We are an asexual advertising union who believe in creativity and originality within
advertising. We aim to reduce the use overly sexual images in everyday advertising across
the different platforms.
What is the PURPOSE of our group?
To make advertising more creative and original, as well as a truer representation of a product.
WHAT is our group challenging?
“Sex sells” in existing advertising, and that there are more ways to sell a product.
What is the CURRENT SITUATION in our practice?
Good ideas are slammed because sex is a default, but these ideas make just as much money. It also lends itself to
HOW will our group improve the situation and fight against it?
By showing the creatives that you can make just as much money with creative and new ideas as using “sex sells”.
We also want to sensitize the consumers to the sexual images they are being presented, and make them active
WHO are we aiming our cause at?
We are aiming at the advertisers and creatives that create these advertisements, and encourage them to make a
Who is our AUDIENCE?
The new generation who will be providing the images and ideas for the future, as well as the general public who
consume the advertising across the different platforms.
What kind of ORGANISATION are we?
Creative consciousness is an asexual advertisement union, we hope our goals will be beneficial to one and all.
Our brain responds to primal urges, food, sex and reproduction. This makes
us strongly respond to sexual imagery. Advertisers have used “sex sells” for
over 100 years as a successful technique.
Advertisers are now abusing it, and it has become a default for selling
products. Advertising is becoming boring and even too explicit to be deemed
acceptable. It has also lent itself to sexism and is intensifying the
stereotypical men and women representations.
Encourage advertisers to be more creative and inject more excitement back
in to adverts. Reduce the amount of sexual adverts that serve no purpose to
+ There must be creative reason and just cause for there to be nudity used in advertisement.
+ Female nudity and suggestive poses should not be used to sell male products, and vice versa.
+ Publications wishing to feature advertisements that feature nudity and suggestion should be placed on the top
shelf along with other age restricted publications.
+Sex can be used, but sparingly and sensibly.
+ Companies selling products such as (cars, food, furniture) should be put through third party testing. Eg. ASA.
+ If nudity is being used it must be a tasteful manner and respectful to the models involved. Eg. No spread
+Erotic promotional images or videos must carry a ‘Parental Advisory’ warning.
+ There should be legislation that all creative’s have to sign before creating certain advertisements to ensure
they are not overtly sexualizing women.
+ The 50/50 rule:
For every naked women used in an advertising campaign there must also be a male equivalent featured.
+Stronger guidelines between what would be classed as soft porn and nudity.
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