Embracing Social Media - Handout

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  • 1. Embracing Social Media: Using it to Our Advantage Garner NC DEIRDRE REID LLC Social Media Basics • Chris Brogan - http://www.chrisbrogan.com/ • Amber Cadabra’s e-books - http://altitudebranding.com/ • John Haydon - http://johnhaydon.com/ (919) 803-6176 Twitter Blogs • http://www.twitip.com/ Facebook Blogs • http://www.allfacebook.com/ LinkedIn Blogs deir dre.r eid.nc@gmail.com ~ http:/ /deirdrereid.wordpre ss.com • http://imonlinkedinnowwhat.com/ Recommended Books • Trust Agents, Chris Brogan & Julien Smith • Crush It, Gary Vaynerchuk • The New Rules of Marketing & PR, David Meerman Scott The state of social media (video) - http://www.youtube.com/user/Socialnomics09 Instructional (and clever) videos on social media – http://www.commoncraft.com A collection of social media sites created by pharma or healthcare companies: http://www.doseofdigital.com/healthcare-pharma-social-media-wiki/ Twitter chat – Wed 8-9 p.m. - http://twebevent.com/SocPharm Presentation will be on Slideshare – http://www.slideshare.net/deirdrereid Rules for the Road: 1. Share what you know. 2. Share what you find, giving credit and thanks. 3. Be real – honest and genuine. 4. Be personable. Be yourself. 5. Add to conversations – comment and reply. 6. Social media karma – help others. 7. Don’t self-promote too much. 8. Manage your time wisely. Deirdre Reid LLC deirdre.reid.nc@gmail.com (919) 803-6176 http://deirdrereid.wordpress.com http://twitter.com/deirdrereid