Social Cohesion: final report


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Social Cohesion: final report

  1. 1. hopeSocial Entrepreneurial Design Group GROUP 10
  2. 2. 4.3 Prototyping 28-29Index 4.4 Budgetting + Business Plan 30-31 Introduction & Mission Statement 4 4.5 Pilot project plan 32 Identification of the entrepreneurial group 4.6 Up-Scaling 32 Group dynamics 5 4.7 Planning 33 Name of the group 6 5- Conclusion 34 Logo 6 Layout & Font 6 Module 2: 1- Analysis of the Case Module 1: 1.1 Introduction to the R’s rules 35 1- Analysis of the case 1.2 Garbage Collecting Realities 36-38 1.1 Setting: Slum 7-8 1.3 Bag Production Techniques 39-40 1.2 Technology 9 1.4 Market Research on Recycled Bags 41-42 2- Ideation 2- Case Scenarios 2.1 3D Scenario building 10-11 2.1 Setting: Slum 43 2.2 Scenario matrix 12-15 2.2 Sub Scenarios 44 3- Integration 2.3 Final Scenario 45-46 3.1 Final scenario 16-17 3- Ideation 3.2 Sketches for the idea 18-20 3.1 Product Ideas 47 3.3 Final concept idea 21-25 3.2 Sketches for ideas 48-50 4- Implantation 4.1 Branding + Promotion Plan 26 4.2 Community Workshops 27 3 2
  3. 3. 4- Integration 4- Implantation 4.1 Final concept idea 50-52 4.1 Prototyping 88 4.2 3D Modelling & Renders 53-62 4.2 Branding 89 5- Implantation 4.3 Promotion Plan 90 5.1 Prototyping 63-64 4.4 Budgetting & Business Plan 91-92 5.2 Branding & Promotion Plan 65-66 6- Conclusion 93 5.3 Budgetting & Business Plan 67-68 6- Conclusion 69 Module 3: 1- Case Scenarios 1.1 Setting: Slum 70 1.2 Sub Scenarios 71-72 1.3 Final Scenario 73-74 2- Identification 2.1 Sketches for ideas and Harris Profiles 75-79 3- Integration 3.1 Ideation and final concept 80 3.2 3D Renders and Scenes 81-87 3
  4. 4. Introduction & Mission StatementIntroductionIncluding social cohesion in product design give us the possibility to explore another areas of design, the main aim of the project is to improve thesocial cohesion and well-being of the people in a slum. We are an enterprise worried about how technology is affecting to our social life, and we use this technology to increase the possibilities of communication, discussion, education and creativity for the inhabitants. We have to design three products, a pedal power stool, pedalling 10-15 minutes you can have 10 hours of LED lighting, a garbage collecting system, find a handy way to collect garbage by the narrow passages and a mobile furniture as temporal sits for various types of events. Those designs are meant to be produced by theslum’s workshops.Mission statement‘Hope’ is a social entrepreneurial design group with a mission of creating a better social environment in slums and achieve economic self-sufficiency for the dwellers.Hope develops positive self- esteem and clarifies their values. We enhance the dynamic interaction and relationship among slum inhabitants to spread extremely positive energy to change the environment and build social well-being. 5 4
  5. 5. Identification of the entrepreneurial groupGroup dynamicsHope is a social entrepreneurial design group, where the deci-sions are made all together. The tasks are divided among themembers, working together at the same time and negotiating their ideas; but finalizing the scenario or product idea are made by all together.Hope’s dynamic system works according to the method:• discussion on the subject• task division among groups,• handling the sub tasks individually or in subgroups,• gathering the information and the materials from people or the subgroups• combining the information and the materials together,• end up with a common solutionDuring individual work time, everyone has his/her own responsibility to achieve the common mission. In group works all the gaps and missing points are fixed by each other. When sharing individual ideas with the rest of the group, some ideas are combined and some of them are omitted. 5
  6. 6. House style design / reportNameOur Social Entrepreneurial Design Group decided called ‘Hope’. The name literally represents itself as we aimed to bring the ‘Hope’ into slum inhabit-ants. We believe that our value will be changed the slum area and leave the confidence and expectation to dwellers for better slum tomorrow hope Social Entrepreneurial Design Group Logo This logo was designed for Social Entrepreneurial Design Group called Hope, to reflect leading- edge solution and experience. The combination of three circles in graphic logo symbolizes the unification of people in terms of social cohesion. The blue color represents confidence, integrity, and faith as we approach the clients (slum dwellers) with our excellent values.Font‘Calibri’ font is used in our report as it provides intrinsic readability advantages. Also the font gives the feeling of strong and robust and yet to remain harmonic with excellent combination of between thin and thick strokes. 7 6
  7. 7. MODULE 11- Analysis of the case 1.1 SettingThe setting is a slum in a run-down area of a city characterized by substandard housing and squalor. Based on the United Nation research, the propor-tion of slum dwellers deceased from 47 percent to 37 percent due to industrialization and economic development. However, rising of world popula-tion increased the number of slum dwellers to approximately one billion people. A slum has different characteristics according to different geographic regions, but they are usually inhabited by the very poor and socially disadvantaged people.The slum that the project takes place is in Ah me dab ad, India. It consists of 50 households within a 1000 household slum. The main elements in theslum are houses, a school, a community area, a water basin, media center, workshops for wood, steel and fabric. This slum is freestanding place withits workshops manufacturing the necessary devices, its community area and school providing with social interaction and education, its water basin for clean water. Houses are built by the dwellers themselves. The dwellers are commonly families of four-five people, living close to their relatives and a streets and a house above a workshopneighbors. 7
  8. 8. The livelihoods in the slum can be divided into two classifications as internal livelihood and external livelihood. Most dwellers inside this slum are employed in the wood, steel and fabric workshops, while others work in outside of slum to earn an income to live. They work in various areas suchas mill and factory workers, auto mechanics, delivery boys, prostitutes, housekeepers, and vendors for shoe polish, snacks, and etc. Most slums are insufficient to live by lack of clean water, electricity, sanitation, and other basic facilities. The first duty of the project is to provide them with the standard facilities but in addition to that, the aim of the project is to improve the personal and social well fare in the slums, so education has the biggest role. The infrastructure of the slum is organized thinking of the basic need’s distanced and social cohesion within the dwellings. For example the community center stands between the area of the workshops and the houses, making it an easy place to go after work. a snacks and a vegetable vendor 9 8
  9. 9. 1.2 TechnologyIn slums, the technology in the lives of dwellers is based on their own effort. The highest technology is basic machines using either manpower or elec-tricity in the workshops. These basic machines are usually created and operated by the workers themselves. For instance in a steel workshop, heating pots and sharpening wheels are produced and used. The technology of the project also has to fit the slum life. The latest technology in most of the houses is the lighting. Currently, dwellers are using kerosene lamps and candles that cost them 6-8 Dollars a month. This system creates pollution and danger in the house. With today’s technology, simpler, healthier and cheaper systems can be used.A possible system that can be suggested for a slum is LED lighting. LED lamps have a lot of advantages like being energy efficient, long lasting, small size and safe. However, they use electricity, which is hard to find in a slum. If the energy for the LED lamps can be provided by rechargeable batteries, this problem is also solved. But how are batteries going to be charged? Pedals are simple machines that can generate power using a basic gen-erator. In a slum, these pedals can be produced in steel and wood work-shops, whereas the generator has to be provided from outside. Theexpense of a generator is worth the system because 10-15 minutes ofpedaling charges a battery to run a LED lamp for 10 hours. 9
  10. 10. 2- Ideation 2.1 3D Scenario buildingMotivation modellingThe motivation to build our 3D mock-up was to demonstrate, study, and envision the scenarios. 11 10
  11. 11. ExpectationBased on our 3D mock-up, we expect to see the infrastructure on the ‘Setting X’ environment. It helps us to expand our possibilities and assists tobuild more in-depth scenarios. By building 3D mock-up, we can approximately measure the dimensions of buildings and infrastructure on our slumenvironment. This resource will be useful to make a more detailed plan to deploy our pedalling system into slum. 11
