College of Association MarketingSocial Media 101 – Just the BasicsOctober 20, 2009

What we’ll answer todayWhy should we care about social media?What is the social media culture?How do I convince my boss?How do we start? Where can I begin?

What is Social Media?Web-based tools that provide a platform for conversation and community.Traditional media is a 1 to many message.Social media is a 1 to 1 conversation where anyone can participate. Connecting not broadcasting.

Why should I care about social media?Professional developmentNews and informationNetworkingCommunity buildingEvent marketingMembership marketingMember/customer serviceGrassroots political action

Why should I care about social media?Professional development News and information Public relationsProvide valuable content.Become a thought leader in your community.

Why should I care about social media?Platform for peer-to-peer networkingCommunity buildingTies that bond

Why should I care about social media?Social media is like word of mouth on steroids for your event and membership marketing.Social media is viral.

Why should I care about social media?Member and customer serviceListeningSocial media coach

Why should I care about social media?Political action alerts

Reality CheckHow wisely is your association using… Face to face meetings?Web site?E-mails?E-newsletters?Mailers?

Face to face meetings?

Web site?

E-mails?

E-newsletters?

Mailers?

Reality CheckMember needs assessment?Environmental scan? Futures projection? Future needs?Web site analytics?Sharing widgets?Segmented communications?Communication coordination?Click tracking?Communication preferences? RSS feed option?

Is social media really a big deal?Facebook is the 4th most populated place in the world. Fastest growing group, 35+.80% of companies plan to use LinkedIn as their primary tool to find employees this year. 18 million new Twitter users per year.

Is social media really a big deal?4.1 billion text messages are sent daily.22% of Facebook’s users access it on their phone.iPhone application downloads hit 1 billion in 9 months.

Is social media really a big deal?In 2009, more than four out of five online Americans are active in either creating, participating in, or reading some form of social content at least once a month.

Is social media really a big deal? Less than 10% of those under 35 are inactive in social media. By 2010 GenY will outnumber Boomers, and 96% of them have joined a social network.

Social Media CultureCollaboration and sharing

Social Media CultureYou only think you are in control. You’re not.Conversations are happening, perceptions are being formed. Without you.

Social Media CultureTransparency is demanded.

Social Media CultureWe prefer having relationships with people… …not brands or logos.

Social Media CultureKeep sales/promo to a minimum. Focus on content of value.

Free?It’s not free… ….it must be nurtured.

How to start?Use it yourself.

How do we start?Fish where your fish are.Survey your members.

Find your fish

How do we start?What will move you closer to the goals of your strategic plan? Make a plan. Start small.

How do we start?Define some measurable objectives. What will success look like to you?

How to convince the boss?Find alliesRehearseTie to strategic planShow and tellDispel myths and fearsCommunityCompetitionBaby steps

How do we start?Put together your team.

Behave!See www.socialfish.org for one-page version of simple guidelines.

FAIL!Anticipate some failures.

ListenSelect keywords.Brainstorm.Check web site.Choose your tools.Google AlertsSearch.twitter.comBacktypeBoardTrackerLinkedIn, Facebook

EngageGrow your community.Comment on blogs.Social media web page.Be a resource.Customer service.Market research.Be a first responder.Always think value.

Peek at Facebook

Twitter

LinkedIn

ResourcesBlogsAssociation mgmt blogs – www.alltop.comSocial media blogs – www.alltop.comChris Brogan, Amber Naslund, Beth KanterCommon Craft videos – www.commoncraft.comBooksGroundswell – Bernoff & LiThe New Rules of Marketing and PR - ScottHere Comes Everybody - Shirky

Association mgmt blogs – www.alltop.com

Social media blogs – www.alltop.com

Groundswell – Bernoff & Li

The New Rules of Marketing and PR - Scott

Here Comes Everybody - Shirky

Our contact infoSlides – http://www.slideshare.net/deirdreidDeirdre Reiddeirdre.reid.nc@gmail.comhttp://twitter.com/deirdrereidhttp://deirdrereid.wordpress.comTed LaBarberatl3742@gmail.comhttp://twitter.com/geeksoapboxhttp://geeksoapbox.comCollege of Association Marketing - http://www.associationseminar.com