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Writing for the Web

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  • What questions do you have? Concerns?
  • http://www.flickr.com/photos/libelul60/3270387267/
  • F shape - people scan horizontally across the top partthen horizontally a little lowerand finish by scrolling vertically down the left side
  • Headlines – information carrying, specific, information scentSubheadings – bold, breaks up textBullets or numbered lists – most popular blog post (lists)
  • Short paragraphs and sentences5 lines maxUse punctuation, esp parentheses, sparinglyLeft justifyBlock quotesClarity, brief, get to the point quickly – first 2 paragraphs
  • VoiceConversational – leads someone to replyActive , not passive voiceInformal conversational  Sarcasm - doesn’t translate wellRead it aloud, how does it sound? Edit for conversational tone.
  • Conversation promptsBe topical, timely. End with a question, not yes/no answerSolicit stories, anecdotes, examplesRespond to all comments
  • Negativity happens despite our best efforts. Criticism vs. getting personal, or being offensive – refer to guidelinesSelf-promotion or spamhttp://www.flickr.com/photos/roboppy/2191761216/http://www.flickr.com/photos/school_of_witt/4735205238/
  • The moment you create a work and fix it in tangible form, that is, perceptible directly or online, your work is under copyright protection.Original writings, artwork, photographs and other forms of authorship on a website are protected upon creation.Unpublished work is protected.The © symbol is not required for copyright protection.Although your work may be protected, you can only sue for copyright infringement if your work is registered with the U.S. Copyright Office.The web is NOT public domain. Public domain is not a place. Public domain applies to works with expired copyrights, generally 70 years after the author’s death, or work that fails to meet requirements for copyright protection, for example, facts, ideas or methods of operation.
  • http://www.artsjournal.com/rwx/2011/03/fair-use-primer/
  • way to keep creator’s copyright while allowing certain uses of their work — a “some rights reserved” approach to copyright, results in pool of content that can be copied, distributed, edited, remixed and built upon, all within the boundaries of copyright law.
  • Transcript

    • 1. Writing for the Web
      Deirdre Reid
      March 3, 2011
      Institute of Food Technologists
    • 2. Online Reading
      © 2011 Institute of Food Technologists
      2
    • 5. 79 percent of test users always scan any new page they come across; only 16 percent read word-by-word.
      © 2011 Institute of Food Technologists
      3
    • 6. Write for scanners, not readers.
      • Headlines
      • 7. Subheadings
      • 8. Bullets & numbered lists
      © 2011 Institute of Food Technologists
      4
    • 9. Write for scanners, not readers.
      Short paragraphs and sentences
      © 2011 Institute of Food Technologists
      5
    • 14. Voice
      © 2011 Institute of Food Technologists
      6
    • 18. Continue the conversation
      • Talk/write about something you read.
      • 19. End with a question.
      • 20. Solicit stories.
      • 21. Respond to comments.
      © 2011 Institute of Food Technologists
      7
    • 22. Links
      • Provide authority
      • 23. Credit = link love
      • 24. URL shorteners
      © 2011 Institute of Food Technologists
      8
    • 25. Trolls and their tribe
      © 2011 Institute of Food Technologists
      9
    • 28. Copyright
      • The moment you create a work and fix it in tangible form, including online, it’s under protection.
      • 29. © not required.
      • 30. Public domain = work with expired copyrights, not the web.
      • 31. http.//www.copyright.gov
      • 32. http://deirdrereid.com/2010/11/09/blogger-basics-copyright/
      © 2011 Institute of Food Technologists
      10
    • 33. Fair use
      • You can use limited portions of a work, including quotes, for
      • 34. Commentary
      • 35. Criticism
      • 36. News reporting
      • 37. Education
      • 38. Give attribution and link back to original
      © 2011 Institute of Food Technologists
      11
    • 39. Creative Commons
      • Creator reserves some rights.
      • 40. May allow work to be copied, edited and distributed, for commercial and/or non-commercial use.
      © 2011 Institute of Food Technologists
      12
    • 41. Deirdre Reid
      Reid All About It
      http://deirdrereid.com
      @deirdrereid
      deirdre.reid.nc@gmail.com
      (919) 414-3477
      Garner (Raleigh), NC

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