Design goal
Delft Design Guide | Part 2 | Creating a Design Goal | Problem Definition –     2.1

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Problem definition


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Problem definition

  1. 1. Keywords Design goal Problem Definition Fields of tension What Is a Problem Definition? fig. 2.13 What is a problem? What does a problem definition What is the problem? What are the goals? Example of a (see figure 2.13) consist of, and how do goals and The problem is that in the opinion of the The goal is to design a product that is suitable Problem Definition objectives fit in? A problem always has to do with company Fun-Play BV their target market is too for kids between 7 - 11 years and addresses (from student dissatisfaction about a certain situation. However, small. a certain play activity of this group. Next to report) satisfaction is a relative concept, so problems are also The company wants to expand their target that the product needs to move in or through of a relative nature. A big problem for one person market by developing a toy that can be used water with help of a driving mechanism or may not be a problem at all for someone else. on water. other transportation system. Furthermore the An expected situation in the future does not have to The toy must be able to be moved in and on product needs to be suitable for competition or be accepted. You can try to do something about it, water. game element. by acting now. For defining a problem this implies The product needs to have a driving that it is not sufficient to describe the existing state. mechanism and a transportation system What are the avoidable side effects? Therefore, we speak consciously of the situation that the user eventually could use to get Some effects that are created by this product that someone is or is not satisfied with. As a result, acquainted with the technical aspect of the have to be avoided. Next to pollution that the a description of the situation is a description of a system. A potential problem is that the product production causes, effects of the user have to state plus the relevant causal model(s), including the is supposed to attract a target group from be taken into account, such as noise created 7 - 11 years. Therefore the design should assumed patterns of behaviour of the people and by the users. Also the space that the product communicate to this target group. will occupy in public spaces, which in turn can organisations involved. A situation is only a problem create problems by not leaving enough space if the problem-owner wants to do something about Who has the problem? for i.e. storage. it. This implies that a situation must be conceivable The main problem is that the company Fun- that is more desirable than the present one: the goal Play BV thinks that their target market is too Which ways of action are available in situation. The existing situation, however, can also limited. The company wants to expand into the the beginning? be formulated in such a manner that a problem does European market. In order to do that, bigger There are a number of conditions that need to arise. product sales need to be achieved. Therefore be agreed on before solving the problem. For the numbers of products need to be increased this product only the following materials can be When Can You Use a Problem by creating a new series of toys used: metal, wood and plastics. The deadline Definition? needs to be met in 14 weeks. A problem definition is usually set up at the end of the problem analysis phase. Delft Design Guide | Part 2 | Creating a Design Goal | Problem Definition – 2.1
  2. 2. Delft Design Guide | Part 2 | Creating a Design Goal | Problem Definition – 2.1 Problem Definition How to Use a Problem Definition? Tips and Concerns Starting Point • When analysing problems there is always a tension The starting point of a problem definition is the between the ‘current situation’ and the ‘desired information gathered in the problem analysis stage. situation’. By explicitly mentioning these different The different aspects surrounding the design problem situations you are able to discuss the relevance of it have been analysed and should be taken into account with other people involved in your project. in the problem definition. • Make a hierarchy of problems; start with a big one Expected Outcome and by thinking of causes and effects, divide this A structured description of the design problem, with problem into smaller ones. Use post-its to make a Watch interview with René Bubberman the goal of creating an explicit statement on the problem tree. (Fabrique) via the OpenCourseWare version problem and possibly the direction of idea generation. • A problem can also be reformulated in an opportunity of this guide: Also, a problem definition clearly written down or ‘driver’. Doing this will help you to become active provides a shared understanding of the problem and and inspired. its relevant aspects. References and Further Reading Possible Procedure Roozenburg, N.F.M. and Eekels, J. (1995) Product Design: Answering the following questions will help to create Fundamentals and Methods, Utrecht: Lemma. a problem definition: Roozenburg, N. and Eekels, J. (1998, 2nd ed.) Product 1 What is the problem? Ontwerpen: Structuur en Methoden, Utrecht: Lemma. 2 Who has the problem? 3 What are the goals? 4 What are the side-effects to be avoided? 5 Which actions are admissible?
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