/business/academic/other communities
Social Networking Analysis
● 171 Twitter followers
● 529 YouTube views
© 2008 National Academy of Public Administration

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© 2008 National Academy of Public Administration