Community 2.0

Community 2.0
Deirdre Reid
March 3, 2011
Institute of Food Technologists

Welcome virtual colleagues!
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Take-aways
Ingredients of a thriving online or ‘real life’ community
Understanding of motivations and needs the community will satisfy, and benefits of community participation
Steps to creating a thriving online community
Member awareness
Member adoption - overcoming hurdles
Member engagement
Your role as community champions
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What does your community feel like?

Ingredients for a Thriving Community
Value - meets the needs of members
Collaboration toward a clear and common purpose
Shared interests, passions and experiences
Fun
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Core group of committed active participants
Clusters – small groups or niches
Integration of face-to-face (F2F) and online
10

Safe and trusted environment
Reliable schedule of activities
Responsive and nimble
Easy to navigate and interact
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Steps to Community 2.0
Get buy-in.
Establish goals that are aligned with organizational goals.
Rally your champions – staff and members.
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Know your members and their needs.
Provide solutions to those needs.
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Market the community – awareness
Facilitate onboarding – adoption
Nurture community – engagement
14

Know Your Members
What are the different member segments in your division?
Level of IFT involvement
Career stage
Generation (Boomer, GenX, Millennial)
Online/digital comfort level
Geographic
Locally connected or isolated?
Others?
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Discuss amongst yourselves:
Identify the key member segments in your divisions.
What professional challenges and membership needs are common across divisions?
Which ones are unique to your division?
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Discuss amongst yourselves:
What are the advantages of participating in the larger IFT community?
And, the disadvantages of not participating?
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Create Awareness
Start small. Focus on your niche.
Personal invitations.
Seed outposts with breadcrumbs.
Find more champions.
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Identify New Cluster Champions
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Community 2.0 Live
Demonstrations, orientations
Extending the conference experience
Daily news
Continue the conversations
Guest appearances
Perks for community members
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Knowledge Center
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Adoption
Onboarding community members:
Removing hurdles to online engagement.
Help develop community habits.
Showing the path.
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Discussion
What hurdles stand in the way of member participation in the community?
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Hurdle = Time
Fact:
47.2% of dropped members don’t have time to participate in division activity.
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Factors that create habitual visits
External/social pressure
Regular schedule/appointment
RSS feeds or emails
Reliable schedule - weekly appointment
Repeat exposure in a short time period
Intrinsic pressure or desire – inner motivation
Think about it: how do (or will) you fit this community into your own life?
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Motivation
Fulfillment of needs
Altruism
Status
Social connectedness
Think about it: What motivates you to participate? What might motivate the different types of members in your division?
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Hurdle = Lack of Value
Fact:
35% of dropped members didn’t see the value in division membership.
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Hurdle = Lack of Alluring Participants
Fact:
28% of dropped members indicated that the networking opportunities didn’t meet their needs.
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Hurdle = Echo Chamber
Go for diversity.
Reach out to the periphery.
Find other influencers.
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Nurturing Community 2.0
First, know thyself.
Understand your personal WIIFM.
Be ready to share how you fit the community into your life.
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Provide paths.
Provide prompts.
Show how to make it a habit and how to participate meaningfully.
Give a personal touch.
Give newbies a place of their own.
Be the hostess with the mostess.
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Community Credo
Be worth my time.
Keep a regular schedule.
Be responsive and nimble.
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Community Credo
Encourage your cheeseheads.
Be a safe place.
Think small.
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Community Credo
Take the community into real life.
Recognize good work.
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Community Teams
Conference
Before
During
After
Provocateurs
Liaisons
Welcome Wagon
Recognition
Hosts
Ambassadors
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Questions? Discussion?
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Deirdre Reid
Reid All About It http://deirdrereid.com
@deirdrereid
deirdre.reid.nc@gmail.com
(919) 414-3477
Garner (Raleigh), NC

Community 2.0

by Deirdre Reid on Apr 20, 2011

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Community 2.0 — Presentation Transcript

http://www.memberclicks.com	8
http://www.new.memberclicks.com	4