  12. 12. 2.2 Scenario matrixStep 1(Sub-Subjects - Elements) :Every member has chosen one or two fields to research and investi-gate the opportunities for the product. The chosen elements are as below:SchoolFamily Life (Home)InfrastructureCommunity Center - Shopping MarketWorkshopsStep 2( Writing Sub-Scenarios) :Every member wrote 3 sub-scenarios based on their chosen fields. Flexibly each scenario is combined with one or more different fields to expand the potentials and create social cohesion through our product in slum.Step 3( Creating Scenario Matrix):Based on the sub-scenarios written by each member, Matrix is used as a method to integrate the scenarios. Everyone generalized and picked up the keyword refer to their sub-scenarios. Each keyword isrepresented their sub-scenarios and used for combining them to have more creative concepts. 13 12
  13. 13. Step 4(Discussing and Brainstorming):Brainstorming on the possible combinations from each sub-scenario.Step 5(Finalizing Scenario):Every single idea on post-its was collected. We made analysis and evaluate the collected ideas and narrow down all the benefits and possibilities for each combination of sub-scenario. Through the long discussion, we made a decision to eliminate some ideas that unpractical and not beneficial for our concepts. Finally we came up with few concepts of our product based on selected ideas. Finally we combined the ideas and came up with twoconcepts. 13
  14. 14. Scenario Matrix 15 14
  15. 15. The combination of each sub-scenario is form as below D B P K M N 15
  16. 16. 3- Integration 3.1 Final scenario Rashmi is a nine year-old Indian girl living in a 50 household slum in Ah mad ab ad. Sheis in third grade, studying in the school of her neighborhood. She lives with her parents and3 brothers in a little house made of different used materials and waste. In the morning, she eats some bread, gets out of the house, and meets her friend Sadar, at the street corner. Oneday of April, Padmakshi, the teacher, told the kids something very special was going to hap-pen to the school. A new game was going to be built in the playground, something they hadnever seen before, a light race! The teacher also explained that it would help very much tothe school, because this game provide them power for a new lamps called “LED lamps”. Thisway the school could open more hours during the day, and maybe start some night coursesfor adults or art classes. “The aim is to have fun!” said Padmakshi, “and in a few weeks we willhave a big party, and you can invite your family and friends, everybody is welcome.” Next day, Rashmi woke up earlier than usual. She shook her little brother and whis-pered, “today we are going to try the light race! Come on! Wake up! I don’t want to be late” They walked to the school and in the way they met some of their classmates, they were veryexcited, and they prepared little competitions between them. When they went to the school, teachers were waiting for the students in the playground. They painted big banners, and told the children to make 4 lines in front of them. The 3 meters wooden structure was coveredwith thin plastic stripes and in the ground there were 4 seats with different color circles in the back. The science teacher explained how the game works, “you can challenge a minimum ofone friend and a maximum of three, the plastic stripe will start lighting the color of your seat while you start pedalling. The harder you pedal, the light goes up faster, and the first arriving to the top, will illuminate the dome and win!” 17 16
  17. 17. Kids spent all the morning playing around the game, after lunch, all the people of the community was invited and almost everybody got to the school. The owners of the work-shops also went there, because they are responsible of the manufacturing and assemblingof the futures games. Some parents asked them questions about how the mechanism works and costs. People were curious about this new lighting system.Rashmi was racing against her father, when her mother told her it was already dark and shehad to go home and have dinner. Though she was upset, Rashmi obeyed, and looked for herbrothers. All of them came back home, and talked about the school initiative. Rashmi’s mom was wondering how it would be to have one of this for all the community. A few months later, another game was inaugurated in the community centre. Every-one agreed to pay a little amount of money every month in exchange for power for the LED lamps in their houses, this way they could throw away the kerosene lamps, which were un-healthy and expensive. This way, they could have light in their houses for half the price. Every member was given a LED lamp for one time, and they were free to buy more if necessary. Ekagrah, Rashmi’s father, working everyday in his own metal workshop, had a micro credit from the local bank with the other colleagues, Sa-dashiva from the wood Workshops, and Vanani, a young woman as the head of the fabric atelier. This way, they could buy some basic machines forthe maintenance of the pedals and slum houses, not to depend on people outside. They also gave some part time job to young men that want to learn the trade. At the end of everyday, Ekagrah goes to the community centre. Every night, they can see how people dance, play music and paint in a veryfree ambience, where everybody can enjoy and share their own talent. While a group of girls are performing the classic Agama Nartanam, Ekagrah,sees his friends who call him for a pedal challenge. As they pedal and have fun, they light the streets and their own houses. On the other side of theCommunity Centre, Vanani is helping to the local artists with the tournament promotion, they are preparing some posters, composing some cheerful melodies, and sewing colourful flags. 17
  18. 18. 3.2 Sketches 19 18
  19. 19. Horse race by pedalling concept.. 19
  20. 20. 2120
  21. 21. 3.3 Final concept ideaWhen the sub scenarios and ideas in the matrix are integrated, the final concept idea is getting people interested in pedaling without having the generated power as only motivation. To achieve this, by using part of the energy created by pedal-ing, a game that attracts people is designed. By creating a competitive game people will challenge each other and keep cycling against each other as long as the game is interesting enough. Using this method, people that are not able to pedal with also get light, and the Instead of people pedalingreluctantly just to get the power, we want to create the situation where people are actually standing in line to pedal.Because it is a bit too ambitious and naive to try powering the whole slum using just one game ele-ment, the start is with a pilot project to get people interested. It can be seen as an investment forthe bigger picture. By creating a playground that has the same system is it, the lights on the educa-tional centre will be powered. ArtistsFor the decoration and looks of the concept, local artist can help with creating a project that estheti-cally suites the taste of the local villagers. Workshops and shows can be performed. 21
  22. 22. Social cohesionWith this project social cohesion is created on different levels. First is by helping the children in the slum by improving the educational centre. Their living envi-ronment improves with the playground, they learn to play and share togetherand they get some exercise. Also involving them with the promotion of the big project, and making workshops give them a sense of solidarity.Second, with the big project, strong ones in the community help the elder onewhich are not able to pedal for their battery. One mail battery is planned to be used lightening the member’s houses and streets. With light during night, se-curity in the community increases. Everyone contributes to a better slum and increase social cohesion considerably.People can be proud of their local artists and have the feeling that the project is really setup by the villagers themselves. 23 22
  23. 23. 3D Renders 23
  24. 24. 2524
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  26. 26. 4- Implantation 4.1 Branding and Promotion PlanFor the promotion plan, first we will make a deal with the school. We will give the “Lights up” game for free to the children to be placed in front of the school. In exchange, the teachers undertake the responsibility of educating the children in a sustainable way and make them conscious about climate change. They will also help us with the answers of the inhabitants’ questions and organise various events for promotion. We will present “Lights Up” in a promotion fair in the school, where everybody will be invited. The local artist are invited to collaborate as they can, painting faces, playing music, or even playing little comedy scenes. The main idea is to expand the concept in a bigger scale to the communities, and build a power net between the product and people who wants to use this power. The first ones to know how it works are the children. They can tell their families about the innovation in the school, and we create a new conscience in young people, for the future. Everybody can play and pedal, so everybody can be connected. “Lights up” will be placed in an openarea so that people get there easily and meet your friends to have fun. The cost of becoming a member of “lights up net” is $4 a month. All the partsof “lights up” game will be produced in the workshops of the community. This will increase the well being by creating new job vacancies. The owners can also use the power, and they will contribute in the maintenance of the product. We can provide them materials if they need, but “Lights up” isdesigned for the workshop to be independent, and this way they will have major profit. 27 26
