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Text messaging and mobile statistics

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Statistics on SMS, or text messaging, including information about men and women, teenagers, coupons, and MMS, or multimedia messaging

Statistics on SMS, or text messaging, including information about men and women, teenagers, coupons, and MMS, or multimedia messaging


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  • 1. TEXT MESSAGING BY THE NUMBERS Published by Ken Vernon Compiled April 2010 © Defakto LLC. All rights reserved. www.defaktogroup.com
  • 2. CONNECTIVITY 52: Percentage of Americans who send text messages. 76.4: Percentage of US cell phone subscribers use text messaging. 72: Percentage of all teens who are text-messagers. 51: Percentage of all teens who were text-messagers in 2006. 40: Percentage of women who describe themselves as 'mainly texter'. 30: Percentage of men who describe themselves as 'mainly texter'. 80: Percentage of all ages who said they thought they would get a quicker response from a text than from an email or voicemail. More than 822 billion: Number of text messages sent and received on carriers networks during the last half of 2009 (That's almost 5 billion per day). Around 9.3 Billion: Number of MMS (multi-media messages) messages reported for the last half of 2008. More than 24.2 Billion: The number of MMS messages reported for the last half of 2009. TEENS 2/3: Number of teen texters who say they are more likely to use their cell phones to text their friends than talk to them to them by cell phone. 50: Percentage of teens send 50 or more text messages per day. 80: Average number of texts teen girls send per day. 30: Average number of texts teen boys send per day. 26: Percentage of U.S. teens ages 16-17 who admit to have texted while driving. 15: Percentage of teens who say they have received a sexually suggestive nude or nearly nude image of someone they know by text. © Defakto LLC. All rights reserved. www.defaktogroup.com
  • 3. ENGAGEMENT 42: Percentage of 18-34 year olds with cell phones who said they were interested in receiving alerts on their cell phones from places they frequent. 33: Percentage of 35-44 year olds with cell phones who said they were interested in receiving alerts on their cell phones from places they frequent. 26: Percentage of all consumers who use text messaging who say they have opted in to receive text message marketing messages. 25: Percentage of women who engage in TV voting via text. 14: Percentage of men who engage in TV voting via text. 22: Percentage of U.S. cell phone owners who donated to Haiti earthquake relief who did so via text message. SOURCES: Per Research: Teens, Cell Phones and Texting Qwasi: 5 Billion Text Messages Sent/Received Each Month in the US. Mobile Messaging Continues to Show Enormous Uptake in SMS and MMS Carol Flammer: Cell Phones, Texting and Your Customers MMA: Text Messaging Provides U.S. Consumers with a Convenient, Secure & Immediate Way to Help Haitian Earthquake Victims & Charities Goomzee: Mobile Marketing Trends TMCnet: Twenty-six Percent of Text Message Users Have Opted to Recieve Marketing Messages © Defakto LLC. All rights reserved. www.defaktogroup.com
  • 4. ABOUT DEFAKTO: Defakto is a full-service digital marketing agency based on the core principal that what we offer and produce should always be a reflection of What’s Best for Your Brand™. The Defakto difference is an understanding of the full social graph of your customer and the 360 degree view of brand touch points. The ultimate goal is beyond the sale. The ultimate goal is creating customers that create new customers. Defaktogroup.com Everywhereallthetime.com gilbert.salazar@defaktogroup.com ken.vernon@defaktogroup.com © Defakto LLC. All rights reserved. www.defaktogroup.com