Mobile market statistics
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Mobile market statistics

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Statistics on the mobile market, including mobile applications, mobile phones, SMS, and social media

Statistics on the mobile market, including mobile applications, mobile phones, SMS, and social media

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  • 1. THE MOBILE MARKET BY THE NUMBERS Published by Ken Vernon Compiled April 2010 © Defakto LLC. All rights reserved. www.defaktogroup.com
  • 2. CONNECTIVITY 69.6 million: Number of mobile web users in January 2010. 67: Percent of the world’s population are mobile subscribers. 54: Percent of individuals who agreed to receive additional offers when opting in. 68.5: Percent of mobile data usage that will be video by the year 2015. 117: Percent compound annual growth rate of mobile data traffic over the next 4 years. 9 out of 10: US adults who use at least one mobile device today. 234 million: People in the US age 13 and over who used mobile devices in December 2009. 3.9 billion: Total number of mobile phones in use worldwide at the end of 2009. 4.6 billion: Estimated total number of mobile phones in use worldwide by the end of 2010. 2.2 billion: Number of mobile phones discarded in the past 5 years. SMS 80: Percent of Western European mobile users who actively use SMS text messaging. 49: Percent of US mobile users who actively use SMS text messaging. SOCIAL NETWORKING 25 million: Users who accessed Facebook via a mobile browser in January 2010. 347: Percent increase of mobile Twitter users in 2009. MOBILE APPLICATIONS 98: Percent of smartphone users who downloaded an app in the last 3 months. 48: Percent of smartphone users who only downloaded free apps in the last 3 months. 70: Percent of smartphone users who used some type of mobile banking or payment service in the last 3 months. 1.6 billion: Estimated 2010 revenue generated by mobile applications. © Defakto LLC. All rights reserved. www.defaktogroup.com
  • 3. ABOUT DEFAKTO: Defakto is a full-service digital marketing agency based on the core principal that what we offer and produce should always be a reflection of What’s Best for Your Brand™. The Defakto difference is an understanding of the full social graph of your customer and the 360 degree view of brand touch points. The ultimate goal is beyond the sale. The ultimate goal is creating customers that create new customers. Defaktogroup.com Everywhereallthetime.com gilbert.salazar@defaktogroup.com ken.vernon@defaktogroup.com © Defakto LLC. All rights reserved. www.defaktogroup.com