  27. 27. 4.2 Community WorkshopsBefore the pilot project in the school, first we will discuss with the community centre managers, the heads of the different workshops involved in the manufacturing of “Lights Up”, the radio station workers, they can help us for the promotion, the local artist, the teachers of the school and the local authorities. We would like to know their opinion about “Lights Up” project, how it could affect to the community cohesion and lifestyle. These people know very well how the community works, and they can give us a sincere feasibility opinion. We are open-minded and we accept critical ideas. 4.3 PrototypingFor the realization of the product we try to keep it as simple as possible. This way the product can be manufactured by the villagers in workshop and it will also keep prices low. We do this by using standardized parts, cheap materials or maybe even secondhand parts. This means that we will use a lot of metals and bamboo for constructional uses and wood for the bigger surfaces like the seats. 27
  28. 28. BambooBamboo is nature’s gift to the construction industry. Think of it: a hollow tube, exceptionally strong and light, growing so fast that it can be harvested after a year, and - given a little longer - reaching a diameter of 0.3 meters and a height of 15 meters. Tali bamboois used for structural applications (houses or furniture). It is ex-ceptionally light, and stiff and strong in bending. It is widely used for construction (like this bridge). And since it grows in India this is a good example of vernacular design.MetalsFor attaching parts of the construction to one another we will be using threaded fasteners. Maybe some extra brackets will be used for supporting the construc-tion but since the larger part of the construction is made of bamboo, there is not much need for using metal. Also the handle bars used to give the user somesupport while cycling will be made from metal tubes. These tubes will be con-tracted out and will just be bended to create the desired shape.WoodFor the wooden seats mostly hand tools will be used. Just for sawing the planks the wanted size we will use a circular saw. 29 28
  29. 29. ElectronicsThe electronics for the final product are a bit more complicated but will also be produced by hand. The LED-strips will be contracted out. The gen-erator can be manufactured by the villagers themselves. The complicat-ed part is the processor that is used to control the LED-strips during thegame. It has to make sure that the faster you paddle, the faster the lightsgo upwards and that the color of the winning user lights up the top of theconstruction. With help of some voluntary experts these processors will be quite easily programmed. The biggest cost will be in manufacturing and buying the electronic parts.The generator is not that hard to manufacture and can therefore be manufacturedby the villagers themselves. The electrical scheme would basically look like the oneyou can see on the right. The generator as a whole can fit in a small box and can fit between the legs of the paddling user (see images below). The grid The grid for the final project basically just consists of wires connected to the base that has the power stored in batteries. To prevent excessive use we will limit the usage of the light by a time frame. The members will only be able to use the lights from six in the evening till six in the morning. The members of the project all get an LED-lamp as shown on the images on the side. 29
  30. 30. 4.4 Budgeting and Business PlanBudgeting Material CostOur budgeting is supported by micro credit for a total of $1000. Most budgets generator 8x25=$200will be used for getting all the essential materials that we needed, including LED lights 40x5=$200light, Bamboo, Generator, and the Grid. Rest of the budget will be used for hiring processor & strips $100 batteries $200workers to build our product called “Lights Up.” construction $200 grid $30The table is the basic assumption of our budget plan will be used for this project. promotion&labour $20 + voluntary wage $50 total $1000 + voluntaryBusiness planHope is an established social entrepreneurial design group, offering pedal power LED stool to slum inhabitants located in India. Our primary market is the slum inhabitants, which normally grows year by year due to rising population. We provide our product called “Lights Up” and deploy in centre of the slum. This product will help slum dwellers to recharge the community’s batteries by padaling the product. We offer special membership service to become a member of “lights up net” with an amount of $4 for a month. The main advantage of becoming a member is they can be provided a light-ing for their house at night which distributed by power net. For long-term business plan, we will promote our product to other slum areas and helpthem to successfully perform the product for build community’s well-being by creating light. 31 30
  31. 31. 1st year 2nd year 3rd yearIncomeMonthly payment $1920 $2100 $2100for the electricity Total $1920 $2100 $2100Outcomegenerator $200lights $200 $100 $100processors and strips $100 $20 $20batteries $200 $50 $50constraction $200grid $30 $30 $30promotion & labor $20 $20 $20wage $50 $75 $75 With the income of 4$ from 40 houses of the slum, we reach the break- Total $1000 $295 $295 even point after 7 moths. In three years we will have 4530$ profit from the Lights up game.Profit $920 $1805 $1805 Total $920 $2725 $4530 31
  32. 32. 4.5 Pilot Project PlanAfter the approval from the community centre managers, the heads of the different workshops involved in the manufacturing of “Lights Up”, the radio station workers, the local artist, the teachers of the school and the local authorities, the pilot project starts in the educational centre. The manufactur-ing is by the workshops, and the artists are motivated to help the design by painting it. The pilot project is going to be used by the children who will power their own school. These children are expected to use the pedalling system efficiently and provide lighting for their own good. The object of the project is to catch the people’s interest, to maintain the usage of the product, and to have an ongoing system that is hard to break down. The teachers have a big role for their authority on the children who are the future generation Children can motivate and inform their families. The first expenses are going to be done by the micro credit, $1000, and no money is going to be gained in the pilot project. However, its success is going to show the bigpotential profit that will be made in the second step of the project: ‘Lights up for the city.’ If children are encouraged to play with ‘Lights up’ and its power is enough to charge the batteries of the led lamps of the school, then a bigger version can light up the whole slum. 4.6 Up scalingAfter the pilot project succeeds, people will be aware of the function and utility of Lights-Up. Profit is going to be made by selling the enerdy gained by ‘Lights up for the city’ to the dwellers for a monthly fee. With the profit that we earn on the first year, we can add more seats, that mean, more players and more power for the community. By setting up a grid system of led lights, we start lighting the houses, the shops . Adults charge one big battery that belongs to the whole community.‘Lights up for the city’ is expected to bring joy, excitement, responsibility, and social cohesion to the dwellers’ life.In the following years, we can add some LED lamps for urban lighting. We can also adapt seat for different heights and improve the game as well as develop different types. After few years we can design more products with the same concept that provides power for lightning and creates social cohesion between inhabitants of the slum. Also we can adapt the concept to another slum from another country. 33 32
