Writing for the Web

593
-1

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
593
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • What questions do you have? Concerns?
  • http://www.flickr.com/photos/libelul60/3270387267/
  • F shape - people scan horizontally across the top partthen horizontally a little lowerand finish by scrolling vertically down the left side
  • Headlines – information carrying, specific, information scentSubheadings – bold, breaks up textBullets or numbered lists – most popular blog post (lists)
  • Short paragraphs and sentences5 lines maxUse punctuation, esp parentheses, sparinglyLeft justifyBlock quotesClarity, brief, get to the point quickly – first 2 paragraphs
  • VoiceConversational – leads someone to replyActive , not passive voiceInformal conversational  Sarcasm - doesn’t translate wellRead it aloud, how does it sound? Edit for conversational tone.
  • Conversation promptsBe topical, timely. End with a question, not yes/no answerSolicit stories, anecdotes, examplesRespond to all comments
  • Negativity happens despite our best efforts. Criticism vs. getting personal, or being offensive – refer to guidelinesSelf-promotion or spamhttp://www.flickr.com/photos/roboppy/2191761216/http://www.flickr.com/photos/school_of_witt/4735205238/
  • The moment you create a work and fix it in tangible form, that is, perceptible directly or online, your work is under copyright protection.Original writings, artwork, photographs and other forms of authorship on a website are protected upon creation.Unpublished work is protected.The © symbol is not required for copyright protection.Although your work may be protected, you can only sue for copyright infringement if your work is registered with the U.S. Copyright Office.The web is NOT public domain. Public domain is not a place. Public domain applies to works with expired copyrights, generally 70 years after the author’s death, or work that fails to meet requirements for copyright protection, for example, facts, ideas or methods of operation.
  • http://www.artsjournal.com/rwx/2011/03/fair-use-primer/
  • way to keep creator’s copyright while allowing certain uses of their work — a “some rights reserved” approach to copyright, results in pool of content that can be copied, distributed, edited, remixed and built upon, all within the boundaries of copyright law.
  • Writing for the Web

    1. 1. Writing for the Web<br />Deirdre Reid<br />March 3, 2011<br />Institute of Food Technologists<br />
    2. 2. Online Reading<br /><ul><li>Informal
    3. 3. Interactive
    4. 4. Interrupted</li></ul>© 2011 Institute of Food Technologists<br />2<br />
    5. 5. 79 percent of test users always scan any new page they come across; only 16 percent read word-by-word.<br />© 2011 Institute of Food Technologists<br />3<br />
    6. 6. Write for scanners, not readers.<br /><ul><li>Headlines
    7. 7. Subheadings
    8. 8. Bullets & numbered lists</li></ul>© 2011 Institute of Food Technologists<br />4<br />
    9. 9. Write for scanners, not readers.<br />Short paragraphs and sentences<br /><ul><li>Fragments
    10. 10. Limited punctuation
    11. 11. Left justify
    12. 12. Block quotes
    13. 13. Get to the point!</li></ul>© 2011 Institute of Food Technologists<br />5<br />
    14. 14. Voice<br /><ul><li>Conversational
    15. 15. Active, not passive
    16. 16. Sarcasm ;-)
    17. 17. Read aloud</li></ul>© 2011 Institute of Food Technologists<br />6<br />
    18. 18. Continue the conversation<br /><ul><li>Talk/write about something you read.
    19. 19. End with a question.
    20. 20. Solicit stories.
    21. 21. Respond to comments.</li></ul>© 2011 Institute of Food Technologists<br />7<br />
    22. 22. Links<br /><ul><li>Provide authority
    23. 23. Credit = link love
    24. 24. URL shorteners</li></ul>© 2011 Institute of Food Technologists<br />8<br />
    25. 25. Trolls and their tribe<br /><ul><li>Criticism
    26. 26. Getting personal
    27. 27. Self-promotion</li></ul>© 2011 Institute of Food Technologists<br />9<br />
    28. 28. Copyright<br /><ul><li>The moment you create a work and fix it in tangible form, including online, it’s under protection.
    29. 29. © not required.
    30. 30. Public domain = work with expired copyrights, not the web.
    31. 31. http.//www.copyright.gov
    32. 32. http://deirdrereid.com/2010/11/09/blogger-basics-copyright/</li></ul>© 2011 Institute of Food Technologists<br />10<br />
    33. 33. Fair use<br /><ul><li>You can use limited portions of a work, including quotes, for
    34. 34. Commentary
    35. 35. Criticism
    36. 36. News reporting
    37. 37. Education
    38. 38. Give attribution and link back to original</li></ul>© 2011 Institute of Food Technologists<br />11<br />
    39. 39. Creative Commons<br /><ul><li>Creator reserves some rights.
    40. 40. May allow work to be copied, edited and distributed, for commercial and/or non-commercial use.</li></ul>© 2011 Institute of Food Technologists<br />12<br />
    41. 41. Deirdre Reid<br />Reid All About It <br />http://deirdrereid.com<br />@deirdrereid<br />deirdre.reid.nc@gmail.com<br />(919) 414-3477<br />Garner (Raleigh), NC<br />

    ×