Embracing Social Media: Using it to Our Advantage
DEIRDRE REID LLC
Social Media Basics
• Chris Brogan - http://www.chrisbrogan.com/
• Amber Cadabra’s e-books - http://altitudebranding.com/
• John Haydon - http://johnhaydon.com/
deir dre.r firstname.lastname@example.org ~ http:/ /deirdrereid.wordpre ss.com
• Trust Agents, Chris Brogan & Julien Smith
• Crush It, Gary Vaynerchuk
• The New Rules of Marketing & PR, David Meerman Scott
The state of social media (video) -
Instructional (and clever) videos on social media –
A collection of social media sites created by pharma or healthcare companies:
Twitter chat – Wed 8-9 p.m. - http://twebevent.com/SocPharm
Presentation will be on Slideshare – http://www.slideshare.net/deirdrereid
Rules for the Road:
1. Share what you know.
2. Share what you find, giving credit and thanks.
3. Be real – honest and genuine.
4. Be personable. Be yourself.
5. Add to conversations – comment and reply.
6. Social media karma – help others.
7. Don’t self-promote too much.
8. Manage your time wisely.
Deirdre Reid LLC