5a management of_technology_for_the_future

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5a management of_technology_for_the_future

  1. 1. Management of Technology for the Future early Zenith early SonyKarel Mulder http://www.tvhistory.tv/January 7, 2010 1
  2. 2. ChallengesComplexityGlobalizationEmancipationJanuary 7, 2010 2
  3. 3. Why we need Managers of Technology:Increasing Complexity • Increasing complexity, and less design redundancies create barriers for changing designs • E.g. cars used to be designed by mechanical engineers • Now electronics, material science, computer science, chemistry, aerodynamics all play a role • Innovation only manageable by involving suppliers,January 7, 2010 3
  4. 4. Why we need Managers of Technology:Keeping up in the plethora of information becomes harder Total US Patent Applications 400 350 300 250 * 000 200 150 100 50 0 63 66 69 72 75 78 81 84 87 90 93 96 99 02 19 19 19 19 19 19 19 19 19 19 19 19 19 20 YearJanuary 7, 2010 4
  5. 5. Why we need Managers of Technology:Example: TelevisionIn 1949 there were:78 US TV brands12 UK TV brands7 French TV brandsJanuary 7, 2010 5
  6. 6. Why we need Managers of Technology:Example: Television, Emerging BrandsParadox: Everywhere in the world consumers can chose froma wider offer of brands, but the total number of brands goesdown dramaticallyAkai Japan ?Curtis Mathes USA 1960Hitachi Japan 1975JVC Japan 1976 early ZenithPhilips Magnavox Netherlands 1976Matsushita Panasonic Japan 1975Mitsubishi Japan 1980Thomson RCA France 1987 (1946)SAMPO Taiwan 1981SAMSUNG Korea 1989Sanyo Japan 1977SANSUI Japan 1987Sharp Japan 1983 early SonySony Japan 1961Tatung Taiwan 1979Toshiba Japan 1976 Figures from http://www.tvhistory.tv/LGE Zenith Korea 1999 (1948)January 7, 2010 6
  7. 7. Why we need Managers of Technology:Example: Television, Market Share Television BrandsMarket shares 1999-2000Source: MIRC Electronics annual report 1999-2000January 7, 2010 7
  8. 8. Why we need Managers of Technology:Example: TelevisionTV brands in a Belgian shop: Half of the brands are also present inUS shopsTV-brands in a random Belgian online store:TV-brands in a random US online store: Images from company websitesJanuary 7, 2010 8
  9. 9. Globalization of US Industrial R&D 1989-1998 Year 25 Billions of current 20 15 US$ 10 5 0 Foreign R&D Overseas R&DJanuary 7, 2010 9
  10. 10. 60 50 40 p e rc e n ta g e 30 20 10 0 1963 1968 1973 1978 1983 1988 1993 1998 2003 Utility Patent Grants, Foreign Origin Percent ShareJanuary 7, 2010 10
  11. 11. Why we need Managers of Technology:Emancipation of citizensParticipation in Higher Education 1970-1996 1970 1996 Increase % Albania 25469 34257 34,5 Austria 59778 293172 390,4 Bulgaria 99596 262757 163,8 Finland 59769 226458 278,9 Iceland 1706 7908 363,5 Italy 687242 1892542 175,4 Netherlands 231167 468970 102,9 Norway 50047 185320 270,3 Romania 151885 411687 171,1 Spain 224904 1684445 649,0 Sweden 144254 275217 90,8 United Kingdom 601300 1891450 214,6January 7, 2010 11
  12. 12. January 7, 2010 12
  13. 13. Technology AssessmentStrategic TechnologyA process to analyze technological developments and discuss theconsequencesThe goal of technology analysis is to provide those involved withinformation to formulate strategic policy, and to define areas offurther study.But: This is not neutral Goal is to implement resultsJanuary 7, 2010 13
  14. 14. Technology AssessmentConstructive TechnologyPrecondition:Technological change is not autonomousStimulate interaction between technology developers and thoseimplementing technologyInteractive technology assessment, public debateJanuary 7, 2010 14
  15. 15. Company Technology Assessment?In the longer run Chemical Industry cannot afford to be in warwith societyAernoud Loudon, CEO AKZO-Nobel, president CEFICJanuary 7, 2010 15
  16. 16. Company Technology Assessment? In the long term, it is in the self interest of the company to take social effects of technology into account: 1. because one needs the cooperation of stakeholders such as workers, consumers, chair holders, neighbors, media, local officials 2. because these ‘socially’ improved technologies might become the standard at the market, either by consumer demand or by regulationJanuary 7, 2010 16
  17. 17. Examples?• Brent Spar• Biotech dialogue• Nanotech?January 7, 2010 17
  18. 18. Governance of TechnologicalInnovation• Top down commanded and controlled innovation will not be successful• Globalization: create scope for experiment• Complexity: manageable by more open innovation• Emancipation: Involve the public,January 7, 2010 18
  19. 19. Authorities are no commanders butprocess organizers • Consensus based strategy • Coordination of various activities • Communication between stakeholdersJanuary 7, 2010 19
  20. 20. Rebound:January 7, 2010 20

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