Johann	  Go(ried	  von	  Herder	  (1744-­‐1803)Week	  05:	  Riding	  the	  Zeitgeist
The	  spirit,	  a=tude,  or	  general	  outlook   of	  a	  specific	  3me          or	  period: the	  spirit	  of	  the	  a...
Richard	  Hamilton’s	  1956	  collage	  “Just	  What	  Is	  It	  That	  Makes	  Today’s	  HomesSo	  Different,	  So	  Appea...
The	  exhibiZon	  “This	  Is	  Tomorrow”	  at	  the	  Whitechapel	  Gallery	  in	  1956summed	  up	  a	  1950s	  vision	  ...
In	  1993	  he	  produced	  a	  digital	  version:	  “Just	  What	  Is	  It	  That	  Makes	  Today’s	  HomesSo	  Different?...
Just	  as	  most	  of	  an	  iceberg	  lurks	  under	  the	  surface,	  so	  the	  zeitgeist	  is	  a	  visible	  wayof	  ...
"the sum of the thoughts, attitudes, strivings, drives,   and life-forces, expressing themselves within any   causes and e...
MarZn	  Luther	  was	  part	  of	  a	  greater	  Zeitgeist	  and	  succeeded	  withthe	  ReformaZon,	  whereas	  Emperor	 ...
Tahrir	  Square	  in	  Cairo,	  January	  2011;	  and	  Syrians	  protesZng	  in	  Feb	  ‘12Contemporary	  revolu3ons	  an...
Muammar	  Gaddafi…	  and	  Bashar	  al-­‐Assad?Regimes	  that	  mis-­‐read	  the	  spirit	  of	  the	  age
Tony	  Blair	  and	  Gordon	  Brown’s	  historic	  meeZng	  at	  Granita	  restaurant        determined	  who	  would	  be...
Facebook	  is	  being	  floated	  for	  around	  $75-­‐100	  billion	  dollarsMark	  Zuckerberg	  and	  the	  Facebook	  IPO
News	  InternaZonal	  invested	  heavily	  in	  a	  declining	  social	  media	  plakorm         The	  Zeitgeist	  leR	  M...
Erosion	  of	  privacy	  and	  the	  commercial	  exploitaZon	  of	  user	  data       Controversial	  aspects	  of	  Face...
Microsol	  exploit	  the	  Google	  privacy	  issueReputa3on	  maTers	  in	  cyberspace
Moving	  from	  printed	  books	  to	  digital	  at	  the	  right	  ZmeJeff	  Bezos	  of	  Amazon	  with	  the	  Kindle
The	  zeitgeist	  of	  the	  economic	  crisis	  favours	  Marx	  once	  again                   Back	  from	  the	  dead?
And	  in	  Hungary,	  the	  ghosts	  of	  a	  former	  age	  are	  sZrring	  once	  more                           Back	  ...
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Lambert week 05 riding the zeitgeist p

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Lambert week 05 riding the zeitgeist p

  1. 1. Johann  Go(ried  von  Herder  (1744-­‐1803)Week  05:  Riding  the  Zeitgeist
  2. 2. The  spirit,  a=tude, or  general  outlook of  a  specific  3me or  period: the  spirit  of  the  age.Defini3on  of  “Zeitgeist”
  3. 3. Richard  Hamilton’s  1956  collage  “Just  What  Is  It  That  Makes  Today’s  HomesSo  Different,  So  Appealing?”  summed  up  the  zeitgeist  of  1950s  Britain  inone  image.  It  also  inspired  “Pop  Art”. Capturing  the  “Zeitgeist”
  4. 4. The  exhibiZon  “This  Is  Tomorrow”  at  the  Whitechapel  Gallery  in  1956summed  up  a  1950s  vision  of  the  future.  It  is  frequently  referenced  as  aturning  point  in  BriZsh  art. Capturing  the  “Zeitgeist”
  5. 5. In  1993  he  produced  a  digital  version:  “Just  What  Is  It  That  Makes  Today’s  HomesSo  Different?”,  replacing  the  50s  elements  with  their  90s  equivalents Capturing  the  “Zeitgeist”
  6. 6. Just  as  most  of  an  iceberg  lurks  under  the  surface,  so  the  zeitgeist  is  a  visible  wayof  understanding  something  that  is  largely  invisible.  A  ‘Zeit-­‐berg’? The  “Zeitgeist”  is  the  visible  manifesta3on  of something  intangible
  7. 7. "the sum of the thoughts, attitudes, strivings, drives, and life-forces, expressing themselves within any causes and effects in a definite course of events"GoGried  von  Herder’s  defini3on  of  “Zeitgeist”
  8. 8. MarZn  Luther  was  part  of  a  greater  Zeitgeist  and  succeeded  withthe  ReformaZon,  whereas  Emperor  Joseph  II  of  Austria  failedbecause  the  Zeigeist  was  against  himSuccess  or  failure  in  terms  of  “Zeitgeist”
  9. 9. Tahrir  Square  in  Cairo,  January  2011;  and  Syrians  protesZng  in  Feb  ‘12Contemporary  revolu3ons  and  the  spirit  of  the  age
  10. 10. Muammar  Gaddafi…  and  Bashar  al-­‐Assad?Regimes  that  mis-­‐read  the  spirit  of  the  age
  11. 11. Tony  Blair  and  Gordon  Brown’s  historic  meeZng  at  Granita  restaurant determined  who  would  be  Prime  Minister  and  Chancellor. Some  poli3cians  grasp  the  spirit  of  the  age
  12. 12. Facebook  is  being  floated  for  around  $75-­‐100  billion  dollarsMark  Zuckerberg  and  the  Facebook  IPO
  13. 13. News  InternaZonal  invested  heavily  in  a  declining  social  media  plakorm The  Zeitgeist  leR  MySpace  behind…
  14. 14. Erosion  of  privacy  and  the  commercial  exploitaZon  of  user  data Controversial  aspects  of  Facebook
  15. 15. Microsol  exploit  the  Google  privacy  issueReputa3on  maTers  in  cyberspace
  16. 16. Moving  from  printed  books  to  digital  at  the  right  ZmeJeff  Bezos  of  Amazon  with  the  Kindle
  17. 17. The  zeitgeist  of  the  economic  crisis  favours  Marx  once  again Back  from  the  dead?
  18. 18. And  in  Hungary,  the  ghosts  of  a  former  age  are  sZrring  once  more Back  from  the  dead?
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