Text messaging and mobile statistics

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Statistics on SMS, or text messaging, including information about men and women, teenagers, coupons, and MMS, or multimedia messaging

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Text messaging and mobile statistics

  1. 1. Text Messaging by the Numbers Compiled May 2010 Copyright 2010 Defakto Group 1
  2. 2. TEXT MESSAGING BY THE NUMBERS EveryWhereAllTheTime.com Compiled May 2010 Photo Credit: ydhsu Copyright 2010 Defakto Group 2
  3. 3. 51% 72% OF ALL TEENS WERE OF ALL TEENS ARE TEXT-MESSAGERS IN TEXT-MESSAGERS 2006 TODAY 52% 76.4% OF ALL AMERICANS OF U.S. CELL PHONE SEND TEXT SUBSCRIBERS USE MESSAGES TEXT MESSAGING Copyright 2010 Defakto Group 3
  4. 4. 80% OF ALL AGES SAID THEY THOUGHT THEY WOULD GET A QUICKER RESPONSE FROM A TEXT THAN FROM AN EMAIL OR VOICEMAIL. 40% 30% OF WOMEN DESCRIBE OF MEN DESCRIBE THEMSELVES AS THEMSELVES AS ‘MAINLY TEXTER’ ‘MAINLY TEXTER’ Copyright 2010 Defakto Group 4
  5. 5. TEENS 50% OF TEENS SEND AT LEAST 50 80 THE AVERAGE NUMBER 26% TEXT MESSAGES PER DAY OF TEXTS TEEN GIRLS SEND PER DAY OF U.S.16-17 YEAR OLDS ADMIT TO 30 TEXTING WHILE DRIVING THE AVERAGE NUMBER OF TEXTS TEEN BOYS 2/3 SEND PER DAY OF TEEN TEXTERS SAY 15% THEY ARE MORE LIKELY TO USE THEIR CELL PHONES TO TEXT THEIR FRIENDS THAN SAY THEY HAVE RECEIVED A TALK TO THEM TO SEXUALLY SUGGESTIVE NUDE THEM BY CELL PHONE OR NEARLY NUDE IMAGE OF SOMEONE THEY KNOW BY TEXT Copyright 2010 Defakto Group 5
  6. 6. ENGAGEMENT 26% OF ALL CONSUMERS WHO USE TEXT MESSAGING WHO SAY THEY HAVE OPTED IN TO RECEIVE TEXT MESSAGE MARKETING MESSAGES 42% 33% OF 18-34 YEAR OLDS WITH OF 35-44 YEAR OLDS WITH CELL PHONES WHO SAID CELL PHONES WHO SAID THAT THEY WERE INTERESTED THEY WERE INTERESTED IN IN RECEIVING ALERTS ON RECEIVING ALERTS ON THEIR THEIR CELL PHONES FROM CELL PHONES FROM PLACES PLACES THEY FREQUENT THEY FREQUENT Copyright 2010 Defakto Group 6
  7. 7. 22% OF U.S. CELL PHONE OWNERS WHO DONATED TO HAITI EARTHQUAKE RELIEF DID SO VIA TEXT MESSAGE 25% 14% OF WOMEN OF MEN ENGAGE ENGAGE IN TV IN TV VOTING VOTING VIA VIA TEXT TEXT Copyright 2010 Defakto Group 7
  8. 8. MORE THAN 822 BILLION TEXT MESSAGES WERE SENT AND RECEIVED ON CARRIERS NETWORKS MORE THAN DURING THE LAST HALF OF 2009 (THATS ALMOST 5 BILLION PER DAY) 24.2 BILLION AROUND MMS 9.3 BILLION (MULTIMEDIA MESSAGES) MMS (MULTIMEDIA MESSAGES) WERE REPORTED WERE REPORTED DURING THE DURING THE LAST LAST HALF OF HALF OF 2008 2009 Copyright 2010 Defakto Group 8
  9. 9. SOURCES: Per Research: Teens, Cell Phones and Texting Qwasi: 5 Billion Text Messages Sent/Received Each Month in the US. Mobile Messaging Continues to Show Enormous Uptake in SMS and MMS Carol Flammer: Cell Phones, Texting and Your Customers MMA: Text Messaging Provides U.S. Consumers with a Convenient, Secure & Immediate Way to Help Haitian Earthquake Victims & Charities Goomzee: Mobile Marketing Trends TMCnet: Twenty-six Percent of Text Message Users Have Opted to Recieve Marketing Messages Copyright 2010 Defakto Group 9
  10. 10. ABOUT DEFAKTO Defakto is a full-service digital marketing agency based on the core principal that what we offer and produce should always be a reflection of What’s Best for Your Brand™. The Defakto difference is an understanding of the full social graph of your customer and the 360 degree view of brand touch points. The ultimate goal is beyond the sale. The ultimate goal is creating customers that create new customers. Defaktogroup.com gilbert.salazar@defaktogroup.com Everywhereallthetime.com ken.vernon@defaktogroup.com Copyright 2010 Defakto Group 10

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