  33. 33. 4.7 PlanningShort-Term planFor short-term plan, we will be promoted our product in slum area and gain interests from slum dwellers. In terms of business, we will mainly focuson our membership services to increase the “lights up net” members to successfully manage the product without having troubles as well as pay backthe micro credit.Mid-Term planFor mid-term plan, we will be penetrated into other slum areas and sell more of our product. In this stage, we will be gain more reputations and in-crease our profit dramatically. Long-term planFor long-term plan, we will be promoted our product to other slums in different countries regardless background, culture, ritual. Since our product is designed based on universality design, there will be no cultural differences to use our product. Globally we will have our company branches in dif-ferent continents refer to the slum populations. We will be spent more budgets on R&D to design more products for various fields. We will help slum inhabitants to successfully perform the product and build social cohesion as well as well-being in environment. 33
  34. 34. 5- ConclusionWhen ‘Lights up’ project is accomplished and the product is started to be used, the quality of the dwellers’ life will be improved in two ways. Themost clear one will be the LED light that will bring them a new concept of lighting, safety, and consciousness in environment. Making it cheaperand healthier for them, the project is going to be long lasting. On the other hand, ‘Lights up’ for using one main power source belonging the wholecommunity, will create unity among the dwellers. All individuals will be responsible for the community, helping the elderly ones, and competingin a game that bring them enlightenment. This way, the social and the individual well being in slums will be improved. 35 34
  35. 35. MODULE 21- Analysis of the case 1.1 Introduction to the R’s RulesThe rule of the 3R’s is the basis of waste management. Reduce, Reuse and Recycle (nowadays be can add Re-think) are classified in a waste hierarchy, in order of importance.Reduce means: If we reduce the problem we will have less to solve. Reduction can be done in two levels, reduce the consume of goods or energy. We can reach that target by:- Limit the quantity of “one-use” objects- Use devices (washing machines, dishwashers) with their complete function- Limit waste, closing faucets, disconnecting stand by electronic devices.Reuse is to use an item more than once, it also reduce environment impact indirectly. Every material or good can have more than one useful life, re-pairing them or using imagination for a different use.- Replacing single use products with one reusable one, reduces the number of products to be manufactured.- Reduced disposal needs and costs.- Refurbishment can bring sustainable and well paid jobs to underdeveloped economies.- Older item were better handcrafted and appreciate in value.Recycle is the process of used materials into new products to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy, air and water pollution. The recycling line starts when the consumer separates the packages of the rest of the garbage and throw them to different containers. The Environmental Protection Agency of the U.S. give us this data: Between 500 billion and a trillion of plastic bags per year around the world. In our case, we should adapt our waste management knowledge to the environment consciousness of the slum’s people. 35
  36. 36. 1.2 Garbage Collection RealitiesWestern CountriesIn big cities modern collecting system is used to collect garbage. Generally in this system there are different trash bins for different kinds of garbage like glasses, plastics etc. in living spaces.Big trucks for garbage collection are travelling around the city, collecting the garbage from those bins. In most of the big cities there are different tracks for recyclable trashes and non-recyclable trashes. Recyclable part of the garbage collected from all around the city is taken to the big recyclingfactories. The other part is taken to burning factories. Energy is converted by burning the garbage to be used for electricity.The best thing about the garbage collecting system on big cities, everything is hygienic. People don’t have to touch the garbage in the process of col-lecting. Also garbage is separated in factories in more healthy conditions than slums. 37 36
  37. 37. SlumsAlthough in some slums there are relevant systems of collecting garbage according to the rule of 3Rs, there are also lots of dangerous circumstances while the dwellers collect the trash.Usually the main aspect of the slum people by collecting the garbage is to earn money from them. All the work of collecting garbage is divided into some little jobs like collecting the garbage from houses or from the environment, taking them to some place to separate, cleaning them and so on.The basic problem of this process is that, almost in every process of collecting garbage is that slum people are in close contact with the garbage. This causes lots of diseases.The number of the slums mentioned above is very low. In most of the slums, there are no garbage collecting system that day-by-day diseases are in-creasing and living conditions are becoming worse in that kinds of slums. 37
  38. 38. ‘City Of The Dead,’ a Garbage CityA slum in Cairo, called ‘City Of The Dead’, or ‘Garbage City,’ is a good example of a slum where the dwellers earn money with garbage collection. They live in garbage and every person, including children, women and even elderly people contribute to the garbage separation. Families have spe-cialized in specific materials like plastics, metals, glass, etc. The dwellers make use of every kind of garbage. Wasted food is used to feed animals. Steel, glass and plastic bottles are sorted by hand and sold as raw materials. The rest is burnt as fuel. Like in most garbage slums, the main problem in theslum is the diseases. 39 38
  39. 39. 1.3 Bag Production TechniquesDelhiIn Delhi, They work with rag pickers, who collect plastic waste bags and sell it to the collection centers. Plastic bags are washed, dried and separated by colors. The plastic bags then go into a machine, which presses them into thicker and more durable sheets. No dyes or inks are required. It takes about 60 plastic bags to make one sheet. The sheets are then cut, lined with cloth and stitched or moulded into the various products in small family companies.The project is already creating jobs for more than 60 rag pickers, people at collection centers and fabricators in New Delhi. It is providing them and their families ‘means of livelihood’ and access to more opportunities. Praia Da PipaIn Praia Da Pipa, There is a bag company called Suba Design, founded by HannaBregtje Houben and Dankers, to provide for more opportunities to offer a job in small community. Praia da Pipa is a small community in the North East of Brazil where many tourists are visited. Local collectors gather a recyclable cardboard,plastic bottles and beer cans to workshop. They process waste materials into colorful bags. 39
  40. 40. CalcuttaIn Calcutta, the Fairdeal Crafts Organization works with women in small villages, for those who collect a used saris and rags. This fairtrade organization works with small family companies to process waste cotton into colorful new fabrics and bags.BhopalIn Bhopal, there is a fair trade organization founded in 1984 after the gas disaster. The organization provides the victims and their relatives for new sources of income. This organization has trained more than 360 people and provides them with a sustainable income. 41 40
  41. 41. 1.4 Market Research on Recycled BagsIn 1977, groceries from the US changed the plastic shopping bags for recycled paper bags. Nowadays, most supermarkets encourage the use of reus-able shopping bags and even some of them refuse to give plastic bags to the clients.,We can also find a new term, “sustainable fashion” or “eco fashion”, with a the goal to create a system which can be supported indefinitely in terms of environmentalism and social responsibility. The most known brand might be Freitag where in 1993 graphic designer Markus and Daniel Freitag, fromSwitzerland designed a heavy-duty, functional and water-repellent bag to carry their designs. Inspired by the cheerfully colored lorries rumbling along the cross-Zurich highway just in front of their flat, they cut a messenger bag out of an old truck tarpaulin. For the carry belt, they used second-hand car seat-belt webbing, while an old bicycle inner tube provided the edging. As luck would have it, their personal need turned into a business which nowemployed more than 80 people. Starting from their original messenger bag, the Freitag brothers have developed and marketed more than 40 bags for women and men. Freitag products now sold around the globe, in over 300 shops. This successful business is the best example for our assignment,how to make profit and reuse the rough materials in our reach. Freitag started a trend which a lot of web sites dedicated to. Freitag GECKO 41
  42. 42. BAZURA BAGS REUSEIT ENVIROSAX MY Recycled Bags 43 42
  43. 43. 2- Case Scenarios 2.1 Setting: SlumThe slum the project takes place is in Ah me dab ad, India. It consists of 50 households within a 1000 household slum. The main elements in the slumare houses, a school, a community area, a water basin, media center, workshops for wood, steel and fabric. This slum is freestanding place with itsworkshops manufacturing the necessary devices, its community area and school providing with social interaction and education, its water basin for clean water. Houses are built by the dwellers themselves. The dwellers are commonly families of four-five, living close to their relatives and neighbors. 43
