Manomet Center for
Conservation Sciences
Shorebird Recovery Project

A Healthy Delaware Bay is critical
for shorebird reco...
People, Shorebirds, Horseshoe Crabs
1) Research
2) Collaborate
3) Plan
4) Implement
Community-Based Social Marketing
ü  Define Audience
ü  Identify Barriers
ü  Identify Triggers for Change (Benefits)
ü ...
Research to Understand Audience
In-depth interviews
Phone survey - 400 households
Asset map- Existing programs
Pre- & post...
Findings
•  People nearly unanimously value and
appreciate the Bay.
•  But they lack specific knowledge
•  Hands-on contac...
Findings:
•  Home-owners want to protect their
property
•  Value of the natural heritage is entwined
with fishing and cult...
The take-home message:
People love the Bay.
But they need more information and
motivation to action.
Next Steps
1)

Build an Alliance of partnersconservation and non-traditional

2)

Develop a unified message

3)

Develop d...
Questions?
Laura Chamberlin
Delaware Bay Program Coordinator
Manomet Center for Conservation Sciences
302-922-0682
lchambe...
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Constituency buildingsession2 l_chamberlin

  1. 1. Manomet Center for Conservation Sciences Shorebird Recovery Project A Healthy Delaware Bay is critical for shorebird recovery.
  2. 2. People, Shorebirds, Horseshoe Crabs 1) Research 2) Collaborate 3) Plan 4) Implement
  3. 3. Community-Based Social Marketing ü  Define Audience ü  Identify Barriers ü  Identify Triggers for Change (Benefits) ü  Develop Strategies
  4. 4. Research to Understand Audience In-depth interviews Phone survey - 400 households Asset map- Existing programs Pre- & post- experience questionnaires from volunteers and leaders •  4 community listening sessions •  Collaborations local orgs •  •  •  • 
  5. 5. Findings •  People nearly unanimously value and appreciate the Bay. •  But they lack specific knowledge •  Hands-on contact is transformative •  Strong support for “speaking with one voice.”
  6. 6. Findings: •  Home-owners want to protect their property •  Value of the natural heritage is entwined with fishing and cultural heritages. •  Building relationships between sportsmen and non-hunting conservation groups. Photos: Delaware State Parks
  7. 7. The take-home message: People love the Bay. But they need more information and motivation to action.
  8. 8. Next Steps 1) Build an Alliance of partnersconservation and non-traditional 2) Develop a unified message 3) Develop direct, actionable commitments 4) Recruit more partners distribute the methods and make commitments
  9. 9. Questions? Laura Chamberlin Delaware Bay Program Coordinator Manomet Center for Conservation Sciences 302-922-0682 lchamberlin@manomet.org

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