Modernism vs Postmodernism Master narrative of progress through science and technology. Sense of unified, centered self; "individualism," unified identity. Idea of "the family" as central unit of social order: model of the middle-class, nuclear family. Skepticism of progress, anti-technology reactions, neo-Luddism; new age religions Sense of fragmentation and decentered self; multiple, conflicting identities. Alternative family units, alternatives to middle-class marriage model, multiple identities for couplings and childraising.
Modernism vs Postmodernism Subverted order, loss of centralized control, fragmentation. Trust and investment in micro-politics, identity politics, local politics, institutional power struggles. Hyper-reality, image saturation, simulacra seem more powerful than the "real"; images and texts with no prior "original". "As seen on TV" and "as seen on MTV" are more powerful than unmediated experience. Hierarchy, order, centralized control. Faith and personal investment in big politics (Nation-State, party). Faith in the "real" beyond media and representations; authenticity of "originals"
How does it appear? Pastiche Kitsch Visual humour Parody Bricolage Masanori Umeda, Boxing Ring Conversation Pit, 1981. (for Memphis)
+ = Postmodernism! Thomas Chippendale (18th century) bookcase Mies van derRohe (1954) Seagram Building, NYC Philip Johnson (1984) AT+T Headquarters, NYC
Post Modernism in Action Analysis becomes aware that the context of the text and the reader create meaning Art – self reflexivity Music – Generic Hybridisation Visual Culture – the visual becomes more important Architecture
Pruitt Igoe Housing Project (1960s - 1972). 3 p.m., on March 16, 1972
Postmodernarchitecture In his seminal work Learning from Las Vegas,Robert Venturi researches the symbolism and impact of popular culture on architectural styles and suggests that architects should be more receptive to popular tastes and values (Venturi, 1972).
Post Modern Architecture Las Vegas signs and Buildings Venturi Learning from Las Vegas 1972
Postmodern architecture Postmodernism manifests itself in decoration, often using plastic aluminium, neon and trompel’oeil effects to suggest familiar architectural features. Venturi suggested that ‘dressed in historical styles, buildings evoked explicit associations and romantic allusions to the past’ (Venturi, 1998 p.7) Venturi, Children’s museum Texas,1989
Postmodern architecture Venturi’s concept of post-modernism advocated a rejection of Modernist simplicity and the adoption of a collage style composed of an eclectic mixture of historic references. However in a later theoretical work,Venturi denies that he advocates postmodernism. Although he suggested ‘Less is a bore’ (Glancey, 1998)
Postmodernarchitecture The design works on two levels in an attempt to create a building that can be appreciated by both architects and ‘the man in the street’ The Disney World’s Swan Hotel (image)
Postmodernarchitecture Charles Jencks in his book Bizarre Architecture describes a store project for Best supermarkets. Designed by SITE in 1975 it is described as ‘de- architecture’ ’Every morning at 9.00 this front door slides open for shoppers , but unlike other push-button apertures it takes part of the building with it, forty-five tons of jagged- edged engineering brick. The handling of the “ripped joint” is carefully realistic; it follows the angle of shear which might occur in an earth quake, and a few bricks are missing near the points of violence’ Jenks, C. 1979 p31
Postmodern: concepts Plurality (a large number)‘The idea of plurality is essential to Post-Modernism; the necessity of crossing boundaries and mixing genres is also a norm’(Jencks 1985) Peter Blake, The Meeting or Have a nice Day Mr. Hockney, 1981
Post modern: concepts A new version of Courbet’s The Meeting or Bonjour Monsieur Courbet. A meeting of three artists Peter Blake , David Hockney and Howard Hodgkin. The girl skater is a combination of commercial art and classical sculpture The composition commemorates a historic meeting much as 19th century Classicists would have enjoyed Peter Blake, The Meeting or Have a nice Day Mr. Hockney, 1981
Courbet, G. Courbet’s The Meeting or Bonjour Monsieur Courbet. 1854
Postmodernconcepts Double coding Charles Jenks posits the concept of ‘double-coding’, that is meanings that could be seen as referring simultaneously to the future and the past Lloyd’s bank Canons Marsh Bristol (left)
He suggests that postmodernism can be ‘partly defined as double coding’. The combining of modern techniques with (in architecture) traditional building design. Postmodernconcepts
Post Modernism: Key Points or how to spot a Postmodern text! Self –reflexivity Generic Hybridisation Kitsch Irony Mix of Low and High Art Mass produced is now art! Hyperreality
Post modernism and Film In Last Action Hero there are three Schwarzeneggers; one acting in the film , one in the film within the film and the ‘real’ one who is attending the premiere with his real wife , in the film. (Appignanesi, 1995)