  44. 44. 2.2 Sub scenarios1. After preparing her lunch and then helping her mother about the house stuffs Rashmi home. Carrying the school stuff from home to the school has been always a problem for her. But since the slum started using the new collecting system and producing new bags, they found the solution. Per two houses they have given one bag for children to carry their stuffs to the school. She started sharing the bag with her sister and her neighbor friends. They meet in between the two houses and then put everything into the bag. Everyday one of them is carrying it. When they arrive to the school theytook their stuffs from the bag and hang it to the hanger. School is the waste paper collecting spot of the slum. The paper container is in front of the school so students can throw their wastes into that paper container. The plastic bag and the bottle container is in front of the market, and the other ones are put somewhere inside the slum. Every Monday workers are pushing the containers to all of the houses to collect the garbage from the houses.2. Around 5 in the morning Kevin gets up to get his partner since they collect the garbage in groups of two. They use the ingénues system that hasbeen produced during the workshop by the dwellers themselves. There are two tasks Kevin has to do for collecting garbage. First of all he needs to pick up the plastic bags put outside by the dwellers and second of all he needs to collect the drifted garbage in the streets. When done collecting the maximum amount of garbage the system can carry, they need to go to the central gathering spot and sort out the trash. Some of the garbage isimportant because it is used for bags that will be shipped overseas.3. When Anne goes to the Bijenkorf in Amsterdam she sees a stand that promotes bags that supposed to create social cohesion. It is kind of crowdedat the stand because the bags are kind of unique. They are made of garbage collected in slum in India. She realizes that the sales of these bags helps poor people in India which gets her kind of interested in buying one. With her new bag, she can show people that she has environmental concern andshe can share this value with other people with similar bags. 45 44
  45. 45. 2.3 Final ScenarioThat day, Rashmi’s mother, Abirami, was going to the basin after leaving the children to the school. She had to clean some clothes, wipes and rags. She was feeling not so useful at home lately; the kids were almost self-sufficient, attending the classes and getting good grades. That was why she wasn’t really afraid of their future. She would like her children to go out of the slum; she couldn’t it make sure, but at least they would have an education and a possibility to prosper. While she was considering all those feelings and thoughts, putting the clothes to soak, someone touched her shoulder.“Excuse me Lady, can I talk to you for a second?”A Western man, dressed in a blue shirt and opened sandals, was starring at her, waiting for an answer. Abirami muttered something incomprehensible, “I’m sorry, I didn’t wanted to bother you, have a nice day” he turned around and went down the stairs. “Wait Sir! What you were going to ask me?”The man in blue explained to Abirami the new iniciative that Hope was bringing to the slum. It was planned to be a new garbage collection system near the basin, replacing the mountains of rubbish all around the slum. The plan involves different sub-systems creating a big system. There is a “Col-lecting point (central point)” where all garbage is collected together, and separated in a functional way (metal for the workshops, plastic bags and other plastic items for the recycled bag workshop, reusable items, and other waste). Sub-collecting points stand in front of the households, super-market and community centre. Those bins can easily be transported to the central point and redistribute the garbage. This creates an important kindof organization between de dwellers and managers. Employees in charge of collecting garbage in and around the slum ride carriers with 2 separate spaces for different kinds of trash. At the end of the day, they all meet in the centre point and collect all the garbage, separate and look for materials they can use for production of the bags. There are some people in charge of the garbage collection system. However, everybody is expected to be involved in separating at home and reusing the materials. Women will be provided jobs to produce bags from the plastic bag garbage. They Abirami was impressed, she told the man she had to think about it, ask to his husband and maybe get more information. 45
  46. 46. Few days later, after an exhausting day, she told Ekagrah what happened that morning. He had a meeting with the local authorities and Hope that afternoon. He already knew what she was talking about. “I agree with that man, and it would be fine to have another income. I allow you to work making those bags meanwhile you don’t overlook your home obligations”.Next morning, as usual, she went to the basin. But this time, after that, she went to the Hope basement and asked for the man in blue. “I really want to work for you, when should I start?”When Rashmi went to school that day, there were pieces of garbage, some boxes, and a colorful bag in the class. The teacher first introduced them to the bag. Since all the students came to school with no bag or with plastic bags, they were interested in the subject. The teacher then started to tear the bag apart to its pieces. She showed the students what materials the bag was made of and told them that they were in fact garbage first. If the students threw away their garbage in specific colored boxes according to their material, when the garbage bin was full enough, they could design their own bags. Rashmi loved painting and colored clothes, so she was very excited about the subject.When returning home, she saw giant cylinder bins in front of the workshop places. She saw some workers push the garbage bin in between thestreets. This thing made a cheerful sound; Rasmi got excited and followed it. She went close, but she could not reach for the top. An old man told herto move away not to be very close to the dirt. She went home to tell her mother about the bags, cause she knew that her mother’s bag was very old and broken. But when she came, Abirami already had a bag. She told Rashmi that she and Rasmi’s aunt started to make these bags with a couple of neighbors as well. Hope had given them one of these bags, to use and to analyze the design. 47 46
  47. 47. 3- Ideation 3.1 Product Ideas- Module trolleys- Trolley with different bags, one wheel- Garbage bucket attached to a helium balloon- Create a net between the houses, with hooks, the garbage will be moving above the heads, and will end the journey at the center point.- Every house has a wire that goes directly to the centre point-Different ways to carry a garbage bin (in the shoulders, like a wheelbarrow…)- A man with a kind of metal “skirt” with different compartments, he collects garbage of the slum (people throw garbage at him)- Create a railway net and trolleys are passing in front of the houses, it is easy to carry, and handle with big size of trolleys.- Kind of slides in the centre point to distribute the garbage easily.- A big rubber ball, moving around the slum (with 2 men in charge of it) with a hole that can be opened and closed. It is perfect for the type ofground because it’s very adaptable, it’s funny, and the sphere is the better volume to keep things (more volume of garbage) but it’s no easy to manage, the manufacturing is expensive.- A cylinder with 2 rolling parts at each extreme, and in the middle one fixed cylinder (so the hole is always up) the grip is better and it’s low-cost. 47
  48. 48. 3.2 Sketches for Ideas Different ways to carry a garbage bin Garbage bucket attached to a helium balloon 49 48
  49. 49. Create a net between the houses, with hooks combining bags via shape or patternA big rubber ball, moving around the slum 49
  50. 50. A cylinder with 2 rolling parts at each extreme 51 50
