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Država in lobing

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Dejan Verčič - Komunikacijski menedžement: 7. predavanje: Država in lobing

Dejan Verčič - Komunikacijski menedžement: 7. predavanje: Država in lobing

Published in Technology , Health & Medicine
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  • 1. Država in lobing doc. dr. Dejan Verčič
  • 2. Dva načina
    • korporativizem
      • telo je pred udi
    • pluralizem
      • država je le eden izmed igralcev
  • 3. Tarče
    • vlada
    • državna uprava
    • stranke
    • nevladne organizacije (združenja itd.)
  • 4. Nameni
    • dobivamo
    • dajemo
    • daj-dam
  • 5. Koraki
    • analiza odvisnosti
    • analiza silnega polja
    • strategija
      • pobega
      • boja
      • prilagajanja
      • pritajitve
  • 6. Analiza silnega polja
  • 7. Primer
    • Silnice ZA
    • Silnice PROTI
  • 8. Poti vpliva
    • “ Od zgoraj navzdol”
    • informacije
    • denar (donacije)
    • vezana sponzorstva
    • “ služenje”
    • vezana vlaganja
    • simbolna podpora
    • nacionlni mediji
    • “ Od spodaj navzgor”
    • lokalne kampanje
      • pisma
      • klici
      • sms-i
    • lokalni mediji
    • vezana sponzorstva