Perception

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“ WE DON’T SEE THINGS AS THEY ARE, WE SEE THINGS AS WE ARE.”

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Perception

  1. 1. “ WE DON’T SEE THINGS AS THEYARE, WE SEE THINGS AS WE ARE.”
  2. 2. “The process by which an individual selects,organizes & interprets stimuli into ameaningful & coherent picture of the world.”
  3. 3. NOW WHAT DO YOU SEE?
  4. 4. YOUR INTERPRETATION OF “REALITY” AFTER INFORMATION/STIMULI IS… FILTER SELECTED ORGANIZED DEFINED …..USING YOUR EXISTING… KNOWLEDGE NEEDS BELIEFS VALUES ASSUMPTIONS ATTITUDES.
  5. 5.  PHYSICAL APPEARANCES STEREOTYPES IRRELEVENT CUES FIRST IMPRESSIONS JUMPING TO CONCLUSION HALO EFFECT
  6. 6. Drawing a general impressions about anindividual on the basis of a singlecharacteristics.
  7. 7. WHAT DO WE THINK??LET’S CHECK IT OUT“The perception of price as an indicator of product quality”Example : the higher the price…The higher the perceived quality of theProduct.
  8. 8.  NATURE OF PRODUCT PHYSICAL ATTRIBUTES PACKAGE DESIGN BRAND NAME ADVERTISEMENTS POSITIONING OF AD
  9. 9. “No great artist ever sees things as they are. If he did, he would cease to be an artist.” THANK YOU!

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