  51. 51. 4- Integration 4.1 Final Concept IdeaAfter combining the sub scenarios and brainstorming about our product ideas, both for the garbage collecting system and the bags, we eleminated some inspiring but unrealistic ideas like hellium baloon concept. Thinking that we have very narrow streets in the slum, we come up with a very simple vehicle that can be used in narrow streets of the slum and a simple but very stylist and effective bag for creating social cohesion in Western countries.There are 7 trolleys around the slum and a central point of collecting the garbage. 5 of those 7 trolleys are driven by local employees with one helper per trolley to throw the garbage into. In the central point, the garbage will be separated and distributed. All the system is a community organization but everyone on the slum except children are involved in the process of collecting the garbage. The reason why we keep children away from the col-lecting garbage physically is that we want to prevent them from the bad health consequences of this process. But we want them to be aware of the issues like recycling, reusing materials. That’s why there are rattles inside the trolleys catching the attention of the children and informing the dwell-ers that the trolleys are coming.Our final concept idea about the bag is to create awareness and social cohesion in Western countries. To achieve this goal and to get attention of a larger numbers of people, the bag is suitable for both men and women. The design involves badges to be designed by a certain slum and have its ownidentity. The owner of these bags are expected to exchange these badges with each other and be aware of all the slums in the world. 51
  52. 52. Social Cohesion:Being aware of developing their slum, the dwellers will attend every garbage collecting session and everyone being involved in the project will improve their social well being. The women are going to gain economic power by working in the bag production. The design of the bags requires every slum to have its own badge design, identity. This way dwellers will feel proud and sense of belonging.In the big cities, when people, who are using the bags sold in de Bijenkorf, see another bag from another slum they will feel a connection between them and they will share badges with each other. The person will understand that the other one also has environmental concern and an interest incontributing to slums. They will have to communicate, meet and want to exchange their badges.Local Artists:Local artists have the biggest part in our project. The design of the badges is totally in their hands. It is a big opportunity of showing their talent in big cities. This will create an identity for both the slum and the artist. 53 52
  53. 53. 4.2 3D Modeling and Renders - wooden and metal structure - 2 heights of handles - stand by bar to the ground - 30 cm between the base of the container and ground - 2 containers for the initial separation - rattles inside that make sound 53
  54. 54. 5554
  55. 55. When standing, metal stand bar is pulled down for stability. 55
  56. 56. Central point where all the garbage is collected. 57 56
  57. 57. -Unisex messenger bag- Handcrafted by slum’s women- Cooperation with the local artists- Every bag from a concrete slum- Sharing badges with other people 57
  58. 58. Rubbibag designs from India 59 58
  59. 59. Rubbibag design by a local artist from Sidarec, Africa 59
  60. 60. Rubbibag design by the famous artist Dicky Morrey 61 60
  61. 61. A user that has shared his badges 61
  62. 62. 5- Implantation 5.1 PrototypingRubbi RollaFor the realization of the product we try to keep it as simple as possible. This way the product can be manufactured by the villagers in workshop and it will also keep prices low. We do this by using standardized parts, cheap materials or maybe even secondhand parts. This means that we will use metal and wood for constructional uses and wood and bamboo for the bigger surfaces like the container. 63 62
  63. 63. WoodFor producing the wooden panels mostly hand tools will be used, such as drills. Also for the tophandlebars and the biggest part of the construction we will use wood. Just for sawing the planks the wanted size we will use a circular saw. For the wheels we will most likely use a band saw.BambooWe will use Bamboo for the bent panels that are part of the container. We use bamboo in this casebecause it is strong, light and easy to bend. It is also growing fast and easy to get around Mumbai,so called vernacular design.MetalsFor attaching parts of the construction to one another we will be using threaded fasteners and nails. Maybe some extra brackets will be used for supporting the construction but since the larger part of the construction is made of wood, there is not much need for using metal. We will make the handlebars, used for carrying the cart, from metal tubes. These tubes will be contracted outand will just be bent to create the desired shape. The tubes will be connected to the bearings thathold the axes of the wheels. This will be done using manual metal arc welding. The axes of thewheels will also be made from metal tubes. 63
  64. 64. 1. Collect the recyclable plastic bags for producing bag.2. Cut the collected plastic bags into relevant sizes3. Clean and refine the pieces of plastic bags.4. Produce flat plastic sheets with using iron.5. Produce a recycle bag and attach bunch of snap buttons with using sewing machine and badge machine. 65 64
  65. 65. 5.2 Branding & Promotion PlanBrandingRubbi Rolla is combined word between rubbish and rolling. The combination logo consists of symbol and brand name to enhance the recognition. The symbol is represented the usage of using garbage trolley visually. The text based logo is represented happiness and cleanlinesswith using orange and white colors refer to the color representation.Rubbi bag is constructed by combining the word between rubbish and bag. The logo was de-signed based on the symbol and brand name. The symbol is visualized the snap button as it is essential material to attaches with badges. The brand name is used white and orange colors to represents happiness and cleanliness according to the color representation. 65
  66. 66. Promotion planFor the promotion plan, we will make a poster to promote our products to gain recognition from slum inhabitants. Then, we will have some events at school and community centre to introduceour social entrepreneur design group called, Hope along with theplan and our products. Workshops will be held at school to bringuseful information regarding responsibility of our nature in terms of eco world and also introduce our products associated with re-cycle processes. At the community centre, we will have a promo-tion party to introduce Rubbi Rolla to enhance the promotion in slum.We will deploy the rattles into Rubbi Rolla to make a sound while collecting garbage in slum. Everyone will be able to recognize the sound and participate to collect garbage together. 67 66
  67. 67. 5.3 Budgetting & Business PlanBudgetingOur budgeting is supported by micro credit for a total of $1000 and the first year profits from our previous project LightsUp for a total of $850. Most budges will be used for getting essential materials, which includes recycled wood, bamboo, metal, and wheels for Rubbi Rolla and 3 Sewing machine, badge machine, printer, and sewing materials (needle, thread) for Rubbi bag. Other rest budget will be spent for labor and miscellaneous materials.The table is the basic assumption of our budget plan will be used for this project.RubbiRolla Central Point BagRecycled wood Wood 3 Sewing machinesBamboo Metal Tools to make badgesMetal parts Handwork A printerWheels(bearings...) Misc. material (needle,Handwork thread)$100/pieceTOTAL $700 TOTAL $250 TOTAL $900$1850 first investment 67
  68. 68. Business planHope is an established social entrepreneurial design group, offering gar-bage collection system to slum inhabitants located in India. Our primary market is the slum inhabitants, which normally grows year by year due torising population. We provide our product called “Rubbi Rolla” to enhance garbage collection system in slum. This product will help slum inhabitants to collect garbage and make effective separation. With collected and sep-arated garbage, hired slum inhabitants will produce 6 Rubbi Bags per day.The main advantage of producing recycled bag is they can make a profit with using useless materials around them and transform to such a nicedesigned bag. For long-term business plan, we will promote our productto other slum areas and help them to successfully perform the Rubbi Rollaand produce Rubbi bag to build both individual and society’s well-being.Income:- $1000 micro credit Each bags costs $5 ($10 profit)- $ 850 LightsUp’s first year benefits Break even Point after 185 bags- $ 15/each RubbiBag ($50 in stores) 6 bags/day- $ 20-300 Selling recycled parts 31 working days - 1,5 months 69 68
  69. 69. 6- ConclusionAfter “Rubbi Rolla” and “Rubbi Bag” projects are accomplished, both the slum people, de Bijenkorf company and the users of Rubbi Bag will have the benefit. The dwellers will feel proud of helping their environment, feel living in a healthy place and also develop relationships between each other. They will be gathering around one mission, so the economical level of the slum will get better. De Bijenkorf will have a good image of helping the slums and creating a original trend in Western countries. Lastly the social relation between the users of Rubbi Bags will be improved via the recycled bags. 69
