511 NY Social Media Presentation

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This is presentation given by SnapDragon Consultants at the 511NY ITS conference in Hawthorne, NY on October, 1, 2009. It looks at the work we did on creating 21 automated Twitter Feeds for …

This is presentation given by SnapDragon Consultants at the 511NY ITS conference in Hawthorne, NY on October, 1, 2009. It looks at the work we did on creating 21 automated Twitter Feeds for 511NY--including 9 subway feeds.

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  • 1. New  Direc)ons  in  Traffic  &   Transit  Informa)on  Delivery   Lessons  from  the  511NY  Twi=er   deployment  and  thoughts  about   further  opportuni)es   511  ITS  Workshop   10/1/09    
  • 2. 511NY  TWITTER  FEEDS   511  ITS  Workshop   10/1/09    
  • 3. 511  ITS  Workshop   10/1/09    
  • 4. Posi)ve  reac)on  from  both  new  media   and  old  media   •  “I  think  this  is  the  first  non-­‐stupid  use  of   Twi=er  I've  heard  thus  far.”  (Comment  on  post  about  the   service  on  the  blog  Gawker)   •  Launch  covered  by  The  New  York  Post,  The   New  York  Observer  and  The  Village  Voice   •  Coverage  picked  up  by  many  individual  blogs   and  Twi=er  users   511  ITS  Workshop   10/1/09    
  • 5. Social  site  growth     (in  thousands  of  users)   511  ITS  Workshop   10/1/09    
  • 6. Twi=er’s  growth  is  fueled  by  older   users   511  ITS  Workshop   10/1/09    
  • 7. New  York  City  leads  the  na)on  in   Twi=er  adop)on   511  ITS  Workshop   10/1/09    
  • 8. How  it  works   Informa)on   processed  by   SnapDragon’s   applica)on     • Line(s)  iden)fied   • Text  shortened  using   abbrevia)ons   • Checked  for  redundancy   • Link  to  lis)ng  page  added   if  trunca)on  doesn’t   reduce  report  to  under   140  characters   Informa)on   Informa)on   posted  to   extracted  from   appropriate   511NY  incident   twi=er  account   reports  page     511  ITS  Workshop   10/1/09    
  • 9. Lessons  Learned:   •  Relevance  ma=ers!   •  People  want  to  engage  with  government   transit  services  through  the  social  Web   •  Making  informa)on  more  available  makes  it   more  useful   •  Crea)ve  fixes  can  help  integrate  legacy   systems  with  new  Web  technologies   511  ITS  Workshop   10/1/09    
  • 10. NEW  OPPORTUNITY  AREAS   511  ITS  Workshop   10/1/09    
  • 11. New  Direc)ons   •  Loca)on-­‐aware  personal  mobile  technology   •  User-­‐contributed  data   •  New  user  interfaces  for  informa)on  delivery   •  The  open  applica)on  development   “ecosystem”   511  ITS  Workshop   10/1/09    
  • 12. LOCATION-­‐AWARE  PERSONAL  MOBILE   TECHNOLOGY   511  ITS  Workshop   10/1/09    
  • 13. Mobile  Internet  Adop)on  on  the  Rise   •  One-­‐third  of  Americans  (32%)  have  used  a  cell  phone  or   Smartphone  to  access  the  internet  for  emailing,  instant-­‐ messaging,  or  informa)on-­‐seeking.     •  This  level  of  mobile  internet  is  up  by  one-­‐third  since  December   2007,  when  24%  of  Americans  had  ever  used  the  internet  on  a   mobile  device.     •  On  the  typical  day,  nearly  one-­‐fich  (19%)  of  Americans  use  the   internet  on  a  mobile  device,  up  substan)ally  from  the  11%   level  recorded  in  December  2007.     •  That’s  a  growth  of  73%  in  the  16  month  interval  between   surveys.     [Pew  Internet  and  American  Life  Project,  “Mobile  internet  use  increases  sharply  in  2009  as  more   than  half  of  all  Americans  have  go=en  online  by  some  wireless  means”  (July  22,  2009)]   511  ITS  Workshop   10/1/09    
