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Connecting the
Circuit
Building Greater Philadelphia’s
Regional Trail Network
Goal
Replenish the DVRPC Regional Trail Program
with $10 million for 2014-2016
Circuit Trails in the News
Circuit Trails in the News
South Broad Street Sidepath (Plan Philly)
Happy Trails Coming to Montgomery County (PA Wire New...
In August … We Brainstormed
The Goal: Build Demand
Amenity
Necessity

Trails are nice
to have

I use trails for
fun

I need trails in
my
neighborhood
...
A Way to Get There

+ Objective: to inspire and engage a community
that views trails as necessities, not amenities,
and de...
Audiences
+
+
+
+
+
+
+
+
+

trail users
cyclists
walkers
runners
families
neighboring industry & businesses
key decision-...
Tactics
+
+
+
+
+
+

media relations
social media
paid media
website & blog
video (Tri-State)
map (Bicycle Coalition)

+
+...
Connecting the Circuit by Patrick Starr, Executive Vice President, Pennsylvania Environmental Council
Connecting the Circuit by Patrick Starr, Executive Vice President, Pennsylvania Environmental Council
Connecting the Circuit by Patrick Starr, Executive Vice President, Pennsylvania Environmental Council
Connecting the Circuit by Patrick Starr, Executive Vice President, Pennsylvania Environmental Council
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Connecting the Circuit by Patrick Starr, Executive Vice President, Pennsylvania Environmental Council

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  • Catching us up in real time … what we’ve done so far… gaining traction in traditional and social media on individual projects
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  • Transcript of "Connecting the Circuit by Patrick Starr, Executive Vice President, Pennsylvania Environmental Council "

    1. 1. Connecting the Circuit Building Greater Philadelphia’s Regional Trail Network
    2. 2. Goal Replenish the DVRPC Regional Trail Program with $10 million for 2014-2016
    3. 3. Circuit Trails in the News
    4. 4. Circuit Trails in the News South Broad Street Sidepath (Plan Philly) Happy Trails Coming to Montgomery County (PA Wire News) Juniata Park has new nature trail and new hope (Daily News) On the ground redux: new-ly completed Camden trails add amenities, connect to larger system (Flying Kite) + Making a Day Trip of the Cobbs Creek Trail (PlanPhilly) + + + + + + + + + Schuylkill Banks Boardwalk Continues to Grow Lawrence Hopewell Trail Cuts Another Ribbon Haverford and Port Richmond Trail Ribbon Cuttings DVRPC announces $3.9 million for Phase III Grants of Regional Trail Fund Cresheim Trail Update
    5. 5. In August … We Brainstormed
    6. 6. The Goal: Build Demand Amenity Necessity Trails are nice to have I use trails for fun I need trails in my neighborhood I demand trails for my community
    7. 7. A Way to Get There + Objective: to inspire and engage a community that views trails as necessities, not amenities, and demands them for their neighborhoods. + Demonstrate trail use via stories of actual users + Identify and cultivate a corps of trail champions + Serve as voices for op-eds, letter writers, bloggers, etc.
    8. 8. Audiences + + + + + + + + + trail users cyclists walkers runners families neighboring industry & businesses key decision-makers by county who can influence funding media county, state and national agency staff
    9. 9. Tactics + + + + + + media relations social media paid media website & blog video (Tri-State) map (Bicycle Coalition) + + + + + branding initiatives programming & events giveaways – t-shirts and caps letter writing direct – eblasts, postcards
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