Embracing Social Media: Using It to Our AdvantagePresentation Transcript
Embracing Social Media: Using it to Our Advantage Deirdre Reid
Tonight’s Goals How to use social media to: Expand personal & professional networks Branding & recognition Professional & business development Social media best practices Rules of the road Time management
What is Social Media? Web-based tools that provide a platform for conversation and community. Traditional media is a 1 to many message. Social media is a 1 to 1 conversation where anyone can participate. Connecting not broadcasting.
In November 2008, only 37% of them were using social networking sites. 40% of adults 30 and older use social networking sites.
Myths It’s a passing fad. That’s for the kids. It’s all noise, mindless babble. It’s free! Those aren’t real relationships. The more friends, the better. It’s a cure-all to your marketing ills.
Lessons from Gary V. Be authentic, show your personality Provide quality content Be responsive and appreciative – build relationships Be a Trust Agent
LinkedIn – Best Practices Completeness Photo Headline – SEO Websites URL Summary Specialties
Strategy Lurk, listen and learn Find your tribe Goals What are my goals here? Who’s my target audience? Where are they online? What type of content can I provide them? Experiment
Time Management Schedule your online time. Time blocks, once or twice a day. Best times? Prioritize. Set a timer. Close applications. Use your cell phone.
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