  70. 70. MODULE 31- Case Scenarios 1.1 Setting: SlumThe slum the project takes place is in Ah me dab ad, India. It consists of 50 households within a 1000 household slum. The main elements in the slumare houses, a school, a community area, a water basin, media center, workshops for wood, steel and fabric. This slum is freestanding place with itsworkshops manufacturing the necessary devices, its community area and school providing with social interaction and education, its water basin for clean water. Houses are built by the dwellers themselves. The dwellers are commonly families of four-five, living close to their relatives and neighbors. 71 70
  71. 71. 1.2 Sub scenarios1. It was an afternoon. As usual Madhav felt thirsty after school. He started to run to the water basin, but as he approached he started to see a crowd of people gathered around a big flat screen. He forgot about his thirst, and saw his friends in the crowd. They were talking about a movie that was going to be played at night. They had heard that people went to see movies on big screens in big cities, and now it was there in their slum. When he went back home, his father was carrying two stools, with a higher flat part. He had bought them from the super market, but they were produced in the wood workshops. Madhav wanted to help his father, but the job was already easily done. That night, he did his homework on thesestools; and wrote on his notebook on the upper level of the stool. But at night, there was the movie show. His parents carried the two stools withthem to the show, cause they were hurt if they sat on the ground. When the stools were put together, the upper parts combined and created a thirdseat for Madhav. This way, he did not have to carry anything; and he could see better sitting at the same height as adults. All the dwellers enjoyed the show, and stayed longer to chat and to socialize more after the movie.2. Rashmi was the first person who woke up in the morning. Sun was just rising up while she was starting to prepare a breakfast. She quickly took some bread and cheese, she boiled the water for tea and poured the tea in a cup. After 10 minutes everything was ready, she ambitiously went to table, started drinking tea, had a bite from the bread and cheese and started to read some papers. After about 5 minutes later her mother woke up, surprised when she was her daughter awake in that very early hour. - “My darling, you should be sleeping now, you know this is the big day, you don’t want to seem so tired on the stage right?” her mother told Rashmi. - “No mom, i wont.. but i still have to study my role. Everyone on our slum will be there watching us.” - “It will be great just dont worry.” Said her mother while huging Rashmi. After breakfast her mother helped her to wear her clothes and put her costume into a plastic bag. Her brother and her sister also had their clothes on then all together they left the house. When they reached to the school, the other friends of Rashmi from the play were also so excited like her. They all went into the class. 71
  72. 72. All the students seated to the new mobile chairs that “Hope” supplied for them. That day they had 3 hours of class. After the last hour ended, the part which were not playing in the play started preparing the stage for the others.They took the chairs from the class and combined them into a big stage while Rashmi was repeating her line. After 30 mins whole stage and the stu-dent were ready fort he play. The parents were seated for play to start. Then the play started.3. Every night, Rashmi was count down the d-day for movie festival in slum. The movie festival is held once a month, on the last Friday night of the month. The movie festival is supported by the social entrepreneur design group called Hope. Because Hope realized that the slum inhabitants do have rare opportunities to watch a movie, so they wanted to bring some entertaining events into slum. Eventually rashimi faced on the d-day, she went to the festival with her parents bit early before it starts. When she approached to the venue, she saw the large crowd of people already gathered around the big flat screen. While her daddy went to the community center to rent the movable chair for his family, rashimi looked for the place to see the movie with clear view. The movable chair is made by large recycled drum can in metal workshop. So rashimi’s daddy simply rolled the movable chair to the venue easily and set up the chair on the nice place where rashimi reserved. Finally they sat on the chair and watched the movie together. Rashimiwas so happy to watch the movie with her lovely family as well as felt the soft night breeze.4. One day, some of the boys of the school asked the teachers for a soccer tournament. A member of Hope, gave them a new ball few weeks ago,and they were really excited playing all the time. The teacher told them, they could, they just needed to look for competitors and arrange the teams. A week later, the boys were drawing the competition programme in the class blackboard after the raffle. The teacher asked to the girls if they could go to the community centre for the benches. Rashmi and her friends went there and asked to the manager, he had already prepared the benches, he wasaware of the event. As they could, girls reached the school, and started preparing the rows with some spontaneous volonteers. Rashmi was waiting for her mother, she promised his son she will some refreshments. Rashmi’s mother was now working on that recycled bags, and didn’t had too much time for her children. But she finally came, with the other kids’ mothers, they sat on the benches and enjoy the matches. 73 72
  73. 73. 1.3 Final ScenarioOne sunny thursday, Rashmi was going back from school to her home. After a long school day, she had to write an essay and solve some maths prob-lems. Her mother and brothers were already home, preparing a special dinner for that night. - Why are you cooking that much?and why everybody seems so happy? I have a lot of homework today! so be quiet, please. - Darling, don’t be rude. Your father will be here in a moment, he has a new project for Hope.Rasmi went upstair, climbing the wooden and narrow ladder, left her school bag and sat on the floor. She had to tell her parents about the exam she failed, but she didn’t want to bother them. She realized she had the need of a quiet place to study if she wanted to get good grades. She moved her thoughts away, and went back with her family, his father just arrived and was explainig the good news to his children and wife, he stared to Rashmiand exclaimed: -Rashmi! where were you? I have to begin again! - Sorry Dad, so, which are those fantastic news? Ekagrah, explained that Hope appeared in the workshop that morning with the other workshops’ managers. The had a meeting all together for an hour, Hope was preparing a new project for the slum, and they wanted to know their opinion, as usual. The new project consisted in a mobile furni-ture, this way the inhabitants of Ahmedabad could enjoy the new events coming up with more comfort. They also would like to take this opportunityto give them new furniture for their own. The mobile furnitre consists in 2 different parts, the first one is a double sided cushion. They will keep this cushions at home, they can seat on the cushion instead of on the ground, and with the other side, they can use it like a support table with the cush-ion side on their lap. Ekagrah thought of Rashmi, he knew her daughter was upset because of the school, even if she didn’t tell him about that. The second part was a structure that will be kept in the community centre, and the inhabitants could borrow it whenever they wanted. This structure wasexpandable, could be used from 1 to 3 people. Elder people can use it too, so they will feel more integrated in the community, and see their grandsonsdancing, playing soccer or competing on LightsUp. 73
  74. 74. All the managers and Hope came up with an agreement for the production and the prices of the “XX Bench”, as it was called. The next morning, Eka-grah went to school with Rashmi, he wanted to speak to her because she was more silent as usual. - Are you going to tell me what’s going on in your little mind, honey?Rashi looked to his fathers into the eyes, she could avoid it anymore... - Well...I failed an exam last week...and I studied a lot, I don’t what happened to me, I was very nervous and Mom was telling me how proud she is, that her daughter will become a doctor or... - Slow down Rashmi, it’s just an exam, you just need to study a little bit more and find another place. I can understan how difficult can be to focus at home with your brothers messing around... Don’t worry, in a few weeks, I’ll give you a present, it will help you to study.Few months later, Rashmi and her family were waiting on a line in front of the community centre. Everyone was holding their own cushion, and were excited about the new outdoor cinema. They picked up the XX Structure, and placed it in front of the screen. They put the cushions on top of thestructure. - Grandma! We are here! I reserved a place for you!Rashmi’s grand-mother was coming very slowly, she was so happy she could share that moment with her grandsons and her daughter. Almost all the families were watching a comedy, and laughing and screaming... It was a very special day for everybody, but specially for Rashmi, she finally found out a quiet place to study and she was really happy with her new cushion, she didn’t know if she was becoming a doctor, but at least she was growing up educated. 75 74