  • 14. LocaDon-­‐aware  social  tools   are  already  here.  AdopDon  is   sDll  in  the  early  stages.   • Foursquare  uses  innova)ve  points   systems  to  encourage  ac)ve   par)cipa)on  by  new  adopters   • Raises  new  privacy  ques)ons   • Working  to  integrate  with  other   services  and  develop  business   applica)ons   • Similar  services  include  britekite,   Loopt,  and  Google  La)tude     511  ITS  Workshop   10/1/09    
  • 15. USER-­‐CONTRIBUTED  DATA   511  ITS  Workshop   10/1/09    
  • 16. Waze  is:  “Real-­‐Dme  maps  and   traffic  informaDon  based  on   the  wisdom  of  the  crowd”   •  “Waze  is  a  social  mobile  applica)on   providing  free  turn-­‐by-­‐turn   naviga)on  based  on  the  live   condi)ons  of  the  road.  100%   powered  by  users,  the  more  you   drive,  the  be=er  it  gets.  Join  the   community  of  drivers  in  your  area   today!”   •  Faces  major  cri)cal  mass  challenge:   can’t  offer  value  without  a  large  user   base,  can’t  a=ract  new  users   without  offering  a  valuable  service   •  Using  algorithmic  language   processing,  user  ranking,  and  other   specifically  developed  techniques  to   weed  out  “bad  updates”  from   reliable  ones   •  Even  major  GPS  naviga)on  services   like  TomTom  are  leverage   contribu)ons  from  users  an  analysis   of  driving  behavior   511  ITS  Workshop   10/1/09    
  • 17. NEW  USER  INTERFACES  FOR   INFORMATION  DELIVERY   511  ITS  Workshop   10/1/09    
  • 18. Integra)on  between  personal  mobile  devices  and   vehicle  audio  systems  offers  an  opportunity  to  deliver   informa)on  to  motorists  without  requiring  them  to   take  their  eyes  off  the  road   511  ITS  Workshop   10/1/09    
  • 19. Augmented  Reality  NYC  subway  iPhone  applica)on   from  acrossair  demonstrates  the  poten)al  this   technology  has  for  delivering  transit  informa)on   511  ITS  Workshop   10/1/09    
  • 20. THE  OPEN  APPLICATION  DEVELOPMENT   “ECOSYSTEM”   511  ITS  Workshop   10/1/09    
  • 21. TriMet  App  Center   •  TriMet  (Tri-­‐County  Metropolitan   Transporta)on  District  of  Oregon)   made  all  its  data  open  and  easily   available  to  third  party  developers   •  Over  the  couple  of  years,  28  strong   free  and  commercial  apps  have  been   developed   •  They  include  apps  for  Web  browsers   and  apps  for  every  major  mobile   device  plaporm  that  supports  them   •  Benefits:  compe))ve  market  place,   new  innova)ons,     511  ITS  Workshop   10/1/09    
  • 22. NYC  “Big  Apps”  Program    “ Through  the  NYC  Big  Apps  annual   compe))on,  the  City  will  provide  an   array  of  data  sets  to  encourage  the   public  to  develop  applica)ons  that   could  benefit  New  Yorkers.   Approximately  80  data  sets  from  across   32  City  agencies  and  commissions  may   be  made  available  on  NYC.gov,   including  such  categories  as  citywide   events,  property  records  and  sales   informa)on,  recrea)onal  facility   directories  and  restaurant  inspec)on   informa)on.  The  City  will  invite  the   public  to  create  innova)ve  applica)ons,   and  winners  will  be  awarded  a  cash   prize  and  marke)ng  opportuni)es.”   511  ITS  Workshop   10/1/09    
  • 23. Thank  You!   511  ITS  Workshop   10/1/09