Mobile market statistics

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Mobile market statistics

  1. 1. The Mobile Market by the Numbers Compiled April 2010 Copyright 2010 Defakto Group 1
  2. 2. THE MOBILE MARKET BY THE NUMBERS EveryWhereAllTheTime.com Compiled May 2010 Photo Credit: MissTessmacher Copyright 2010 Defakto Group 2
  3. 3. 69.6 MILLION 117% NUMBER OF MOBILE WEB USERS IN JANUARY 2010 COMPOUND ANNUAL GROWTH 67% 90% RATE OF MOBILE DATA OF U.S. TRAFFIC OF THE WORLD’S POPULATION ARE ADULTS USE OVER THE MOBILE AT LEAST ONE NEXT 4 SUBSCRIBERS MOBILE YEARS DEVICE TODAY Copyright 2010 Defakto Group 3
  4. 4. 3.9 BILLION 4.6 BILLION TOTAL NUMBER OF ESTIMATED TOTAL NUMBER OF MOBILE MOBILE PHONES IN USE PHONES IN USE WORLDWIDE AT THE END WORLDWIDE BY THE END OF 2009 OF 2010 2.2 BILLION NUMBER OF MOBILE PHONES DISCARDED IN THE PAST 5 YEARS Copyright 2010 Defakto Group 4
  5. 5. 54% OF INDIVIDUALS AGREED TO RECEIVE ADDITIONAL OFFERS WHEN OPTING IN 80% OF WESTERN EUROPE 49% MOBILE USERS OF U.S. MOBILE USERS ACTIVELY ACTIVELY USE USE SMS TEXT SMS TEXT MESSAGING Copyright 2010 Defakto Group 5
  6. 6. $1.6 BILLION ESTIMATED 2010 REVENUE GENERATED BY MOBILE APPLICATIONS 98% OF SMARTPHONE 48% USERS WHO OF SMARTPHONE DOWNLOADED AN APP USERS ONLY IN THE LAST 3 DOWNLOADED FREE MONTHS APPS IN THE LAST 3 MONTHS Copyright 2010 Defakto Group 6
  7. 7. 68.5% 25 MILLION OF MOBILE DATA USE WILL BE VIDEO USERS ACCESSED FACEBOOK VIA BY THE YEAR 2015 A MOBILE BROWSER IN JANUARY 2010 70% OF SMARTPHONE USERS WHO NEED 347% SOME TYPE OF INCREASE OF MOBILE BANKING MOBILE TWITTER OR PAYMENT USERS IN 2009 SERVICE IN THE LAST 3 MONTHS Copyright 2010 Defakto Group 7
  8. 8. ABOUT DEFAKTO Defakto is a full-service digital marketing agency based on the core principal that what we offer and produce should always be a reflection of What’s Best for Your Brand™. The Defakto difference is an understanding of the full social graph of your customer and the 360 degree view of brand touch points. The ultimate goal is beyond the sale. The ultimate goal is creating customers that create new customers. Defaktogroup.com gilbert.salazar@defaktogroup.com Everywhereallthetime.com ken.vernon@defaktogroup.com Copyright 2010 Defakto Group 8

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