  75. 75. 2. Identification We used a Harrisprofile to make a decision concerning the concepts. In the Harrisprofile its easy to see what criterea the concept is satisfying. We setup a few criteria we thought of as being the most important. First of all it had to increase social cohesion. On top of that it had to be sold in theBijenkorf as well. It couldn’t be to expensive since the dwellers should be able to afford it. It had to look good, be functional and comfortable. Prefer-ably it also had to be sustainable and original, like we want most Hope projects to be. Just with a glimpse at all the profiles, it is easy to see that the third concept is most likerly the best solution for our problem. 2.1 Sketches for Ideas We Found this concept as a very simple concept that can be easily produced with low costs. We also like the idea that the product creates a huge social cohesion between the dwellers while they are building the chairs. But it is a fact that it is re- ally hard to build those kinds of chairs and it is not very suit- able for the western countries. Pieces of wooden blocks that slum people can build their own chairs 75
  76. 76. Connect two seats and creat a third In concept 2, idea of creating one more seat for the third person is really creting a noti- cable social cohesion. The idea is simple and producable but the bad ergonomics of this product prevents it from using it either in slum or western countries.Usable as a table when not connected 77 76
  77. 77. Cushion Actually we really like the idea the bench made by cushions and if needed some extra elements. It is easy to produce this bench and it definately can create huge social cohesion in slums. Also the cushion is very suitable for the west- Bench ern countries. But it must be more easy to build the benches in the slums.Cushion that are used at home can be taken outside to build a bench that can carry multiple people 77
  78. 78. Concept 4 Although it is very easy to produce this concept and usefull for slum people to create social cohesion, it is not very suitable for the western countries.WIth th different stools ,that can also be used at home, a bench or a stage can be formed 79 78
  79. 79. Analysing the concepts with Harris Profile, we choose the 3rd concept as our most suitable concept for this project. Although it is the best concept, we thought that ıt has to be improved and we sketched and brainstormed on that idea again. 79
  80. 80. 3- Integration 3.1 Final Concept IdeaAfter combining the sub scenarios and brainstorming about our product ideas for the mobile furniture, always being aware of the manufacturing features and our mission statement, we come up with a very simple cushion that can be used individually at home, by both sides. In one hand, oneside with a pillow, very useful when they need to sit on the ground. And in the ohter hand, a wooden layer that can be used as a small table putting it on the lap.Slum dwellers can purchase the cushion just for the manufacturing price, and they can use it al home, to sit on the floor, or like a support table (for children to make homework for example). When an event will occur at the community, households can go in groups to the community centre and bor-row the X-support. This support can be extended, they can carry it closed and it’s very easy to handle, place it at the event spot, open it, and place their own cushions on the top, so they can sit. Everybody can use the bench, and if someone don’t own a cushion, can rent one at the community centre. -mobile -easy to carry -comfortable -colourful -adaptable 81 80
  81. 81. CushionPillow Side Wooden SideXX Structure1st Step: 2nd Step: 3rd Step:Pick Up the XX Structure from Choose the location and start Expand it depending on howthe Community Center expanding it. much people is going to use it. 81
  82. 82. - Wooden expandable structure- Dwellers have their own cuhsions.- The XX structures are taken from the community center.- The XXs can be assembled with one, two orthree cushions.- The XXs Bench can be used in everywhere and everyone.- Helps elder people to enjoy community’s events 83 82
  83. 83. benchXX 83
  84. 84. 8584
  85. 85. Using scenes - Indoor 85
  86. 86. Using scenes - Outdoor 87 86
  87. 87. Using scenes - Western CountriesWe will sell just the cushion part in de Bijenkorf 87
  88. 88. 4. Implantation 4.1 PrototypingThe product design process has simplified into a certain number of steps to manufacture the product. Basically the product is made by well-trained slum inhabitants in wood and fabric workshops. The recycled woods and fabrics will be used to construct the product. Hence it may lead us to makeeffective reductions in production cost. Wood Bamboo is nature’s gift to the construction industry. Think of it: a hollow tube, exceptionally strong and light, growing so fast that it can be harvested after a year, and - given a little longer - reaching a diameter of 0.3 meters and a height of 15 meters. Tali bamboo is used for structural applications (houses or furniture). It is exceptionally light, and stiff and strong in bending. And since it grows in India this is a good example of vernacular design.BambooBamboo is nature’s gift to the construction industry. Bamboo is the fastest growing woody plants in the world. They are capable of growing up to 60 centimeters or more per day due to a unique rhizome-depen-dent system. One of advantages of bamboo is exceptionally strong and light hollow tube, which perfectly fit to make strong and sustainable frame. FabricsRecycled fabric will be used for making comfortable cushions, which will be perfectly fit onto the chair frames. The cushion will consists of either net-work of natural or artificial fibres. Hired labour will be sewing fabrics and produce standard sizes of cushions. 89 88
  89. 89. 4.2 BrandingThe “XX Bench” logo consists in a game between the shape of the product and letters. The name also refers to the shape of the structure, it’s the most characteristic part. bench X X X XWe have choosen the green because in all our projects we want to relate a colour to aproject and the “XX Bench” it’s manufactured with a few quantity of materials, giving a great service. Green for sustainable product.We have created another logo for de Bijenkorf. The same logo, changing the name.The shape it’s still related to the bench because this way we keep the connection be- cushiontween both communities. People in Western Countries know what’s going on in slums all over the world, and they will remember it everytime they see the “XX Cushion” logo 89
  90. 90. 4.3 Promotion PlanIn the slum we’ll present the “XX bench” with a very special party in the community centre. We’ll explain how it works, how can this contribute to social cohesion and well-being for the dwellers of the community. In one hand, Every person can own a cushion for a very special price that day, 2.5Euros, and they can use them at home. In the other hand, people will find the XX supports at the community centre. They can borrow them for free and use them for own purposes, like outdoor cinema, LightsUp competitions, theatre and dancing workshops…Also, in that special promotion day, if they buy the cushion, they can bring their own fabric, and customize it with their own style.In Western Countries we keep the concept of “Rubbi Rolla”, but now our aim is: One slum-one fabric style. We’ll sell the “XX cushion” at de Bijenkorf, with colourful fabrics, associated to a slum. This way, we continue with the concept of the bag, indentify-ing the product to the slum, establishing a relationship between the western user and the community that manufactured the “XX cushion”. We’ll sell a limited edition, made of painted fabric by the slum’s children, this way, we will also create extra creative workshops at the community centre. The local artist will give some lessons to the kids, how to use colours and paintings, and stimulate their creativity. The person who will buy that limited “XX cushion” will receive a picture of the child who made the painting, and have the possibility to “sponsor” him or her and their community. 91 90
  91. 91. 4.4 Budgetting & Business PlanBudgetingIn the first month, - 100 cushions are produced and sold to the dwellers for the production price. - 17 XXbench structures are produced and given to the community center.Slum dwellers continue manufacturing 100 cushions per month for de Bijenkorf.The breakeven point comes after 2 months.The table is the basic assumption of our budget plan will be used for this project.Cushion (per piece) XX Structure (17 Pieces) Each bags costs € 5 (€ 20 profit)Foam - 0.5 € Bamboo 15€ 5 cushions/dayWood - 0.32€ Rivets/Screws 25€ 20 working days - 1 monthFabric - 1.5€ Wood 10€Labor - 1.6€ Labor 68€4€/pieceTOTAL 400€ TOTAL 118€Benefit de Bijenkorf 10€Price at de Bijenkorf 44€ 91