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How to Create a Facebook Fan Page for Your Business

How to Create a Facebook Fan Page for Your Business






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    How to Create a Facebook Fan Page for Your Business How to Create a Facebook Fan Page for Your Business Presentation Transcript

    • How To CreateA Facebook Fan Page Getting Started WithFacebook As A Marketing Tool
    • About Peppertown Marketing Delena Roth, MBAMarketing strategy consultancy providing RIGHT-SIZED ...... Online marketing including Websites, onlineadvertising, email marketing and social media.... Traditional marketing including direct mail, special eventsand public relations.
    • “Personal” vs. “Fan”Personal Page Fan Page
    • Why A Fan Page?Personal Page Fan Page Limited # of friends  Unlimited fans You can add friends  Cannot add others Must manually accept  Don’t need to accept new friend requests fans No metrics  Metrics (information!) Not indexed by search  Indexed – for better search engines engine ranking Few promotional options  More promotional options (ads, promoted posts, offers)  It’s free!
    • Anatomy Of A Fan Page See Resources for a link to this infographic.
    • What You Need to Get Started A Facebook account (personal page) Your logo (or preferred profile picture) in a 180 x 180 pixel size (.jpg, .bmp, .png, .gif or .tiff) Description of your business that includes your most important keywords Your preferred Facebook address (Facebook.com/mycompany) – check it! Optional: Cover photo (851 x 316 pixels)
    • Profile Picture Appears as a thumbnail next to your comments and other activity around Facebook – so choose wisely Dimensions: 180 x 180 pixels; shrinks to 160 x 160 Must be at least 180 pixels wide Many choose to use their logo here
    • Creating The Page Go to https://www.facebook.com/pages/create.php
    • Which One Am I? Local Business or Place – “brick-and-mortar store” or service catering to a geographic area Company – may have several locations Brand or Product – can be a Website, app or physical product See Resources for directions to a page with a nice description
    • Click, Choose & Accept
    • Upload Your Profile Picture
    • Add Description and LinksUse your main keywords in the “About” section to improve your ranking in Google and other search engines.
    • Enter Your FB Web Address
    • Your Page Is Live! Facebook will then walk you through some steps to get started Be ready to invite people from your email lists Next: cover photo creativity!
    • Cover Photo Graphically represents your brand Lets your Fans know who you are and what you’re about Optimal size: 851 x 315 pixels Restrictions: No contact info, price mentions or calls-to-action
    • Cover Photo Inspirations
    • Cover Photo Inspirations
    • Cover Photo Inspirations
    • Cover Photo Inspirations
    • Resources “Like” the Peppertown Marketing page for ongoing local marketing tips! Facebook.com/PeppertownMarketingThese links are found on our “Resources” tab: Start here to create a new Fan page: https://www.facebook.com/pages/create.php Different types of Fan pages: http://www.marketinggum.com/types-of- facebook-pages-for-business/ Facebook Graphics Dimensions: http://www.jonloomer.com/2012/03/07/dimensions-for-facebook- timeline-for-pages-infographic/ How to Convert a Personal page to a Fan page: https://www.facebook.com/help/175644189234902/ SnagIt for easily creating graphics: http://www.snagit.com
    • Questions? Feel free to contact me: Delena Roth, MBA CEO, Peppertown Marketing LLCDelena@PeppertownMarketing.com (908) 665-6400