Social Media 101 for AssociationsPresentation Transcript
College of Association MarketingSocial Media 101 – Just the Basics October 20, 2009
What we’ll answer today Why should we care about social media? What is the social media culture? How do I convince my boss? How do we start? Where can I begin?
What is Social Media? Web-based tools that provide a platform for conversation and community. Traditional media is a 1 to many message. Social media is a 1 to 1 conversation where anyone can participate. Connecting not broadcasting.
Why should I care about social media? Professional development News and information Networking Community building Event marketing Membership marketing Member/customer service Grassroots political action
Why should I care about social media? Professional development News and information Public relations Provide valuable content. Become a thought leader in your community.
Why should I care about social media? Platform for peer-to-peer networking Community building Ties that bond
Why should I care about social media? Social media is like word of mouth on steroids for your event and membership marketing. Social media is viral.
Why should I care about social media? Member and customer service Listening Social media coach
Why should I care about social media? Political action alerts
Reality Check How wisely is your association using…
Face to face meetings?
Reality Check Member needs assessment? Environmental scan? Futures projection? Future needs? Web site analytics? Sharing widgets? Segmented communications? Communication coordination? Click tracking? Communication preferences? RSS feed option?
Is social media really a big deal? Facebook is the 4th most populated place in the world. Fastest growing group, 35+. 80% of companies plan to use LinkedIn as their primary tool to find employees this year. 18 million new Twitter users per year.
Is social media really a big deal? 4.1 billion text messages are sent daily. 22% of Facebook’s users access it on their phone. iPhone application downloads hit 1 billion in 9 months.
Is social media really a big deal? In 2009, more than four out of five online Americans are active in either creating, participating in, or reading some form of social content at least once a month.
Is social media really a big deal? Less than 10% of those under 35 are inactive in social media. By 2010 GenY will outnumber Boomers, and 96% of them have joined a social network.
Social Media Culture Collaboration and sharing
Social Media Culture You only think you are in control. You’re not. Conversations are happening, perceptions are being formed. Without you.
Social Media Culture Transparency is demanded.
Social Media Culture We prefer having relationships with people… …not brands or logos.
Social Media Culture Keep sales/promo to a minimum. Focus on content of value.
Free? It’s not free… ….it must be nurtured.
How to start? Use it yourself.
How do we start? Fish where your fish are. Survey your members.
Find your fish
How do we start? What will move you closer to the goals of your strategic plan? Make a plan. Start small.
How do we start? Define some measurable objectives. What will success look like to you?
How to convince the boss? Find allies Rehearse Tie to strategic plan Show and tell Dispel myths and fears Community Competition Baby steps
How do we start? Put together your team.
Behave! See www.socialfish.org for one-page version of simple guidelines.
FAIL! Anticipate some failures.
Listen Select keywords. Brainstorm. Check web site. Choose your tools. Google Alerts Search.twitter.com Backtype BoardTracker LinkedIn, Facebook
Engage Grow your community. Comment on blogs. Social media web page. Be a resource. Customer service. Market research. Be a first responder. Always think value.
Peek at Facebook
Association mgmt blogs – www.alltop.com
Social media blogs – www.alltop.com
Chris Brogan, Amber Naslund, Beth Kanter Common Craft videos – www.commoncraft.com Books
Groundswell – Bernoff & Li
The New Rules of Marketing and PR - Scott
Here Comes Everybody - Shirky
Our contact info Slides – http://www.slideshare.net/deirdreid Deirdre Reid firstname.lastname@example.org http://twitter.com/deirdrereid http://deirdrereid.wordpress.com Ted LaBarbera email@example.com http://twitter.com/geeksoapbox http://geeksoapbox.com College of Association Marketing - http://www.associationseminar.com